Summary
KSA Fitness Service Market is Segmented by Region (Jeddah, Mecca, Madinah, Dammam, Khobar, Riyadh), By Structure- No. of fitness center (Chained fitness Center, Independent Fitness Center), by Membership Subscription Duration. Factors like increasing health awareness, rise in boutique fitness centres & hotel-based gyms are leading the growth in the market.
Market Overview
KSA Fitness Services Market Overview
The fitness services market in Saudi Arabia was valued at SAR 6.15 billion in 2022, registering steady growth at a CAGR of 6.4% during the period 2017–2022. The market outlook remains robust, with revenues projected to reach approximately SAR 9.7 billion by 2027, expanding at a faster CAGR of 9.7% over the forecast period. Riyadh has emerged as a key hub for fitness centers, supported by its large and growing working population and increasing urban lifestyle adoption. Market growth is primarily driven by rising health awareness and a growing inclination toward preventive healthcare and healthy living practices among consumers. However, high gym membership fees continue to pose a challenge, potentially limiting penetration among price-sensitive segments. Fitness Time currently holds a leading position in the KSA fitness services market, supported by its extensive network and strong brand presence.
KSA Fitness Services Market Definition
KSA Fitness Services Market: Fitness Services include all services provided by the fitness industry such as Gym, Yoga, Martial Arts, Zumba, Dance based Fitness Classes, Aerobics & others. Revenue includes the membership revenue generated by all the subscribers from all fitness centers in KSA with personal training as a part of market revenue. KSA Fitness Services market revenue excludes revenue from Gyms in Hotels & Resorts, Universities, Residential Compounds and revenue from Online Services offered by the Gyms.
Establishments: Number of Establishments are inclusive of all Commercial Gym Centers (Exclusive Gym Centers, Online Fitness Classes, Popular and local Gyms) present in KSA.
Commercial A Gym Centers: Commercial A Gym Centers are Exclusive/ Boutique Gyms providing Unique Class Concepts, Personal Customized Training and more individual attention to the clients.
Commercial B Gym Centers: Commercial B Gym Centers are Popular Fitness Centers having Branches at Multiple Locations all Over Saudi Arabia. They have generally huge target Audience and Provide Multiple Fitness training with Class Schedules.
Commercial C Gym Centers: Commercial C are Local Gyms and Fitness Centers that have access to limited Gym Equipment's and have only 1 branch all over the country and catering to very small audience.
Online Fitness Market: Online Fitness Market includes the Revenues from digital fitness applications that Provides yoga, martial arts, Cardio Fitness, Functional Training, CrossFit and much more through Scheduled Online Classes, Pre Recorded Lectures or Personal Fitness trainer.
Taxonomy
KSA Fitness Services Market Size (in SAR Mn), 2017-2022
The KSA fitness services market expanded from SAR 4,507.9 million in 2017 to SAR 6,159.2 million in 2022, driven primarily by the rapid increase in chained fitness centers and rising demand from a health-conscious target audience. Over the period 2017–2022, the market demonstrated strong growth momentum, despite a temporary contraction in 2020 due to the COVID-19 pandemic. The sector rebounded sharply in 2021, with market value recovering to approximately USD 5,393.3 million, reflecting renewed consumer engagement and the reopening of fitness facilities. This sustained expansion has been largely supported by the growing dominance of organized, branded fitness chains across Saudi Arabia. Leading fitness operators have expanded their network footprint, offering standardized services, advanced equipment, and premium facilities, which has significantly improved market penetration and service quality. Demographic trends further underpin market growth; in 2022, over 24 million people in Saudi Arabia belonged to the 15–64 age group, with nearly 63% of the population under the age of 30. This younger demographic exhibits a higher propensity to engage in gym and fitness activities, reinforcing long-term demand for fitness services across the Kingdom.