Global Digital Advertisement Market: Current Analysis and Forecast (2020-2026)
October 2020
217
About the Report
About the Report
Products
Companies
Alibaba, Amazon, Facebook Inc, Alphabet, Microsoft Corporation, Sina, Nokia Corporation, Tencent, Twitter and Apple Inc
Table of Contents
Table of Contents
1. MARKET INTRODUCTION 18
1.1 Market Definition 18
1.2 Objective of the Study 18
1.3 Limitation 18
1.4 Stakeholders 19
1.5 Currency used in the Report 19
1.6 Scope of the Global Digital Advertisement Market Study 19
2. RESEARCH METHODOLOGY OR ASSUMPTION 20
2.1 Research Methodology for the Global Digital Advertisement Market Study 20
2.1.1 Main objective of the Global Digital Advertisement Market Study 21
3. INDUSTRY PERFORMANCE 22
4. EXECUTIVE SUMMARY 24
5. LEGAL FRAMEWORK IN DIGITAL ADVERTISEMENT ARENA 26
5.1 General Overview 26
5.1.1 Digital Advertising Regulations in the United States 26
5.1.1.1 General Offers and Claims -Products& Services 26
5.1.1.2 Protecting Consumers Privacy Online 27
5.1.1.3 Made in United States Products 28
5.1.1.4 Non- Compliance 28
5.1.1.5 Laws Enforced by the Federal Trade Commission 28
5.1.1.6 New digital advertising regulations require operational changes 29
5.1.2 Digital Advertising Regulations in Europe 29
5.1.2.1 Amendments in the Proposal of 26 July 30
5.1.2.2 Key Topics: Current Status in the Council's draft e-Privacy Regulation 30
5.1.2.2.1 Anti-spam: Rules for Digital Marketing 30
5.1.2.2.2 Cookies and similar files/tags 31
5.1.2.2.3 Secrecy of electronic communications 31
5.1.2.3 Digital Privacy in Europe 31
5.1.3 Digital Advertising Regulations in the Asia Pacific 32
5.1.3.1 Self-regulatory Codes 32
5.1.3.2 Codes of Advertising Practices 33
6. MARKET OVERVIEW 35
6.1 Introduction 35
6.2 Market Dynamics 37
6.2.1 Market Trend & Drivers 37
6.2.1.1 The upsurge in Robotics & Artificial Intelligence 37
6.2.1.2 A rise in Smartphone Penetration 38
6.2.1.3 Evolving Digital Marketing 40
6.2.2 Market Challenges 40
6.2.2.1 Security & Privacy Concerns 40
6.2.3 Market Opportunities 41
6.2.3.1 Surging Job Opportunities in Digital Marketing 41
6.2.4 Trends Emerging in Digital Advertising Arena Amid COVID-19 42
6.2.4.1 COVID-19 is dominating New Searches 42
6.2.4.2 Google is Banning Bad Advertisements 42
6.2.4.3 Facebook is Banning Advertisements that promote a COVID-19 cure 42
6.2.4.4 Facebook's Advertising Revenue is Taking a Huge Hit 42
6.2.4.5 Amazon is Reducing its Google Advertisements Spend 43
6.2.4.6 Mobile Search Traffic Decreased by About 25% in March 43
6.2.4.7 Cross Network Opportunities Are Growing 43
6.2.4.8 Advertising Revenues are Shifted from Events to Digital 43
7. DEMAND AND SUPPLY SIDE ANALYSIS 44
7.1 Demand Side Analysis 44
7.1.1 Key Facts on Online Advertising Landscape 45
7.1.2 Key Facts on Mobile Advertising 45
7.1.3 Key Facts on Search Engine Marketing 46
7.1.4 Key Facts on Email Marketing 47
7.2 Supply Side Analysis 48
7.2.1 Top Partnerships 48
7.2.2 Top Mergers & Acquisitions 50
7.2.3 Top Product Launches 50
8. DIGITAL ADVERTISING VALUE CHAIN 53
8.1 General Overview 53
8.2 Value Chain Analysis 53
9. MARKET INSIGHTS BY PLATFORM 56
9.1 General Overview 56
9.1.1 Desktop 57
9.1.2 Mobile 58
10. MARKET INSIGHTS BY PROGRAMMING TYPE 61
10.1 General Overview 61
10.1.1 Programmatic Type 62
10.1.2 Non- Programmatic Type 63
11. MARKET INSIGHTS BY AD-FORMAT 65
11.1 General Overview 65
11.1.1 Search Advertising 66
11.1.2 Banner Advertising 67
11.1.3 Social Media Advertising 68
11.1.4 Video Advertising 69
11.1.5 Classified Advertising 71
12. MARKET INSIGHTS BY INDUSTRY VERTICAL 73
12.1 General Overview 73
12.1.1 Retail 74
12.1.2 Automotive 76
12.1.3 Financial Services 78
12.1.4 Telecom 79
12.1.5 CPG Industry 81
12.1.6 Travel 83
12.1.7 Other Industry 84
13. MARKET INSIGHTS BY REGION 86
13.1 General Overview 86
13.1.1 North America Digital Advertising Market 87
