Riyadh Retail Market Outlook to 2023
Dominance of Online Shopping and Emergence of International Brands to Fuel Demand
June 2019
113
About the Report
About the Report
- The report titled "Riyadh Retail Market Outlook to 2023 - Dominance of Online Shopping and Emergence of International Brands to Fuel Demand"provides information on overview of the overview of retail market, factors influencing the sector of retailing in Riyadh, supply and demand assessment, future potential, market insight and performance, average rental rates, average occupancy rates of malls in Riyadh, retail outlook, opportunities and future development trends, key upcoming malls in Riyadh city, recommendations regarding success factors of retail market in Riyadh, key features and characteristics of retail space in Saudi Arabia and case studies of 6 retail centers in Riyadh city. The report concludes with the competitive analysis of case studies; cross comparison within retail malls in Riyadh and with heat map analysis for case studies.
Overview of Retail Market in GCC and Demographics of Riyadh City
The city of Riyadh is located in the central part of Saudi Arabia and the Arabian Peninsula as a whole and is in the eastern area of Najd. The city has experienced unprecedented growth in the population, as between 1930 and the early 21st century the population has increased from 27,000 to over 6.5 million. Riyadh has a young population with more than half of residents under the age of 20 years old and less than one-fifth being older than 60.
Factors Influencing the Sector of Retailing in Riyadh
Lifting ban from cinemas in Saudi Arabia has opened doors for investment in the entertainment sector, thus reflecting a great potential in the demand for retail sector in Riyadh city. Central region was observed as the most attractive area for establishment of retail projects owing to quality infrastructure, financial districts, high population and better connectivity with other regions. Some of the other major factors influencing Riyadh retail market include increase in retail spending, implementation of VAT, tourism, population and demographics, rising disposable income, emerging supermarkets and hypermarkets, entrance of international brands, relaxation of investment regulation, tenant mix and climate conditions.
Supply and Demand Assessment
The retail market in Riyadh has witnessed oversupply of retail space during 2013-2018. The retail supply has escalated at a CAGR of 11.1% from 2013 to 2018 owing to government implementing several key initiatives such as allowance of 100.0% FDI in retail sector and lifting ban from cinemas. The demand has although declined from last year primarily due to implementation of VAT by the government. There has been oversupply in terms of retail units within the country due to a deceleration in economic growth triggered by the fall in oil prices. In future, with implementation of Saudization policy by the government, increase in number of cinemas and other factors, it is anticipated that the supply-demand gap will decline in the retail market in Riyadh.
Market Insight and Performance
After witnessing a growth for the last four years, the demand for retail space in Riyadh witnessed a decline in the year 2018 owing primarily to introduction of VAT coupled with other factors such as rising e-commerce retail. Among different mall categories, super-regional malls had the highest occupancy rate in 2018, followed by regional malls and community centers. Average rentals rates have also declined over the last year reflecting the decline in demand. With new reforms kicking in, the retail market will witness a surge in the near future.
Competition Analysis of Retails in Riyadh
Over the past few years, the landscape of Riyadh’s retail sector has transformed from a conventional market place comprising unorganized independent stores and shops to organized large-scale shopping malls and hypermarkets that house the largest global brands. The retail sector in Riyadh is now highly competitive. Given the fragmented nature of Riyadh’s retail sector and rising popularity of organized retail, consolidation is likely with larger players growing inorganically to capture market share. These players keep innovating on strategies like product differentiation, price-related offers along with placing the mall distinctively in the minds of patrons through various entertainment packages like amusement parks and food courts.
Future Outlook and Development Trends
Despite facing difficulties over the past years, the retail market in the KSA is expected to maintain an overall positive outlook due to multiple reforms that are being presently planned and executed by the Saudi Arabian government. The most prominent of these reforms include allowance of 100.0% FDI in retail sector, lifting of ban from cinemas and implementation of Saudization. These reforms over the long term aim at overcoming the multiple obstacles that are being faced by the retail sector such as the decline in the rental rates and the oversupply situation. Emergence of international brands has been gaining popularity in the retail market. Some of the key expected upcoming retail projects in the KSA include Cordoba Boulevard, Al Diriyah Festival City Mall, City Center Ishbiliyah, and Mall of Saudi.
