North America Cardiac Assist Devices Market

The North America Cardiac Assist Devices Market is worth ~USD 2.3 Bn, fueled by rising CVD cases, tech innovations, and aging population, projecting strong growth ahead.

Region:North America

Author(s):Dev

Product Code:KRAA1632

Pages:89

Published On:August 2025

About the Report

Base Year 2024

North America Cardiac Assist Devices Market Overview

  • The North America Cardiac Assist Devices Market is valued at approximately USD 2.0–2.4 billion, based on a five-year historical analysis. This aligns with recent global sizing that places the worldwide cardiac assist devices market near USD 2.3 billion, with North America holding the largest regional share. Key growth drivers include a high burden of heart failure, donor-heart shortages pushing use of ventricular assist devices and total artificial hearts, and continuous-flow LVAD technology improving outcomes and durability in long-term support.
  • The United States dominates the North America Cardiac Assist Devices Market due to advanced healthcare infrastructure, higher healthcare expenditure, broad access to tertiary/transplant centers, and an active clinical research ecosystem; Canada and Mexico contribute with Canada’s universal coverage and Mexico’s improving access and awareness supporting procedural growth.
  • In 2023, the U.S. Food and Drug Administration continued to emphasize benefit–risk, real?world evidence, and robust post?market surveillance pathways for cardiovascular devices through existing programs (e.g., Breakthrough Devices, Early Feasibility Studies), which aim to streamline innovative device evaluation while maintaining safety and effectiveness; however, there was no single sweeping new regulation specific only to cardiac assist devices introduced that year.
North America Cardiac Assist Devices Market Size

North America Cardiac Assist Devices Market Segmentation

By Type:The market is segmented into various types of cardiac assist devices, including Ventricular Assist Devices (VADs), Intra-aortic Balloon Pumps (IABPs), Total Artificial Hearts (TAHs), Extracorporeal Membrane Oxygenation (ECMO), Percutaneous Ventricular Assist Devices (pVADs), and Temporary vs. Durable Mechanical Circulatory Support (MCS). Among these, VADs, particularly Left Ventricular Assist Devices (LVADs), dominate the market due to their widespread use in advanced heart failure as bridge-to-transplant and destination therapy, supported by continuous-flow designs that reduce rehospitalization versus older pulsatile pumps and by persistent donor-heart scarcity. The increasing adoption of these devices in hospitals and specialty centers is driven by advancements such as magnetically levitated pumps, smaller driveline profiles, and accumulating clinical evidence for improved survival and quality of life.

North America Cardiac Assist Devices Market segmentation by Type.

By End-User:The end-user segmentation includes Tertiary Care Hospitals & Transplant Centers, Cardiac Specialty Centers, Ambulatory Surgical Centers, and Home Care & Outpatient Management Programs. Tertiary Care Hospitals & Transplant Centers are the leading end-users, as these centers perform heart transplants and durable MCS implants, operate multidisciplinary advanced heart failure programs, and manage complex long-term follow-up—factors that concentrate VAD and TAH procedures in these facilities.

North America Cardiac Assist Devices Market segmentation by End-User.

North America Cardiac Assist Devices Market Competitive Landscape

The North America Cardiac Assist Devices Market is characterized by a dynamic mix of regional and international players. Leading participants such as Abbott Laboratories (incl. HeartMate LVAD portfolio), Medtronic plc (IABP, ECMO cannulae/oxygenators, perfusion systems), Abiomed, Inc. (a Johnson & Johnson MedTech company) — Impella pVAD, Edwards Lifesciences Corporation (oxygenation/perfusion components), Terumo Corporation (Terumo Cardiovascular — ECMO/perfusion), Getinge AB (Maquet — Cardiohelp ECMO, IABP), LivaNova PLC (perfusion systems, ECMO solutions), SynCardia Systems, LLC (Total Artificial Heart), BiVACOR, Inc. (next?generation Total Artificial Heart), Berlin Heart GmbH (EXCOR Pediatric VAD), CardiacAssist, Inc. (now TandemLife; acquired by LivaNova) — pVAD/ECMO, ReliantHeart, Inc. (HeartAssist5/Maglev LVAD; legacy portfolio), Jarvik Heart, Inc. (Jarvik 2000 LVAD), Fresenius SE & Co. KGaA (Fresenius Medical Care — ECMO/oxygenators), CARMAT S.A. (Aeson Total Artificial Heart) contribute to innovation, geographic expansion, and service delivery in this space.

Abbott Laboratories

1888

Abbott Park, Illinois, USA

Medtronic plc

1949

Dublin, Ireland

Abiomed, Inc.

