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Saudi Arabia Leisure and Entertainment Market Outlook to 2025-Movie Theatre Market by Revenue (Ticket Admissions, Food and Beverage Sales, Advertisements and Sponsorships), Amusement Park Industry (Ticket Admissions, Food and Beverage, Merchandize, Games and Others) and Alternate Entertainment Avenues (VR Gaming, Bowling Alley and Trampoline Parks)

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The report titled “Saudi Arabia Leisure and Entertainment Market Outlook to 2025-Movie Theatre Market by Revenue (Ticket Admissions, Food, and Beverage Sales, Advertisements and Sponsorships), Amusement Park Industry (Ticket Admissions, Food, and Beverage, Merchandise, Games, and Others) and Alternate Entertainment Avenues (VR Gaming, Bowling Alley and Trampoline Parks)provides a comprehensive analysis on the status of leisure and entertainment industry in KSA. The report covers various aspects including the market potential, market segmentation and customer preferences in each segment. The report concludes with market projections for the future of the industry including forecasted industry size by revenue with recommended market penetration strategies for a new entrant.

Saudi Arabia Movie Theater Market Overview and Size

Saudi Arabia movie theater market had begun taking shape after a 35-year hiatus. The Saudi government, in a bid to increase entertainment opportunities in Saudi Arabia, allowed screening of movies in 2018. AMC Cinemas was the first international movie theater chain to operate in Saudi Arabia with the KAFD screen that accommodates 490 patrons. As of December 2019, more than 9 movie theaters are operational across Saudi Arabia, with a maximum in Riyadh.

Market Segmentation by Revenue Source (Ticket Sales, Food and Beverages, and Advertisements and Sponsorship)

Ticket sales were observed to the dominant revenue source for movie theaters, in line with trends observed in emerging movie theater markets. The standard screen was observed to dominate the type of tickets and screens preferred by moviegoers due to their low cost and high availability. Similar to more developed movie markets, the majority of the demand for ticket sales was through the online medium. 

Food and Beverages sales were second-highest for movie theater operators. Movie theater companies were observed to have earned a higher margin on F&B related costs. Currently, third-party vendors operating in movie theaters are rare and all offerings belong to the theater company. Average spending by Saudis on F&B in movie theaters were in the range of SAR 40-60.

Advertisements and Sponsorship included revenue from the exhibition of ads from distributors. Sponsorship revenue was included as most of the theaters operating in Saudi Arabia were new and therefore had greater sponsorship activity to increase footfall in theaters.

Market Competition

As of 2019, the movie theater industry is concentrated between 4 players, with VOX Cinemas operating 7 out 9 theaters as of 2019. The Saudi Authority for a movie, General Entertainment Authority has given movie theater licenses to 7 operators as of January 2020. Currently, 4 cinema chains are operational in Saudi Arabia, namely Dubai based VOX, and USA based AMC, Saudi based MUVI Cinemas and Middle Eastern-based Empire Cinemas. Currently, VOX holds the market leadership position with more than 7 operational theaters across KSA, followed by AMC and MUVI with 2 locations each. Companies compete on the basis of ticket prices, type of screen formats, F&B packages and discounts among others.

Future Outlook

For the period 2019-20205, the movie theater industry in Saudi Arabia is forecasted to grow at a CAGR of 15% as more movie theater chains enter the market. As movie theaters face footfall challenges, discounts, movie passes can be expected on tickets as well as higher margins on F&B sales. For nationals with higher spending capacity, premium movie viewing formats such as 4D, IMAX and other luxurious offerings such as fine dining and private viewing will help movie theater operators to gain higher revenue from fewer admissions.

Saudi Arabia Amusement Parks Market Size

The amusement park industry in Saudi Arabia is fragmented with various types of amusement parks in operation including theme parks, water parks, entertainment parks in malls, snow-based parks among others. The market grew at a single-digit CAGR. The Al Hokair group and Al Futtaim group are the leading businesses in the amusement park establishments, with Al Shallal Theme Park, Al Hokair Land, and Jungle Theme park. The growth in tourists and their entry with tourist visas and the government’s push for an entertainment-based economy has driven the market in the review period.

Market Segmentation

Ticket Sales and Admissions in 2019for amusement parks include sales of walk-in tickets, online, and groups and parties. This segment was observed to have accounted for the highest share of amusement park revenues, as the average ticket price includes an entry fee to be paid irrespective of rides.

Food and Beverages revenues include sales from stalls and restaurants as well as catering services offered inside the premises. Catering services are offered to groups such as schools, corporate, ladies nights among others. This segment accounted for the second-highest share of overall amusement park revenues in 2019.

Merchandise Sales in 2019accounted for the third-highest of amusement park revenues in 2019. All amusement parks sold souvenirs, clothes, toys, and other accessories at shops and stalls inside the premises.

Games and arcades revenues from Amusement parks had specific gaming arcades for families, children, and women which includes traditional arcade games as well as new games that included VR and bowling.

Other revenue sources include royalty from third party food vendors if any, parking charges, and sponsorship revenues for events that are conducted in the amusement park such as water shows, magic shows, and other exhibitions.

Market Competition

The nature of competition is fragmented in terms of amusement parks. The region has various amusement parks, family entertainment centers, water parks, and theme-based parks. Al-Shallal Theme park is the oldest operating theme park in Saudi Arabia and holds the highest market share in terms of revenue as well as admissions as of 2019. Other parks include Al Hokair Land and Atallah Happy Land which have the next highest revenues.

The nature of competition in terms of holding companies is moderately concentrated as Majid Al Futtaim and Al Hokair group are market leaders with annual revenues from entertainment and family-oriented destinations exceeding SAR 1 Billion for 2019. Fakieh Group is another holding company, which owns Al-Shallal theme park.

Alternate Entertainment in Saudi Arabia

Alternate entertainment avenues have been identified in Saudi Arabia based on their attractiveness for investors as well as customers. These avenues are identified according to the Vision 2030, which expects Saudi nationals to engage themselves in leisure, entertainment and specifical recreation with an interest in physical activity.

Virtual Reality gaming is extremely new in Saudi Arabia and has major applications to business enterprises than in gaming and leisure. Currently, Vogel and Off the Grid (OTG) provide VR solutions for businesses while OTG also provides gaming solutions, Zero Latency is Saudi Arabia's first free roam VR gaming arcade. The payback period for investment in a lease based operating model was observed to be highest.  

Bowling Alleys are common in Saudi Arabia as the sport has a long history in the kingdom. The Universal Bowling Center in Riyadh operates according to International Bowling Standards and conducts various tournaments for professionals as well as leisure seekers.

Trampoline Parks are somewhat common in the kingdom with international operators such as Skyzone and Bounce having operations in Jeddah, Riyadh and Al Khobar. With the purpose of exercise and recreation, trampoline parks attract schools, corporate, females only among others with an aim to improve lifestyle and fitness, as well as entertainment.

Key Segments Covered

  • Movie Theater Market
    • Ticket Admissions
    • Food and Beverages
    • Advertisements and Sponsorships
    • Amusement Park Market
      • Ticket Admissions
      • Food and Beverages
      • Merchandise
      • Games
      • Others (Parking, Royalty, and Sponsorships)
      • Alternate Entertainment Investment
        • VR Gaming Center
        • Bowling Alley
        • Trampoline Parks

Key Target Audience

  • Movie Theater Companies
  • Film Distribution Companies
  • Screen Format Companies (IMAX, 4D, 4DX)
  • Government Entities
  • Amusement Park Operators and Chains
  • Real Estate Developers
  • Mall Operators and Groups

Time Period Captured in the Report:

  • Historical Period – 2014-2019
  • Forecast Period – 2019-2025

Companies Covered in Report:

  • AMC Theaters
  • VOX Cinemas
  • MUVI Cinemas
  • Al Hokair Group
  • Al Shallal Theme Park
  • Off The Grind
  • Emirates Bowling Alley
  • BOUNCE Trampoline Park, Jeddah

Key Topics Covered in the Report

  • Movie Theater Market Current Scenario and Future Outlook
  • Investment Analysis for Setting up Movie Theater
  • Customer Preference Survey for Movie Theaters
  • Investment and Regulatory Scenario in Movie Theater Industry
  • Case Study Analysis of Successful Movie Theaters in the Middle East
  • Amusement Park Market Current Scenario and Future Outlook
  • Investment Analysis for Setting up Amusement Park
  • Customer Preference Survey for Amusement Parks
  • Investment and Regulatory Scenario in the Amusement Park Industry
  • Case Study Analysis of Successful Amusement Parks in Saudi Arabia
  • Alternate Entertainment Avenues for Investment in Saudi Arabia
  • Investment Analysis of Alternate Entertainment Avenues