Key Segments Covered:
Type of Malls
Super-Regional Malls
Regional Malls
Community Center Malls
Key Target Audience:
Retail Project Developers
Third Party Real Estate Companies
Independent Architects
Government Associations
Government Agencies
Independent Investors
Retail Real Estate Consulting Companies
Time Period Captured in the Report:
Historical Period – 2013-2018
Forecast Period – 2019-2023
Riyadh Retail Malls Case Studies Covered:
Pure Mall
Al Oruba Square
Canary Center
Localizer Mall
Granada Center
Centria Mall
Key Topics Covered in the Report
Overview of retail market
Factors influencing Riyadh retail market
Demand and supply assessment in Riyadh retail market
Future market potential
Market insight and performance
Average rental rates for malls and restaurants
Key upcoming malls in Riyadh
Future trends in retail market
Recommendations regarding success factors of retail market in Riyadh
Key features and characteristics of retail space in Saudi Arabia
Case studies of major retail centers in Riyadh
Pure Mall
Al Oruba Square
Canary Center
Localizer Mall
Granada Center
Centria Mall
Competitive Analysis of Case Studies
Cross Comparison within Retail Malls in Riyadh
Heat Map Analysis of Riyadh Retail Malls
Products
Products
Type of Malls(Super-Regional Malls,Regional Malls,Community Center Malls),Key Target Audience(Retail Project Developers,Third Party Real Estate Companies,Independent Architects,Government Associations,Government Agencies,Independent Investors,Retail Real Estate Consulting Companies),Time Period Captured in the Report(Historical Period – 2013-2018,Forecast Period – 2019-2023)
Companies
Pure Mall,Al Oruba Square,Canary Center,Localizer Mall,Granada Center,Centria Mall
Table of Contents
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Limitations
3. Riyadh Retail Market
3.1. Overview
Competition in Retail Sector in Saudi Arabia
Economy of Saudi Arabia
Trends and Developments
Retail Spending
Food Retail and Non Food Retail Spending
Store-Based and Non-Store Based Retailing
3.2. Factors Influencing the Sector of Retailing in Riyadh
Cinemas, Food & Beverages, Entertainments Segments in shopping centers
Retail Spending Trends
Introduction of VAT
Tourism, Population and Demographics:
Rising Disposable Income
Growing Presence of Hypermarkets and Supermarkets
Emergence of International Brands
Relaxation in Investment Regulation
Tenant Mix
Climate Conditions
4. Riyadh Retail Real Estate Market
4.1. Current Retail Demand and Supply, 2013-2018
4.1.1. Current Retail Supply, 2013 – 2018
Retail Mall Categories, 2018
Supply by Type of Mall
4.1.2. Current Retail Demand, 2013 – 2018
Demand by Type of Mall
4.1.3. Supply and Demand Gap, 2013-2018
4.2. Future Market Potential, (2018-2023E)
4.2.1. Future Retail Supply
Major Retail Projects
4.2.2. Future Retail Demand (2018-2023)
4.2.3. Expected Decline in Supply-Demand Gap, 2018 and 2023
5. Market Insight and Performance
6. Average Rental Rates
6.1. Rental Rates for Malls, 2017 and 2018
Rental Rates for Retail Showrooms (Outside Malls) in Riyadh, 2018
6.2. Average Restaurant Space and Rental Rates in Riyadh, 2018
7. Average Occupancy Rates of Malls in Riyadh
8. Retail Market Outlook, Opportunities and Future Development Trends
8.1. Future Outlook for Riyadh Retail Market
Introduction of VAT
Investment in Private Sector
Allowing 100.0% FDI in Retail Sector
Saudi Vision 2030
Delay in Major projects due to oversupply
8.2. Key Upcoming Malls in Riyadh City
8.3. Future Trends in Retail Market
Implementing Omni-channel Strategies
Rising E-Commerce Gross Merchandize Value
Data analytics and Artificial Intelligence to Transform traditional retail models
