Summary
Explore the KSA fitness services market size is SAR 6.15 billion, featuring market consumer trends, digital fitness, key players, investment and segment insights.
Market Overview
KSA Fitness Services Market Overview
The fitness services market in Saudi Arabia was valued at SAR 6.15 billion in 2022, registering steady growth at a CAGR of 6.4% during the period 2017–2022. The market outlook remains robust, with revenues projected to reach approximately SAR 9.7 billion by 2027, expanding at a faster CAGR of 9.7% over the forecast period. Riyadh has emerged as a key hub for fitness centers, supported by its large and growing working population and increasing urban lifestyle adoption. Market growth is primarily driven by rising health awareness and a growing inclination toward preventive healthcare and healthy living practices among consumers. However, high gym membership fees continue to pose a challenge, potentially limiting penetration among price-sensitive segments. Fitness Time currently holds a leading position in the KSA fitness services market, supported by its extensive network and strong brand presence.
KSA Fitness Services Market Definition
KSA Fitness Services Market: Fitness Services include all services provided by the fitness industry such as Gym, Yoga, Martial Arts, Zumba, Dance based Fitness Classes, Aerobics & others. Revenue includes the membership revenue generated by all the subscribers from all fitness centers in KSA with personal training as a part of market revenue. KSA Fitness Services market revenue excludes revenue from Gyms in Hotels & Resorts, Universities, Residential Compounds and revenue from Online Services offered by the Gyms.
Establishments: Number of Establishments are inclusive of all Commercial Gym Centers (Exclusive Gym Centers, Online Fitness Classes, Popular and local Gyms) present in KSA.
Commercial A Gym Centers: Commercial A Gym Centers are Exclusive/ Boutique Gyms providing Unique Class Concepts, Personal Customized Training and more individual attention to the clients.
Commercial B Gym Centers: Commercial B Gym Centers are Popular Fitness Centers having Branches at Multiple Locations all Over Saudi Arabia. They have generally huge target Audience and Provide Multiple Fitness training with Class Schedules.
Commercial C Gym Centers: Commercial C are Local Gyms and Fitness Centers that have access to limited Gym Equipment's and have only 1 branch all over the country and catering to very small audience.
Online Fitness Market: Online Fitness Market includes the Revenues from digital fitness applications that Provides yoga, martial arts, Cardio Fitness, Functional Training, CrossFit and much more through Scheduled Online Classes, Pre Recorded Lectures or Personal Fitness trainer.
Taxonomy
KSA Fitness Services Market Ecosystem
KSA Fitness Services Market Size (in SAR Mn), 2017-2022
The KSA fitness services market expanded from SAR 4,507.9 million in 2017 to SAR 6,159.2 million in 2022, driven primarily by the rapid increase in chained fitness centers and rising demand from a health-conscious target audience. Over the period 2017–2022, the market demonstrated strong growth momentum, despite a temporary contraction in 2020 due to the COVID-19 pandemic. The sector rebounded sharply in 2021, with market value recovering to approximately USD 5,393.3 million, reflecting renewed consumer engagement and the reopening of fitness facilities. This sustained expansion has been largely supported by the growing dominance of organized, branded fitness chains across Saudi Arabia. Leading fitness operators have expanded their network footprint, offering standardized services, advanced equipment, and premium facilities, which has significantly improved market penetration and service quality. Demographic trends further underpin market growth; in 2022, over 24 million people in Saudi Arabia belonged to the 15–64 age group, with nearly 63% of the population under the age of 30. This younger demographic exhibits a higher propensity to engage in gym and fitness activities, reinforcing long-term demand for fitness services across the Kingdom.
KSA Fitness Services Industry Analysis
KSA Fitness Services Market Segmentation
KSA Fitness Services Market by Number of Fitness Centres, 2022
Riyadh is a significant hub for fitness centers due to its large working population and bustling district status in Saudi Arabia. Well-known names such as Fitness First, Boy Fitness, and 9 Round have established gyms scattered around the Eastern Ring Road, particularly in close proximity to the highway. Riyadh boasts the highest number of gyms in all of Saudi Arabia. The population is expected to reach 17 million by 2030, with 48% already reached in 2022 Interesting fact: more gyms are popping up in places like Jeddah and Dammam due to growing demand. Dammam is even getting more women's gyms from companies like NuYu and FitClub.
KSA Fitness Services Market by Structure, 2022
Independent Fitness Centers are higher in number in KSA where the focus is on providing personalized training and group training. Their target audience is those who seek personal training or seeking cost-effective fitness solutions. Major chained centers provide one-stop fitness services for fitness enthusiasts and working population.
KSA Fitness Service Market Future Market Outlook
The Future market size of KSA Fitness Services is projected to soar to SAR 9,793.5 million by the year 2027. This growth, set at an annual rate of 9.7%, underlines a significant surge in demand for fitness services in Saudi Arabia. The increasing market size suggests a robust and sustained interest in fitness-related offerings and activities throughout the forecast period, reflecting a positive trend in the industry's expansion.
KSA Fitness Services Competitive Profiles
| Company Name | Establishment year | Description |
|---|---|---|
9 Round | 2015 | 9 Round Fitness is the world's largest kickboxing fitness franchise. They offer a kickboxing themed fitness program which includes functional, interval, cardiovascular & circuit training regimens. |
Fitness Time (Lee Jam Sports Company) | 2007 | Fitness Time is full-time health & fitness provider in Saudi Arabia which was established in 2007. This franchise has its presence with 149 branches in over 25 cities across KSA. |
Gold's Gym | 1995 | Gold's Gym has been the world's trusted fitness authority. From its beginning as a small gym in Venice, California, Gold's Gym has grown into a global icon with more than 700 locations serving 3 million people across 6 continents. |
Body Masters | 1992 | Body Masters is the first Saudi network which specializes in managing & operating sports clubs in KSA since 1992. Body Masters offers various health & fitness services including Fitness Gym, Jiu-Jitsu, Muay Thai and Mixed Martial Arts. |
Frequently Asked Questions
Find quick answers to common questions about the KSA Fitness Services Market