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Malaysia Property Classifieds Market Outlook to 2026F

Driven by Increasing Internet Penetration and Smartphone Users along with Rise in Virtual Tours

Region:Asia

Author(s):Sanya Bahal and Nishika Chowcharia

Product Code:KR1128

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Published on

March 2022

Total pages

79

Table of Content

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About the Report

About the Report

The report titled “Malaysia Property Classifieds Market Outlook to 2026F –Driven by Increasing Internet Penetration and Smartphone Users along with Rise in Virtual Tours” provides a comprehensive analysis of the potential of Property Classified industry in Malaysia. The report covers various aspects including the current real estate scenario and rental rates in Malaysia, revenue generated from Malaysia Property Classified market, its segmentations viz Business Model(Listings and Classifieds and Aggregators and Co-Living), By Rent and Sale, By Region (Penang, Putrajaya, East Region, Cyberjaya Selangor, Johor, Klang Valley, Kuala Lumpur), revenue models, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.
 
Overview of Malaysia Property Classified Market
Malaysia, with a population of 32.7 Mn in 2021 and being the 2nd Largest Economy in Southeast Asia region, is experiencing a digital wave sweeping across its real estate value chain, disrupting how buyers and sellers interact with one another. Consumers are not just bound to explore the buying/ renting options through digital platforms but are interested in other residential services as well.  Additionally, the current pandemic has presented consumers as well as developers with a unique opportunity to put their trust in digital platforms. Malaysia is the emerging market for Property Classified in ASEAN growing at CAGR of 19.2% during 2015-2021. Most full-stack Property Classified players in Malaysia have remained focused on the low rise residential property segment considering the burgeoning housing shortage, rapid urbanization and urban migration trends. A number of developers are offering extended payment terms, lighter down payment schemes, and waived reservation fees with a limited time offers, which financially prepared buyers should take advantage of. However, the industry is highly vulnerable to fraud due to its complex nature, reliance on technology, and interaction between stakeholders and third parties.
 
By Business Model: Revenue Via Listings and Classifieds generated highest revenue due to increased user base. A growing millennial workforce, fast evolving consumer trends and untapped demand potential in the market are real draw cards for start-ups and developers looking to enter the Aggregators and Co-Living market.
 
By Purpose of Purchase: The Rent transaction dominates the market with advertisement-based revenue model gaining traction in the recent years.
 
By Region: Klang Valley leads the Malaysia Property Classified Market in terms of revenue due to a high concentration of commercial and recreational activities. The number of vacant office spaces in the Klang Valley grew at an alarming rate despite a slowing appetite for businesses to expand. This paves the way for classified companies, thereby increasing revenue.
 
Malaysia Property Classified Market Competition:

Table: Proportion of Business Segments in Revenue, 2019-2024E

Company / Parameter

2019

2024E

Insurance

~

~

Banking (Loans & Bank Accounts)

~

~

Others

~

~

Total

~

~

 

Ken Research analyses the high potential for scaling up the aggregator model to peer GCC countries and recommends certain measures to ensure sustainable growth of the platform.

Aggregators must also up-ante their technology stack capable of satisfying customer directly from the platform and predict customer’s future buying decisions.
The market is moderately concentrated for listings and classifieds companies with major players including PropertyGuru, iProperty, RentGuard, Mudah.my, Star Property etc. and fragmented market for aggregators & co-living companies with top players namely Komune Living, Sleepy Bear and others. Players are competing on the basis of Commission Charged, Number of Listings, Locations Covered, Detailed Comparisons, User Interface & Technology and Value Added Services. Factors such as expensive rentals, fixed one- to two-year tenancy contracts and the hassle of dealing with intermediaries, have driven the growth of co-living concepts in Malaysia.
 