Implementation of Saudization
Rising Customers’ Price Consciousness
9. Recommendations Regarding Success Factors of Retail Market in Riyadh
9.1. What Gaps Exist in Riyadh Retail Market?
9.2. Recommendation about Success Factors of Developing Retail Centers
10. Key Features and Characteristics of Retail Space in Saudi Arabia
11. Case Studies of Major Retail Centers in Riyadh
11.1. Pure Mall
11.2. Al Oruba Square
11.3. Canary Center
11.4. Localizer Mall
11.5. Granada Center
11.6. Centria Mall
12. Competitive Analysis of Case Studies
12.1. Cross Comparison within Retail Malls in Riyadh
12.2. Heat Map Analysis for Riyadh Retail Malls
Disclaimer
Contact Us
List of Figure
Figure 3-2: Number of Outlets for Bakalas, CY’2012 – CY’2017
Figure 3-3: Total Retail Spending including Food Retail and Non-Food Retail in Saudi Arabia in SAR Billion, 2013 - 2018
Figure 3-4: Total Retail Spending on the Basis of Store Based and Non-Store Based Retailing in Saudi Arabia in Percentage, 2018
Figure 3-5: Tourism Statistics of Saudi Arabia Including Inbound and Outbound Tourism on the Basis of Million Trips, 2013-2018
Figure 3-6: Personal Disposable Income in Saudi Arabia in SAR Billion, 2013-2018
Figure 3-7: Number of Outlets for Hypermarkets and Supermarkets, as on December 31st 2012 –as on December 31st 2017
Figure 3-8: Tenant Mix for Malls in Riyadh on the Basis of Area Occupancy in Terms of Percentage (%), 2018
Figure 4-1: Riyadh Retail Real Estate Market Supply on the Basis of Gross Leasing Area (GLA) in Million Square Meters, 2013-2018
Figure 4-2: Retail Mall Categories in Riyadh Real Estate Market by Retail Supply on the basis of Gross Leasing Area in Percentage (%),
2018
Figure 4-3: Retail Location Categories in Riyadh Real Estate Market by Retail Supply on the basis of Gross Leasing Area in Percentage
(%), 2018
Figure 4-4: Riyadh Retail Real Estate Market Demand on the Basis of Gross Leasing Area (GLA) in Million Square Meters, 2013-2018
Figure 4-5: Retail Mall Categories in Riyadh Real Estate Market by Retail Demand on the basis of Gross Leasing Area in Percentage, 2018
Figure 4-6: Supply and Demand Gap in Riyadh Retail Real Estate Market on the basis of Gross Leasing Area (GLA) in Million Square Meters,
2013-2018
Figure 4-7: Riyadh Retail Real Estate Market Demand and Supply on the basis of Gross Leasing Area (GLA) in Million Square Meters, 2018-
2023E
Figure 4-8: Supply-Demand Gap in Riyadh Retail Market with Oversupply/Excess Demand Situation, 2013, 2018 and 2023
Figure 6-1: Number of Restaurants in Riyadh, 2013-2018
Figure 11-1: Ground Floor Layout for Showrooms in Pure Mall
Figure 11-2: Ground Floor Layout of Offices in Pure Mall
Figure 11-3: First Floor Layout of Pure Mall
Figure 11-4: Second Floor Layout of Pure Mall
Figure 11-5: Third Floor Layout of Pure Mall
Figure 11-6: Layout of The Walkway in Pure Mall
Figure 11-7: Facade of Pure Mall
Figure 11-8: Location of Pure Mall
Figure 11-9: Mall Layout of Al Oruba Square
Figure 11-10: Satellite View of Al Oruba Square
Figure 11-11: Facade of Al Oruba Square
Figure 11-12: Lower Basement Model of Canary Center
Figure 11-13: Upper Basement Model of Canary Center
Figure 11-14: Ground Floor Layout of Canary Center
Figure 11-15: First Floor Layout of Canary Center
Figure 11-16: Second Floor Layout of Canary Center
Figure 11-17: Roof Annex Layout of Canary Center
Figure 11-18: Upper Roof Layout of Canary Center
Figure 11-19: Site Model of Canary Center
Figure 11-20: Ground Floor Layout of Localizer Mall
Figure 11-21: First Floor Layout of Localizer Mall
Figure 11-22: Mall Photos - Localizer Mall
Figure 11-23: Mall Interior – Localizer Mall
Figure 11-24: Mall Interior – Localizer Mall
Figure 11-25: Mall Interior – Localizer Mall
Figure 11-26: Facade of Localizer Mall
Figure 11-27: Interiors of Granada Center
Figure 11-28: Street View of Granada Center
Figure 11-29: Bird Eye View of Granada Center
Figure 11-30: Front View of Granada Center
Figure 11-31: 360 Degrees View of Granada Center
Figure 11-32: Front View of Centria Mall
Figure 11-33: Front View of Centria Mall
Figure 12-1: Cross Comparison of Services and Amenities provided by Retail Malls on the Basis of Total Number of Malls in Percentage (%)
as of 31st December 2018
List of Table
