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Taiwan Online Advertisement Outlook To 2023 - By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance and Financial Insurance, E-Commerce and Others), and By Cost Model (CPC, CPM and CPA)

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The report titled "Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance and Financial Insurance, E-Commerce and Others), and By Cost Model (CPC, CPM and CPA)" provides a comprehensive analysis on Taiwan Online Advertisement Industry. The report covers introduction, value chain, market size by advertisement expenditure, market segmentation by medium (desktop and mobile), by type (display, video, search, buzz / content and others) Medium wise (Desktop and Mobile), by Type on the basis of Platform (Facebook, Instagram, Goggle, YouTube and others), by sectors (FMCG, Healthcare, Entertainment and Media, Finance and Financial Insurance, E-commerce and others), by cost models (CPC, CPM and CPA), comparative landscape, growth drivers, trends and developments, growth restraints, issues and challenges and the regulatory framework. The report concludes with market projections for future and analyst recommendations highlighting the major opportunities and cautions.

Taiwan Online Advertisement Market Overview and Size

Taiwan Online Advertisement Market is mounting and currently placed in growth phase witnessing fragmented market competition faced by advertising agencies. The market is well regulated and the consumers are well versed and updated with the ongoing trends. Taiwan has been considered as the link joining the developed countries of the west with the developing markets of the East. TV ads had held the top most channel rank in terms of reaching out to the consumer masses. Within Taiwan, television ads have been long associated with imprecise targeting. Advertisement firms and organizations have been trying to find a sustainable replacement of the TV medium. At the same time, the masses started to move from the unappealing and low-quality TV content to the digital platforms. It has been estimated that approximately 95% of Taiwanese used Facebook during the year 2018 which stands to prove the reach of the social media platforms in the country. Online activities have become one of the favorite past-time of the population. Online advertisement market in Taiwan was observed to showcase rapid year on year growth in terms of ad expenditure during the review period 2013-2018. The consistent double digit growth was majorly due to the fact that internet and digital advertising started outstripping the traditional medium of advertising in terms of better customer penetration ratio or customer conversion than traditional methods with an added advantage of better monetization and ad reach measurement tools. Hence, the market grew at a strong CAGR of close to 23% during 2013-2018.

Taiwan Online Advertisement Market Segmentation

By Medium (Desktop and Mobile): Desktop has a better screen size & resolution and facilitates easier viewing of the advertisements. The advertisements over a desktop were more impactful and displayed the information more accurately due to its size advantage. However, mobile medium was observed to dominate the space majorly due rising mobile penetration in the country along with a widespread presence of people over social media. Additionally, factors such as cost effectiveness and increasing conversion rates also propelled the mobile medium in preference.

By Type (Display, Video, Search, Buzz / Content and Others): Taiwanese population prefers to watch video ads over mobile devices in terms of advertising spend over the mobile medium during 2018. YouTube ads are currently the leading solution for all brands and marketers in Taiwan, given its non-intrusive in-stream system as well as the stable CPV performance. The marketers prefer to produce their own video with an essence of Taiwanese culture which increases the overall advertising budget and may prove to be a hindrance for the companies to choose this form of advertising. Display ads dominated the market followed by video, search, buzz / content and other ad types during 2018. In Taiwan all the platforms are majorly advertised over mobile owing to the ubiquitous use of the device. Taiwanese use mobile for every kind of task be it search, watching a video, social media, texting and others. Since mobile is more accessible as compared to laptops or desktops, it remains with the owner most of the times and this gives the advertisers advantage to reach their target customers faster as compared to desktop or laptop.

By Sectors (FMCG, Healthcare, Entertainment & Media, Finance & Financial Insurance, E-Commerce and Others): FMCG sector dominated the online advertisement space in Taiwan in terms of online advertisement expenditure. The E-commerce market has grown at a rapid pace over the past few years. People appreciate online entertainment and media on their phones/ desktops; hence this sector becomes a crucial aspect for the market. Healthcare is coming up with innovative medical services and devices which need to raise awareness among consumers. Other sectors such as banking and insurance and others captured the remaining market in 2018.

By Cost Model (CPM, CPC and CPA): CPM i.e. Cost per Mile segment dominated the Taiwan online advertisement market in terms of online advertising expenditure during the year 2018. Publishers prefer CPM model because of the low financial risk for them. Both CPC and CPA models collectively grabbed the remaining market share in 2018. The cost per click model is being preferred by small businesses/start-ups to understand the customer feedback in the market.

Comparative Landscape in Taiwan Online Advertisement Market: Competition within Taiwan online advertisement market was observed to be highly fragmented for advertising agencies with many start ups recently entering into the space. On the other hand, the market is highly concentrated within the hands of size players namely, Facebook, Google, Instagram, YouTube, Yahoo and Line constituting for more than 70% market share in 2018. These new companies are introducing innovative methods of capturing their target audience while the old firms are expanding their foothold into this space with the help of the existing data they possess. Some of the well known ad agencies in Taiwan are Growth Hackers, Gremlin Works, Fimmick, Carat and Lion and others. These companies are competing on parameters such as pricing of the services offered (average hourly rate), minimum project size and service portfolio. Whereas on the other hand, competition within online platforms was observed to be concentrated as it includes big players such as Google and YouTube, Facebook and Instagram.

Taiwan Online Advertisement Market Future Outlook and Projections: The Taiwan online advertisement market is estimated to grow at a positive double digit CAGR during the forecast period 2019-2023. Expenditure on online advertising by major companies is further expected to increase due to improvement in business environment and growing market for start-ups. The E-commerce market in Taiwan is also expected to rise thus, giving the companies another platform to reach out to their target customers. Apart from that, the government of Taiwan is also working towards improving the internet infrastructure and promoting mobile payments in the country which is further anticipated to give a boost to this market in Taiwan.

Key Segments Covered

  • By Type (On the Basis of Ad Spent)
    • Digital Advertising Market
    • Traditional Advertising Market
  • By Medium (On the Basis of Ad Spent)
    • Desktop Advertising
    • Mobile Advertising
  • By Type (On the Basis of Ad Spent)
    • Display Advertising
    • Video Advertising
    • Search  Advertising
    • Buzz / Content Advertising
    • Other Advertising (Mail Advertising, MMS and SMS)
  • By Type On the basis Of Platforms (On the Basis of Ad Spent)
    • Social Media Advertising
      • Facebook
      • Instagram
      • Others
    • Video Advertising
      • YouTube
      • Others
    • Search  Advertising
      • Google
      • Yahoo
      • Others
  • Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018
    • Social Media Advertising
      • Mobile
      • Desktop
    • Video Advertising
      • Mobile
      • Desktop
    • Search Advertising
      • Mobile
      • Desktop
    • Buzz / Content Advertising
      • Mobile
      • Desktop
    • Other Advertising (Mail Advertising, MMS and SMS)
      • Mobile
      • Desktop
  • By Sectors (On the Basis of Ad Spent)
    • FMCG
    • Healthcare
    • Entertainment & Media
    • Finance and Financial insurance
    • E-Commerce
    • Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO  and Others)
  • By Cost model (On the Basis of Ad Spent)
    • CPM
    • CPC
    • CPA

