Thailand Property Classifieds Market Outlook to 2026F
Driven by Interest from Foreign Buyers along with Exponential growth of smartphone penetration
Published on
March 2022
Total pages
77
About the Report
About the Report
The report titled “Thailand Property Classifieds Market Outlook to 2026F– Driven by Interest from Foreign Buyers along with Exponential growth of smartphone penetration” provides a comprehensive analysis of the potential of Property Classified industry in Thailand. The report covers various aspects including the current real estate scenario and rental rates in Thailand, revenue generated from Thailand Property Classified market, its segmentations viz Business Model (Listings and Classifieds and Aggregators and Co-Living) and By Region (Bangkok, Pattaya, Phuket), revenue models, major trends and development, issues and challenges, technological advancements and competition analysis. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities. The report concludes with market projections for future of the industry including forecasted industry size by revenue along with analyst recommendations and key market opportunities.
Overview of Thailand Property Classified Market Thailand, with a population of 66.2 Mn in 2021 and being the 2nd Largest Economy in Southeast Asia region, Thailand Real Estate is experiencing a digital wave sweeping across its value chain, disrupting how buyers and sellers interact with one another. Consumers are not just bound to explore the buying/ renting options through digital platforms but are interested in other residential services as well. Overall, there is an increased interest in using online platforms to buy/rent a home. Additionally, the current pandemic has presented consumers as well as developers with a unique opportunity to put their trust in digital platforms. Thailand is the emerging market for Property Classified in ASEAN growing at CAGR of 21.7% during 2015-2021. Most full-stack Property Classified players in Thailand have remained focused on the low rise residential property segment considering the burgeoning housing shortage, rapid urbanization and urban migration trends. A number of developers are offering extended payment terms, lighter down payment schemes, and waived reservation fees with a limited time offers, which financially prepared buyers should take advantage of. However, the industry is highly vulnerable to fraud due to its complex nature, reliance on technology, and interaction between stakeholders and third parties.
Thailand Property Classified Market Segmentation
By Business Model: Revenue Via Listings and Classifieds generated highest revenue due to increased user base. A growing millennial workforce, fast evolving consumer trends and untapped demand potential in the market are real draw cards for start-ups and developers looking to enter the Aggregators and Co-Living market.
By RegCityion: The Bangkok City dominates the Thailand market due to an anemic demand for residential projects, growing urban population, tourism and increasing investment from foreign buyers.
Thailand Property Classified Market Competition:
The market is moderately fragmented for listings and classifieds companies with major players including Property Hub, TerraBkk, FazWaz, Baania, ZmyHome, DD Property, etc. The market is highly concentrated market for aggregators & co-living companies with top players namely Scout, Phuket Rent House and RentHub holding more than 70% market share in terms of revenue. Players are competing on the basis of Commission Charged, Number of Listings, Locations Covered, Detailed Comparisons, User Interface & Technology and Value-Added Services. Factors such as expensive rentals, fixed one- to two-year tenancy contracts and the hassle of dealing with intermediaries, have driven the growth of co-living concepts in Thailand.
Thailand Property Classified Market Future Outlook and Projections
Thailand Property Classified Market is expected to grow at a massive rate of 21.0% CAGR during 2021-2026F providing a lucrative opportunity for Property Classified investors. Technology has been increasingly becoming an attractive asset for landlords, potential real estate investors and tenants looking for an efficient and secure opportunity in the Commercial Real Estate segment (CRE). This presents a lucrative opportunity for Property Classified investors to witness high returns on their investment. The real estate digital classifieds space is still in the early stages of growth and the listings are dominated by builders and brokers. Further, with newer technology-based services such as 360-degree view, listing convenience, subscription management etc., and the focus is likely to be on educating individual users. Therefore, the advertisements are more likely to be focused on the individuals on both the buying and selling side, which could help reduce the resistance of online real estate tractions by individual users.