13.1.1.1 US Digital Advertising Market 90
13.1.1.2 Canada Digital Advertising Market 93
13.1.1.3 Rest of North America Digital Advertisement Market 96
13.1.2 Europe Digital Advertising Market 98
13.1.2.1 UK Digital Advertisement Market 101
13.1.2.2 Germany Digital Advertisement Market 103
13.1.2.3 France Digital Advertisement Market 106
13.1.2.4 Italy Digital Advertisement Market 110
13.1.2.5 Spain Digital Advertisement Market 113
13.1.2.6 Rest of Europe Digital Advertisement Market 117
13.1.3 Asia Pacific Digital Advertising Market 119
13.1.3.1 China Digital Advertising Market 122
13.1.3.2 Japan Digital Advertising Market 126
13.1.3.3 India Digital Advertisement Market 129
13.1.3.4 South Korea Digital Advertising Market 133
13.1.3.5 Australia Digital Advertising Market 136
13.1.3.6 Rest of Asia Pacific Digital Advertising Market 139
13.1.4 Rest of World Digital Advertising Market 141
13.1.4.1 Brazil Digital Advertising Market 144
13.1.4.2 South Africa Digital Advertising Market 146
13.1.4.3 Other Countries Digital Advertising Market 149
14. COMPETITIVE SCENARIO 152
14.1 Competitive Landscape 152
14.1.1 Market Share of Key Players in Digital Advertisement Market, 2019 152
15. TOP COMPANY PROFILES 154
15.1 Alibaba 154
15.1.1 Key Facts 154
15.1.2 Business Description 154
15.1.3 Key Product/Services Offerings 155
15.1.4 Growth Strategy 155
15.1.5 SWOT Analysis 156
15.1.6 Key Financials 157
15.1.6.1 Revenue Split 158
15.1.6.2 Financial Overview of Alibaba 158
15.1.7 Recent developments 158
15.1.7.1 Merger and Acquisitions 158
15.2 Alphabet 160
15.2.1 Key Facts 160
15.2.2 Business Description 160
15.2.3 Key Product/Services Offerings 161
15.2.3.1 Brand Portfolio of Alphabet 161
15.2.4 Growth Strategy 161
15.2.5 SWOT Analysis 162
15.2.6 Key Financials 163
15.2.6.1 Revenue Split 164
15.2.6.2 Financial Overview of Alphabet 164
15.2.7 Recent developments 164
15.2.7.1 Product Launch 164
15.3 Amazon Inc 166
15.3.1 Key Facts 166
15.3.2 Business Description 166
15.3.3 Key Product/Services Offerings 167
15.3.4 Growth Strategy 167
15.3.4.1 Overview of Amazon Inc 168
15.3.5 SWOT Analysis 168
15.3.6 Key Financials 169
15.3.6.1 Revenue Split 170
15.3.6.2 Financial Overview of Amazon 170
15.3.7 Recent developments 170
15.3.7.1 Product Launch 170
15.3.7.2 Partnership 171
15.4 Apple Inc 172
15.4.1 Key Facts 172
15.4.2 Business Description 172
15.4.3 Key Product/Services Offerings 173
15.4.3.1 Apple Product Ecosystem 173
15.4.4 Growth Strategy 174
15.4.5 SWOT Analysis 174
15.4.6 Key Financials 175
15.4.6.1 Revenue Split 176
15.4.6.2 Financial Overview of Apple Inc 176
15.4.7 Recent developments 176
15.4.7.1 Product Launch 176
15.5 Microsoft Corporation 177
15.5.1 Key Facts 177
15.5.2 Business Description 177
15.5.3 Key Product/Services Offerings 178
15.5.4 Growth Strategy 178
15.5.4.1 Overview of Microsoft Corporation 179
15.5.5 SWOT Analysis 179
15.5.6 Key Financials 180
15.5.6.1 Revenue Split 181
15.5.6.2 Financial Overview of Microsoft Corporation 181
15.5.7 Recent developments 181
15.5.7.1 Product Launch 181
15.5.7.2 Partnership 182
15.5.7.3 Merger& Acquisitions 182
15.6 Nokia 183
15.6.1 Key Facts 183
15.6.2 Business Description 183
15.6.3 Key Product/Services Offerings 184
15.6.4 Growth Strategy 184
15.6.5 SWOT Analysis 185
15.6.6 Key Financials 186
15.6.6.1 Revenue Split 187
15.6.6.2 Financial Overview of Nokia 187
15.6.7 Recent developments 187
15.6.7.1 Product Launch 187
15.7 Twitter 188
15.7.1 Key Facts 188
15.7.2 Business Description 188
15.7.3 Key Product/Services Offerings 189
15.7.3.1 Overview of Twitter 189
15.7.4 Growth Strategy 189
15.7.5 SWOT Analysis 190
15.7.6 Key Financials 191
15.7.6.1 Revenue Split 192
15.7.6.2 Financial Overview of Twitter 192
15.7.7 Recent developments 192
15.7.7.1 Partnership 192
15.7.7.2 Merger& Acquisition 193
15.8 Tencent Holdings Ltd 194
15.8.1 Key Facts 194
