Region:Taiwan
Author(s):Madhur Chopra
Product Code:KR857
August 2019
128
By Type (On the Basis of Ad Spent)
By Medium (On the Basis of Ad Spent)
By Type (On the Basis of Ad Spent)
By Type On the basis Of Platforms (On the Basis of Ad Spent)
Social Media Advertising
Video Advertising
Search Advertising
Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Spent), 2013-2018
Social Media Advertising
Video Advertising
Search Advertising
Buzz / Content Advertising
Other Advertising (Mail Advertising, MMS and SMS)
By Sectors (On the Basis of Ad Spent)
By Cost model (On the Basis of Ad Spent)
Companies Covered in Taiwan Online Advertisement Market:
Major Ad Agencies
Major Online Platforms
2.1. Market Definitions
2.2. Abbreviations
2.3. Consolidated Research Approach
2.4. Market Sizing Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
2.5. Limitations
2.6. Conclusion
3.1. Historical Scenario, 1990-2018
3.2. Current Market overview, 2018
3.3. Digital And Traditional Medium of Advertisement, 2013-2018
5.1. Workings of Demand Side Platform & Buy Side Model
5.2. Workings of Supply Side Platform & Sell Side Model
6.1. Quantitative Interpretation of Market Size, 2013-2018
6.2. Major Trends and Developments, 2013-2018
Rise of E-Commerce In Taiwan
Taiwan As the Developing “Mobile-First” & “Mobile-Social “Nation
amplifying Number of Social Media Users with Facebook & Google persuading customers
6.3. Major Issues and Challenges, 2013-2018
Post Campaign Management
Usage of Intrusive Standalone Advertisements
Presence of Ad Frauds
Operational Gaps between Brands & Agencies
Absence of Metrics to Measure Campaigns’ Effectiveness
7.1. By Medium (Desktop and Mobile), 2013-2018
7.2. By Type of Online Advertisement (Display, Video Advertising, Buzz Content, Search
Advertising and others), 2013-2018
7.2.1. Further Segmentation by Medium (Desktop and Mobile), 2013-2018
7.3. By Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin Care/Beauty
Services), App/Gaming, FMCG, Finance & Financial Insurance and Others), 2013-2018
7.4. By Cost Model (CPC, CPM and CPA), 2013-2018
11.1. How Nike successfully held the first women's half-horse in Taiwan's history through
Online Advertisement in Taiwan
11.2. How Kleenex used video ads and Canvas to increase its premium brand perception in Taiwan
12.1. Competition Scenario (Competition Stage, Major Players and Competition Parameters), 2018
12.2. Taiwan Online Advertising Market Heat Map, 2018
12.3. Market Share of Major Platforms (Google and YouTube, Facebook, Instagram and Others) in
Taiwan Online Advertisement Market, 2018
12.4. Market Share Analysis by Type Of Advertising On The Basis Of Platform (Facebook, Google,
Yahoo, YouTube, Instagram and Others), 2013-2018
13.1. Growth Hackers
13.2. Gremlin Works
13.3. Fimmick
13.4. I-prospect-Taiwan- Dentsu Aegis network
13.5. J Walter Thompson - Taiwan
13.6. Asia Pac
13.7. Other Players (Dentsu, Webgene, OMD and Lion & Lion Co) Operating in Market
15.1. By Medium (Desktop and Mobile), 2018 & 2023E
15.2. By Type of Online Advertisement (Display, Video, search, buzz/content and others), 2018 &
2023E
15.2.1. Split by Medium (Desktop and Mobile), 2018 & 2023E
15.3. By Sectors (E-Commerce (Shopping/Clothing/Electronics), Beauty (Cosmetics/Skin
Care/Beauty Services), App/Gaming, FMCG, Finance & Financial Insurance Entertainment
(Film/Music/Motion Picture), Automobile Industry, Retail Others), 2018-2023E
15.4. By Cost Model (CPM, CPC and CPA), 2018-2023
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