1981

Danvers, Massachusetts, USA

Edwards Lifesciences Corporation

2000

Irvine, California, USA

Terumo Corporation

1921

Tokyo, Japan

Company

Establishment Year

Headquarters

Group Size (Large-cap, Mid-cap, or Small-cap)

Revenue from Cardiac Assist Devices (USD, latest FY)

YoY Revenue Growth in CAD Segment (%)

Installed Base/Procedural Volumes (e.g., LVAD implants, pVAD cases)

Market Penetration (Share in North America, %)

R&D Intensity (R&D as % of sales or # of active clinical trials)

North America Cardiac Assist Devices Market Industry Analysis

Growth Drivers

  • Increasing Prevalence of Cardiovascular Diseases:The prevalence of cardiovascular diseases (CVDs) in North America is alarming, with approximately 695,000 deaths attributed to heart disease in the U.S. in a recent year, according to the CDC. This statistic highlights the urgent need for effective treatment options, driving demand for cardiac assist devices. Furthermore, the American Heart Association projects that by future, nearly 44% of the U.S. population will have some form of CVD, further propelling market growth.
  • Technological Advancements in Cardiac Assist Devices:The North American market is witnessing rapid technological advancements, with innovations such as left ventricular assist devices (LVADs) and total artificial hearts. For instance, the FDA approved a number of new cardiac assist devices in a recent year, reflecting a significant increase in device availability. These advancements not only enhance patient outcomes but also improve device functionality, making them more appealing to healthcare providers and patients alike, thus driving market growth.
  • Rising Geriatric Population:The geriatric population in North America is projected to reach tens of millions by future, according to the U.S. Census Bureau. This demographic shift is critical as older adults are at a higher risk for cardiovascular diseases, necessitating the use of cardiac assist devices. The increasing life expectancy, coupled with a growing awareness of heart health, is expected to significantly boost the demand for these devices, thereby driving market expansion.

Market Challenges

  • High Cost of Cardiac Assist Devices:The high cost of cardiac assist devices poses a significant barrier to market growth. For instance, the average cost of an LVAD can exceed $100,000, which is often not fully covered by insurance. This financial burden limits accessibility for many patients, particularly those without adequate insurance coverage, thereby hindering the overall adoption of these life-saving devices in the market.
  • Stringent Regulatory Requirements:The regulatory landscape for cardiac assist devices is complex and stringent, with the FDA requiring extensive clinical trials and data for approval. In future, the FDA reviewed a number of submissions for cardiac devices, with many facing delays due to rigorous safety and efficacy standards. These regulatory hurdles can slow down the introduction of innovative devices, creating challenges for manufacturers and impacting market growth.

North America Cardiac Assist Devices Market Future Outlook

The North American cardiac assist devices market is poised for significant growth, driven by technological innovations and an increasing patient population. As healthcare providers increasingly adopt minimally invasive procedures, the demand for advanced cardiac assist devices will likely rise. Additionally, the integration of artificial intelligence in device functionality is expected to enhance patient outcomes. These trends indicate a promising future for the market, with ongoing investments in research and development further supporting advancements in device technology.

Market Opportunities

  • Expansion of Healthcare Infrastructure:The ongoing expansion of healthcare infrastructure in North America presents a significant opportunity for cardiac assist device manufacturers. With an estimated investment in healthcare infrastructure planned by future, improved access to advanced medical technologies will facilitate the adoption of cardiac assist devices, ultimately enhancing patient care and outcomes.
  • Increasing Investment in R&D:The rising investment in research and development within the cardiac assist devices sector is a key opportunity. In future, R&D spending in the medical device industry reached a substantial amount, with a significant portion allocated to cardiac technologies. This investment is expected to drive innovation, leading to the development of more effective and patient-friendly devices, thereby expanding market potential.

Scope of the Report

SegmentSub-Segments
By Type

Ventricular Assist Devices (VADs)

Left Ventricular Assist Devices (LVAD)

Right Ventricular Assist Devices (RVAD)

Biventricular Assist Devices (BiVAD)

Intra-aortic Balloon Pumps (IABPs)

Total Artificial Hearts (TAHs)

Extracorporeal Membrane Oxygenation (ECMO)

Percutaneous Ventricular Assist Devices (pVADs)

Temporary vs. Durable MCS (Mechanical Circulatory Support)

By End-User

Tertiary Care Hospitals & Transplant Centers

Cardiac Specialty Centers

Ambulatory Surgical Centers (for temporary/pVAD/IABP)

Home Care & Outpatient Management Programs (for durable VAD follow-up)

