Philippines Property Classifieds Market Outlook to 2026F

Driven by Rise in Residential Segments and Infrastructural Developments in the country

Region:Asia

Author(s):Sanya Bahal and Chitra Vasu

Product Code:KR1130

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Published on

March 2022

Total pages

78

Table of Content

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About the Report

About the Report

The report titled “Philippines Property Classifieds Market Outlook to 2026F– Driven by Rise in Residential Segments and Infrastructural Developments in the countryprovides a comprehensive analysis of the potential of Property Classified industry in Philippines. The report covers various aspects including the current real estate scenario and rental rates in Philippines, revenue generated from Philippines Property Classified market, its segmentations viz Business Model, By Consumers (Sale to End Users and Investors), By Rent and Sale, By Type of Listing (Residential, Commercial and Others), By Revenue Sources (Advertisements  and Subscriptions), By Advertising Method (Online Platforms and Others), By Consumer Type (Broker, Builder and Owner), By Region (Metro Manila/NCR and Others), revenue models, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.

Overview of Philippines Property Classified Market

Philippines, with a population of 109.5 Mn in 2020, is one of the most lucrative and fastest growing economies in ASEAN. Philippines Real Estate is experiencing a digital wave sweeping across its value chain, disrupting how buyers and sellers interact with one another. Philippines property classified market is growing at a double digit CAGR of 20.3% (2015-2021), with majority of the property classified companies providing smooth & seamless digital integration successfully. Most full-stack property classified players in Philippines have remained focused on the residential property segment considering the burgeoning housing shortage, rapid urbanization and urban migration trends despite Covid-Impact. A number of developers are offering extended payment terms, lighter down payment schemes, and waived reservation fees with a limited time offers, which financially prepared buyers are taking advantage of. The focus on sustainability, affordability, and comfort has shown emerging trends among real estate developers’ recently completed developments and pipelined projects. However, the industry is highly vulnerable to fraud due to its complex nature, reliance on technology, and interaction between stakeholders and third parties. Companies such as Lamudi, DotProperty & Hoppler are poised to capitalize on current pain points in Philippine’s property classifieds market.

Philippines Property Classifieds Market Segmentation

By Business Model: Revenue Via Listings and Classifieds generated highest revenue due to increased user base. A growing millennial workforce, fast evolving consumer trends and untapped demand potential in the market are real draw cards for start-ups and developers looking to enter the Aggregators and Co-Living market.

By Type of Listing: The Residential Listings dominated all other types of property classifieds listings account for majority of the market revenue in 2021. Approximately, 90.3% of listings are accounted by single house residential units.

By Rent and Sale: Majority of the revenue is generated by renting properties. Comsumers prefer to rent properties through online channel due to increase in the number of smartphone users, fast urbanization, and increased internet usage by millennials.

By Revenue Sources: The advertisement-based revenue model is gaining traction and is often used by websites/applications/marketplaces that attracts huge amounts of traffic. Revenue is generated by selling ad space and it is one of the most standard methods of gaining revenue.

By Method of Advertising of Property: Advertisement through online platforms dominated the market considering the increasing amount of traffic in the respective websites.

By Region: The Manila NCR/Region dominates the Philippines market. Due to an anemic demand for residential projects, prices and rents have been consistently declining across all Metro Manila submarkets

Philippines Property Classifieds Market Competition:

The Philippines property classified market is highly concentrated market around top 3-4 players of both Listings & Classifieds as well as Co-living & Aggregators aggregators & co-living companies with top players namely Lamudi, Myproperty, Property24, MyTown, TheFlats and others holding majority of the market share in terms of revenue.  Players are competing on the basis of Rental Pricing, Room Types, Locations, Services, Community Events, etc. Factors such as expensive rentals, fixed one- to two-year tenancy contracts and the hassle of dealing with intermediaries, have driven the growth of co-living concepts in Philippines.