Customer Preference Survey for Alternate Entertainment 

READ MORE

Table Of Content

Scope

1.            Executive Summary

Saudi Arabia Movie Theater Market

Market Segmentation

Market Competition

Future Outlook

Saudi Arabia Amusement Parks Market Size

Market Segmentation

Market Competition

Alternate Entertainment in Saudi Arabia

2.            Research methodology

2.1.   Market Definitions

2.2.   Abbreviations

2.3.   Market Sizing and Modeling

Consolidated Research Approach

Market sizing Approach – Saudi Arabia Movie Theater and Amusement Park Market

Sample Size Inclusion Table

Limitations

Final Conclusion

3.            Macroeconomic Overview of Saudi Arabia

Gross Domestic Product of Saudi Arabia

Overview of Tourism, leisure and Entertainment in Saudi Arabia

Population in Saudi ArBaia

Number of Households in Saudi Arabia

4.            Saudi Arabia Movie Theater Market, 2019-2025F

4.1.   Saudi Arabia Movie Theater Market Overview, 2019

4.2.   Revenue Streams of Movie Theater Industry

4.3.   Saudi Arabia Movie Theater Market Size, 2019

4.4.   Saudi Arabia Movie Theater Market Segmentation By Revenue Source (Ticket Sales, F&B and Advertisements and Sponsorships), 2019

Movie Theater Market Competition Overview

4.5.   Investment Model to Setup Movie Theater in Saudi Arabia

Assumptions

Fixed and Capital Costs

Wages and Salaries

Interest Cost Calculations

Operating Expenses

Revenue Model

Conclusion

4.6.   Customer Preference for Cinema Viewing Experience in Saudi Arabia

4.7.   Case Study on Successful Movie Theater Ventures

4.7.1.       AMC Theaters

4.7.2.       Vox Cinemas, Majid Al Futtaim in Dubai, UAE

4.8.   Investment and Regulatory Scenario in Saudi Arabia Movie Theater Industry

4.8.1.       Investment Scenario

Retail Real Estate Supply in Saudi arabia

4.8.2.       Regulatory Scenario

Overview of New Cinema Regulatory Regime

Movie Operator’s Obligations Towards GCAM

Procedure to Obtain License and Set up Operations of a Movie Theater

4.9.   Future Outlook for Saudi Arabia Movie Theater Industry 2019-2025F

By Source of Revenue (Ticket Sales, F&B Revenue, Advertisements and Sponsorships), 2019-2025E

4.10.                Analyst Recommendations – Movie Theater Market

4.10.1.         Recommendations for Existing Players

Ticket Booking Aggregator

Experimenting with Different Pricing Models

Content of Film Exhibition

Competition from Streaming Applications

4.10.2.         Recommendations for New Entrants

Sustainable Funding Models

Target Hotspots of Retail Supply

Mode of Entry

5.            Saudi Arabia Amusement Park Market, 2014-2025F

5.1.   Saudi Arabia Amusement Park Market Overview

5.2.   Revenue Streams of Saudi Arabia Amusement Park Industry

5.3.   Saudi Arabia Amusement Park Market Size by Revenue, 2014-2019

5.4.   Saudi Arabia Amusement Park Market Segmentation by Revenue Streams, 2019

5.5.   Competition Scenario in Saudi Arabia Amusement Park Market, 2019

5.6.   Investment Model to Setup Amusement Park in Saudi Arabia

Assumptions

Fixed and Capital Costs

Interest Cost Calculations

Wages and Salaries

Revenue Model

Conclusion

5.7.   Customer Preference For Amusement Park in Saudi Arabia

5.8.   Case Study on Successful Amusement Park Companies

5.8.1.       Al Hokair Group

5.8.2.       Fakieh Group (Al Shallal Theme Park)

5.9.   Investment and Regulatory Scenario in Saudi Arabia Amusement Park Industry

5.9.1.       Investment Scenario

Upcoming Entertainment Ventures in Saudi arabia

Funding Model for Amusement Parks

Regulatory, Financial and TAX Incentives for Doing Business in Saudi Arabia

Regional Scenario in terms of Investment in Amusement Parks

5.9.2.       Overview of Regulatory Bodies

5.10.                Future Outlook for Saudi Arabia Amusement Park Market 2019-2025F

5.11.                Analyst Recommendations Amusement Park Market

5.11.1.         Analyst Recommendations for Existing Players

Combating Seasonality

Sustainable Funding Models

Technology Enabled Operation and Maintenance

Discovering new Hotspots

5.11.2.         Analyst Recommendations For New Entrants

Conducting Feasibility Analysis

Selecting type and Location of Park

Business Model for Amusement Parks

6.            Alternate Entertainment (VR Gaming, Bowling Alley and Trampoline Parks) Market

6.1.   Alternate Entertainment (VR Gaming, Bowling Alley and Trampoline Parks) Market Overview

6.2.   Investment Model to Setup Alternate Entertainment Destinations (VR Gaming Arcade, Bowling Alley and Trampoline Parks) in Saudi Arabia

6.2.1.       VR Gaming Arcade

Fixed Capital Costs

Operating Expenses

Revenue Model

Conclusion

6.2.2.       Bowling Alley Investment Model

Location and Assumptions

Fixed Capital Costs

Interest Cost Calculations

Wages and Salaries

Operating Expenses

Revenue Model

Conclusion

6.2.3.       Trampoline Park

Fixed Capital Costs

Interest Cost Calculations

Wages and Salaries

Operating Expenses

Revenue Model

Final Conlusion

6.3.   Case Study on Alternate Entertainment in Saudi Arabia

6.3.1.       Off The Grind, Jeddah

6.3.2.       Emirates Bowling Village (EBV), Dubai

6.3.3.       Bounce Trampoline Park, KSA

6.4.   Customer Preference on Alternate Entertainment (VR Gaming, Bowling Alley, Trampoline Park)

6.5.   Future Outlook in Alternate Entertainment (VR Gaming, Bowling Alley, Trampoline Park)

6.5.1.       Investment Scenario

Target Audience

Future Demand for Alternate Entertainment

Ideal Location

Sources of Funding

6.6.   Analyst Recommendations – Alternate Entertainment

6.6.1.       VR Gaming

1.1.1.1.       Recommendation for Existing Players

Democratization of VR Technology

Standardization of VR Hardware and Software

1.1.1.2.       Recommendation for New Entrants

Investment in VR Gaming

6.6.2.       Bowling Alley

1.1.1.3.       Recommendations for Existing Players

Exploring new Target Market and Revenue Streams

Personnel Training and Development

1.1.1.4.       Recommendations for New Entrants

Financing a Bowling Alley

Setting up a Bowling Alley

6.6.3.       Trampoline Parks

1.1.1.5.       Recommendations for Existing Players

Attracting a Larger Audience

Safety Standards For Trampolines

Creating an Online Presence

1.1.1.6.       Recommendations for New ENtrants

Selecting a Suitable Location

Disclaimer

Contact Us


List Of Figure

Figure 1‑1: Saudi Arabia Leisure and Entertainment Market Flowchart, 2019

Figure 2‑1: Saudi Arabia Gross Domestic Product at Current Prices in SAR Trillion, 2014-2019

Figure 2‑2: Saudi Arabia Population in Million and Growth Rate in Percentage (%), 2013-2018

Figure 2‑3: Saudi Arabia Expatriate Population on the Basis of Country of Origin in Million, 2019

Figure 2‑4: Saudi Arabia Number of Households in Thousands, 2014-2019

Figure 3‑1: Industry Life Cycle of Saudi Arabia Movie Theater Industry

Figure 3‑2: Revenue Streams for Movie Theater Industry

Figure 3‑3: Saudi Arabia Movie Theater Market Segmentation by Ticket Sales, F&B Revenues and Advertisements & Sponsorships in Percentage (%), 31st December 2019

Figure 3‑4: Market Share of Movie Theater Location (VOX Jeddah, VOX –The Roof, VOX Atyaf Mall, VOX Al Qasr Mall, VOX Kingdom Centre, VOX Riyadh Park, VOX Dammam, MUVI Cinemas Mall of Arabia and AMC KAFD) operating in Saudi Arabia on the Basis of Revenue in Percentage (%), 31st December 2019

Figure 3‑5: Investment Model – Movie Theater Revenue by Ticket Sales, Food and Beverages, and Advertisements and Sponsorships

Figure 3‑6: Case Study of AMC Theaters including Competitive Advantage, Entry into Saudi Arabia, Establishment, Global Presence, Ownership, Operational Parameters and Strategies Employed

Figure 3‑7: Case Study Analysis of VOX Cinemas including Market Position in the Middle East, Partnerships, Possible Challenges in Saudi Arabia, and Strategies Adopted in Saudi Arabia

