Germany Online Advertising Market Outlook To 2027
By Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, and Others)
December 2022
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About the Report
About the Report
Market Overview:
The Online Advertising Market is expected to grow at a CAGR of ~% over the forecast period (2023 - 2027). Over the years, technological developments regarding the internet, combined with its increasing commercial use and the rapidly growing number of internet users worldwide, have not only shaped the evolution of online advertising and digital advertising but have also given rise to new advertising business models, new market levels, and players.
- With over 3.5 billion search queries on Google, every day paid search, where Google or other search engines are paid to advertise content on SERPs (search engine results pages) for relevant keywords, is one of the most popular and effective types of online advertising.
- Moreover, AI-powered Optimization in advertising is increasing as the impact of advertising can be instantly gauged in online mode. The AI-powered tool can self-train to write blogs and update content. For instance, for content creation, Jarvis is an example of AI-powered software trained to generate original, creative content
Key Trends by Market Segment
By Medium (Mobile and desktop): Due to the increasing penetration of smart phones and tablets in the country, mobile medium received a greater share in the digital advertising expenditure. The widespread use of social media through mobile devices has also propelled the shift towards mobile advertising.
By Ad Buyers (On the Basis of Ad Expenditure): Majority of the ad buying took place through advertising agencies. Direct ad buying by brands accounted for a meagre share in the digital advertising market due to the lack of in-house talent and requisite technologies by advertisers.
By Ad Buyers (On the Basis of Ad Expenditure): Majority of the ad buying took place through advertising agencies. Direct ad buying by brands accounted for a meagre share in the digital advertising market due to the lack of in-house talent and requisite technologies by advertisers.
Competitive Landscape
The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. The market appears to be moderately concentrated, with significant players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter Inc. Major competing parameters for these companies include- Reach of their Advertisements, Insights, Target Audience, Flexibility and Cost.
Future Outlook
The Germany Online Advertising Market is projected to show a significant growth, to contribute ~ Bn by 2027F with the shift of advertising budget from traditional marketing like print, and ATL-outdoor activities to digital and mobile marketing, would witness a rise with end-users preferring to consume content primarily on their mobile phones or TV, and social distancing, work-from-home possibly becoming the new normal.
Scope Of The Report
Scope of the Report
The scope of the study is currently focused on Germany Online advertising. The study tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry. The study also tracks the impact of COVID-19 on the overall Online Advertising Market and its performance.
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By Type (On the Basis of Ad Expenditure) |
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By Medium (On the Basis of Ad Expenditure)
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By Type of Advertisement (On the Basis of Ad Expenditure) |
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By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure) |
ü Facebook ü Instagram ü Others
ü Google ü Yahoo & Bing ü Amazon ü Others
ü YouTube ü Others |
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By Sectors (On the Basis of Ad Expenditure) |
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By Ad-Buyers (On the Basis of Ad Expenditure) |
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By Pricing Model |
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Products
Products
Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Digital Advertising
- Regulatory Bodies and Government Agencies
- Investors
Period Captured in the Report
- Historical Period: 2017-2021
- Base Period: 2022
- Forecast Period: 2023-2027F
Key Topics Covered in the Report
- Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
- Germany Online Advertising Market Size,
- Germany Online Advertising Market Segmentation
- SWOT Analysis of Germany Online Advertising Market
- Growth Drivers, Trends and Developments in Germany Online Advertising Market
- Issues and Challenges in Germany Online Advertising Market
- Regulatory Framework in Germany Online Advertising Market
- Customer Profiling in Germany Online Advertising Market
- Case Studies Covered in Germany Online Advertising Market
- Competitive Landscape in Germany Online Advertising Market
- Germany Online Advertising Market Future Outlook and Projections,
- Analyst Recommendations
Companies
Major Companies Profiled in the Report
Major Ad Agencies
- TBWA Germany
- DDB Group
- BBDO Group
- Serviceplan Group
- Scholz and Friends Group
- Kolle Rebbe and more
Major Online Platforms
- Google (including YouTube)
- Facebook (including Instagram)
- Amazon
- Microsoft (including LinkedIn)
- Verizon Media
- Tencent
- Baidu
- ByteDance
Table of Contents
Table of Contents
1. Executive Summary
2. Germany Online Advertising Market Overview
2.1 Taxonomy of the Germany Online Advertising Market
2.2 Industry Value Chain
2.3 Ecosystem
2.4 Government Regulations/Initiatives for the Germany Online Advertising Market
2.5 Growth Drivers of the Germany Online Advertising Market
2.6 Issues and Challenges of the Germany Online Advertising Market
2.7 Impact of COVID-19 on the Germany Online Advertising Market
2.8 PESTLE/SWOT Analysis
3. Germany Online Advertising Market Size, 2017 – 2022
4. Germany Online Advertising Market Segmentation
4.1 By Regional Split (North/East/West/South/Central), 2017 - 2022
4.2 By Sector, 2017 – 2022
4.3 By Medium, 2017 – 2022
5. Competitive Landscape
5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
5.2 Strategies Adopted by Leading Players
5.3 Company Profiles – (Top 5 - 7 Major Players)
5.3.1 TBWA Germany
5.3.2 DDB Group
5.3.3 BBDO Group
5.3.4 Serviceplan Group
5.3.5 Scholz and Friends Group
5.3.6 Kolle Rebbe and more
6. Germany Online Advertising Future Market Size, 2022 – 2027
7. Germany Online Advertising Future Market Segmentation
7.1 By Regional Split (North/East/West/South/Central), 2017 - 2022
7.2 By Sector, 2017 – 2022
7.3 By Medium, 2017 – 2022
8. Analyst Recommendations
9. Research Methodology
10. Disclaimer
11. Contact Us
Research Methodology
Research Methodology
Step 1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.
Step 2: Market Building: Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research. Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending.
Step 3: Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.
Step 4: Research output: Our team will approach multiple finance providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from car finance providers.
Frequently Asked Questions
Frequently Asked Questions
What is the Study Period of this Market Report?
The Germany Online Advertising Market is covered from 2017-2027 in this report, which includes a forecast for the period 2023-2027.
What is the Future Growth Rate of the Germany Online AdvertisingMarket?
The Germany Online Advertising Market is expected to witness a CAGR of about ~% over the next 5 years.
What are the Key Factors Driving the Germany Online Advertising Market?
The increasing technological advancement like increased searches on online platforms like Amazon and Google, more visibility on digital platforms.
Which is the Largest Ad Buyer type segment within the Germany Online Advertising Market?
Advertising Agencies segment held the largest market share of the Germany Online Advertising market in 2021.
Who are the Key Players in Germany Online Advertising Market?
Alphabet, Meta Platforms (Facebook), Microsoft, Facebook, Amazon, Tencent, Baidu, ByteDance, etc.
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