Key Target Audience

  • Advertising Agencies
  • Social Networking Platforms
  • End User Industries Investing in Online Advertising
  • Investors

Time Period Captured in the Report:

  • Historical Period – 2013-2018
  • Forecast Period – 2019-2023

Companies Covered in Taiwan Online Advertisement Market:

  • Major Ad Agencies
    • Growth Hackers
    • Gremlin Works
    • Fimmick
    • Asia Pac
    • J Walter Thompson
    • iProspect- Taiwan
    • Others (Dentsu Network, Web Gene, Lion& Lion Co.)
    • Major Online Platforms
      • Google and YouTube
      • Facebook
      • Instagram
      • Yahoo
      • Line

Key Topics Covered in the Report

  • Taiwan Online Advertising Market Introduction         
  • Stakeholders in Taiwan Online Advertisement Market           
  • Value Chain Analysis in Taiwan Online Advertising Market
  • Taiwan Online Advertising Market Size, 2013-2018     
  • Taiwan Online Advertising Market Segmentation, 2013-2018
  • SWOT Analysis of Taiwan Online Advertising Market           
  • Trends and Developments in Taiwan Online Advertising Market    
  • Issues and Challenges in Taiwan Online Advertising Market
  • Regulatory Framework in Taiwan Online Advertising Market
  • Customer Profiling in Taiwan Online Advertisement Market
  • Case Studies Covered in Taiwan Online Advertisement Market       
  • Comparative Landscape in Taiwan Online Advertisement Market
  • Taiwan Online Advertising Market Future Outlook and Projections, 2019-2023
  • Analyst Recommendations            in Taiwan Online Advertisement Market

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

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Table Of Content

Scope

1. Executive Summary

2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
2.4. Market Sizing Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
2.5. Limitations
2.6. Conclusion

3. Taiwan Online Advertisement Market Overview & Introduction
3.1. Historical Scenario, 1990-2018
3.2. Current Market overview, 2018
3.3. Digital And Traditional Medium of Advertisement, 2013-2018

4. Taiwan Online Advertisement Market Ecosystem, 2018

5. Value Chain Analysis in Taiwan Online Advertisement Market

5.1. Workings of Demand Side Platform & Buy Side Model
5.2. Workings of Supply Side Platform & Sell Side Model

6. Taiwan Online Advertisement Market Size, 2013-2018
6.1. Quantitative Interpretation of Market Size, 2013-2018
6.2. Major Trends and Developments, 2013-2018
Rise of E-Commerce In Taiwan
Taiwan As the Developing “Mobile-First” & “Mobile-Social “Nation
amplifying Number of Social Media Users with Facebook & Google persuading customers
6.3. Major Issues and Challenges, 2013-2018
Post Campaign Management
Usage of Intrusive Standalone Advertisements
Presence of Ad Frauds
Operational Gaps between Brands & Agencies
Absence of Metrics to Measure Campaigns’ Effectiveness

7. Taiwan Online Advertisement Market Segmentation, 2013-2018
7.1. By Medium (Desktop and Mobile), 2013-2018
7.2. By Type of Online Advertisement (Display, Video Advertising, Buzz Content, Search Advertising and others), 2013-2018
7.2.1. Further Segmentation by Medium (Desktop and Mobile), 2013-2018
7.3. By Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin Care/Beauty Services), App/Gaming, FMCG, Finance & Financial Insurance and Others), 2013-2018
7.4. By Cost Model (CPC, CPM and CPA), 2013-2018

8. SWOT Analysis of Taiwan Online Advertisement Market
9. Regulatory Framework in Taiwan Online Advertisement Market
10. Customer Profiling in Taiwan Online advertisement market, 2018

11. Case Study Covered in Taiwan Online Advertisement Market

11.1. How Nike successfully held the first women's half-horse in Taiwan's history through Online Advertisement in Taiwan
11.2. How Kleenex used video ads and Canvas to increase its premium brand perception in Taiwan

12. Comparative Landscape in Taiwan Online Advertisement Market, 2018
12.1. Competition Scenario (Competition Stage, Major Players and Competition Parameters), 2018
12.2. Taiwan Online Advertising Market Heat Map, 2018
12.3. Market Share of Major Platforms (Google and YouTube, Facebook, Instagram and Others) in Taiwan Online Advertisement Market, 2018
12.4. Market Share Analysis by Type Of Advertising On The Basis Of Platform (Facebook, Google, Yahoo, YouTube, Instagram and Others), 2013-2018

13. Company Profiles of Major Advertisement Agencies in Taiwan
13.1. Growth Hackers
13.2. Gremlin Works
13.3. Fimmick
13.4. I-prospect-Taiwan- Dentsu Aegis network
13.5. J Walter Thompson - Taiwan
13.6. Asia Pac
13.7. Other Players (Dentsu, Webgene, OMD and Lion & Lion Co) Operating in Market

14. Taiwan Online Advertisement Market Future Projections, 2019E-2023E
Taiwan Future Digital Market Analysis (Digital And Traditional), 2019E-2023E

15. Taiwan Online Advertisement Future Market Segmentation, 2019E-2023E

15.1. By Medium (Desktop and Mobile), 2018 & 2023E
15.2. By Type of Online Advertisement (Display, Video, search, buzz/content and others), 2018 & 2023E
15.2.1. Split by Medium (Desktop and Mobile), 2018 & 2023E
15.3. By Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin Care/Beauty Services), App/Gaming, FMCG, Finance & Financial Insurance Entertainment (Film/Music/Motion Picture), Automobile Industry, Retail Others), 2018-2023E
15.4. By Cost Model (CPM, CPC and CPA), 2018-2023