Figure 3‑8: Majid Al Futtaim Organization Structure

Figure 3‑9: Timeline of VOX Cinemas, Majid Al Futtaim Group

Figure 3‑10: VOX Cinemas Brand Concept: Movie Theater in Grand Hyatt Dubai

Figure 3‑11: VOX Cinema Luxury Offering: GOLD by Rhodes Luxury Cinema Experience

Figure 3‑12: VOX Cinemas 4DX Concept Experience

Figure 3‑13: VOX Cinemas Concept: IMAX Theater with Laser Projection

Figure 3‑14: VOX Cinemas Concept: KIDS Only Movie Theater

Figure 3‑15: VOX Concepts: UAE First Licensed Private Cinema

Figure 3‑16: Saudi Arabia Movie Theater Market Future Projections on the Basis of Revenue in SAR Million and Growth Rate in Percentage (%), 2019-2025F

Figure 3‑17: Saudi Arabia Movie Theater Market Future Projections by Ticket Sales, F&B Revenue, and Advertisements and Sponsorships on the basis Revenue in Percentage (%), 2019, 2025F

Figure 4‑1: Industry Life Cycle of Saudi Arabia Theme Park Industry

Figure 4‑2: Revenue Streams for Saudi Arabia Amusement Park Industry including Revenue Streams

Figure 4‑3: Saudi Arabia Amusement Park Market Size by Revenue in SAR Million and Growth Rate in Percentage (%), 2014-2019

Figure 4‑4: Saudi Arabia Amusement Park Market by Ticket Sales/Admissions, F&B, Party and Catering Services, Sponsorship and Other (Merchandise, Parking and Royalty from F&B Vendors) on the Basis of Revenue in Percentage (%), 2019

Figure 4‑5: Market Share of Major Amusement Parks(Al Shallal, Al Hokair Land, Atallah Happy Land, Jungle Land, Dolphin Village and Others) in Saudi Arabia Amusement Park Market on the basis of Revenue in Percentage (%), 2019

Figure 4‑6: Investment Model – Revenue Sources

Figure 4‑7: Case Study Analysis of Al Hokair Group including Major Challenges over the Years, Solutions Employed, USP, Group Performance and Management

Figure 4‑8: Timeline of Al Hokair Group’s Businesses and Milestones

Figure 4‑9: Al Hokair Land Aerial View

Figure 4‑10: Al Hokair Women Only Theme Parks

Figure 4‑11: Case Study Analysis of Fakieh Group including Company Information, Management, Group’s Timeline, Successful Strategies Implemented and Entertainment Division

Figure 4‑12: Al Shallal Theme Park

Figure 4‑13: AL Shallal Theme park Catering and Parties Venue

Figure 4‑14: Fakieh Aquarium, Jeddah

Figure 4‑15: Funding Models based on Size of Investment and Return of Investment

Figure 5‑1: Investment Model – VR Gaming Revenue by Ticket Admissions, Parties and Groups and F&B in Percentage (%)

Figure 5‑2: Investment Model – Equity and Debt Split in terms of Percentage (%)

Figure 5‑3: Investment Model – Revenue by Ticket and Game Admissions, and F&B in Percentage (%)

Figure 5‑4: Investment Model – Trampoline Park Revenue by Ticket Sales and Admissions, and F&B Sales

Figure 5‑5: Case Study Analysis of Off the Grind, Jeddah including Competitive Advantage in Hardware and Software, Entry Challenges in KSA, Solutions Employed, Company Information, Business Segments

Figure 5‑6: Off The Grind Annual Revenue by Events (Wellness and Chill) and VR/MR/AR (Play and Solutions), 2019

Figure 5‑7: Off The Grind Jeddah F&B Location, Al Khayyat Mall

Figure 5‑8: Off The Grind VR E-Sports Tournament, Saudi Arabia

Figure 5‑9: Case Study Analysis of Emirates Bowling Village, Dubai including Company Snapshot, Source of Competitive Advantage, Major Challenges Faced and Strategies Employed

Figure 5‑10: Emirates Bowling Village Annual Revenue by Bowling, Other Sports Activities, Restaurants and Others (Distributor Margin, Sponsorship, Advertisements), 2019

Figure 5‑11: Emirates Bowling Village Alleys

Figure 5‑12: VR Hologate in Emirates Bowling Village

Figure 5‑13: Case Study Analysis of Bounce Trampoline Park, KSA including

Figure 5‑14: Bounce Riyadh – First Female Only Trampoline Park

Figure 5‑15: Bounce Jeddah - Training Sessions for School Children


List Of Table

Table 2‑1: Consolidated Research Approach for Saudi Arabia Leisure and Entertainment Market

Table 2‑2: Sample Size Inclusion Table Including Movie Theater Companies, Amusement Park Companies and Holding Groups and Alternate Entertainment Companies in Saudi Arabia Leisure and Entertainment Market

Table 2‑3: Sample Size Inclusion Table Including Respondent Category and Percentage of Sample Size

Table 2‑4: Tentative Set of Questions Asked by Entities and Desired Outcome

Table 3‑1: Saudi Arabia Leisure and Entertainment Industry by Type of Event, Number of Events, Total Event Days and Total Visitors, 2018

Table 3‑2: Saudi Arabia Entertainment Activities by Region, Number of Events, Total Event Days and Total Visitors, 2018

Table 3‑3: Saudi Arabia Theater Industry by Number of Theater Seats and Number of Attendants, 203-2018

Table 3‑4: Expenditure on Inbound Tourist Trips by Purpose of Visit (Holidays and Shopping, Visits to Relatives and Friends, Business and Conferences and Other Purposes) in SAR Million, 2014-2018

Table 3‑5: Number of Hajj Pilgrims in Thousands, 2014-2019

Table 3‑6: Saudi Arabia Visas Granted to Tourists in Thousands 2014-2018

Table 3‑7: Saudi Arabia Population on the Basis of Province, 2019

Table 3‑8: Saudi Arabia Average Monthly Income by Saudi Household and Total Households in SAR, 2018

Table 3‑9: Saudi Arabia Average Monthly Expenditure by Saudi Household and Total Households in SAR, 2018

Table 4‑1: Timeline of Movie Theaters Operating in Saudi Arabia, 31st December 2019

Table 4‑2: Saudi Arabia Movie Theater Market Breakdown of Major Cost Components and Net Revenue per Ticket in SAR, December 2019

Table 4‑3: Cross Comparison  between Ticket Sales, F&B Revenues, and Advertisements and Sponsorships on the Basis of Revenue Share, Operating Margin, Range of Prices, Net Margin and Major Operating Costs Involved, 31st December 2019

Table 4‑4: Saudi Arabia Movie Theater Market Size by Ticket Sales, F&B, and Advertisements and Sponsorships on the basis of Revenue in SAR Million, 31st December 2019

Table 4‑5: Market Share of Movie Theater Location (VOX Jeddah, VOX –The Roof, VOX Atyaf Mall, VOX Al Qasr Mall, VOX Kingdom Centre, VOX Riyadh Park, VOX Dammam, MUVI Cinemas Mall of Arabia and AMC KAFD) operating in Saudi Arabia on the Basis of Revenue in SAR Million, 31st December 2019

Table 4‑6: Strengths and Weaknesses of Major Players (VOX, AMC and MUVI) operating in the Saudi Arabia Movie Theater Market

Table 4‑7: Investment Model - Assumptions

Table 4‑8: Investment Model - Land Information

Table 4‑9: Investment Model - Movie Hall Construction Costs

Table 4‑10: Investment Model - Screen Cost Information

Table 4‑11: Investment Model – Screen and Projection System Analysis

Table 4‑12: Investment Model – Machine and Equipment Cost

Table 4‑13: Investment Model – Capital Costs

Table 4‑14: Investment Model – Capital and Pre-operating Costs

Table 4‑15: Investment Model – Debt and Equity Component

Table 4‑16: Investment Model – Salaries and Wages

Table 4‑17: Investment Model – Interest Cost Calculations

Table 4‑18: Investment Model – Operating Expenses

Table 4‑19: Investment Model – Depreciation Calculation

Table 4‑20: Investment Model – Movie Theater Revenue Sources

Table 4‑21: Investment Model - Conclusion

Table 4‑22: Customer Preference Survey based on Parameters (Age Group of Customers, Frequency of Movie Visits, Top Markers for Movie Viewing, Mode of Ticket Booking, Average Ticket Price, Preferred Screen Format, Film Genre, Other Source of Cinema Viewing, Average Consumer Spend on F&B, Movie Hall Preference) for Cinema Viewing Experience in Saudi Arabia

Table 4‑23: Financial Performance of Global AMC in terms of Annual Revenue by Admissions, F&B, and Advertisements and others in terms of USD Million, 2014-2018