15.8.2 Business Description 194
15.8.3 Key Product/Services Offerings 195
15.8.3.1 Service Portfolio, Tencent Holdings Ltd 195
15.8.4 Growth Strategy 196
15.8.5 SWOT Analysis 196
15.8.6 Key Financials 197
15.8.6.1 Revenue Split 198
15.8.6.2 Financial Overview of Tencent Holdings Ltd 198
15.8.7 Recent developments 198
15.8.7.1 Product Launches 198
15.8.7.2 Partnership 199
15.9 Sina Corporation 200
15.9.1 Key Facts 200
15.9.2 Business Description 200
15.9.3 Key Product/Services Offerings 201
15.9.3.1 Sina Corporation, Platforms 201
15.9.4 Growth Strategy 202
15.9.5 SWOT Analysis 202
15.9.6 Key Financials 203
15.9.6.1 Revenue Split 204
15.9.6.2 Financial Overview of Sina Corporation 204
15.10 Facebook Inc 205
15.10.1 Key Facts 205
15.10.2 Business Description 205
15.10.3 Key Product/Services Offerings 206
15.10.3.1 Milestones Achieved by Facebook Inc 207
15.10.4 Growth Strategy 207
15.10.5 Brand Overview of Facebook Inc 208
15.10.6 SWOT Analysis 208
15.10.7 Key Financials 209
15.10.7.1 Revenue Split 210
15.10.7.2 Financial Overview of Facebook Inc 210
15.10.8 Recent developments 210
15.10.8.1 Product Launch 210
15.10.8.2 Partnership 211
15.10.8.3 Business Expansion and Investments 211
15.10.8.4 Merger& Acquisition 212
List of Figure
FIG. 1 Scope of the Global Digital Advertisement Market Study 18
FIG. 2 Research Methodology for the Global Digital Advertisement Market Study 19
FIG. 3 Global Digital Advertisement Market by Value, 2019-2026 (USD Million) 24
FIG. 4 The Digital Marketing Shift 34
FIG. 5 Top-Rated Digital Marketing Techniques, %, 2017 36
FIG. 6 Four Areas Across the Value Chain where AI Can Create Value 37
FIG. 7 Mobile Ad Spending Worldwide, 2015-2019 (USD Billion) 38
FIG. 8 Share of Online Searches Initiated on a Mobile Device, By Industry, (%) 38
FIG. 9 Digital advertising spending worldwide, USD Billion, 2018-2023 39
FIG. 10 Digital advertising Goals & Priorities, (%) 40
FIG. 11 Hiring Trend in Marketing Arena, 2018, (%) 41
FIG. 12 Reasons Why Consumers Continue to Install Ad- Blockers 43
FIG. 13 Digital Advertisement Spending Worldwide, USD Billion 2016-2021 44
FIG. 14 Digital Advertisement Mobile Messaging Spending Worldwide, USD Billion 2014-2019 45
FIG. 15 Global Programmatic Advertisement Spending, USD Billion 2019-2021 46
FIG. 16 Digital Email Advertisement Spending Worldwide, USD Billion 2014-2019 47
FIG. 17 B2B Marketing Strategies Increasingly Used by Digital Marketers 48
FIG. 18 Business Marketing Technology Use 49
FIG. 19 Value Chain Analysis in Digital Advertisement Market 52
FIG. 20 Top 10 United States Website by Page Views 53
FIG. 21 How Digital Marketing Works 54
FIG. 22 Global Digital Advertising Market Share by Platform, 2019 & 2026 (%) 55
FIG. 23 Global Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 55
FIG. 24 Popular Devices Used for Digital Marketing, %, 2018 56
FIG. 25 Share of Households with Computer at Home Worldwide, %, 2010-2019 56
FIG. 26 Global Desktop Advertising Market by Region, 2019-2026 (USD Billion) 57
FIG. 27 Country-Wise Smartphone Penetration, %, 2017 57
FIG. 28 Popular Devices Used for Digital Marketing (%, 2018) 58
FIG. 29 Global Mobile Advertising Market by Region, 2019-2026 (USD Billion) 58
FIG. 30 Global Digital Advertisement Market Share by Programming Type, 2019 & 2026 (%) 60
FIG. 31 Global Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 60
FIG. 32 Top 3 Benefits of Programmatic In-App Advertising/Video, (%), 2019 61
FIG. 33 Benefits of Programmatic Ads According to Senior Ad Buyers, December 2017 62
FIG. 34 Global Programmatic Digital Advertisement Market by Region, 2019-2026 (USD Billion) 62
FIG. 35 Principle of Work in Non- Programmatic Digital Advertisement 63
FIG. 36 Global Non-Programmatic Digital Advertisement Market by Region, 2019-2026 (USD Billion) 63
FIG. 37 Global Digital Advertisement Market Share by Ad-Format, 2019 & 2026 (%) 64