16. Analyst Recommendations
Disclaimer
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List Of Figure

Figure 1-1: Taiwan Online Advertising Market Flow Chart Including Major Market Segments & Ad Spent in USD Millions, 2018
Figure 3-1: Taiwan Online Advertisement Market Segmentation by Type (Digital and Traditional) on the Basis of Online Advertising Expenditure in Percentage (%), 2013-2018
Figure 5-1: Market Value Chain Analysis in Taiwan Online Advertising Market Including Buy and Sell Side Platforms, 2018
Figure 6-1: Taiwan Online Advertisement Market Size on the Basis of Advertisement Expenditure in USD Million and Growth Rate in Percentage (%), 2013-2018
Figure 6-2: Retail Volume of Mobile ‘000 Units, Taiwan Online Advertising Market, 2013-2018
Figure 6-3: Mobile Internet Users in Millions in Taiwan Online Advertising Market, 2013-2018
Figure 6-4: Proportion of View ability of Advertisements (Desktop Display) of South East Asian Nations Including Taiwan, 2018
Figure 7-1: Taiwan Online Advertisement Market Segmentation by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%), 2013-2018
Figure 7-2: Taiwan Online Advertisement Market Segmentation by Types of Online Advertising (Display, Video Advertising, Buzz Content, Search Advertising and Online Classifieds) on the Basis of Online Advertising Expenditure in Percentage (%), 2018
Figure 7-3 Taiwan Online Advertisement Market Segmentation by Types Further Split by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%) for 2013
Figure 7-4 Taiwan Online Advertisement Market Segmentation by Types Further Split by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%) for 2018
Figure 7-5: Taiwan Online Advertisement Market Segmentation by Model on the Basis of Percentage Share in Online Advertising Expenditure (%), 2013-2018
Figure 12-1: Market Share of Major Platforms Major Platforms (Google and YouTube, Facebook, Instagram and Others) Operating in Taiwan Online Advertising Market on the Basis of Advertisement Spending in Percentage (%), 2018
Figure 12-2: Taiwan Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2013
Figure 12-3: Taiwan Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2018
Figure 12-4: Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2023E
Figure 14-1: Taiwan Digital Advertisement Market Segmentation by Type (Digital and Traditional) on the Basis of Online Advertising Expenditure in Percentage (%), 2018 & 2023E
Figure 14-2: Outlook and Projections for Taiwan Online Advertisement Estimated Market on the Basis of Online Advertisement Expenditure in USD Millions, 2018-2023E
Figure 14-3: Estimated Retail Volume of Mobile ‘000 Units, Taiwan online Advertising market, 2018-2023
Figure 14-4: Estimated Mobile Internet Users in Millions in Taiwan Online Advertising Market, 2018-2023
Figure 14-5: Estimated Social Media Users in Millions in Taiwan Online Advertising Market, 2018-2023
Figure 15-1: Future Market Segmentation by Medium (Desktop and Mobile) in Taiwan online Advertising Market on the Basis of Online Advertising Expenditure in Percentage (%), 2018 & 2023E
Figure 15-2: Taiwan Online Advertising Future Market Segmentation by Types of Online Advertising (Display, Video, Search, Buzz/Content and Others) in on the Basis of Online Advertising Expenditure in Percentage (%), 2023(E)
Figure 15-3: Taiwan Online Advertisement Future Market Segmentation by Type Further Split by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%), 2023E
Figure 15-4: Taiwan Online Advertising Market Future Projections by Cost Model (CPM, CPC and CPA) in Taiwan Online Advertising Market on the Basis of Ad Spent in Percentage (%), 2023E