Malaysia Property Classified Market Future Outlook and Projections
Malaysia Property Classified Market is expected to grow at a massive rate of 33.3% CAGR during 2021-2026 providing a lucrative opportunity for property classified investors. Technology has been increasingly becoming an attractive asset for landlords, potential real estate investors and tenants looking for an efficient and secure opportunity in the Commercial Real Estate segment (CRE). This presents a lucrative opportunity for Property Classified investors to witness high returns on their investment. The real estate digital classifieds space is still in the early stages of growth and the listings are dominated by builders and brokers.  Further, with newer technology based services such as 360 degree view, listing convenience, subscription management etc., and the focus is likely to be on educating individual users. Therefore, the advertisements are more likely to be focused on the individuals on both the buying and selling side, which could help reduce the resistance of online real estate tractions by individual users.
 
Key Segments Covered in Malaysia Property Classified Market:
 
By Business Model
  • Listings and Classifieds
  • Aggregators and Co-Living          
By Purpose of the Purchase
  • Rent
  • Sales
By Region
  • Penang
  • Putrajaya
  • East Region
  • Cyberjaya Selangor
  • Johor
  • Klang Valley
  • Kuala Lumpur
Key Target Audience
  • Property Classified Companies
  • Real Estate Developers
  • Brokers
  • Property Consultants
  • Industry Experts
Time Period Captured in the Report:
  • Historical Period: 2015-2021
  • Forecast Period: 2021-2026F
Companies Covered:
Listings and Classifieds
  • PropertyGuru
  • iProperty
  • RentGuard
  • Mudah.my
  • StarProperty
  • NextProperty
  • PropSocial
  • Propflix/PropertyHunter
  • NextSi
Aggregators and Co-Living
  • Hatchery Place
  • Co-Coon
  • HelloHome
  • Komune Living
  • JL Co-living
  • Utopia
  • Sleepy Bear
  • The Bed KLCC
  • Sama
  • IdealHub  
Key Topics Covered in the Report
  • Overview of Malaysia Property Classified Market
  • Ecosystem of Major Entities in Malaysia Property Classified Market
  • Business Cycle and Genesis of Malaysia Property Classified Market
  • Malaysia Property Classified Market Size, 2015-2021
  • Malaysia Property Classified Market Segmentations
  • Competition Analysis: Market Share of Major Listings and Classifieds and Major Aggregators & Co-Living Companies
  • SWOT Analysis in Malaysia Property Classified Market
  • Revenue Models in Malaysia Property Classified Industry
  • Growth Drivers and Restraints in Malaysia Property Classified Market
  • Technological Advancements in Malaysia Property Classified Market
  • Impact of COVID19 in Malaysia Property Classified Market
  • Key Trends in Malaysia Property Classified Market
  • Outlook and Future Projections for Malaysia Property Classified Market
  • Future Market Segmentation by Business Model and Revenue Sources
  • Recommendations / Success Factors
  • Research Methodology
  • Appendix 

Products

Products

Key Segments Covered in Malaysia Property Classified Market:

By Business Model

  • Listings and Classifieds
  • Aggregators and Co-Living          

By Purpose of the Purchase

  • Rent
  • Sales

By Region

  • Penang
  • Putrajaya
  • East Region
  • Cyberjaya Selangor
  • Johor
  • Klang Valley
  • Kuala Lumpur

Key Target Audience

  • Property Classified Companies
  • Real Estate Developers
  • Brokers
  • Property Consultants
  • Industry Experts

Time Period Captured in the Report:

  • Historical Period: 2015-2021
  • Forecast Period: 2021-2026F


Companies

Companies Covered:

Listings and Classifieds

  • PropertyGuru
  • iProperty
  • RentGuard
  • Mudah.my
  • StarProperty
  • NextProperty
  • PropSocial
  • Propflix/PropertyHunter
  • NextSi

Aggregators and Co-Living

  • Hatchery Place
  • Co-Coon
  • HelloHome
  • Komune Living
  • JL Co-living
  • Utopia
  • Sleepy Bear
  • The Bed KLCC
  • Sama
  • IdealHub  