Table 4‑24: Financial Performance of Global AMC in terms of Revenue Margin by Ticket Admissions and F&B in terms of Percentage (%), 2014-2018

Table 4‑25: Cross Comparison between Riyadh, Dammam, Jeddah and Other Regions on the basis of Number of Movie Theaters, Movie Theater Companies Present, Future Investor Companies, Population as of December 2019, Average Household Income/Month as of 2018 in SAR, Major Cultural Hotspots and Major Upcoming Projects

Table 4‑26: Saudi Arabia Retail Real Estate Scenario including Region, Description and Important Destinations

Table 4‑27: Regulatory Authority and Role of Authority in Saudi Arabia Movie Theater Industry

Table 4‑28: Saudi Arabia Movie Theater Market Future Projections by Ticket Sales, F&B Revenue, and Advertisements and Sponsorships on the basis Revenue in SAR Million, 2025E

Table 5‑1: Timeline of Major Amusement Parks in Saudi Arabia, 2019

Table 5‑2: Saudi Arabia Amusement Park Market by Ticket Sales/Admissions, F&B, Merchandize, Games and Others (Merchandise, Parking and Royalty from F&B Vendors) on the basis of Revenue in SAR Million, 2019

Table 5‑3: Saudi Arabia Amusement Park Market by Revenue Source (Admissions, Food and Beverages, Merchandising, Gaming Zones and Others) including Parameters and Description

Table 5‑4: Major Amusement Parks and Groups (Al Hokair Group, Atallah Happy Land Park, Fakieh Group, Jungle Land) in Saudi Arabia and Description

Table 5‑5: Strengths and Weaknesses of Major Players (Al Shallal Theme Park, Al Hokair Land, Atallah Happy Land and Jungle Land) in Saudi Arabia Amusement Park Market, 2019

Table 5‑6: Market Share of Major Amusement Parks(Al Shallal, Al Hokair Land, Atallah Happy Land, Jungle Land, Dolphin Village and Others) in Saudi Arabia Amusement Park Market on the basis of Revenue in SAR Million, 2019

Table 5‑7: Cross Comparison between Al Shallal and Al Hokair Land, on the Basis of Location, Land Area, Year Established, Number of Annual Visitors, Number of Rides, Average Ticket Price, Special Rides, Number of F&B/Merchandise Shops, and Other Activities and Attractions

Table 5‑8: Cross Comparison between Atallah Happy Land and Jungle Land on the basis of Location, Land Area, Year Established, Number of Annual Visitors, Number of Rides, Average Ticket Price Rides, Special Rides, Number of F&B/Merchandise Shops, and Other Activities and Attractions

Table 5‑9: Investment Model - Assumptions

Table 5‑10: Investment Model - Pre-operating and Capital Costs

Table 5‑11: Investment Model – Fixed Asset Costs and Depreciation

Table 5‑12: Investment Model – Debt and Equity

Table 5‑13: Investment Model – Interest Cost Calculations

Table 5‑14: Investment Model – Wages and Salaries

Table 5‑15: Investment Model – Operating Expenses

Table 5‑16: Investment Model – Ticket Sales and Admissions

Table 5‑17: Investment Model – Revenues

Table 5‑18: Investment Model – Conclusion

Table 5‑19: Customer Preference for Saudi Arabia Amusement Parks by Visiting Groups, Annual Frequency of Visits, Major Deciding Factors, Major Marketing Channels, Average Ticket Price, Source of Entertainment in Amusement Parks, Spend on F&B, Strategies to Improve Customer Experience

Table 5‑20: Cross Comparison between Riyadh, Jeddah, Dammam and Other Regions in Saudi Arabia on the basis of Number of Upcoming Theme Parks, Water Parks, Family Entertainment Centers, Other Venues and Major Upcoming Projects, January 2020

Table 5‑21: Upcoming Projects in Saudi Arabia for Entertainment Sector

Table 5‑22: Regulatory, Financial and Tax Incentives for Foreign Investors in Saudi Arabia

Table 5‑23: Theme and Water Parks in Saudi Arabia by Region as per Vision 2030

Table 5‑24: Regulatory Authority and Role of Authority in Saudi Arabia Amusement Park Industry

Table 5‑25: Saudi Arabia Amusement Park Market in terms of Annual Revenue in SAR Million, 2019-2025F

Table 6‑1: Alternate Entertainment Market including VR Gaming, Bowling Alley and Trampoline Parks with Description

Table 6‑2: Investment Model – General Assumptions

Table 6‑3: Investment Model – Total Fit-out Costs

Table 6‑4: Investment Model – VR Gaming Equipment Costs

Table 6‑5: Investment Model – Equipment Procurement and Installation

Table 6‑6: Investment Model - Total Pre-operating Costs

Table 6‑7: Investment Model – Depreciation Calculations

Table 6‑8: Investment Model – Interest Cost Calculations

Table 6‑9: Investment Model – Licensing Costs

Table 6‑10: Investment Model – Salaries and Wages

Table 6‑11: Investment Model – Operating Expenses

Table 6‑12: Investment Model –Revenue Calculations for Ticket Admissions and F&B

Table 6‑13: Investment Model – Revenue Model

Table 6‑14: Investment Model - Conclusion

Table 6‑15: Investment Model - Assumptions

Table 6‑16: Investment Model – Total Fit-Out Costs

Table 6‑17: Investment Model – Bowling Equipment Costs

Table 6‑18: Investment Model – Other Fixed and Pre-Operating Costs

Table 6‑19: Investment Model – Total Capital Costs

Table 6‑20: Investment Model – Debt and Equity Split

Table 6‑21: Investment Model – Interest Cost Calculations

Table 6‑22: Investment Model – Wages and Salaries

Table 6‑23: Investment Model – Operating Expenses

Table 6‑24: Investment Model – Revenue Calculations

Table 6‑25: Investment Model – Revenue Split by Ticket and Game Admissions, and F&B

Table 6‑26: Investment Model – Admission Split

Table 6‑27: Investment Model – Operating Profit in SAR, Return on Equity in Percentage (%) and Payback Period in Years

Table 6‑28: Investment Model - Assumptions

Table 6‑29: Investment Model – Capital Costs

Table 6‑30: Investment Model – Source of Funding

Table 6‑31: Investment Model – Interest Cost Calculations

Table 6‑32: Investment Model – Wages and Salaries

Table 6‑33: Investment Model – Operating Expenses

Table 6‑34: Investment Model – Revenue by Ticket Sales and F&B Sales

Table 6‑35: Investment Model – Ticket Sales and Admissions by Type of Guests

Table 6‑36: Investment Model – Conclusion (Operating Profit, Payback Period and Return on Equity)

Table 6‑37: Company Information of Off The Grind

Table 6‑38: Customer Preference Survey by Major Reason for Not Visiting AE Gaming and Target Audience for AE, Preferences and Description

Table 6‑39: Cross Comparison between VR Gaming, Bowling Alley and Trampoline Park in Saudi Arabia on the basis of Target Audience, Current Number of LocationsVR Gaming, Bowling Alley and Trampoline Cross Comparison on the Basis of Target Audience and Current Number of Locations, 31st December 2019

Table 6‑40: Cross Comparison between Major Cities (Riyadh, Jeddah, Medina, Dammam, Tabuk, Hail, Najran, Abha, Arar, Jazan and Al Baha) in Saudi Arabia on the basis of Number of Family Entertainment Centers and Recreational Centers by 2025, Monthly Income and Monthly Expenditure in SAR/Month, 2018

Table 6‑41: Saudi Arabia Retail Real Estate Supply and Demand in Gross Leasing Area in Million Square Meters, Occupancy Rate in Percentage (%) and Average Rental in SAR/SQM, in Riyadh, Jeddah, Makkah and Dammam, 2019 (September)

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Products and Companies

Products

Key Segments Covered

  • Movie Theater Market
    • Ticket Admissions
    • Food and Beverages
    • Advertisements and Sponsorships
    • Amusement Park Market
      • Ticket Admissions
      • Food and Beverages
      • Merchandise
      • Games
      • Others (Parking, Royalty and Sponsorships)
      • Alternate Entertainment Investment
        • VR Gaming Center
        • Bowling Alley
        • Trampoline Parks

Key Target Audience

  • Movie Theater Companies
  • Film Distribution Companies
  • Screen Format Companies (IMAX, 4D, 4DX)
  • Government Entities
  • Amusement Park Operators and Chains
  • Real Estate Developers
  • Mall Operators and Groups

Time Period Captured in the Report:

  • Historical Period – 2014-2019
  • Forecast Period – 2019-2025


Companies

Companies Covered in Report:

  • AMC Theaters
  • VOX Cinemas
  • MUVI Cinemas
  • Al Hokair Group
  • Al Shallal Theme Park
  • Off The Grind
  • Emirates Bowling Alley
  • BOUNCE Trampoline Park, Jeddah

Company Profile

Company Profile Title

The report titled “Saudi Arabia Leisure and Entertainment Market Outlook to 2025-Movie Theatre Market by Revenue (Ticket Admissions, Food, and Beverage Sales, Advertisements and Sponsorships), Amusement Park Industry (Ticket Admissions, Food, and Beverage, Merchandise, Games, and Others) and Alternate Entertainment Avenues (VR Gaming, Bowling Alley and Trampoline Parks)provides a comprehensive analysis on the status of leisure and entertainment industry in KSA. The report covers various aspects including the market potential, market segmentation and customer preferences in each segment. The report concludes with market projections for the future of the industry including forecasted industry size by revenue with recommended market penetration strategies for a new entrant.