List Of Table

Table 2-1: Correlation Matrix of Taiwan Online Advertisement Market, 2018
Table 2-2: Regression Coefficients Output for Taiwan Online Advertising Market
Table 3-1: Taiwan Total Advertisement Market Segmentation by Type (Digital and Traditional) on the Basis of Online Advertising Expenditure in Percentage (%), 2013-2018
Table 4-1: Taiwan Online Advertising Market Ecosystem Major Entities Including Names, Description and Nature, 2018
Table 5-1: Role of Other Entities in Taiwan Online Advertisement Market Value Chain Including Ad Networks, Ad Server, Trading Desk, Demand Side Platform, Supply Side Platform and Ad Exchange, 2018
Table 5-2: Role of Demand Side Platforms (DSP) in Taiwan Online Advertisement Market Including Definition and Role, Advantages of DSP, Pricing Model, Working Model and Buy Side Model, 2018
Table 5-3: Role of Supply Side Platforms (SSP) in Taiwan Online Advertisement Market Including Definition and Role, Advantages of SSP, Pricing Model, Working Model and Sell Side Model, 2018
Table 6-1: Rationale and Description for Taiwan Online Advertisement Market Size on the Basis of Advertisement Expenditure (Ad Spent) in USD Millions Including Market Support Statistics, Major Market Support Trends, Major Players & Recent Developments, Success Factors to Operate in the Market, 2013-2018
Table 6-2: Penetration Proportion of the Different Content Streaming Activities in Taiwan, 2018
Table 6-3: Taiwan Online Advertising Market, Rank of Countries by Mobile Social Media Penetration in Selected Countries Including UAE, Taiwan, South Korea, Singapore, Hong Kong, 2018
Table 7-1: Taiwan Online Advertisement Market Segmentation by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in USD Millions, 2013-2018
Table 7-2: Taiwan Online Advertisement Market Segmentation by Types of Online Advertising (Display , Video advertising, Buzz Content, Buzz Content and Others) on the Basis of Online Advertising Expenditure in USD Million, 2018
Table 7-3: Taiwan Online Advertisement Market Segmentation by Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E-Commerce and Others) on the Basis of Share in Online Advertising Expenditure in USD Millions, 2018
Table 7-4: Taiwan Online Advertisement Market Segmentation by Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E-Commerce and Others) on the Basis of Percentage Share in Online Advertising Expenditure(%), 2018
Table 7-5: Taiwan Online Advertisement Market Segmentation by Model on the Basis of Online Advertising Expenditure in USD Million, 2013-2018
Table 7-6: Pricing of various cost models available in the Taiwan Online Advertisement Market in New Taiwanese Dollar, 2018
Table 8-1: SWOT Analysis of Taiwan Online Advertisement Market, 2018
Table 9-1: Regulatory Framework in Taiwan Online Advertisement Market Including Overview, Fair Trade Law, Regulatory Bodies and Products and Services prohibited from Advertising
Table 9-2: Regulatory Framework in Taiwan Online Advertisement Market Including Billboard Advertising, Digital Media Advertising, Telemarketing, TV/Radio Advertising and Advertising Offences
Table 10-1: Customer Profiling for Taiwan Online Advertising Market Including Average Time Spent in Urban Areas on Television and Internet, 2018
Table 10-2: Customer Profiling for Taiwan Online Advertising Market Including Population and Economic Indicators and their Percent Penetration in Taiwan, 2018
Table 10-3: Customer Profiling for Taiwan Online Advertising Market Including Online Activities via Mobile (Mobile Messengers, Watching Videos, Playing Games, Banking, Maps), 2018
Table 10-4: Customer Profiling for Taiwan Online Advertising Market Including Frequency of Internet Usage by Users in Taiwan, 2018
Table 10-5: Customer Profiling for Taiwan Online Advertising Market Including Penetration Percentage of the Males and Females using Smartphone in Taiwan, 2018
Table 10-6: Customer Profiling for Taiwan Online Advertising Market Including Penetration Percentage of Smartphone Usage of Different Age Brackets in Taiwan, 2018
Table 10-7: Customer Profiling within Taiwan Online Advertising Market including Cross comparison of various social media companies in Taiwan for Facebook, Instagram, Twitter and LinkedIn, 2018
Table 11-1: Case Study Analysis of Nike (First Women's Half-Horse In Taiwan's History Through Online Advertisement In Taiwan) Describing Effectiveness of Online Advertisement Campaign in Taiwan Including Product, Campaign Objective, Agency, Country, Year, Campaign’s Target Audience, Campaign Foundation Idea, Platform, Ad Strategy, Campaign Result and Conclusion, 2014
Table 12-1: Competition Parameters on the Basis of which Companies and Social Media Platforms Compete in Taiwan Online Advertisement Market Including Client Base, USP, Business Strategies, Major Clientele and Number of Views, 2018
Table 12-2: Cross Comparison Table for Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (Growth Hackers, Webgene, AsiaPac, Fimmick, iProspect Taiwan- Dentsu Network) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-3: Cross Comparison Table for Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (3digitalminds, Gremlin works, Be Lucky, Power People Information and Lion & Lion) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-4: Cross Comparison Table for Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (WIS Taiwan, PHD, IH (Yihe) Digital, OMD Taiwan- Omnicom Media Group-1998 and JWT Taipei) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-5: Taiwan Cross Comparison Table(4) For Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (MRM//MCCANN OGILVY and TAIWAN) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-6: Market Share of Major Platforms Major Platforms (Google and YouTube, Facebook, Instagram and Others) Operating in Taiwan Online Advertisement Market on the Basis of Advertising Spending in USD Million, 2018
Table 12-7: Taiwan Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2013, 2018 and 2023E
Table 12-8: Rationale and Description for Market Share of Major Platforms (Google and YouTube, Facebook, Instagram and Others) Operating in Taiwan Online Advertisement Market on the Basis of Advertisement Spending in USD Million, 2018
Table 12-9: Profile Of Social Media Users in Taiwan Online Advertising Market On The Basis Of Demographics (Age and Gender), 2018
Table 12-10: Profile Of Social Media Users in Taiwan Online Advertising Market On The Basis Of Advertising Audience (Monthly Active Users), 2018
Table 12-11: Complimentary Information on Ad Agencies (AsiaPac, Fimmick, Mangopublic, Onion Design Associates, Growth Hackers, Pineapple Web, Red Peak, Webgene, 3digitalminds Co Ltd) Including Average Hourly Rate, Full time Employee Size, Minimum Project Size, 2018
Table 13-1: Company Profile of Growth Hackers Operating in Taiwan Online Advertising Market Including Company Overview, Major Clientele, Number of Employees, Achievements and Business Strategies and Revenue, 2018
Table 13-2: Company Profile Of Gremlin Works Operating in Taiwan Online Advertising Market Including Company Overview, Major Projects, Major Clientele, Advertising Platform, Split By Service Lines, Number Of Employees, Major Projects And Service Portfolio, 2018
Table 13-3: Company Profile of Fimmick Operating in Taiwan Online Advertising Market including Company Overview, USP, Major Projects, Major Clientele, Advertising Charges, Tools Used, Number of Employees, Awards & Achievements and Future Strategies, 2018
Table 13-4: Company Profile Of Iprospect Taiwan-Dentsu Aegis Network Operating In Taiwan Online Advertising Market Including Company Overview, Major Projects, Major Clientele, Advertising Platform, Number Of Impressions, Number Of Projects, Charges, Split By Sectors, Number Of Employees And Future Strategies, 2018
Table 13-5: Company Profile of J. Walter Thompson network Operating in Taiwan Online Advertising Market Including Company Overview, Major Projects, Major Clientele, Advertising Platform, Number of impressions, Number of Projects, Charges, Split by Sectors, Number of Employees and Future Strategies, 2018
Table 13-6: Company Profile of Asia Pac network Operating in Taiwan Online Advertising Market including Company Overview, Key Partnerships, Major Clientele, Service Portfolio, Industries Covered, Achievements , Recent Developments, 2018
Table 13-7: Company profile of Other Players (Dentsu, Webgene, OMD, and Lion & Lion Co.) Operating in Taiwan Online Advertising Market including Overview, Key Partnerships, Major Clientele, Service Portfolio, Industries Covered, Achievements, Recent Developments, 2018
Table 14-1: Taiwan Online Digital Advertisement Market Segmentation by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in USD Millions, 2018 & 2023E
Table 14-2: Rationale and Description for Taiwan Online Advertisement Market Future Projections on the Basis of Advertisement Expenditure, 2019E-2023E
Table 15-1: Market Segmentation by Medium (Desktop and Mobile) in Taiwan online Advertising Market on the Basis of Online Advertising Expenditure in USD Millions, 2018-2023E
Table 15-2: Taiwan online Advertising Future Market Segmentation by Types of Online Advertising (Display, Video, Search, Buzz/Content and Others) on the Basis of Online Advertising Expenditure in USD Million, 2018-2023E
Table 15-3: Taiwan Online Advertising Future Market Segmentation by Sectors (FMCG/Retail, Entertainment & Media, BFSI, Automotive and others) on the Basis of Share in Online Advertising Expenditure in USD Millions, 2018-2023(E)
Table 15-4: Taiwan Online Advertising Future Market Segmentation by Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin Care/Beauty Services), App/Gaming, FMCG, Finance & Financial Insurance Entertainment (Film/Music/Motion Picture), Automobile Industry, and Others) in Taiwan online Advertising Market on the Basis of Percentage Share in Online Advertising Expenditure (%), 2023(E)
Table 15-5: Taiwan Online Advertisement Future Market Segmentation by Cost Model in Taiwan Online Advertising Market on the Basis of Share in Online Advertising Expenditure in USD Million, 2018-2023E
Table 16-1: Analyst Recommendations for Taiwan Online Advertisement Market, 2018

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Products and Companies

Products

  • By Type On the basis Of Platforms (On the Basis of Ad Spent)
  • Social Media Advertising
    • Facebook
    • Instagram
    • Others
  • Video Advertising
    • YouTube
    • Others
  • Search  Advertising
    • Google
    • Yahoo
    • Others
  • Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018
  • Social Media Advertising
    • Mobile
    • Desktop
  • Video Advertising
    • Mobile
    • Desktop
  • Search Advertising
    • Mobile
    • Desktop
  • Buzz / Content Advertising
    • Mobile
    • Desktop
  • Other Advertising (Mail Advertising, MMS and SMS)
    • Mobile
    • Desktop
  • By Sectors (On the Basis of Ad Spent)
  • FMCG
  • Healthcare
  • Entertainment & Media
  • Finance and Financial insurance
  • E-Commerce
  • Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO  and Others)
  • By Cost model (On the Basis of Ad Spent)
  • CPM
  • CPC
  • CPA


Companies

  • Major Ad Agencies
    • Growth Hackers
    • Gremlin Works
    • Fimmick
    • Asia Pac
    • J Walter Thompson
    • iProspect- Taiwan
    • Others (Dentsu Network, Web Gene, Lion& Lion Co.)
  • Major Online Platforms
    • Google and YouTube
    • Facebook
    • Instagram
    • Yahoo
    • Line

The report titled "Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance and Financial Insurance, E-Commerce and Others), and By Cost Model (CPC, CPM and CPA)" provides a comprehensive analysis on Taiwan Online Advertisement Industry. The report covers introduction, value chain, market size by advertisement expenditure, market segmentation by medium (desktop and mobile), by type (display, video, search, buzz / content and others) Medium wise (Desktop and Mobile), by Type on the basis of Platform (Facebook, Instagram, Goggle, YouTube and others), by sectors (FMCG, Healthcare, Entertainment and Media, Finance and Financial Insurance, E-commerce and others), by cost models (CPC, CPM and CPA), comparative landscape, growth drivers, trends and developments, growth restraints, issues and challenges and the regulatory framework. The report concludes with market projections for future and analyst recommendations highlighting the major opportunities and cautions.

