Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the KSA Traditional Toys and Games Market — including parents, educators, retailers, and manufacturers. Coverage spans major cities like Riyadh, Jeddah, and Dammam, as well as emerging Tier 2/3 cities.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Parents | Individuals purchasing toys for children | Sample Size: 100 |
| Educators | Teachers and administrators involved in toy selection for educational purposes | Sample Size: 50 |
| Retailers | Store owners and managers selling traditional toys | Sample Size: 70 |
| Manufacturers | Companies producing traditional toys | Sample Size: 30 |
| Children (Focus Groups) | Kids participating in toy testing and feedback sessions | Sample Size: 50 |
| Market Analysts | Experts providing insights on market trends and consumer behavior | Sample Size: 30 |
Total Respondents:360 (60 structured interviews+300 online surveys)
The KSA Traditional Toys and Games Market is experiencing growth driven by increasing disposable incomes, a cultural emphasis on traditional games, and rising demand for educational toys. E-commerce platforms are also expanding access to these products, enhancing market dynamics.
Key growth drivers include rising disposable incomes among families, a growing demand for educational toys, cultural emphasis on traditional games, and the expansion of e-commerce platforms facilitating toy sales across the Kingdom.
The market faces challenges such as competition from digital gaming, regulatory hurdles regarding toy safety standards, fluctuating import tariffs, and limited awareness of local toy brands among consumers.
Opportunities include the expansion of local manufacturing, collaborations with educational institutions, a growing interest in eco-friendly toys, and increased participation in cultural festivals that promote traditional games.
Current trends include a shift towards sustainable materials, the rise of online marketplaces, the popularity of DIY and craft kits, and the integration of technology into traditional games, enhancing their appeal to modern consumers.