FIG. 38 Global Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 64
FIG. 39 The United States Search Advertising Digital Ad Spending, 2014-2019 (USD Billion) 65
FIG. 40 Global Search Advertising Market by Region, 2019-2026 (USD Billion) 65
FIG. 41 US Display& Banner Advertising Digital Ad Spending, 2014-2019 (USD Billion) 66
FIG. 42 Global Banner Advertising Market by Region, 2019-2026 (USD Billion) 67
FIG. 43 US Social Media Advertising Digital Ad Spending, 2014-2019 (USD Billion) 68
FIG. 44 Global Social Media Advertising Market by Region, 2019-2026 (USD Billion) 68
FIG. 45 US Video Advertising Digital Ad Spending, 2014-2019 (USD Billion) 69
FIG. 46 Global Video Advertising Market by Region, 2019-2026 (USD Billion) 69
FIG. 47 US Video Advertising Digital Ad Spending, 2014-2019 (USD Billion) 70
FIG. 48 Global Classified Advertising Market by Region, 2019-2026 (USD Billion) 71
FIG. 49 Global Digital Advertisement Market Share by Industry Vertical, 2020 & 2026 (%) 72
FIG. 50 Global Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 72
FIG. 51 US Retail Digital Ad Spending, 2016-2020 (USD Billion) 73
FIG. 52 Shoppers would find Respective Information Very/Extremely Helpful in Search Results 74
FIG. 53 Global Retail Digital Advertising Market by Country, 2019-2026 (USD Billion) 75
FIG. 54 US Automotive Digital Ad Spending, 2016-2020 (USD Billion) 76
FIG. 55 Top 10 Automakers Advertising their Cars through Digital Advertising, (%), 2019 76
FIG. 56 Global Automotive Digital Advertisement Market, By Region 2019-2026 (USD Billion) 76
FIG. 57 US Financial Services Digital Ad Spending, 2016-2020 (USD Billion) 78
FIG. 58 Global Financial Services Digital Advertisement Market, By Region 2019-2026 (USD Billion) 78
FIG. 59 US Telecom Digital Ad Spending, 2016-2020 (USD Billion) 79
FIG. 60 Global Telecom Digital Advertisement Market, By Region 2019-2026 (USD Billion) 79
FIG. 61 US Consumer Goods Digital Ad Spending, 2016-2020 (USD Billion) 80
FIG. 62 Global CPG Industry Digital Advertisement Market, By Region 2019-2026 (USD Billion) 81
FIG. 63 US Travel Digital Ad Spending, 2016-2020 (USD Billion) 82
FIG. 64 Global Travel Digital Advertisement Market, By Region 2019-2026 (USD Billion) 83
FIG. 65 Global Other Industry Digital Advertisement Market, By Region 2019-2026 (USD Billion) 84
FIG. 66 Global Digital Advertising Market Share by Region, 2019 & 2026 (%) 85
FIG. 67 Global Digital Advertising Market Share by Region, 2019-2026, (USD Billion) 85
FIG. 68 Digital Advertisement Spend by Country, 2017-2018, USD Billion 86
FIG. 69 North America Projected Digital Ad Spend, 2015-2021 (USD Billion) 86
FIG. 70 North America Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 87
FIG. 71 North America Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 87
FIG. 72 North America Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 88
FIG. 73 North America Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 88
FIG. 74 North America Digital Advertisement Market Size by Country, 2019-2026 (USD Billion) 89
FIG. 75 US Total Projected Programmatic Ad Spend 2015-2019 (%, USD Billion) 89
FIG. 76 US Total Digital Advertisement Spend 2015-2019 (%, USD Billion) 90
FIG. 77 US Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 90
FIG. 78 US Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 91
FIG. 79 US Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 91
FIG. 80 US Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 92
FIG. 81 Canada Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 93
FIG. 82 Canada Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 93
FIG. 83 Canada Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 94
FIG. 84 Canada Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 94
FIG. 85 Rest of NA Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 95