Saudi Arabia Movie Theater Market Overview and Size

Saudi Arabia movie theater market had begun taking shape after a 35-year hiatus. The Saudi government, in a bid to increase entertainment opportunities in Saudi Arabia, allowed screening of movies in 2018. AMC Cinemas was the first international movie theater chain to operate in Saudi Arabia with the KAFD screen that accommodates 490 patrons. As of December 2019, more than 9 movie theaters are operational across Saudi Arabia, with a maximum in Riyadh.

Market Segmentation by Revenue Source (Ticket Sales, Food and Beverages, and Advertisements and Sponsorship)

Ticket sales were observed to the dominant revenue source for movie theaters, in line with trends observed in emerging movie theater markets. The standard screen was observed to dominate the type of tickets and screens preferred by moviegoers due to their low cost and high availability. Similar to more developed movie markets, the majority of the demand for ticket sales was through the online medium. 

Food and Beverages sales were second-highest for movie theater operators. Movie theater companies were observed to have earned a higher margin on F&B related costs. Currently, third-party vendors operating in movie theaters are rare and all offerings belong to the theater company. Average spending by Saudis on F&B in movie theaters were in the range of SAR 40-60.

Advertisements and Sponsorship included revenue from the exhibition of ads from distributors. Sponsorship revenue was included as most of the theaters operating in Saudi Arabia were new and therefore had greater sponsorship activity to increase footfall in theaters.

Market Competition

As of 2019, the movie theater industry is concentrated between 4 players, with VOX Cinemas operating 7 out 9 theaters as of 2019. The Saudi Authority for a movie, General Entertainment Authority has given movie theater licenses to 7 operators as of January 2020. Currently, 4 cinema chains are operational in Saudi Arabia, namely Dubai based VOX, and USA based AMC, Saudi based MUVI Cinemas and Middle Eastern-based Empire Cinemas. Currently, VOX holds the market leadership position with more than 7 operational theaters across KSA, followed by AMC and MUVI with 2 locations each. Companies compete on the basis of ticket prices, type of screen formats, F&B packages and discounts among others.

Future Outlook

For the period 2019-20205, the movie theater industry in Saudi Arabia is forecasted to grow at a CAGR of 15% as more movie theater chains enter the market. As movie theaters face footfall challenges, discounts, movie passes can be expected on tickets as well as higher margins on F&B sales. For nationals with higher spending capacity, premium movie viewing formats such as 4D, IMAX and other luxurious offerings such as fine dining and private viewing will help movie theater operators to gain higher revenue from fewer admissions.

Saudi Arabia Amusement Parks Market Size

The amusement park industry in Saudi Arabia is fragmented with various types of amusement parks in operation including theme parks, water parks, entertainment parks in malls, snow-based parks among others. The market grew at a single-digit CAGR. The Al Hokair group and Al Futtaim group are the leading businesses in the amusement park establishments, with Al Shallal Theme Park, Al Hokair Land, and Jungle Theme park. The growth in tourists and their entry with tourist visas and the government’s push for an entertainment-based economy has driven the market in the review period.

Market Segmentation

Ticket Sales and Admissions in 2019for amusement parks include sales of walk-in tickets, online, and groups and parties. This segment was observed to have accounted for the highest share of amusement park revenues, as the average ticket price includes an entry fee to be paid irrespective of rides.

Food and Beverages revenues include sales from stalls and restaurants as well as catering services offered inside the premises. Catering services are offered to groups such as schools, corporate, ladies nights among others. This segment accounted for the second-highest share of overall amusement park revenues in 2019.

Merchandise Sales in 2019accounted for the third-highest of amusement park revenues in 2019. All amusement parks sold souvenirs, clothes, toys, and other accessories at shops and stalls inside the premises.

Games and arcades revenues from Amusement parks had specific gaming arcades for families, children, and women which includes traditional arcade games as well as new games that included VR and bowling.

Other revenue sources include royalty from third party food vendors if any, parking charges, and sponsorship revenues for events that are conducted in the amusement park such as water shows, magic shows, and other exhibitions.

Market Competition

The nature of competition is fragmented in terms of amusement parks. The region has various amusement parks, family entertainment centers, water parks, and theme-based parks. Al-Shallal Theme park is the oldest operating theme park in Saudi Arabia and holds the highest market share in terms of revenue as well as admissions as of 2019. Other parks include Al Hokair Land and Atallah Happy Land which have the next highest revenues.

The nature of competition in terms of holding companies is moderately concentrated as Majid Al Futtaim and Al Hokair group are market leaders with annual revenues from entertainment and family-oriented destinations exceeding SAR 1 Billion for 2019. Fakieh Group is another holding company, which owns Al-Shallal theme park.

Alternate Entertainment in Saudi Arabia

Alternate entertainment avenues have been identified in Saudi Arabia based on their attractiveness for investors as well as customers. These avenues are identified according to the Vision 2030, which expects Saudi nationals to engage themselves in leisure, entertainment and specifical recreation with an interest in physical activity.

Virtual Reality gaming is extremely new in Saudi Arabia and has major applications to business enterprises than in gaming and leisure. Currently, Vogel and Off the Grid (OTG) provide VR solutions for businesses while OTG also provides gaming solutions, Zero Latency is Saudi Arabia's first free roam VR gaming arcade. The payback period for investment in a lease based operating model was observed to be highest.  

Bowling Alleys are common in Saudi Arabia as the sport has a long history in the kingdom. The Universal Bowling Center in Riyadh operates according to International Bowling Standards and conducts various tournaments for professionals as well as leisure seekers.

Trampoline Parks are somewhat common in the kingdom with international operators such as Skyzone and Bounce having operations in Jeddah, Riyadh and Al Khobar. With the purpose of exercise and recreation, trampoline parks attract schools, corporate, females only among others with an aim to improve lifestyle and fitness, as well as entertainment.

Key Segments Covered

  • Movie Theater Market
    • Ticket Admissions
    • Food and Beverages
    • Advertisements and Sponsorships
    • Amusement Park Market
      • Ticket Admissions
      • Food and Beverages
      • Merchandise
      • Games
      • Others (Parking, Royalty, and Sponsorships)
      • Alternate Entertainment Investment
        • VR Gaming Center
        • Bowling Alley
        • Trampoline Parks

Key Target Audience

  • Movie Theater Companies
  • Film Distribution Companies
  • Screen Format Companies (IMAX, 4D, 4DX)
  • Government Entities
  • Amusement Park Operators and Chains
  • Real Estate Developers
  • Mall Operators and Groups

Time Period Captured in the Report:

  • Historical Period – 2014-2019
  • Forecast Period – 2019-2025

Companies Covered in Report:

  • AMC Theaters
  • VOX Cinemas
  • MUVI Cinemas
  • Al Hokair Group
  • Al Shallal Theme Park
  • Off The Grind
  • Emirates Bowling Alley
  • BOUNCE Trampoline Park, Jeddah

Key Topics Covered in the Report

  • Movie Theater Market Current Scenario and Future Outlook
  • Investment Analysis for Setting up Movie Theater
  • Customer Preference Survey for Movie Theaters
  • Investment and Regulatory Scenario in Movie Theater Industry
  • Case Study Analysis of Successful Movie Theaters in the Middle East
  • Amusement Park Market Current Scenario and Future Outlook
  • Investment Analysis for Setting up Amusement Park
  • Customer Preference Survey for Amusement Parks
  • Investment and Regulatory Scenario in the Amusement Park Industry
  • Case Study Analysis of Successful Amusement Parks in Saudi Arabia
  • Alternate Entertainment Avenues for Investment in Saudi Arabia
  • Investment Analysis of Alternate Entertainment Avenues