Philippines Property Classifieds Market Future Outlook and Projections

Philippines Property Classified Market is expected to grow at a massive rate of 31.4% CAGR during 2021-2026P providing a lucrative opportunity for Property Classified investors. Technology has been increasingly becoming an attractive asset for landlords, potential real estate investors and tenants looking for an efficient and secure opportunity in the Commercial Real Estate segment (CRE). This presents a lucrative opportunity for Property Classified investors to witness high returns on their investment. Appealing property photoshoots, optimized user interface, utilizing latest market tools and more categorized listings will benefit all the stakeholders. The real estate digital classifieds space is still in the early stages of growth and builders and brokers dominate the listings.  Further, with newer technology-based services such as 360-degree view, listing convenience, subscription management etc., and the focus is likely to be on educating individual users.

Key Segments Covered in Philippines Property Classified Market:

By Business Model

  • Listings and Classifieds
  • Aggregators and Co-Living

By Consumers (for Sale)

  • End Users of Properties
  • Investors

By Rent and Sale

  • Sale
  • Rent

By Method of Advertising of Property

  • Online Platforms
  • Others

By Type of Listing

  • Residential
  • Commercial
  • Others

 By Region

  • Metro Manila/NCR
  • Others

By Source of Revenue

  • Advertisements
  • Subscriptions

By Type of Consumer

  • Broker
  • Builder
  • Owner

Key Target Audience

  • Property Classified Companies
  • Real Estate Developers
  • Brokers
  • Property Consultants
  • Industry Experts

Time Period Captured in the Report:

  • Historical Period: 2015-2021P
  • Forecast Period: 2021P-2026F

Companies Covered:

Listings and Classifieds

  • Dot Property
  • Lamudi
  • Myproperty
  • Property24
  • Zipmatch
  • Property finder
  • Hoppler
  • Pinnacle

Aggregators and Co-Living

  • CoLiving
  • MyTown
  • TheFlats
  • The Communal
  • iDorm
  • Point Blue
  • Woke Coliving

Key Topics Covered in the Report

  • Overview of Philippines Property Classified Market
  • Ecosystem of Major Entities in Philippines Property Classified Market
  • Business Cycle and Genesis of Philippines Property Classified Market
  • Philippines Property Classified Market Size, 2015-2020
  • Philippines Property Classified Market Segmentations
  • Competition Analysis: Market Share of Major Listings and Classifieds and Major Aggregators & Co-Living Companies
  • SWOT Analysis in Philippines Property Classified Market
  • Revenue Models in Philippines Property Classified Industry
  • Growth Drivers and Restraints in Philippines Property Classified Market
  • Technological Advancements in Philippines Property Classified Market
  • Impact of COVID19 in Philippines Property Classified Market
  • Key Trends in Philippines Property Classified Market
  • Outlook and Future Projections for Philippines Property Classified Market
  • Future Market Segmentation by Business Model and Revenue Sources
  • Recommendations / Success Factors
  • Research Methodology
  • Appendix

Products

Products

Key Segments Covered in Philippines Property Classifieds Market:

By Business Model

  • Listings and Classifieds
  • Aggregators and Co-Living

By Consumers (for Sale)

  • End Users of Properties
  • Investors

By Rent and Sale

  • Sale
  • Rent

By Method of Advertising of Property

  • Online Platforms
  • Others

By Type of Listing

  • Residential
  • Commercial
  • Others

 By Region

  • Metro Manila/NCR
  • Others

By Source of Revenue

  • Advertisements
  • Subscriptions

By Type of Consumer

  • Broker
  • Builder
  • Owner

Key Target Audience

  • Property Classified Companies
  • Real Estate Developers
  • Brokers
  • Property Consultants
  • Industry Experts

Time Period Captured in the Report:

  • Historical Period: 2015-2021P
  • Forecast Period: 2021P-2026F


Companies

Companies Covered:

Listings and Classifieds

  • Dot Property
  • Lamudi
  • Myproperty
  • Property24
  • Zipmatch
  • Property finder
  • Hoppler
  • Pinnacle