Taiwan Online Advertisement Market Overview and Size

Taiwan Online Advertisement Market is mounting and currently placed in growth phase witnessing fragmented market competition faced by advertising agencies. The market is well regulated and the consumers are well versed and updated with the ongoing trends. Taiwan has been considered as the link joining the developed countries of the west with the developing markets of the East. TV ads had held the top most channel rank in terms of reaching out to the consumer masses. Within Taiwan, television ads have been long associated with imprecise targeting. Advertisement firms and organizations have been trying to find a sustainable replacement of the TV medium. At the same time, the masses started to move from the unappealing and low-quality TV content to the digital platforms. It has been estimated that approximately 95% of Taiwanese used Facebook during the year 2018 which stands to prove the reach of the social media platforms in the country. Online activities have become one of the favorite past-time of the population. Online advertisement market in Taiwan was observed to showcase rapid year on year growth in terms of ad expenditure during the review period 2013-2018. The consistent double digit growth was majorly due to the fact that internet and digital advertising started outstripping the traditional medium of advertising in terms of better customer penetration ratio or customer conversion than traditional methods with an added advantage of better monetization and ad reach measurement tools. Hence, the market grew at a strong CAGR of close to 23% during 2013-2018.

Taiwan Online Advertisement Market Segmentation

By Medium (Desktop and Mobile): Desktop has a better screen size & resolution and facilitates easier viewing of the advertisements. The advertisements over a desktop were more impactful and displayed the information more accurately due to its size advantage. However, mobile medium was observed to dominate the space majorly due rising mobile penetration in the country along with a widespread presence of people over social media. Additionally, factors such as cost effectiveness and increasing conversion rates also propelled the mobile medium in preference.

By Type (Display, Video, Search, Buzz / Content and Others): Taiwanese population prefers to watch video ads over mobile devices in terms of advertising spend over the mobile medium during 2018. YouTube ads are currently the leading solution for all brands and marketers in Taiwan, given its non-intrusive in-stream system as well as the stable CPV performance. The marketers prefer to produce their own video with an essence of Taiwanese culture which increases the overall advertising budget and may prove to be a hindrance for the companies to choose this form of advertising. Display ads dominated the market followed by video, search, buzz / content and other ad types during 2018. In Taiwan all the platforms are majorly advertised over mobile owing to the ubiquitous use of the device. Taiwanese use mobile for every kind of task be it search, watching a video, social media, texting and others. Since mobile is more accessible as compared to laptops or desktops, it remains with the owner most of the times and this gives the advertisers advantage to reach their target customers faster as compared to desktop or laptop.

By Sectors (FMCG, Healthcare, Entertainment & Media, Finance & Financial Insurance, E-Commerce and Others): FMCG sector dominated the online advertisement space in Taiwan in terms of online advertisement expenditure. The E-commerce market has grown at a rapid pace over the past few years. People appreciate online entertainment and media on their phones/ desktops; hence this sector becomes a crucial aspect for the market. Healthcare is coming up with innovative medical services and devices which need to raise awareness among consumers. Other sectors such as banking and insurance and others captured the remaining market in 2018.

By Cost Model (CPM, CPC and CPA): CPM i.e. Cost per Mile segment dominated the Taiwan online advertisement market in terms of online advertising expenditure during the year 2018. Publishers prefer CPM model because of the low financial risk for them. Both CPC and CPA models collectively grabbed the remaining market share in 2018. The cost per click model is being preferred by small businesses/start-ups to understand the customer feedback in the market.

Comparative Landscape in Taiwan Online Advertisement Market: Competition within Taiwan online advertisement market was observed to be highly fragmented for advertising agencies with many start ups recently entering into the space. On the other hand, the market is highly concentrated within the hands of size players namely, Facebook, Google, Instagram, YouTube, Yahoo and Line constituting for more than 70% market share in 2018. These new companies are introducing innovative methods of capturing their target audience while the old firms are expanding their foothold into this space with the help of the existing data they possess. Some of the well known ad agencies in Taiwan are Growth Hackers, Gremlin Works, Fimmick, Carat and Lion and others. These companies are competing on parameters such as pricing of the services offered (average hourly rate), minimum project size and service portfolio. Whereas on the other hand, competition within online platforms was observed to be concentrated as it includes big players such as Google and YouTube, Facebook and Instagram.

Taiwan Online Advertisement Market Future Outlook and Projections: The Taiwan online advertisement market is estimated to grow at a positive double digit CAGR during the forecast period 2019-2023. Expenditure on online advertising by major companies is further expected to increase due to improvement in business environment and growing market for start-ups. The E-commerce market in Taiwan is also expected to rise thus, giving the companies another platform to reach out to their target customers. Apart from that, the government of Taiwan is also working towards improving the internet infrastructure and promoting mobile payments in the country which is further anticipated to give a boost to this market in Taiwan.

Key Segments Covered

  • By Type (On the Basis of Ad Spent)
    • Digital Advertising Market
    • Traditional Advertising Market
  • By Medium (On the Basis of Ad Spent)
    • Desktop Advertising
    • Mobile Advertising
  • By Type (On the Basis of Ad Spent)
    • Display Advertising
    • Video Advertising
    • Search  Advertising
    • Buzz / Content Advertising
    • Other Advertising (Mail Advertising, MMS and SMS)
  • By Type On the basis Of Platforms (On the Basis of Ad Spent)
    • Social Media Advertising
      • Facebook
      • Instagram
      • Others
    • Video Advertising
      • YouTube
      • Others
    • Search  Advertising
      • Google
      • Yahoo
      • Others
  • Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018
    • Social Media Advertising
      • Mobile
      • Desktop
    • Video Advertising
      • Mobile
      • Desktop
    • Search Advertising
      • Mobile
      • Desktop
    • Buzz / Content Advertising
      • Mobile
      • Desktop
    • Other Advertising (Mail Advertising, MMS and SMS)
      • Mobile
      • Desktop
  • By Sectors (On the Basis of Ad Spent)
    • FMCG
    • Healthcare
    • Entertainment & Media
    • Finance and Financial insurance
    • E-Commerce
    • Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO  and Others)
  • By Cost model (On the Basis of Ad Spent)
    • CPM
    • CPC
    • CPA

Key Target Audience

  • Advertising Agencies
  • Social Networking Platforms
  • End User Industries Investing in Online Advertising
  • Investors

Time Period Captured in the Report:

