Pay-TV Market Trends and Opportunities in Asia-Pacific

Pay-TV Market Trends and Opportunities in Asia-Pacific

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Executive Summary

Pay-TV Market Trends and Opportunities in Asia-Pacific


"Pay-TV Market Trends and Opportunities in Asia-Pacific", a new Telecom Insider Report by GlobalData, provides an executive-level overview of the Pay-TV services market in Asia Pacific (APAC). It delivers quantitative and qualitative insights into the pay-TV market, analyzing key trends and growth drivers in the region.

Pay-TV penetration in Asia Pacific (APAC) is set to increase through 2022 buoyed by ongoing economic improvement in South and South East Asia as well as by expansion of FTTH/B broadband networks across APAC, increasing the availability of IPTV.

Despite its initial status as a complement to traditional pay-TV service, cord-cutting and cord-shaving trends are pushing pay-TV operators across the region to embrace the OTT world, wether by launching their own OTT platforms or by setting up partnerships with SVoD service providers.

It provides in-depth analysis of the following-

- Pay-TV market in APAC: This section provides an overview of the performance of keey pay-TV markets in APAC including subscription trends by technology as well as analysis of major regulatory trends impacting APAC pay-TV.

- Competitive Market Trends in APAC: This section looks at three major compeitive trends that are impacting pay-TV players in the region including technology invesment and the impact of OTT.

- Pa-TV revenue evolution in APAC: This section provides a forecast of APAC pay-TV revenue and provides analysis on the dynamics of various pay-TV technology revenues.

- Key findings: it consists of a summary of key findings and growth opportunities for the APAC pay-TV services market.


- Most regulators around the region are looking into how to best regulate OTT video services. Further another concern is around ownership and licensing rules for pay-TV and free to air platforms.

- Regulator and government broadband initiatives paired with operators investments in fiber optic broadband will drive IPTV adoption in the coming years.

- To combat declining margins and increase value to customers, telcos and pay-TV providers are investing in the production of their own content.

Reasons to buy

- Offers a comprehensive and detailed understanding of pay-TV servcies in the APAC markets.

- The report investigates pay-TV trends, regualtory context and competitive conditions, looking in particular at the impact of operator investment and OTT threat in the APAC region.

- To study APAC's most competitive pay-TV markets, in order to inform strategical decision-making.

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Ken Research
Ankur Gupta, Head Marketing & Communications


Table of Contents

Table of Contents 3

Executive Summary 5

Section 1: Asia-Pacific in a Global Context 6

Asia-Pacific's demographics at a glance 7

Asia-Pacific in a global context 8

Section 2: Pay-TV Market in Asia-Pacific 9

Pay-TV market economic context 10

Pay-TV market performance forecast 11

Pay-TV market in Asia-Pacific 12

Pay-TV market technology breakdown 13

Regulatory context in Asia-Pacific 14

Section 3: Competitive Market Trends in Asia-Pacific 15

Competitive market trends in Asia-Pacific 16

Investment trends in Asia-Pacific 17

OTT threat in Asia-Pacific 18

Content production in Asia-Pacific 19

Section 4: Pay-TV revenue evolution in Asia-Pacific 20

Pay-TV service ARPS evolution in Asia-Pacific 21

Pay-TV service revenue evolution in Asia-Pacific 22

Section 5: Findings and Recommendations 23

Key Findings 24

Appendix 25

Acronyms and Definitions 26

Companies Mentioned 27

About the Authors 28

Related Research 29

Contact Information 30

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Pay-TV, DTH/satellite, cable, digital cable, analog cable, OTT, IPTV, Multiplay, Service Bundle, video, SVoD, TVE, TVoD, broadband, pay-TV, FTTH/B investment, play-TV regulation, FTTH/B, fiber

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