Pay TV Market in Italy to 2021: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues

Pay TV Market in Italy to 2021: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues


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Executive Summary

Pay TV Market in Italy to 2021: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues

Summary

GlobalData's report "Pay TV Market in Italy to 2021: Service Adoption and Market Share Analytics by Operator and Technology, ARPS and Overall Revenues" is built using extensive market research carried out in telecommunication and media services market of Italy. The report provides holistic historical and future prospects of Pay TV Service Penetration, Adoption by Technology (DTH/Satellite, IPTV and Mobile TV), by Operator and by Accounts Type (Cable, Analog and Digital), Market Share analytics of Operators and Technology use and overall market revenues from 2012 to 2021, Where ever applicable.

Apart from Subscriber's volume and revenues, the report also provides insights in to Italy's demographic and economic data. This helps in establishing a framework to better formulate the Pay TV services market forecasts. Information such as population, nominal GDP and consumer price inflation are included to ascertain market sophistication, current and projected demand, and future opportunities.

Scope

This report is a comprehensive research report outlaying subscriber volumes of Pay TV Services in Italy.

The report provides detailed breakup of historical and projected number Pay TV subscribers broken down by Technology, Operator and Accounts Type

The report also is a vital source of information related to Pay TV market revenues and market share analytics by Technology and Operator.

Reasons to buy

Allows you to analyze Pay TV Services market in Italy split by Technology Type and by Operator.

Enhances your knowledge on The usage and service revenue generated in The Pay TV Services market at category level.

Allows you to plan future business decisions using The report's forecast figures for The market.



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Table of Content

1 Executive Summary

2 Italy Demographics

2.1 Population, 2012-20

2.2 Households, 2012-20

2.3 Businesses, 2012-20

2.4 Nominal GDP (USD Million), 2012-20

2.5 Nominal GDP per Capita (USD ), 2012-20

2.6 Consumer Price Inflation (%), 2012-20

3 Media Services Penetration in Italy

3.1 Percentage of TV Households, 2012-20

3.2 Percentage of Pay TV Households, 2012-20

3.3 Percentage of Mobile TV Penetration of Population, 2012-20

4 Italy Media Services Adoption by Technology

4.1 Volume of TV Sets, 2012-20

4.2 Volume of Pay TV Accounts, 2012-20

4.2.1 Volume of Pay TV Accounts by DTH/Satellite Technology, 2012-20

4.2.1 Volume of Pay TV Accounts by DTT/DVB-T Technology, 2012-20

4.2.2 Volume of Pay TV Accounts by IPTV Technology, 2012-20

4.3 Volume of Total Mobile TV Subscriptions, 2012-20

5 Italy Media Services Adoption By Operator

5.1 Volume of Total TV Accounts, 2012-20

5.1.1 Volume of DTH/Satellite Accounts, 2012-20

5.1.2 Volume of DTT/DVB-T Accounts, 2012-20

5.1.3 Volume of IPTV Accounts, 2012-20

5.2 Volume of Total Mobile TV Subscriptions, 2012-20

6 Italy Media Services Market Share by Operator

6.1 Percentage of Total TV accounts, 2012-20

6.2 Percentage of Mobile TV Subscriptions, 2012-20

7 Italy Media Services Market Share by Technology

7.1 Percentage of Pay TV accounts, 2012-20

7.2 Percentage of Mobile TV Subscriptions, 2012-20

8 Italy Media Services Market Share by Technology and by Operator

8.1 Percentage of DTH/Satellite Accounts, 2012-20

8.2 Percentage of DTT/DVB-T Accounts, 2012-20

8.3 Percentage of IPTV Accounts, 2012-20

9 Italy Media Services Monthly ARPS

9.1 Average Spend per Pay TV Account, 2012-20

9.2 Average Spend by Technology, 2012-20

9.3 Average Spend by IPTV Type, 2012-20

9.4 Mobile TV ARPS, 2012-20

10 Media Services Revenues in Italy

10.1 Total Pay TV Revenue, 2012-20

10.2 Total Pay TV Revenue by Technology, 2012-20

10.3 Total Pay TV Revenue by IPTV Type, 2012-20

10.4 Total Mobile TV Revenue, 2012-20

11 Appendix

11.1 Definitions

11.2 Methodology

11.3 About GlobalData

11.4 Disclaimer

List of Figures

Figure 1: Italy Population [Thousands], 2012-2016

Figure 2: Italy Households [Thousands], 2012-2016

Figure 3: Italy Businesses [Thousands], 2012-2016

Figure 4: Italy Nominal GDP [USD Million], 2012-2016

Figure 5: Italy GDP per Capita [USD ], 2012-2016

Figure 6: Italy Consumer Price Inflation (%) , 2012-2016

Figure 7: Italy Percentage of TV Households [% of HH], 2012-2016

Figure 8: Italy Percentage of Pay TV Households [% of HH], 2012-2016

Figure 9: Italy Percentage of Mobile TV Penetration [%], 2012-2016

Figure 10: Italy Volume of TV Sets [Thousands], 2012-2016

Figure 11: Italy Volume of Pay TV Accounts [Thousands] , 2012-2016

Figure 12: Italy Volume of Pay TV Accounts by DTH/Satellite Technology [Thousands], 2012-2016

