Market Assessment
The study integrates **60 structured interviews** (qualitative deep dives) and **300 online surveys** (quantitative validation) with stakeholders across the KSA Running Apparel Market — including retailers, manufacturers, and end consumers. Coverage spans major cities such as Riyadh, Jeddah, and Dammam, as well as emerging markets in Tier 2/3 cities.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Retailers | Stores selling running apparel and accessories | Sample Size: 80 |
| Manufacturers | Companies producing running apparel | Sample Size: 50 |
| Fitness Enthusiasts | Individuals actively participating in running events | Sample Size: 70 |
| Casual Runners | Individuals who run occasionally | Sample Size: 50 |
| Online Shoppers | Consumers purchasing running apparel online | Sample Size: 70 |
| Fitness Influencers | Social media personalities promoting fitness | Sample Size: 30 |
Total Respondents:360 (60 structured interviews + 300 surveys)
The KSA running apparel market is driven by increasing health consciousness, a rise in running events and marathons, the expansion of e-commerce platforms, and government initiatives promoting sports. These factors collectively enhance consumer engagement and demand for running apparel.
Challenges in the KSA running apparel market include high competition from global brands, price sensitivity among consumers, limited awareness of local brands, and supply chain disruptions. These factors can hinder market growth and brand penetration.
Opportunities in the KSA running apparel market include the growth of the women’s running apparel segment, the introduction of sustainable materials, collaborations with fitness influencers, and expansion into emerging markets. These avenues can enhance brand visibility and consumer reach.
Current trends in the KSA running apparel market include increasing demand for smart apparel, customization and personalization options, the rise of athleisure wear, and a focus on eco-friendly production practices. These trends reflect evolving consumer preferences and lifestyle choices.
The KSA running apparel market is segmented by type (performance apparel, casual running apparel, footwear, and accessories), gender (men, women, unisex), age group (youth, adults, middle-aged, seniors), distribution channel (online retail, specialty stores), and price range.