Customer Preference Survey for Alternate Entertainment 

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Scope

1.            Executive Summary

Saudi Arabia Movie Theater Market

Market Segmentation

Market Competition

Future Outlook

Saudi Arabia Amusement Parks Market Size

Market Segmentation

Market Competition

Alternate Entertainment in Saudi Arabia

2.            Research methodology

2.1.   Market Definitions

2.2.   Abbreviations

2.3.   Market Sizing and Modeling

Consolidated Research Approach

Market sizing Approach – Saudi Arabia Movie Theater and Amusement Park Market

Sample Size Inclusion Table

Limitations

Final Conclusion

3.            Macroeconomic Overview of Saudi Arabia

Gross Domestic Product of Saudi Arabia

Overview of Tourism, leisure and Entertainment in Saudi Arabia

Population in Saudi ArBaia

Number of Households in Saudi Arabia

4.            Saudi Arabia Movie Theater Market, 2019-2025F

4.1.   Saudi Arabia Movie Theater Market Overview, 2019

4.2.   Revenue Streams of Movie Theater Industry

4.3.   Saudi Arabia Movie Theater Market Size, 2019

4.4.   Saudi Arabia Movie Theater Market Segmentation By Revenue Source (Ticket Sales, F&B and Advertisements and Sponsorships), 2019

Movie Theater Market Competition Overview

4.5.   Investment Model to Setup Movie Theater in Saudi Arabia

Assumptions

Fixed and Capital Costs

Wages and Salaries

Interest Cost Calculations

Operating Expenses

Revenue Model

Conclusion

4.6.   Customer Preference for Cinema Viewing Experience in Saudi Arabia

4.7.   Case Study on Successful Movie Theater Ventures

4.7.1.       AMC Theaters

4.7.2.       Vox Cinemas, Majid Al Futtaim in Dubai, UAE

4.8.   Investment and Regulatory Scenario in Saudi Arabia Movie Theater Industry

4.8.1.       Investment Scenario

Retail Real Estate Supply in Saudi arabia

4.8.2.       Regulatory Scenario

Overview of New Cinema Regulatory Regime

Movie Operator’s Obligations Towards GCAM

Procedure to Obtain License and Set up Operations of a Movie Theater

4.9.   Future Outlook for Saudi Arabia Movie Theater Industry 2019-2025F

By Source of Revenue (Ticket Sales, F&B Revenue, Advertisements and Sponsorships), 2019-2025E

4.10.                Analyst Recommendations – Movie Theater Market

4.10.1.         Recommendations for Existing Players

Ticket Booking Aggregator

Experimenting with Different Pricing Models

Content of Film Exhibition

Competition from Streaming Applications

4.10.2.         Recommendations for New Entrants

Sustainable Funding Models

Target Hotspots of Retail Supply

Mode of Entry

5.            Saudi Arabia Amusement Park Market, 2014-2025F

5.1.   Saudi Arabia Amusement Park Market Overview

5.2.   Revenue Streams of Saudi Arabia Amusement Park Industry

5.3.   Saudi Arabia Amusement Park Market Size by Revenue, 2014-2019

5.4.   Saudi Arabia Amusement Park Market Segmentation by Revenue Streams, 2019

5.5.   Competition Scenario in Saudi Arabia Amusement Park Market, 2019

5.6.   Investment Model to Setup Amusement Park in Saudi Arabia

Assumptions

Fixed and Capital Costs

Interest Cost Calculations

Wages and Salaries

Revenue Model

Conclusion

5.7.   Customer Preference For Amusement Park in Saudi Arabia

5.8.   Case Study on Successful Amusement Park Companies

5.8.1.       Al Hokair Group

5.8.2.       Fakieh Group (Al Shallal Theme Park)

5.9.   Investment and Regulatory Scenario in Saudi Arabia Amusement Park Industry

5.9.1.       Investment Scenario

Upcoming Entertainment Ventures in Saudi arabia

Funding Model for Amusement Parks

Regulatory, Financial and TAX Incentives for Doing Business in Saudi Arabia

Regional Scenario in terms of Investment in Amusement Parks

5.9.2.       Overview of Regulatory Bodies

5.10.                Future Outlook for Saudi Arabia Amusement Park Market 2019-2025F

5.11.                Analyst Recommendations Amusement Park Market

5.11.1.         Analyst Recommendations for Existing Players

Combating Seasonality

Sustainable Funding Models

Technology Enabled Operation and Maintenance

Discovering new Hotspots

5.11.2.         Analyst Recommendations For New Entrants

Conducting Feasibility Analysis

Selecting type and Location of Park

Business Model for Amusement Parks

6.            Alternate Entertainment (VR Gaming, Bowling Alley and Trampoline Parks) Market

6.1.   Alternate Entertainment (VR Gaming, Bowling Alley and Trampoline Parks) Market Overview

6.2.   Investment Model to Setup Alternate Entertainment Destinations (VR Gaming Arcade, Bowling Alley and Trampoline Parks) in Saudi Arabia

6.2.1.       VR Gaming Arcade

Fixed Capital Costs

Operating Expenses

Revenue Model

Conclusion

6.2.2.       Bowling Alley Investment Model

Location and Assumptions

Fixed Capital Costs

Interest Cost Calculations

Wages and Salaries

Operating Expenses

Revenue Model

Conclusion

6.2.3.       Trampoline Park

Fixed Capital Costs

Interest Cost Calculations

Wages and Salaries

Operating Expenses

Revenue Model

Final Conlusion

6.3.   Case Study on Alternate Entertainment in Saudi Arabia

6.3.1.       Off The Grind, Jeddah

6.3.2.       Emirates Bowling Village (EBV), Dubai

6.3.3.       Bounce Trampoline Park, KSA

6.4.   Customer Preference on Alternate Entertainment (VR Gaming, Bowling Alley, Trampoline Park)

6.5.   Future Outlook in Alternate Entertainment (VR Gaming, Bowling Alley, Trampoline Park)

6.5.1.       Investment Scenario

Target Audience

Future Demand for Alternate Entertainment

Ideal Location

Sources of Funding

6.6.   Analyst Recommendations – Alternate Entertainment

6.6.1.       VR Gaming

1.1.1.1.       Recommendation for Existing Players

Democratization of VR Technology

Standardization of VR Hardware and Software

1.1.1.2.       Recommendation for New Entrants

Investment in VR Gaming

6.6.2.       Bowling Alley

1.1.1.3.       Recommendations for Existing Players

Exploring new Target Market and Revenue Streams

Personnel Training and Development

1.1.1.4.       Recommendations for New Entrants

Financing a Bowling Alley

Setting up a Bowling Alley

6.6.3.       Trampoline Parks

1.1.1.5.       Recommendations for Existing Players

Attracting a Larger Audience

Safety Standards For Trampolines

Creating an Online Presence

1.1.1.6.       Recommendations for New ENtrants

Selecting a Suitable Location

Disclaimer

Contact Us


List Of Figure

Figure 1‑1: Saudi Arabia Leisure and Entertainment Market Flowchart, 2019

Figure 2‑1: Saudi Arabia Gross Domestic Product at Current Prices in SAR Trillion, 2014-2019

Figure 2‑2: Saudi Arabia Population in Million and Growth Rate in Percentage (%), 2013-2018

Figure 2‑3: Saudi Arabia Expatriate Population on the Basis of Country of Origin in Million, 2019

Figure 2‑4: Saudi Arabia Number of Households in Thousands, 2014-2019

Figure 3‑1: Industry Life Cycle of Saudi Arabia Movie Theater Industry

Figure 3‑2: Revenue Streams for Movie Theater Industry

Figure 3‑3: Saudi Arabia Movie Theater Market Segmentation by Ticket Sales, F&B Revenues and Advertisements & Sponsorships in Percentage (%), 31st December 2019

Figure 3‑4: Market Share of Movie Theater Location (VOX Jeddah, VOX –The Roof, VOX Atyaf Mall, VOX Al Qasr Mall, VOX Kingdom Centre, VOX Riyadh Park, VOX Dammam, MUVI Cinemas Mall of Arabia and AMC KAFD) operating in Saudi Arabia on the Basis of Revenue in Percentage (%), 31st December 2019

Figure 3‑5: Investment Model – Movie Theater Revenue by Ticket Sales, Food and Beverages, and Advertisements and Sponsorships

Figure 3‑6: Case Study of AMC Theaters including Competitive Advantage, Entry into Saudi Arabia, Establishment, Global Presence, Ownership, Operational Parameters and Strategies Employed

Figure 3‑7: Case Study Analysis of VOX Cinemas including Market Position in the Middle East, Partnerships, Possible Challenges in Saudi Arabia, and Strategies Adopted in Saudi Arabia

