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The US Online Advertising Industry Growth and Forecast

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In 2010, the advertising industry accounted for around one fourth of the total service sector revenues. During the economic slowdown, advertising industry on the whole registered a decline in revenues while the online advertising industry registered growth at a slow rate. Increasing broadband penetration, rising number of internet users as well as popularity of social networking websites is behind the growth of online advertising globally. The online advertising industry is of various forms, but the most popular are digital search advertising, followed by display and classified advertising.


The US is the largest and most developed market for advertising, and it has also been registering growth in online advertising despite the recession. Moreover, the US continues to be the largest market for e-commerce, thereby driving the growth of online advertising sector in the country as well. In the US, the retail advertisers account for the largest share in online advertising, followed by finance and telecom companies. The automobile sector which used to be one of the major contributors in online advertising, during recession witnessed a decline in ad spending contribution on account of a weak demand in the country.

In the US online ad market, there exist low entry barriers; this has led to the entry of many players in this industry. Geographically, the US continues to be the largest market for online advertising, followed by Europe. There continues to exist scope for online advertising players to enter the US market, as in the country internet accounts for around 20% of the overall media consumption but currently, advertisers have only invested around 7.5% of their budget in online advertising.

The report on "The US Online Advertising Industry" includes a detailed study of the global advertising as well as the US online advertising industry. We have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, we have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.


Scope of the Report

The report gives a detailed analysis of The US Online Advertising Industry including insights on past market performance, its various segments and their performance, present analyses and future outlook of the industry.

The report also discusses the various forms of payment models existing in the industry and it also assesses the growth drivers.

The macroeconomic environment is discussed in detail, thereby providing marketers a view regarding the present and future market for their products & services in the country.

Discusses the positioning of the industry players and their market share which helps to assess scope for new and existing players.

This research report helps the domestic and international players looking for potential segment in the industry.



Table Of Content


1. The US Nutrition and Dietary Supplements Market and Forecast

1.1. Market Size

1.2. Vitamins and Dietary Supplements Sale by Category

1.3. The US Vitamin D Market and Forecast

1.3.1. Sector Overview

1.3.2 Market Size

1.4 Spports Nutrition and Weight Loss Market and Forecast

1.4.1 Sector Overview

1.4.2 Market Size

2. The US Herbal Supplement Demand

2.1 Sector Overview

2.2 Market Size

2.2.1 Sales by Channels

3. Industry Driving Forces

3.1. Growing Number of Baby Boomers

3.2. Changing Lifestyles

3.3. Rising Incidence of Lifestyle Diseases In Younger Populations

3.4. Increasing Focus On Weight Management

3.5. Rising Hospital Admissions

3.6. Rising Per-Capita Income

4. Industry Trends

4.1. Regulatory Environment

4.2. Rising Consumer Interest With Healthcare Awareness

4.3. Pets Supplements Sector

4.4. Major Players in Infant Nutrition in the US

5. Mocro Economic Factors

5.1. Population (Historical & Present Performance)

5.2. GDP (Historical & Present Performance)

5.3. Personal Disposable Income (Historical & Present Performance)

5.4. Inflation (2007-2015)

6. Players Profiling

6.1. Atrium Innovations

6.1.1. Business Descriptions

6.1.2 Key Financials

6.1.3 Major Developments

6.2. Mead Johnson

6.2. Business Descriptions

6.2.2. Key Financials

6.2.3. Major Developments

6.3. Nestle

6.3.1. Business Descriptions

6.3.2. Key Financials

6.3.3. Major Developments

7. Appendix

7.1. Abbreviations

7.2. Forecast Methodology

Research Methodology

Data Collection Methods


Reasons for the Dependent and Independent Variables

Multi Factor Based Sensitivity Model

Regression Matrix

Final Conclusion


List Of Figure

Figure 1: Nutrition and Dietary Supplements Market by Value in the US (2000-2010)

Figure 2: Vitamin D Market by Value (2000-2015F)

Figure 3: Sports Nutrition and Weight Loss Management Market by Value (2000-2015F)

Figure 4: Sports Nutrition Market by Segments (2009 & 2010)

Figure 5: Herb Sales in All Channels by Value (2000-2015F)

Figure 6: Aging Population in the US 55 Years and Over (2000-2010)

Figure 7: Aging Population in the US: 65 Years and Over (2000-2010)

Figure 8: Health Expenditures in the US (2000-2010)

Figure 9: Health Expenditures as % of GDP (2000-2010)

Figure 10: New Cases of Diabetes in the US (Ages 18-79) (1980-2010)

Figure 11: Health Club Membership in the US (2000-2010)

Figure 12: Per Capita Income in the US (2000-2010)

Figure 13: Nutritional Supplements Players Market Share in the US (2010)

Figure 14: Total Population in the US (2000-2010)

Figure 15: US GDP at Current Prices (2000-2010)

Figure 16: Personal Disposable Income in the US (2000-2010)

Figure 17: The US inflation, Average Consumer Prices in % (2007-2015F)

Figure 18: Atrium Innovations Results (2006-2010)

Figure 19: Mead Johnson Total Sales by Value (2006-2010)

Figure 20: Nestle Revenues (2006-2010)




List Of Table

Table 1: Vitamin and Dietary Supplements Sales by Product Category (2010 & 2008)

Table 2: Food Supplement Sales by Category (2009&2010)

Table 3: Leading Herbal Dietary Supplements in the FDM Channel in the US (2010)

Table 4: Leading Botanical Dietary Supplements in the US (2010)

Table 5: Herb Sales by Channels (2009&2010)

Table 6: Herb Sales Single vs. Combinations (2009&2010)

Table 7: Top Selling Sports Nutrition Brands in North America

Table 8: Dependent & Independent Variables (2000-2010)

Table 9: Correlation Matrix

Table 10: Regression Coefficients Output


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Products and Companies


Online Advertising Revenues, Online Search Advertising, Online Display Advertising, online Social network Ad spending, E-commerce Spending


Google, Yahoo, AOL