FIG. 86 Rest of NA Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 95
FIG. 87 Rest of NA Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 96
FIG. 88 Rest of NA Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 96
FIG. 89 Europe Projected Digital Ad Spend, 2015-2021 (USD Billion) 97
FIG. 90 Europe Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 97
FIG. 91 Europe Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 98
FIG. 92 Europe Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 98
FIG. 93 Europe Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 99
FIG. 94 Europe Digital Advertisement Market Size by Country, 2019-2026 (USD Billion) 99
FIG. 95 UK Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 100
FIG. 96 UK Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 100
FIG. 97 UK Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 101
FIG. 98 UK Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 101
FIG. 99 Digital Ad Spend in Germany, 2018-2022 (USD Billion) 102
FIG. 100 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 102
FIG. 101 Value of Digital Advertisement Market in Germany, 2019 103
FIG. 102 Germany Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 103
FIG. 103 Germany Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 104
FIG. 104 Germany Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 104
FIG. 105 Germany Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 105
FIG. 106 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 106
FIG. 107 Value of Digital Advertisement Market in France, 2019 106
FIG. 108 France Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 107
FIG. 109 France Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 107
FIG. 110 France Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 108
FIG. 111 France Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 108
FIG. 112 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 109
FIG. 113 Value of Digital Advertisement Market in Italy, 2019 110
FIG. 114 Italy Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 110
FIG. 115 Italy Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 111
FIG. 116 Italy Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 111
FIG. 117 Italy Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 112
FIG. 118 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 113
FIG. 119 Value of Digital Advertisement Market in Spain, 2019 113
FIG. 120 Spain Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 114
FIG. 121 Spain Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 114
FIG. 122 Spain Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 115
FIG. 123 Spain Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 115
FIG. 124 Rest of Euro Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 116
FIG. 125 Rest of Euro Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 116
FIG. 126 Rest of Euro Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 117
FIG. 127 Rest of Euro Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 117
FIG. 128 Asia Pacific Projected Digital Ad Spend, 2015-2021 (USD Billion) 118
FIG. 129 Asia-Pacific Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 119
FIG. 130 Asia-Pacific Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 119
FIG. 131 Asia-Pacific Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 120
FIG. 132 Asia-Pacific Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 120
FIG. 133 Asia-Pacific Digital Advertisement Market Size by Country, 2019-2026 (USD Billion) 121
FIG. 134 China Programmatic Digital Display Advertisement Spending Projected Digital Ad Spend, 2015-2019 (USD Billion) 121
FIG. 135 Search Engine Market Share in China, By Players, 2019, (%) 122
FIG. 136 Players Holding around 80% of China Programmatic Digital Market 123
FIG. 137 China Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 123
