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Pay-TV Market Trends and Opportunities in Asia-Pacific

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Pay-TV Market Trends and Opportunities in Asia-Pacific


"Pay-TV Market Trends and Opportunities in Asia-Pacific", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the Pay-TV services market in Asia Pacific (APAC). It delivers quantitative and qualitative insights into the pay-TV market, analyzing key trends and growth drivers in the region.

Pay-TV penetration in Asia Pacific (APAC) is set to increase through 2022 buoyed by ongoing economic improvement in South and South East Asia as well as by expansion of FTTH/B broadband networks across APAC, increasing the availability of IPTV.

Despite its initial status as a complement to traditional pay-TV service, cord-cutting and cord-shaving trends are pushing pay-TV operators across the region to embrace the OTT world, wether by launching their own OTT platforms or by setting up partnerships with SVoD service providers.

It provides in-depth analysis of the following-

- Pay-TV market in APAC: This section provides an overview of the performance of keey pay-TV markets in APAC including subscription trends by technology as well as analysis of major regulatory trends impacting APAC pay-TV.

- Competitive Market Trends in APAC: This section looks at three major compeitive trends that are impacting pay-TV players in the region including technology invesment and the impact of OTT.

- Pa-TV revenue evolution in APAC: This section provides a forecast of APAC pay-TV revenue and provides analysis on the dynamics of various pay-TV technology revenues.

- Key findings: it consists of a summary of key findings and growth opportunities for the APAC pay-TV services market.


- Most regulators around the region are looking into how to best regulate OTT video services. Further another concern is around ownership and licensing rules for pay-TV and free to air platforms.

- Regulator and government broadband initiatives paired with operators investments in fiber optic broadband will drive IPTV adoption in the coming years.

- To combat declining margins and increase value to customers, telcos and pay-TV providers are investing in the production of their own content.

Reasons to buy

- Offers a comprehensive and detailed understanding of pay-TV servcies in the APAC markets.

- The report investigates pay-TV trends, regualtory context and competitive conditions, looking in particular at the impact of operator investment and OTT threat in the APAC region.

- To study APAC's most competitive pay-TV markets, in order to inform strategical decision-making.


Table Of Content


Table of Contents

Table of Contents 3

Executive Summary 5

Section 1: Asia-Pacific in a Global Context 6

Asia-Pacific's demographics at a glance 7

Asia-Pacific in a global context 8

Section 2: Pay-TV Market in Asia-Pacific 9

Pay-TV market economic context 10

Pay-TV market performance forecast 11

Pay-TV market in Asia-Pacific 12

Pay-TV market technology breakdown 13

Regulatory context in Asia-Pacific 14

Section 3: Competitive Market Trends in Asia-Pacific 15

Competitive market trends in Asia-Pacific 16

Investment trends in Asia-Pacific 17

OTT threat in Asia-Pacific 18

Content production in Asia-Pacific 19

Section 4: Pay-TV revenue evolution in Asia-Pacific 20

Pay-TV service ARPS evolution in Asia-Pacific 21

Pay-TV service revenue evolution in Asia-Pacific 22

Section 5: Findings and Recommendations 23

Key Findings 24

Appendix 25

Acronyms and Definitions 26

Companies Mentioned 27

About the Authors 28

Related Research 29

Contact Information 30

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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Products and Companies


Pay-TV, DTH/satellite, cable, digital cable, analog cable, OTT, IPTV, Multiplay, Service Bundle, video, SVoD, TVE, TVoD, broadband, pay-TV, FTTH/B investment, play-TV regulation, FTTH/B, fiber


Telekom Malaysia

China Telecom

China Unicom



SK Telecom


SM Entertainment



True Thailand