Table 3-1: Key Players in Saudi Arabia Retail Industry, 2018
Table 3-2: Groceries and Non Grocery Specialists Space in Thousand SQM in Saudi Arabia, 2013-2018
Table 3-3: Number of Retailers in Saudi Arabia, 2013-2018
Table 3-4: Riyadh Retail Real Estate Market Overview, 2018
Table 3-5: Major Hypermarkets and Supermarkets Chains in Saudi Arabia as on March 31, 2019
Table 4-1: Retail Mall Categories in Riyadh Real Estate Market by Retail Supply on the Basis of Gross Leasing Area in Thousand SQM, 2018
Table 4-2: Major Super-Regional, Regional and Community Centers in Riyadh
Table 4-3: Retail Mall Categories in Riyadh Real Estate Market by Retail Demand on the basis of Gross Leasing Area in Thousand Sq M,
2018
Table 5-1: Current and Future Performance of Riyadh Retail Market
Table 6-1: Annual Retail Rental Rate in Riyadh by Retail Mall Categories (Super-Regional, Regional and Community Centers) on the basis
of SAR/SQM, as of December 31st 2017-December 31st 2018
Table 6-2: Average Rental Rates for Retail Showrooms (Outside Malls) in Riyadh by Roads (Eastern Riyadh, Western Riyadh, Northern
Riyadh, Southern Riyadh and Central Riyadh) Including Minimum Price and Maximum Price in SAR/SQM, as of December 31st 2018
Table 6-3: Annual Restaurants Rental Rates in Riyadh by Retail Mall Categories (Super-Regional, Regional and Community Centers) on the
basis of SAR/SQM, 2018
Table 7-1: Average Occupancy Rate by Each Mall Category in Percentage (%), 2018
Table 8-1: Future Strategy and Focus on Riyadh Retail Market
Table 8-2: List of Riyadh’s Retail Developments Projects in the Pipeline, 2018-2023
Table 9-1: Recommendations Related to Success Factors of Developing Retail Centers in Riyadh
Table 10-1: Key Description and Services/Features of Retail Space in Saudi Arabia, 2018
Table 11-1: Case Study of Pure Mall Including Overview, Founder, Location, System Preparations, Components, Number of Floors, Total
Number of Offices as of December 31st 2018, Office Area, Total Number of Showrooms as of December 31st 2018, Showroom Area, Parking,
Total Leasable Area as of December 31st 2018 and Annual Rental Rates as of June 10th 2019
Table 11-2: Case Study of Al Oruba Square Including Overview, Other Projects by Developer, Location, Services, Amenities and Facilities,
Total Area as of December 31st 2018, Number of Floors, Total Number of Stores/Restaurants as of December 31st 2018, Stores/ Restaurants
in the Mall, Store Area, Total Leasable Area as of December 31st 2018 and Annual Rental Rates as of June 10th, 2019
Table 11-3: Case Study of Canary Center Including Overview, Some Projects by Developer, Location, Characteristics of Canary Center,
Total Area as of December 31st 2018, Number of Floors, Total Number of Showrooms/Offices as of December 31st 2018, Average Showroom
Area, Average Office Area, Stores and Offices, Total Leasable Area as of December 31st 2018 and Annual Rental Rates as of December 31st
2018
Table 11-4: Case Study of Localizer Mall Including Overview, Some Projects by Developer, Location, Characteristics of Localizer Mall,
Number of Floors, Total Number of Retail Outlets/Offices as of December 31st 2018, Retail Outlet Area, Stores as of December 31st 2018,
Total Leasable Area as of December 31st 2018 and Annual Rental Rates as of June 10th 2019
Table 11 5: Case Study of Granada Center Including Overview, Some Projects by Developer, Location, Characteristics of Granada Center
Mall, Total Area as of December 31st 2018, Number of Floors, Total Number of Showrooms/ Departmental Stores as of December 31st 2018,
Stores in Mall, Showroom Area, Departmental Store Area, Total Leasable Area as of December 31st 2018 and Annual Rental Rates as of June
10th 2019
Table 11 6: Case Study of Centria Mall Including Overview, Location, Characteristics of Centria Mall, Number of Floors, Outlets by
Floor, Showroom Area, Stores in Mall, Restaurants in Mall, Total Leasable Area and Annual Rental Rates as of June 10th 2019
Table 12 1: Cross Comparison of Retail Malls (Pure Mall, Al Oruba Square, and Canary Center) in Riyadh, 2018
Table 12 2: Cross Comparison of Retail Malls (Localizer Mall, Granada Center and Centria Mall) in Riyadh, 2018
Table 12 3: Heat Map Analysis for Riyadh Retail Malls
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.