FIG. 138 China Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 124
FIG. 139 China Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 124
FIG. 140 China Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 125
FIG. 141 Japan Advertising Expenditures by Medium,2018 (USD Billion) 125
FIG. 142 Japan Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 126
FIG. 143 Japan Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 126
FIG. 144 Japan Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 127
FIG. 145 Japan Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 127
FIG. 146 India Advertisement Spend on Digital Media By Formats, (%), 2020 128
FIG. 147 India Digital Media Growth Forecast, (%), 2019-2020 129
FIG. 148 Social Media Overview in India, 2020 129
FIG. 149 India Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 130
FIG. 150 India Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 130
FIG. 151 India Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 131
FIG. 152 India Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 131
FIG. 153 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 132
FIG. 154 Value of Digital Advertisement Market in South Korea, 2019 133
FIG. 155 South Korea Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 133
FIG. 156 South Korea Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 134
FIG. 157 South Korea Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 134
FIG. 158 South Korea Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 135
FIG. 159 Percentage of Internet Users Aged 16 to 64 Who Discover New Brands and Products Via Each Channel, (%), 2020 135
FIG. 160 Value of Digital Advertisement Market in Australia, 2019 136
FIG. 161 Australia Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 136
FIG. 162 Australia Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 137
FIG. 163 Australia Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 137
FIG. 164 Australia Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 138
FIG. 165 Rest of APAC Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 138
FIG. 166 Rest of APAC Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 139
FIG. 167 Rest of APAC Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 139
FIG. 168 Rest of APAC Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 140
FIG. 169 Rest of World Projected Digital Ad Spend, 2015-2021 (USD Billion) 140
FIG. 170 Rest of World Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 141
FIG. 171 Rest of World Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 141
FIG. 172 Rest of World Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 142
FIG. 173 Rest of World Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 142
FIG. 174 Brazil Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 143
FIG. 175 Brazil Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 143
FIG. 176 Brazil Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 144
FIG. 177 Brazil Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 144
FIG. 178 Social Media Overview in South Africa, 2020 145
FIG. 179 South Africa Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 146
FIG. 180 South Africa Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 146
FIG. 181 South Africa Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 147
FIG. 182 South Africa Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 147
FIG. 183 Digital Advertising Overview in Saudi Arabia 148
FIG. 184 Other ROW Digital Advertising Market Size by Platform, 2019-2026 (USD Billion) 149
FIG. 185 Other ROW Digital Advertisement Market Size by Programming Type, 2019-2026 (USD Billion) 149
FIG. 186 Other ROW Digital Advertisement Market Size by Ad-Format, 2019-2026 (USD Billion) 150
FIG. 187 Other ROW Digital Advertisement Market Size by Industry, 2019-2026 (USD Billion) 150