Table of Contents

Table of Contents

1. Executive Summary

2. Malaysia Country Profile

2.1 Malaysia Country Profile: Demographics and GDP
2.2 Malaysia Country Profile: Households and Housing
2.3 Customer Profile Customer and Buying Process
2.4 Customer Preferences for Property Classifieds in Malaysia
2.5 Shift Towards Digital Media by Real Estate Marketers

3. Malaysia Real Estate Market Overview

3.1 Key Market Trends and Developments in Malaysia Property Classified Market
3.2 Residential Sale Prices in Major Cities of Malaysia
3.3 Rental Rates of Condominiums and Serviced Apartment in Malaysia
3.4 Existing Supply and Occupancy rate of Retail Space in Malaysia
3.5 Existing Office Supply and Upcoming Office Projects in Malaysia

4. Malaysia Property Classified Market Overview and Genesis

4.1 Ecosystem of Major Entities in Malaysia Property Classifieds Market
4.2 Current Pain Points in the Real Estate Ecosystem
4.3 Business Cycle and Genesis of Malaysia Property Classified Market
4.4 Timeline for Major Property Listings & Classifieds Companies in Malaysia
4.5 Timeline for Major Co-living and Aggregators Companies in Malaysia
4.6 Malaysia Property Classified Market Size, 2015-2021
4.7 Growth Drivers in Malaysia Property Classifieds Industry
4.8 Business Model Canvas of Property listing Website
4.9 Revenue Models in Malaysia Property Classified Industry
4.10 Key Risks for Property Classified Business to watch out in 2022

5. Malaysia Property Classified Market Segmentation

5.1 Market Segmentation By Business Model, 2021
5.2 Market Segmentation By Rent and Sale, 2021
5.3 Market Segmentation By Region, 2021

6. Snapshot of Malaysia PropTech Market

6.1 Snapshot of Malaysia PropTech Industry
6.2 Technological Advancements in Malaysia PropTech Market
6.3 Current and Upcoming technologies in Malaysia PropTech
6.4 Benefits to Developers and Consumers from Tech Advancements

7. Malaysia Property Classified Market Industry Analysis

7.1 SWOT Analysis of Malaysia Property Classified Market
7.2 Key Trends in Malaysia Property Classified Market
7.3 Growth Restraints in Malaysia Property Classified Market
7.4 Impact of COVID-19 in Malaysia Property Classified Market

8. Competition Framework for Malaysia Property Classified Market

8.1 Market Share of Major Listings and Classifieds Companies, 2020
8.2 Cross Comparison of Major Listings and Classifieds Companies (Based on Inception Year, Region, USP, Business Model, Commission, # 8.3 of Properties Listed, Turnover Period, Revenue, Management, Funding, Employee Size, VAS and others)
8.4 Market Share of Major Aggregators & Co-Living Companies, 2020
8.5 Cross Comparison of Major Aggregators and Co-Living Companies (Based on Inception Year, Region, USP, Business Model,  Commission, # of Properties Listed, Turnover Period, Revenue, Management, Funding, Employee Size, VAS and others)

9. Outlook and Future Projections for Malaysia Property Classified Market

9.1 Future Projections for Malaysia Property Classified Market Size, 2021-2026F
9.2 Malaysia Property Classified Market Future Segmentations By Business Model and Revenue Sources 2026F
9.3 New Projects expected in 2022 or TBA in Malaysia

10. Market Opportunity and Analyst Recommendations

10.1 Steps Take to Successfully Adapt to The Digital Ecosystem
10.2 Four Step Approach : What Actions to Take
10.3 Key Characteristics for Success of Property Classified Companies
10.4 Property Classified Opportunities in Malaysia

11. Appendix

11.1 Case Examples of Companies using Internet of Things
11.2 NoBroker- World's Largest NoBrokerage Property Site
11.3 Case Study States

12. Research Methodology

12.1 Market Definitions, Abbreviations Used, Market Sizing Approach, Primary Research Approach & Entity Analysis, Research Limitations and Future Conclusions

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