  • Historical Period – 2013-2018
  • Forecast Period – 2019-2023

Companies Covered in Taiwan Online Advertisement Market:

  • Major Ad Agencies
    • Growth Hackers
    • Gremlin Works
    • Fimmick
    • Asia Pac
    • J Walter Thompson
    • iProspect- Taiwan
    • Others (Dentsu Network, Web Gene, Lion& Lion Co.)
    • Major Online Platforms
      • Google and YouTube
      • Facebook
      • Instagram
      • Yahoo
      • Line

Key Topics Covered in the Report

  • Taiwan Online Advertising Market Introduction         
  • Stakeholders in Taiwan Online Advertisement Market           
  • Value Chain Analysis in Taiwan Online Advertising Market
  • Taiwan Online Advertising Market Size, 2013-2018     
  • Taiwan Online Advertising Market Segmentation, 2013-2018
  • SWOT Analysis of Taiwan Online Advertising Market           
  • Trends and Developments in Taiwan Online Advertising Market    
  • Issues and Challenges in Taiwan Online Advertising Market
  • Regulatory Framework in Taiwan Online Advertising Market
  • Customer Profiling in Taiwan Online Advertisement Market
  • Case Studies Covered in Taiwan Online Advertisement Market       
  • Comparative Landscape in Taiwan Online Advertisement Market
  • Taiwan Online Advertising Market Future Outlook and Projections, 2019-2023
  • Analyst Recommendations            in Taiwan Online Advertisement Market

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

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Scope

1. Executive Summary

2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
2.4. Market Sizing Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
2.5. Limitations
2.6. Conclusion

3. Taiwan Online Advertisement Market Overview & Introduction
3.1. Historical Scenario, 1990-2018
3.2. Current Market overview, 2018
3.3. Digital And Traditional Medium of Advertisement, 2013-2018

4. Taiwan Online Advertisement Market Ecosystem, 2018

5. Value Chain Analysis in Taiwan Online Advertisement Market

5.1. Workings of Demand Side Platform & Buy Side Model
5.2. Workings of Supply Side Platform & Sell Side Model

6. Taiwan Online Advertisement Market Size, 2013-2018
6.1. Quantitative Interpretation of Market Size, 2013-2018
6.2. Major Trends and Developments, 2013-2018
Rise of E-Commerce In Taiwan
Taiwan As the Developing “Mobile-First” & “Mobile-Social “Nation
amplifying Number of Social Media Users with Facebook & Google persuading customers
6.3. Major Issues and Challenges, 2013-2018
Post Campaign Management
Usage of Intrusive Standalone Advertisements
Presence of Ad Frauds
Operational Gaps between Brands & Agencies
Absence of Metrics to Measure Campaigns’ Effectiveness

7. Taiwan Online Advertisement Market Segmentation, 2013-2018
7.1. By Medium (Desktop and Mobile), 2013-2018
7.2. By Type of Online Advertisement (Display, Video Advertising, Buzz Content, Search Advertising and others), 2013-2018
7.2.1. Further Segmentation by Medium (Desktop and Mobile), 2013-2018
7.3. By Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin Care/Beauty Services), App/Gaming, FMCG, Finance & Financial Insurance and Others), 2013-2018
7.4. By Cost Model (CPC, CPM and CPA), 2013-2018

8. SWOT Analysis of Taiwan Online Advertisement Market
9. Regulatory Framework in Taiwan Online Advertisement Market
10. Customer Profiling in Taiwan Online advertisement market, 2018

11. Case Study Covered in Taiwan Online Advertisement Market

11.1. How Nike successfully held the first women's half-horse in Taiwan's history through Online Advertisement in Taiwan
11.2. How Kleenex used video ads and Canvas to increase its premium brand perception in Taiwan

12. Comparative Landscape in Taiwan Online Advertisement Market, 2018
12.1. Competition Scenario (Competition Stage, Major Players and Competition Parameters), 2018
12.2. Taiwan Online Advertising Market Heat Map, 2018
12.3. Market Share of Major Platforms (Google and YouTube, Facebook, Instagram and Others) in Taiwan Online Advertisement Market, 2018
12.4. Market Share Analysis by Type Of Advertising On The Basis Of Platform (Facebook, Google, Yahoo, YouTube, Instagram and Others), 2013-2018

13. Company Profiles of Major Advertisement Agencies in Taiwan
13.1. Growth Hackers
13.2. Gremlin Works
13.3. Fimmick
13.4. I-prospect-Taiwan- Dentsu Aegis network
13.5. J Walter Thompson - Taiwan
13.6. Asia Pac
13.7. Other Players (Dentsu, Webgene, OMD and Lion & Lion Co) Operating in Market

14. Taiwan Online Advertisement Market Future Projections, 2019E-2023E
Taiwan Future Digital Market Analysis (Digital And Traditional), 2019E-2023E

15. Taiwan Online Advertisement Future Market Segmentation, 2019E-2023E

15.1. By Medium (Desktop and Mobile), 2018 & 2023E
15.2. By Type of Online Advertisement (Display, Video, search, buzz/content and others), 2018 & 2023E
15.2.1. Split by Medium (Desktop and Mobile), 2018 & 2023E
15.3. By Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin Care/Beauty Services), App/Gaming, FMCG, Finance & Financial Insurance Entertainment (Film/Music/Motion Picture), Automobile Industry, Retail Others), 2018-2023E
15.4. By Cost Model (CPM, CPC and CPA), 2018-2023