FIG. 188 Market Share of Key Players in Digital Advertisement Market, 2019 (%) 151
FIG. 189 Business Segments of Alibaba 154
FIG. 190 ALIBABA, SWOT Analysis 155
FIG. 191 Key Financials of Alibaba 156
FIG. 192 Alibaba, Revenue Split, 2019 157
FIG. 193 Brand Portfolio of Alphabet 160
FIG. 194 Alphabet, SWOT Analysis 161
FIG. 195 Key Financials of Alphabet 162
FIG. 196 Alphabet, Revenue Split, 2019 163
FIG. 197 Overview of Amazon.com Inc 167
FIG. 198 Amazon.com Inc, SWOT Analysis 167
FIG. 199 Key Financials of Amazon.Inc 168
FIG. 200 Amazon.Inc, Revenue Split, 2019 169
FIG. 201 Apple Product Ecosystem 172
FIG. 202 Growth Strategy of Apple Inc 173
FIG. 203 Apple Inc., SWOT Analysis 173
FIG. 204 Key Financials of Apple Inc. 174
FIG. 205 Apple Inc., Revenue Split, 2019 175
FIG. 206 Overview of Microsoft Corp 178
FIG. 207 Microsoft Corp, SWOT Analysis 178
FIG. 208 Key Financials of Microsoft Corp 179
FIG. 209 Microsoft Corp Revenue Split, 2019 180
FIG. 210 Nokia Growth Strategy 183
FIG. 211 Nokia, SWOT Analysis 184
FIG. 212 Key Financials of Nokia Corporation 185
FIG. 213 Nokia Revenue Split, 2019 186
FIG. 214 Overview of Twitter 188
FIG. 215 Twitter, SWOT Analysis 189
FIG. 216 Key Financials of Twitter 190
FIG. 217 Twitter Revenue Split, 2019 191
FIG. 218 Service Portfolio of Tencent Holdings Ltd 194
FIG. 219 Tencent Holdings Ltd. SWOT Analysis 195
FIG. 220 Key Financials of Tencent Holdings Ltd. 196
FIG. 221 Tencent Holdings Ltd.., Revenue Split, 2019 197
FIG. 222 Sina Corporation, Platforms 200
FIG. 223 SINA Corporation, SWOT Analysis 201
FIG. 224 Key Financials of Sina Corporation 202
FIG. 225 Sina Corporation., Revenue Split, 2019 203
FIG. 226 Milestones Achieved by Facebook Inc 206
FIG. 227 Facebook Inc. Brands Overview 207
FIG. 228 Facebook Inc. SWOT Analysis 207
FIG. 229 Key Financials of Facebook Inc. 208
FIG. 230 Facebook Inc. Revenue Split, 2019 209
List of Table
TABLE 1 Top Partnerships 47
TABLE 2 Top Mergers& Acquisitions 49
TABLE 3 Top Product Launches 49
TABLE 4 Alibaba Key Facts 153
TABLE 5 Alibaba Growth Strategy 154
TABLE 6 Alibaba Merger and Acquisitions 157
TABLE 7 Alphabet Key Facts 159
TABLE 8 Products segmentation of Alphabet 160
TABLE 9 Alphabet Growth Strategy 160
TABLE 10 Alphabet Product Launch 163
TABLE 11 Amazon Inc Key Facts 165
TABLE 12 Product segmentation of Amazon.com Inc 166
TABLE 13 Amazon Growth Strategy 166
TABLE 14 Amazon Product Launch 169
TABLE 15 Amazon Partnership 170
TABLE 16 Apple Inc Key Facts 171
TABLE 17 Product segmentation of Apple Inc 172
TABLE 18 Apple Inc Product Launch 175
TABLE 19 Microsoft Corporation Key Facts 176
TABLE 20 Product segmentation of Microsoft Corporation 177
TABLE 21 Microsoft Corporation Growth Strategy 177
TABLE 22 Microsoft Corporation Product Launch 180
TABLE 23 Microsoft Corporation Partnership 181
TABLE 24 Microsoft Corporation Merger & Acquisitions 181
TABLE 25 Nokia Key Facts 182
TABLE 26 Product segmentation of Nokia 183
TABLE 27 Nokia Product Launch 186
TABLE 28 Twitter Key Facts 187
TABLE 29 Product segmentation of Twitter 188
TABLE 30 Twitter Growth Strategy 188
TABLE 31 Twitter Partnership 191
TABLE 32 Twitter Merger& Acquisitions 192
TABLE 33 Tencet Holdings Ltd Key Facts 193
TABLE 34 Product segmentation of Tencent Holdings Ltd 194
TABLE 35 Tencent Holdings Ltd Growth Strategy 195
TABLE 36 Tencent Product Launches 197
TABLE 37 Tencent Partnership 198
TABLE 38 Sina Corporation Key Facts 199
TABLE 39 Product segmentation of Sina Corporation 200
TABLE 40 Sina Corporation Growth Strategy 201
TABLE 41 Facebook Inc Key Facts 204
TABLE 42 Product segmentation of Facebook Inc 205
TABLE 43 Facebook Inc Growth Strategy 206
TABLE 44 Facebook Product Launch 209
TABLE 45 Facebook Partnership 210
TABLE 46 Facebook Business Expansion & Investments 210
TABLE 47 Twitter Merger& Acquisitions 211
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