Aggregators and Co-Living

  • CoLiving
  • MyTown
  • TheFlats
  • The Communal
  • iDorm
  • Point Blue
  • Woke Coliving

Table of Contents

Table of Contents

1. Executive Summary

2. Philippines Country Profile

2.1 Philippines Country Profile: Demographics and GDP
2.2 Philippines Country Profile: Households and Housing
2.3 Customer Profile Customer and Buying Process
2.4 Customer Preferences for Property Classifieds in Philippines
2.5 Shift Towards Digital Media by Real Estate Marketers

3. Philippines Real Estate Market Overview

3.1 Trends Changing the Real Estate Market in Philippines
3.2 Construction from Approved Building Permits: By Unit Numbers
3.3 Construction from Approved Building Permits: By Value
3.4 Metro Manila: Residential Market Overview
3.5 Metro Manila: Office Market Overview

4. Philippines Property Classified Market Overview and Genesis

4.1 Ecosystem of Major Entities in Philippines Property Classifieds Market
4.2 Current Pain Points in the Real Estate Ecosystem
4.3 Business Cycle and Genesis of Philippines Property Classified Market
4.4 Timeline for Major Property Listings & Classifieds Companies in Philippines
4.5 Timeline for Major Co-living and Aggregators Companies in Philippines
4.6 Philippines Property Classified Market Size, 2016-2021
4.7 Growth Drivers in Philippines Property Classifieds Industry
4.8 Business Model Canvas of Property listing Website
4.9 Revenue Models in Philippines Property Classified Industry

5. Philippines Property Classified Market Segmentation

5.1 Market Segmentation By Business Model, 2021
5.2 Market Segmentation By Types of Listings, 2021
5.3 Market Segmentation By Rent & Sale, 2021
5.4 Market Segmentation By Consumer (For Sale),2021
5.5 Market Segmentation By the Type of Consumer, 2021
5.6 Market Segmentation By Revenue Sources, 2021
5.7 Market Segmentation By Region, 2021

6. Snapshot of Philippines PropTech Market

6.1 Snapshot of Philippines PropTech Industry
6.2 Technological Advancements in Philippines PropTech Market
6.3 Current and Upcoming technologies in Philippines PropTech
6.4 Benefits to Developers and Consumers from Tech Advancements

7. Philippines Property Classified Market Industry Analysis

7.1 SWOT Analysis of Philippines Property Classified Market
7.2 Key Trends in Philippines Property Classified Market
7.3 Growth Restraints in Philippines Property Classified Market
7.4 Impact of COVID-19 in Philippines Property Classified Market

8. Competition Framework for Philippines Property Classified Market

8.1 Competitive Landscape in Philippines Property Classifieds Market
8.2 Cross Comparison of Major Listings and Classifieds Companies (Based on Inception Year, Headquarter, USP, Business Model, No. of Properties Listed, Mobile App/Website)
8.3 Cross Comparison of Major Co-Living & Aggregators Companies (Based on Inception Year, Headquarter, Business Model, Services, Subscription Price Front, Mobile App/Website)

9. Outlook and Future Projections for Philippines Property Classified Market

9.1 Future Projections for Philippines Property Classified Market Size, 2021-2026
9.2 Philippines Property Classified Market Future Segmentations By Business Model, 2026F
9.3 Revenue Split By Business Model, 2026F
9.4 Revenue Split By Revenue Sources, 2026F
9.5 New Projects expected in 2022 or TBA in Philippines

10. Market Opportunity and Analyst Recommendations

10.1 Steps Take to Successfully Adapt to The Digital Ecosystem
10.2 Four Step Approach : What Actions to Take
10.3 Key Characteristics for Success of Property Classified Companies
10.4 Property Classified Opportunities in Philippines

11. Appendix

11.1 Case Examples of Companies using Internet of Things
11.2 NoBroker- World's Largest NoBrokerage Property Site
11.3 Case Study States

12. Research Methodology

12.1 Market Definitions, Abbreviations Used, Market Sizing Approach, Primary Research Approach & Entity Analysis, Research Limitations and Future Conclusions

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