Figure 3‑8: Majid Al Futtaim Organization Structure

Figure 3‑9: Timeline of VOX Cinemas, Majid Al Futtaim Group

Figure 3‑10: VOX Cinemas Brand Concept: Movie Theater in Grand Hyatt Dubai

Figure 3‑11: VOX Cinema Luxury Offering: GOLD by Rhodes Luxury Cinema Experience

Figure 3‑12: VOX Cinemas 4DX Concept Experience

Figure 3‑13: VOX Cinemas Concept: IMAX Theater with Laser Projection

Figure 3‑14: VOX Cinemas Concept: KIDS Only Movie Theater

Figure 3‑15: VOX Concepts: UAE First Licensed Private Cinema

Figure 3‑16: Saudi Arabia Movie Theater Market Future Projections on the Basis of Revenue in SAR Million and Growth Rate in Percentage (%), 2019-2025F

Figure 3‑17: Saudi Arabia Movie Theater Market Future Projections by Ticket Sales, F&B Revenue, and Advertisements and Sponsorships on the basis Revenue in Percentage (%), 2019, 2025F

Figure 4‑1: Industry Life Cycle of Saudi Arabia Theme Park Industry

Figure 4‑2: Revenue Streams for Saudi Arabia Amusement Park Industry including Revenue Streams

Figure 4‑3: Saudi Arabia Amusement Park Market Size by Revenue in SAR Million and Growth Rate in Percentage (%), 2014-2019

Figure 4‑4: Saudi Arabia Amusement Park Market by Ticket Sales/Admissions, F&B, Party and Catering Services, Sponsorship and Other (Merchandise, Parking and Royalty from F&B Vendors) on the Basis of Revenue in Percentage (%), 2019

Figure 4‑5: Market Share of Major Amusement Parks(Al Shallal, Al Hokair Land, Atallah Happy Land, Jungle Land, Dolphin Village and Others) in Saudi Arabia Amusement Park Market on the basis of Revenue in Percentage (%), 2019

Figure 4‑6: Investment Model – Revenue Sources

Figure 4‑7: Case Study Analysis of Al Hokair Group including Major Challenges over the Years, Solutions Employed, USP, Group Performance and Management

Figure 4‑8: Timeline of Al Hokair Group’s Businesses and Milestones

Figure 4‑9: Al Hokair Land Aerial View

Figure 4‑10: Al Hokair Women Only Theme Parks

Figure 4‑11: Case Study Analysis of Fakieh Group including Company Information, Management, Group’s Timeline, Successful Strategies Implemented and Entertainment Division

Figure 4‑12: Al Shallal Theme Park

Figure 4‑13: AL Shallal Theme park Catering and Parties Venue

Figure 4‑14: Fakieh Aquarium, Jeddah

Figure 4‑15: Funding Models based on Size of Investment and Return of Investment

Figure 5‑1: Investment Model – VR Gaming Revenue by Ticket Admissions, Parties and Groups and F&B in Percentage (%)

Figure 5‑2: Investment Model – Equity and Debt Split in terms of Percentage (%)

Figure 5‑3: Investment Model – Revenue by Ticket and Game Admissions, and F&B in Percentage (%)

Figure 5‑4: Investment Model – Trampoline Park Revenue by Ticket Sales and Admissions, and F&B Sales

Figure 5‑5: Case Study Analysis of Off the Grind, Jeddah including Competitive Advantage in Hardware and Software, Entry Challenges in KSA, Solutions Employed, Company Information, Business Segments

Figure 5‑6: Off The Grind Annual Revenue by Events (Wellness and Chill) and VR/MR/AR (Play and Solutions), 2019

Figure 5‑7: Off The Grind Jeddah F&B Location, Al Khayyat Mall

Figure 5‑8: Off The Grind VR E-Sports Tournament, Saudi Arabia

Figure 5‑9: Case Study Analysis of Emirates Bowling Village, Dubai including Company Snapshot, Source of Competitive Advantage, Major Challenges Faced and Strategies Employed

Figure 5‑10: Emirates Bowling Village Annual Revenue by Bowling, Other Sports Activities, Restaurants and Others (Distributor Margin, Sponsorship, Advertisements), 2019

Figure 5‑11: Emirates Bowling Village Alleys

Figure 5‑12: VR Hologate in Emirates Bowling Village

Figure 5‑13: Case Study Analysis of Bounce Trampoline Park, KSA including

Figure 5‑14: Bounce Riyadh – First Female Only Trampoline Park

Figure 5‑15: Bounce Jeddah - Training Sessions for School Children


List Of Table

Table 2‑1: Consolidated Research Approach for Saudi Arabia Leisure and Entertainment Market

Table 2‑2: Sample Size Inclusion Table Including Movie Theater Companies, Amusement Park Companies and Holding Groups and Alternate Entertainment Companies in Saudi Arabia Leisure and Entertainment Market

Table 2‑3: Sample Size Inclusion Table Including Respondent Category and Percentage of Sample Size

Table 2‑4: Tentative Set of Questions Asked by Entities and Desired Outcome

Table 3‑1: Saudi Arabia Leisure and Entertainment Industry by Type of Event, Number of Events, Total Event Days and Total Visitors, 2018

Table 3‑2: Saudi Arabia Entertainment Activities by Region, Number of Events, Total Event Days and Total Visitors, 2018

Table 3‑3: Saudi Arabia Theater Industry by Number of Theater Seats and Number of Attendants, 203-2018

Table 3‑4: Expenditure on Inbound Tourist Trips by Purpose of Visit (Holidays and Shopping, Visits to Relatives and Friends, Business and Conferences and Other Purposes) in SAR Million, 2014-2018

Table 3‑5: Number of Hajj Pilgrims in Thousands, 2014-2019

Table 3‑6: Saudi Arabia Visas Granted to Tourists in Thousands 2014-2018

Table 3‑7: Saudi Arabia Population on the Basis of Province, 2019

Table 3‑8: Saudi Arabia Average Monthly Income by Saudi Household and Total Households in SAR, 2018

Table 3‑9: Saudi Arabia Average Monthly Expenditure by Saudi Household and Total Households in SAR, 2018

Table 4‑1: Timeline of Movie Theaters Operating in Saudi Arabia, 31st December 2019

Table 4‑2: Saudi Arabia Movie Theater Market Breakdown of Major Cost Components and Net Revenue per Ticket in SAR, December 2019

Table 4‑3: Cross Comparison  between Ticket Sales, F&B Revenues, and Advertisements and Sponsorships on the Basis of Revenue Share, Operating Margin, Range of Prices, Net Margin and Major Operating Costs Involved, 31st December 2019

Table 4‑4: Saudi Arabia Movie Theater Market Size by Ticket Sales, F&B, and Advertisements and Sponsorships on the basis of Revenue in SAR Million, 31st December 2019

Table 4‑5: Market Share of Movie Theater Location (VOX Jeddah, VOX –The Roof, VOX Atyaf Mall, VOX Al Qasr Mall, VOX Kingdom Centre, VOX Riyadh Park, VOX Dammam, MUVI Cinemas Mall of Arabia and AMC KAFD) operating in Saudi Arabia on the Basis of Revenue in SAR Million, 31st December 2019

Table 4‑6: Strengths and Weaknesses of Major Players (VOX, AMC and MUVI) operating in the Saudi Arabia Movie Theater Market

Table 4‑7: Investment Model - Assumptions

Table 4‑8: Investment Model - Land Information

Table 4‑9: Investment Model - Movie Hall Construction Costs

Table 4‑10: Investment Model - Screen Cost Information

Table 4‑11: Investment Model – Screen and Projection System Analysis

Table 4‑12: Investment Model – Machine and Equipment Cost

Table 4‑13: Investment Model – Capital Costs

Table 4‑14: Investment Model – Capital and Pre-operating Costs

Table 4‑15: Investment Model – Debt and Equity Component

Table 4‑16: Investment Model – Salaries and Wages

Table 4‑17: Investment Model – Interest Cost Calculations

Table 4‑18: Investment Model – Operating Expenses

Table 4‑19: Investment Model – Depreciation Calculation

Table 4‑20: Investment Model – Movie Theater Revenue Sources

Table 4‑21: Investment Model - Conclusion

Table 4‑22: Customer Preference Survey based on Parameters (Age Group of Customers, Frequency of Movie Visits, Top Markers for Movie Viewing, Mode of Ticket Booking, Average Ticket Price, Preferred Screen Format, Film Genre, Other Source of Cinema Viewing, Average Consumer Spend on F&B, Movie Hall Preference) for Cinema Viewing Experience in Saudi Arabia

Table 4‑23: Financial Performance of Global AMC in terms of Annual Revenue by Admissions, F&B, and Advertisements and others in terms of USD Million, 2014-2018

Table 4‑24: Financial Performance of Global AMC in terms of Revenue Margin by Ticket Admissions and F&B in terms of Percentage (%), 2014-2018