Key Segments Covered in Thailand Property Classified Market:
By Business Model
- Listings and Classifieds
- Aggregators and Co-Living
By Region
- Bangkok
- Phuket
- Pattaya
- Others
Key Target Audience
- Property Classified Companies
- Real Estate Developers
- Brokers
- Property Consultants
- Industry Experts
- Time Period Captured in the Report:
- Historical Period: 2015-2021
- Forecast Period: 2021P-2026F
Companies Covered:
Listings and Classifieds
- Propertyhub
- TerraBKK
- FazWaz
- ZmyHome
- Baania
- Findyourspace
- DD Property
- Lazudi
- Nayoo
- PrakardProperty
- Thaihometown
- PBRE Real estate
- dot property
Aggregators and Co-Living
- Property scout
- Phuket Rent House
- RentHub
- Nornn
Key Topics Covered in the Report
- Overview of Thailand Property Classified Market
- Ecosystem of Major Entities in Thailand Property Classified Market
- Business Cycle and Genesis of Thailand Property Classified Market
- Thailand Property Classified Market Size, 2015-2021
- Thailand Property Classified Market Segmentations
- Competition Analysis: Market Share of Major Listings and Classifieds and Major Aggregators & Co-Living Companies
- SWOT Analysis in Thailand Property Classified Market
- Revenue Models in Thailand Property Classified Industry
- Growth Drivers and Restraints in Thailand Property Classified Market
- Technological Advancements in Thailand Property Classified Market
- Impact of COVID19 in Thailand Property Classified Market
- Key Trends in Thailand Property Classified Market
- Outlook and Future Projections for Thailand Property Classified Market
- Future Market Segmentation by Business Model and Revenue Sources
- Recommendations / Success Factors
- Research Methodology
- Appendix
Products
Products
Key Segments Covered in Thailand Property Classified Market:
By Business Model
- Listings and Classifieds
- Aggregators and Co-Living
By Region
- Bangkok
- Phuket
- Pattaya
- Others
Key Target Audience
- Property Classified Companies
- Real Estate Developers
- Brokers
- Property Consultants
- Industry Experts
- Time Period Captured in the Report:
- Historical Period: 2015-2021
- Forecast Period: 2021P-2026F
Companies
Companies Covered:
Listings and Classifieds
- Propertyhub
- TerraBKK
- FazWaz
- ZmyHome
- Baania
- Findyourspace
- DD Property
- Lazudi
- Nayoo
- PrakardProperty
- Thaihometown
- PBRE Real estate
- dot property
Aggregators and Co-Living
- Property scout
- Phuket Rent House
- RentHub
- Nornn
Table of Contents
Table of Contents
1. Executive Summary
2. Thailand Country Profile
2.1 Thailand Country Profile: Demographics and GDP
2.2 Thailand Country Profile: Households and Housing
2.3 Customer Profile Customer and Buying Process
2.4 Customer Preferences for Property Classifieds in Thailand
2.5 Shift Towards Digital Media by Real Estate Marketers
3. Thailand Real Estate Market Overview
3.1 Key Market Trends and Developments in Thailand Property Classified Market
3.2 Overview of Thailand Real Estate Market
3.3 Residential Sale Price & Supply of Condominiums in Thailand
3.4 New Housing in Bangkok Metropolis and Vicinity
3.5 Unsold Residential Units in Thailand
3.6 Retail Rental Rates / Upcoming Retail Projects
3.7 Future Office Supply under Construction by Location & Upcoming Projects
4. Thailand Property Classified Market Overview and Genesis
4.1 Ecosystem of Major Entities in Thailand Property Classifieds Market
4.2 Current Pain Points in the Real Estate Ecosystem
4.3 Business Cycle and Genesis of Thailand Property Classified Market
4.4 Timeline for Major Property Listings & Classifieds Companies in Thailand
4.5 Timeline for Major Co-living and Aggregators Companies in Thailand
4.6 Thailand Property Classified Market Size, 2016-2021
4.7 Growth Drivers in Thailand Property Classifieds Industry
4.8 Business Model Canvas of Property listing Website
4.9 Revenue Models in Thailand Property Classified Industry
4.10 Key Risks for Property Classified Business to watch out in 2022
5. Thailand Property Classified Market Segmentation
5.1 Market Segmentation By Business Model, 2021
5.2 Market Segmentation By Region, 2021
6. Snapshot of Thailand PropTech Market
6.1 Snapshot of Thailand PropTech Industry
6.2 Technological Advancements in Thailand PropTech Market
6.3 Current and Upcoming technologies in Thailand PropTech
6.4 Benefits to Developers and Consumers from Tech Advancements
7. Thailand Property Classified Market Industry Analysis
7.1 SWOT Analysis of Thailand Property Classified Market
7.2 Key Trends in Thailand Property Classified Market
7.3 Growth Restraints in Thailand Property Classified Market
7.4 Impact of COVID-19 in Thailand Property Classified Market
8. Competition Framework for Thailand Property Classified Market
8.1 Market Share of Major Listings and Classifieds Companies, 2020
8.2 Cross Comparison of Major Listings and Classifieds Companies (Based on Inception Year, Region, USP, Business Model, Commission, # 8.3 of Properties Listed, Turnover Period, Revenue, Management, Funding, Employee Size, VAS and others)
8.4 Market Share of Major Aggregators & Co-Living Companies, 2020
8.5 Cross Comparison of Major Aggregators and Co-Living Companies (Based on Inception Year, Region, USP, Business Model, Commission, # of Properties Listed, Turnover Period, Revenue, Management, Funding, Employee Size, VAS and others)
9. Outlook and Future Projections for Thailand Property Classified Market
9.1 Future Projections for Thailand Property Classified Market Size, 2021-2026F
9.2 Thailand Property Classified Market Future Segmentations By Business Model and Revenue Sources 2026F
9.3 New Projects expected in 2022 or TBA in Thailand
10. Market Opportunity and Analyst Recommendations
10.1 Steps Take to Successfully Adapt to The Digital Ecosystem
10.2 Four Step Approach : What Actions to Take
10.3 Key Characteristics for Success of Property Classified Companies
10.4 Property Classified Opportunities in Thailand
11. Appendix
11.1 Case Examples of Companies using Internet of Things
11.2 NoBroker- World's Largest NoBrokerage Property Site
11.3 Case Study States
12. Research Methodology
12.1 Market Definitions, Abbreviations Used, Market Sizing Approach, Primary Research Approach & Entity Analysis, Research Limitations and Future Conclusions
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