16. Analyst Recommendations
Disclaimer
Contact Us


List Of Figure

Figure 1-1: Taiwan Online Advertising Market Flow Chart Including Major Market Segments & Ad Spent in USD Millions, 2018
Figure 3-1: Taiwan Online Advertisement Market Segmentation by Type (Digital and Traditional) on the Basis of Online Advertising Expenditure in Percentage (%), 2013-2018
Figure 5-1: Market Value Chain Analysis in Taiwan Online Advertising Market Including Buy and Sell Side Platforms, 2018
Figure 6-1: Taiwan Online Advertisement Market Size on the Basis of Advertisement Expenditure in USD Million and Growth Rate in Percentage (%), 2013-2018
Figure 6-2: Retail Volume of Mobile ‘000 Units, Taiwan Online Advertising Market, 2013-2018
Figure 6-3: Mobile Internet Users in Millions in Taiwan Online Advertising Market, 2013-2018
Figure 6-4: Proportion of View ability of Advertisements (Desktop Display) of South East Asian Nations Including Taiwan, 2018
Figure 7-1: Taiwan Online Advertisement Market Segmentation by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%), 2013-2018
Figure 7-2: Taiwan Online Advertisement Market Segmentation by Types of Online Advertising (Display, Video Advertising, Buzz Content, Search Advertising and Online Classifieds) on the Basis of Online Advertising Expenditure in Percentage (%), 2018
Figure 7-3 Taiwan Online Advertisement Market Segmentation by Types Further Split by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%) for 2013
Figure 7-4 Taiwan Online Advertisement Market Segmentation by Types Further Split by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%) for 2018
Figure 7-5: Taiwan Online Advertisement Market Segmentation by Model on the Basis of Percentage Share in Online Advertising Expenditure (%), 2013-2018
Figure 12-1: Market Share of Major Platforms Major Platforms (Google and YouTube, Facebook, Instagram and Others) Operating in Taiwan Online Advertising Market on the Basis of Advertisement Spending in Percentage (%), 2018
Figure 12-2: Taiwan Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2013
Figure 12-3: Taiwan Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2018
Figure 12-4: Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2023E
Figure 14-1: Taiwan Digital Advertisement Market Segmentation by Type (Digital and Traditional) on the Basis of Online Advertising Expenditure in Percentage (%), 2018 & 2023E
Figure 14-2: Outlook and Projections for Taiwan Online Advertisement Estimated Market on the Basis of Online Advertisement Expenditure in USD Millions, 2018-2023E
Figure 14-3: Estimated Retail Volume of Mobile ‘000 Units, Taiwan online Advertising market, 2018-2023
Figure 14-4: Estimated Mobile Internet Users in Millions in Taiwan Online Advertising Market, 2018-2023
Figure 14-5: Estimated Social Media Users in Millions in Taiwan Online Advertising Market, 2018-2023
Figure 15-1: Future Market Segmentation by Medium (Desktop and Mobile) in Taiwan online Advertising Market on the Basis of Online Advertising Expenditure in Percentage (%), 2018 & 2023E
Figure 15-2: Taiwan Online Advertising Future Market Segmentation by Types of Online Advertising (Display, Video, Search, Buzz/Content and Others) in on the Basis of Online Advertising Expenditure in Percentage (%), 2023(E)
Figure 15-3: Taiwan Online Advertisement Future Market Segmentation by Type Further Split by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in Percentage (%), 2023E
Figure 15-4: Taiwan Online Advertising Market Future Projections by Cost Model (CPM, CPC and CPA) in Taiwan Online Advertising Market on the Basis of Ad Spent in Percentage (%), 2023E