Table 4‑25: Cross Comparison between Riyadh, Dammam, Jeddah and Other Regions on the basis of Number of Movie Theaters, Movie Theater Companies Present, Future Investor Companies, Population as of December 2019, Average Household Income/Month as of 2018 in SAR, Major Cultural Hotspots and Major Upcoming Projects

Table 4‑26: Saudi Arabia Retail Real Estate Scenario including Region, Description and Important Destinations

Table 4‑27: Regulatory Authority and Role of Authority in Saudi Arabia Movie Theater Industry

Table 4‑28: Saudi Arabia Movie Theater Market Future Projections by Ticket Sales, F&B Revenue, and Advertisements and Sponsorships on the basis Revenue in SAR Million, 2025E

Table 5‑1: Timeline of Major Amusement Parks in Saudi Arabia, 2019

Table 5‑2: Saudi Arabia Amusement Park Market by Ticket Sales/Admissions, F&B, Merchandize, Games and Others (Merchandise, Parking and Royalty from F&B Vendors) on the basis of Revenue in SAR Million, 2019

Table 5‑3: Saudi Arabia Amusement Park Market by Revenue Source (Admissions, Food and Beverages, Merchandising, Gaming Zones and Others) including Parameters and Description

Table 5‑4: Major Amusement Parks and Groups (Al Hokair Group, Atallah Happy Land Park, Fakieh Group, Jungle Land) in Saudi Arabia and Description

Table 5‑5: Strengths and Weaknesses of Major Players (Al Shallal Theme Park, Al Hokair Land, Atallah Happy Land and Jungle Land) in Saudi Arabia Amusement Park Market, 2019

Table 5‑6: Market Share of Major Amusement Parks(Al Shallal, Al Hokair Land, Atallah Happy Land, Jungle Land, Dolphin Village and Others) in Saudi Arabia Amusement Park Market on the basis of Revenue in SAR Million, 2019

Table 5‑7: Cross Comparison between Al Shallal and Al Hokair Land, on the Basis of Location, Land Area, Year Established, Number of Annual Visitors, Number of Rides, Average Ticket Price, Special Rides, Number of F&B/Merchandise Shops, and Other Activities and Attractions

Table 5‑8: Cross Comparison between Atallah Happy Land and Jungle Land on the basis of Location, Land Area, Year Established, Number of Annual Visitors, Number of Rides, Average Ticket Price Rides, Special Rides, Number of F&B/Merchandise Shops, and Other Activities and Attractions

Table 5‑9: Investment Model - Assumptions

Table 5‑10: Investment Model - Pre-operating and Capital Costs

Table 5‑11: Investment Model – Fixed Asset Costs and Depreciation

Table 5‑12: Investment Model – Debt and Equity

Table 5‑13: Investment Model – Interest Cost Calculations

Table 5‑14: Investment Model – Wages and Salaries

Table 5‑15: Investment Model – Operating Expenses

Table 5‑16: Investment Model – Ticket Sales and Admissions

Table 5‑17: Investment Model – Revenues

Table 5‑18: Investment Model – Conclusion

Table 5‑19: Customer Preference for Saudi Arabia Amusement Parks by Visiting Groups, Annual Frequency of Visits, Major Deciding Factors, Major Marketing Channels, Average Ticket Price, Source of Entertainment in Amusement Parks, Spend on F&B, Strategies to Improve Customer Experience

Table 5‑20: Cross Comparison between Riyadh, Jeddah, Dammam and Other Regions in Saudi Arabia on the basis of Number of Upcoming Theme Parks, Water Parks, Family Entertainment Centers, Other Venues and Major Upcoming Projects, January 2020

Table 5‑21: Upcoming Projects in Saudi Arabia for Entertainment Sector

Table 5‑22: Regulatory, Financial and Tax Incentives for Foreign Investors in Saudi Arabia

Table 5‑23: Theme and Water Parks in Saudi Arabia by Region as per Vision 2030

Table 5‑24: Regulatory Authority and Role of Authority in Saudi Arabia Amusement Park Industry

Table 5‑25: Saudi Arabia Amusement Park Market in terms of Annual Revenue in SAR Million, 2019-2025F

Table 6‑1: Alternate Entertainment Market including VR Gaming, Bowling Alley and Trampoline Parks with Description

Table 6‑2: Investment Model – General Assumptions

Table 6‑3: Investment Model – Total Fit-out Costs

Table 6‑4: Investment Model – VR Gaming Equipment Costs

Table 6‑5: Investment Model – Equipment Procurement and Installation

Table 6‑6: Investment Model - Total Pre-operating Costs

Table 6‑7: Investment Model – Depreciation Calculations

Table 6‑8: Investment Model – Interest Cost Calculations

Table 6‑9: Investment Model – Licensing Costs

Table 6‑10: Investment Model – Salaries and Wages

Table 6‑11: Investment Model – Operating Expenses

Table 6‑12: Investment Model –Revenue Calculations for Ticket Admissions and F&B

Table 6‑13: Investment Model – Revenue Model

Table 6‑14: Investment Model - Conclusion

Table 6‑15: Investment Model - Assumptions

Table 6‑16: Investment Model – Total Fit-Out Costs

Table 6‑17: Investment Model – Bowling Equipment Costs

Table 6‑18: Investment Model – Other Fixed and Pre-Operating Costs

Table 6‑19: Investment Model – Total Capital Costs

Table 6‑20: Investment Model – Debt and Equity Split

Table 6‑21: Investment Model – Interest Cost Calculations

Table 6‑22: Investment Model – Wages and Salaries

Table 6‑23: Investment Model – Operating Expenses

Table 6‑24: Investment Model – Revenue Calculations

Table 6‑25: Investment Model – Revenue Split by Ticket and Game Admissions, and F&B

Table 6‑26: Investment Model – Admission Split

Table 6‑27: Investment Model – Operating Profit in SAR, Return on Equity in Percentage (%) and Payback Period in Years

Table 6‑28: Investment Model - Assumptions

Table 6‑29: Investment Model – Capital Costs

Table 6‑30: Investment Model – Source of Funding

Table 6‑31: Investment Model – Interest Cost Calculations

Table 6‑32: Investment Model – Wages and Salaries

Table 6‑33: Investment Model – Operating Expenses

Table 6‑34: Investment Model – Revenue by Ticket Sales and F&B Sales

Table 6‑35: Investment Model – Ticket Sales and Admissions by Type of Guests

Table 6‑36: Investment Model – Conclusion (Operating Profit, Payback Period and Return on Equity)

Table 6‑37: Company Information of Off The Grind

Table 6‑38: Customer Preference Survey by Major Reason for Not Visiting AE Gaming and Target Audience for AE, Preferences and Description

Table 6‑39: Cross Comparison between VR Gaming, Bowling Alley and Trampoline Park in Saudi Arabia on the basis of Target Audience, Current Number of LocationsVR Gaming, Bowling Alley and Trampoline Cross Comparison on the Basis of Target Audience and Current Number of Locations, 31st December 2019

Table 6‑40: Cross Comparison between Major Cities (Riyadh, Jeddah, Medina, Dammam, Tabuk, Hail, Najran, Abha, Arar, Jazan and Al Baha) in Saudi Arabia on the basis of Number of Family Entertainment Centers and Recreational Centers by 2025, Monthly Income and Monthly Expenditure in SAR/Month, 2018

Table 6‑41: Saudi Arabia Retail Real Estate Supply and Demand in Gross Leasing Area in Million Square Meters, Occupancy Rate in Percentage (%) and Average Rental in SAR/SQM, in Riyadh, Jeddah, Makkah and Dammam, 2019 (September)

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INQUIRE FOR COVID-19 IMPACT ANALYSIS

Products

Key Segments Covered

  • Movie Theater Market
    • Ticket Admissions
    • Food and Beverages
    • Advertisements and Sponsorships
    • Amusement Park Market
      • Ticket Admissions
      • Food and Beverages
      • Merchandise
      • Games
      • Others (Parking, Royalty and Sponsorships)
      • Alternate Entertainment Investment
        • VR Gaming Center
        • Bowling Alley
        • Trampoline Parks

Key Target Audience

  • Movie Theater Companies
  • Film Distribution Companies
  • Screen Format Companies (IMAX, 4D, 4DX)
  • Government Entities
  • Amusement Park Operators and Chains
  • Real Estate Developers
  • Mall Operators and Groups

Time Period Captured in the Report:

  • Historical Period – 2014-2019
  • Forecast Period – 2019-2025


Companies

Companies Covered in Report:

  • AMC Theaters
  • VOX Cinemas
  • MUVI Cinemas
  • Al Hokair Group
  • Al Shallal Theme Park
  • Off The Grind
  • Emirates Bowling Alley
  • BOUNCE Trampoline Park, Jeddah