Figure 13: Italy Volume of Pay TV Accounts by DTH/Satellite Technology [Thousands], 2012-2016

Figure 14: Italy Volume of Pay TV Accounts by IPTV Technology [Thousands], 2012-2016

Figure 15: Italy Volume of Total Mobile TV Subscriptions [Thousands], 2012-2016

Figure 16: Italy Volume of Total TV Accounts (Thousands), 2012-2016

Figure 17: Italy Volume of DTH/Satellite Accounts (Thousands), 2012-2016

Figure 18: Italy Volume of DTT/DVB-T Accounts (Thousands), 2012-2016

Figure 19: Italy Volume of IPTV Accounts (Thousands), 2012-2016

Figure 20: Italy Volume of Total TV Subscriptions (Thousands), 2012-2016

Figure 21: Italy Total TV accounts [%], 2012-2016

Figure 22: Italy Mobile TV Subscriptions [%], 2012-2016

Figure 23: Italy Pay TV accounts [%], 2012-2016

Figure 24: Italy Mobile TV Subscriptions [%], 2012-2016

Figure 25: Italy DTH/Satellite Accounts (%), 2012-2016

Figure 26: Italy DTT/DVB-T Accounts (%), 2012-2016

Figure 27: Italy IPTV Accounts (%), 2012-2016

Figure 28: Italy Average Spend per Pay TV Account [USD ], 2012-2016

Figure 29: Italy Average Spend by Technology [USD ], 2012-2016

Figure 30: Italy Average Spend by IPTV Type [USD ], 2012-2016

Figure 31: Italy Mobile TV ARPS [USD ], 2012-2016

Figure 32: Italy Total Pay TV Revenue [USD Million], 2012-2016

Figure 33: Italy Total Pay TV Revenue by Technology [USD Million], 2012-2016

Figure 34: Italy Total Pay TV Revenue by IPTV Type [USD Million], 2012-2016

Figure 35: Italy Total Mobile TV Revenue [USD Million], 2012-2016

List of Tables

Table 1: Italy Population [Thousands], 2012-2016

Table 2: Italy Households [Thousands], 2012-2016

Table 3: Italy Businesses [Thousands], 2012-2016

Table 4: Italy Nominal GDP [USD Million], 2012-2016

Table 5: Italy GDP per Capita [USD ], 2012-2016

Table 6: Italy Consumer Price Inflation (%) , 2012-2016

Table 7: Italy Percentage of TV Households [% of HH], 2012-2016

Table 8: Italy Percentage of Pay TV Households [% of HH], 2012-2016

Table 9: Italy Percentage of Mobile TV Penetration [%], 2012-2016

Table 10: Italy Volume of TV Sets [Thousands] , 2012-2016

Table 11: Italy Volume of Pay TV Accounts [Thousands], 2012-2016

Table 12: Italy Volume of Pay TV Accounts by DTH/Satellite Technology [Thousands], 2012-2016

Table 13: Italy Volume of Pay TV Accounts by DTT/DVB-T Technology [Thousands], 2012-2016

Table 14: Italy Volume of Pay TV Accounts by IPTV Technology [Thousands], 2012-2016

Table 15: Italy Volume of Total Mobile TV Subscriptions [Thousands], 2012-2016

Table 16: Italy Volume of Total TV Accounts (Thousands), 2012-2016

Table 17: Italy Volume of DTH/Satellite Accounts (Thousands), 2012-2016

Table 18: Italy Volume of DTT/DVB-T Accounts (Thousands), 2012-2016

Table 19: Italy Volume of IPTV Accounts (Thousands), 2012-2016

Table 20: Italy Volume of Total Mobile TV Subscriptions (Thousands), 2012-2016

Table 21: Italy Total TV accounts [%], 2012-2016

Table 22: Italy Mobile TV Subscriptions [%], 2012-2016

Table 23: Italy Pay TV accounts [%], 2012-2016

Table 24: Italy Mobile TV Subscriptions [%], 2012-2016

Table 25: Italy DTH/Satellite Accounts (%), 2012-2016

Table 26: Italy DTT/DVB-T Accounts (%), 2012-2016

Table 27: Italy IPTV Accounts (%), 2012-2016

Table 28: Italy Average Spend per Pay TV Account [USD ], 2012-2016

Table 29: Italy Average Spend by Technology [USD ], 2012-2016

Table 30: Italy Average Spend by IPTV Type [USD ], 2012-2016

Table 31: Italy Mobile TV ARPS [USD ], 2012-2016

Table 32: Italy Total Pay TV Revenue [USD Million], 2012-2016

Table 33: Italy Total Pay TV Revenue by Technology [USD Million], 2012-2016

Table 34: Italy Total Pay TV Revenue by IPTV Type [USD Million], 2012-2016

Table 35: Italy Total Mobile TV Revenue [USD Million], 2012-2016

Table 36: Definitions

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