List Of Table

Table 2-1: Correlation Matrix of Taiwan Online Advertisement Market, 2018
Table 2-2: Regression Coefficients Output for Taiwan Online Advertising Market
Table 3-1: Taiwan Total Advertisement Market Segmentation by Type (Digital and Traditional) on the Basis of Online Advertising Expenditure in Percentage (%), 2013-2018
Table 4-1: Taiwan Online Advertising Market Ecosystem Major Entities Including Names, Description and Nature, 2018
Table 5-1: Role of Other Entities in Taiwan Online Advertisement Market Value Chain Including Ad Networks, Ad Server, Trading Desk, Demand Side Platform, Supply Side Platform and Ad Exchange, 2018
Table 5-2: Role of Demand Side Platforms (DSP) in Taiwan Online Advertisement Market Including Definition and Role, Advantages of DSP, Pricing Model, Working Model and Buy Side Model, 2018
Table 5-3: Role of Supply Side Platforms (SSP) in Taiwan Online Advertisement Market Including Definition and Role, Advantages of SSP, Pricing Model, Working Model and Sell Side Model, 2018
Table 6-1: Rationale and Description for Taiwan Online Advertisement Market Size on the Basis of Advertisement Expenditure (Ad Spent) in USD Millions Including Market Support Statistics, Major Market Support Trends, Major Players & Recent Developments, Success Factors to Operate in the Market, 2013-2018
Table 6-2: Penetration Proportion of the Different Content Streaming Activities in Taiwan, 2018
Table 6-3: Taiwan Online Advertising Market, Rank of Countries by Mobile Social Media Penetration in Selected Countries Including UAE, Taiwan, South Korea, Singapore, Hong Kong, 2018
Table 7-1: Taiwan Online Advertisement Market Segmentation by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in USD Millions, 2013-2018
Table 7-2: Taiwan Online Advertisement Market Segmentation by Types of Online Advertising (Display , Video advertising, Buzz Content, Buzz Content and Others) on the Basis of Online Advertising Expenditure in USD Million, 2018
Table 7-3: Taiwan Online Advertisement Market Segmentation by Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E-Commerce and Others) on the Basis of Share in Online Advertising Expenditure in USD Millions, 2018
Table 7-4: Taiwan Online Advertisement Market Segmentation by Sectors (FMCG, Healthcare, Entertainment & Media, BFSI, E-Commerce and Others) on the Basis of Percentage Share in Online Advertising Expenditure(%), 2018
Table 7-5: Taiwan Online Advertisement Market Segmentation by Model on the Basis of Online Advertising Expenditure in USD Million, 2013-2018
Table 7-6: Pricing of various cost models available in the Taiwan Online Advertisement Market in New Taiwanese Dollar, 2018
Table 8-1: SWOT Analysis of Taiwan Online Advertisement Market, 2018
Table 9-1: Regulatory Framework in Taiwan Online Advertisement Market Including Overview, Fair Trade Law, Regulatory Bodies and Products and Services prohibited from Advertising
Table 9-2: Regulatory Framework in Taiwan Online Advertisement Market Including Billboard Advertising, Digital Media Advertising, Telemarketing, TV/Radio Advertising and Advertising Offences
Table 10-1: Customer Profiling for Taiwan Online Advertising Market Including Average Time Spent in Urban Areas on Television and Internet, 2018
Table 10-2: Customer Profiling for Taiwan Online Advertising Market Including Population and Economic Indicators and their Percent Penetration in Taiwan, 2018
Table 10-3: Customer Profiling for Taiwan Online Advertising Market Including Online Activities via Mobile (Mobile Messengers, Watching Videos, Playing Games, Banking, Maps), 2018
Table 10-4: Customer Profiling for Taiwan Online Advertising Market Including Frequency of Internet Usage by Users in Taiwan, 2018
Table 10-5: Customer Profiling for Taiwan Online Advertising Market Including Penetration Percentage of the Males and Females using Smartphone in Taiwan, 2018
Table 10-6: Customer Profiling for Taiwan Online Advertising Market Including Penetration Percentage of Smartphone Usage of Different Age Brackets in Taiwan, 2018
Table 10-7: Customer Profiling within Taiwan Online Advertising Market including Cross comparison of various social media companies in Taiwan for Facebook, Instagram, Twitter and LinkedIn, 2018
Table 11-1: Case Study Analysis of Nike (First Women's Half-Horse In Taiwan's History Through Online Advertisement In Taiwan) Describing Effectiveness of Online Advertisement Campaign in Taiwan Including Product, Campaign Objective, Agency, Country, Year, Campaign’s Target Audience, Campaign Foundation Idea, Platform, Ad Strategy, Campaign Result and Conclusion, 2014
Table 12-1: Competition Parameters on the Basis of which Companies and Social Media Platforms Compete in Taiwan Online Advertisement Market Including Client Base, USP, Business Strategies, Major Clientele and Number of Views, 2018
Table 12-2: Cross Comparison Table for Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (Growth Hackers, Webgene, AsiaPac, Fimmick, iProspect Taiwan- Dentsu Network) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-3: Cross Comparison Table for Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (3digitalminds, Gremlin works, Be Lucky, Power People Information and Lion & Lion) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-4: Cross Comparison Table for Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (WIS Taiwan, PHD, IH (Yihe) Digital, OMD Taiwan- Omnicom Media Group-1998 and JWT Taipei) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-5: Taiwan Cross Comparison Table(4) For Taiwan Online Advertising Market On The Basis Of Services Offered By Advertising Agencies (MRM//MCCANN OGILVY and TAIWAN) Including Social Media Marketing, Content Creation, Online Advertising, Email Marketing, SEO Optimization, Branding/ Brand Development, Web Design, Mobile Marketing, Digital Integration / Marketing, Media Strategy, Mobile Solution and Others, 2018
Table 12-6: Market Share of Major Platforms Major Platforms (Google and YouTube, Facebook, Instagram and Others) Operating in Taiwan Online Advertisement Market on the Basis of Advertising Spending in USD Million, 2018
Table 12-7: Taiwan Online Advertisement Market Share Analysis by Types Further Split by Major Players on the Basis of Online Advertising Revenue in Percentage (%), 2013, 2018 and 2023E
Table 12-8: Rationale and Description for Market Share of Major Platforms (Google and YouTube, Facebook, Instagram and Others) Operating in Taiwan Online Advertisement Market on the Basis of Advertisement Spending in USD Million, 2018
Table 12-9: Profile Of Social Media Users in Taiwan Online Advertising Market On The Basis Of Demographics (Age and Gender), 2018
Table 12-10: Profile Of Social Media Users in Taiwan Online Advertising Market On The Basis Of Advertising Audience (Monthly Active Users), 2018
Table 12-11: Complimentary Information on Ad Agencies (AsiaPac, Fimmick, Mangopublic, Onion Design Associates, Growth Hackers, Pineapple Web, Red Peak, Webgene, 3digitalminds Co Ltd) Including Average Hourly Rate, Full time Employee Size, Minimum Project Size, 2018
Table 13-1: Company Profile of Growth Hackers Operating in Taiwan Online Advertising Market Including Company Overview, Major Clientele, Number of Employees, Achievements and Business Strategies and Revenue, 2018
Table 13-2: Company Profile Of Gremlin Works Operating in Taiwan Online Advertising Market Including Company Overview, Major Projects, Major Clientele, Advertising Platform, Split By Service Lines, Number Of Employees, Major Projects And Service Portfolio, 2018
Table 13-3: Company Profile of Fimmick Operating in Taiwan Online Advertising Market including Company Overview, USP, Major Projects, Major Clientele, Advertising Charges, Tools Used, Number of Employees, Awards & Achievements and Future Strategies, 2018
Table 13-4: Company Profile Of Iprospect Taiwan-Dentsu Aegis Network Operating In Taiwan Online Advertising Market Including Company Overview, Major Projects, Major Clientele, Advertising Platform, Number Of Impressions, Number Of Projects, Charges, Split By Sectors, Number Of Employees And Future Strategies, 2018
Table 13-5: Company Profile of J. Walter Thompson network Operating in Taiwan Online Advertising Market Including Company Overview, Major Projects, Major Clientele, Advertising Platform, Number of impressions, Number of Projects, Charges, Split by Sectors, Number of Employees and Future Strategies, 2018
Table 13-6: Company Profile of Asia Pac network Operating in Taiwan Online Advertising Market including Company Overview, Key Partnerships, Major Clientele, Service Portfolio, Industries Covered, Achievements , Recent Developments, 2018
Table 13-7: Company profile of Other Players (Dentsu, Webgene, OMD, and Lion & Lion Co.) Operating in Taiwan Online Advertising Market including Overview, Key Partnerships, Major Clientele, Service Portfolio, Industries Covered, Achievements, Recent Developments, 2018
Table 14-1: Taiwan Online Digital Advertisement Market Segmentation by Medium (Desktop and Mobile) on the Basis of Online Advertising Expenditure in USD Millions, 2018 & 2023E
Table 14-2: Rationale and Description for Taiwan Online Advertisement Market Future Projections on the Basis of Advertisement Expenditure, 2019E-2023E
Table 15-1: Market Segmentation by Medium (Desktop and Mobile) in Taiwan online Advertising Market on the Basis of Online Advertising Expenditure in USD Millions, 2018-2023E
Table 15-2: Taiwan online Advertising Future Market Segmentation by Types of Online Advertising (Display, Video, Search, Buzz/Content and Others) on the Basis of Online Advertising Expenditure in USD Million, 2018-2023E
Table 15-3: Taiwan Online Advertising Future Market Segmentation by Sectors (FMCG/Retail, Entertainment & Media, BFSI, Automotive and others) on the Basis of Share in Online Advertising Expenditure in USD Millions, 2018-2023(E)
Table 15-4: Taiwan Online Advertising Future Market Segmentation by Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin Care/Beauty Services), App/Gaming, FMCG, Finance & Financial Insurance Entertainment (Film/Music/Motion Picture), Automobile Industry, and Others) in Taiwan online Advertising Market on the Basis of Percentage Share in Online Advertising Expenditure (%), 2023(E)
Table 15-5: Taiwan Online Advertisement Future Market Segmentation by Cost Model in Taiwan Online Advertising Market on the Basis of Share in Online Advertising Expenditure in USD Million, 2018-2023E
Table 16-1: Analyst Recommendations for Taiwan Online Advertisement Market, 2018

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Products

  • By Type On the basis Of Platforms (On the Basis of Ad Spent)
  • Social Media Advertising
    • Facebook
    • Instagram
    • Others
  • Video Advertising
    • YouTube
    • Others
  • Search  Advertising
    • Google
    • Yahoo
    • Others
  • Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018
  • Social Media Advertising
    • Mobile
    • Desktop
  • Video Advertising
    • Mobile
    • Desktop
  • Search Advertising
    • Mobile
    • Desktop
  • Buzz / Content Advertising
    • Mobile
    • Desktop
  • Other Advertising (Mail Advertising, MMS and SMS)
    • Mobile
    • Desktop
  • By Sectors (On the Basis of Ad Spent)
  • FMCG
  • Healthcare
  • Entertainment & Media
  • Finance and Financial insurance
  • E-Commerce
  • Others (Retail, Fashion, Tele-Communications, Government, Real Estate, Government/NGO  and Others)
  • By Cost model (On the Basis of Ad Spent)
  • CPM
  • CPC
  • CPA


Companies

  • Major Ad Agencies
    • Growth Hackers
    • Gremlin Works
    • Fimmick
    • Asia Pac
    • J Walter Thompson
    • iProspect- Taiwan
    • Others (Dentsu Network, Web Gene, Lion& Lion Co.)
  • Major Online Platforms
    • Google and YouTube
    • Facebook
    • Instagram
    • Yahoo
    • Line

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