By Distribution Channel

Direct Sales to Hospitals/IDNs & GPO Contracts

Authorized Distributors

E-Procurement/Online Tenders

By Region

United States

Canada

Mexico

By Application

Bridge to Transplant (BTT)

Destination Therapy (DT)

Bridge to Recovery (BTR) / Post-Cardiotomy Support

Bridge to Decision (BTD) / Cardiogenic Shock Management

By Patient Demographics

Pediatric Patients

Adult Patients

Geriatric Patients

By Price Range

Premium Devices

Mid-Range Devices

Budget/Value Devices

By Modality

Implantable

Transcutaneous/External

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Drug Administration, Centers for Medicare & Medicaid Services)

Manufacturers and Producers

Distributors and Retailers

Healthcare Providers and Hospitals

Health Insurance Companies

Industry Associations (e.g., American Heart Association, Heart Failure Society of America)

Financial Institutions

Players Mentioned in the Report:

Abbott Laboratories (incl. HeartMate LVAD portfolio)

Medtronic plc (IABP, ECMO cannulae/oxygenators, perfusion systems)

Abiomed, Inc. (a Johnson & Johnson MedTech company) Impella pVAD

Edwards Lifesciences Corporation (oxygenation/perfusion components)

Terumo Corporation (Terumo Cardiovascular ECMO/perfusion)

Getinge AB (Maquet Cardiohelp ECMO, IABP)

LivaNova PLC (perfusion systems, ECMO solutions)

SynCardia Systems, LLC (Total Artificial Heart)

BiVACOR, Inc. (nextgeneration Total Artificial Heart)

Berlin Heart GmbH (EXCOR Pediatric VAD)

CardiacAssist, Inc. (now TandemLife; acquired by LivaNova) pVAD/ECMO

ReliantHeart, Inc. (HeartAssist5/Maglev LVAD; legacy portfolio)

Jarvik Heart, Inc. (Jarvik 2000 LVAD)

Fresenius SE & Co. KGaA (Fresenius Medical Care ECMO/oxygenators)

CARMAT S.A. (Aeson Total Artificial Heart)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. North America Cardiac Assist Devices Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 North America Cardiac Assist Devices Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. North America Cardiac Assist Devices Market Analysis

3.1 Growth Drivers

3.1.1 Increasing prevalence of cardiovascular diseases
3.1.2 Technological advancements in cardiac assist devices
3.1.3 Rising geriatric population
3.1.4 Growing awareness and acceptance of cardiac assist devices

3.2 Market Challenges

3.2.1 High cost of cardiac assist devices
3.2.2 Stringent regulatory requirements
3.2.3 Limited reimbursement policies
3.2.4 Competition from alternative therapies

3.3 Market Opportunities

3.3.1 Expansion of healthcare infrastructure
3.3.2 Increasing investment in R&D
3.3.3 Collaborations and partnerships among key players
3.3.4 Emerging markets within North America

3.4 Market Trends

3.4.1 Shift towards minimally invasive procedures
3.4.2 Integration of AI and machine learning in device functionality
3.4.3 Focus on patient-centric care
3.4.4 Development of portable and wearable cardiac assist devices

3.5 Government Regulation

3.5.1 FDA approval processes for new devices
3.5.2 Guidelines for clinical trials and studies
3.5.3 Reimbursement policies for cardiac assist devices
3.5.4 Safety and efficacy standards for device manufacturing

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. North America Cardiac Assist Devices Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. North America Cardiac Assist Devices Market Segmentation

8.1 By Type

8.1.1 Ventricular Assist Devices (VADs)
8.1.1.1 Left Ventricular Assist Devices (LVAD)
8.1.1.2 Right Ventricular Assist Devices (RVAD)
8.1.1.3 Biventricular Assist Devices (BiVAD)
8.1.2 Intra-aortic Balloon Pumps (IABPs)
8.1.3 Total Artificial Hearts (TAHs)
8.1.4 Extracorporeal Membrane Oxygenation (ECMO)
8.1.5 Percutaneous Ventricular Assist Devices (pVADs)
8.1.6 Temporary vs. Durable MCS (Mechanical Circulatory Support)

8.2 By End-User

8.2.1 Tertiary Care Hospitals & Transplant Centers
8.2.2 Cardiac Specialty Centers
8.2.3 Ambulatory Surgical Centers (for temporary/pVAD/IABP)
8.2.4 Home Care & Outpatient Management Programs (for durable VAD follow-up)

8.3 By Distribution Channel

8.3.1 Direct Sales to Hospitals/IDNs & GPO Contracts
8.3.2 Authorized Distributors
8.3.3 E-Procurement/Online Tenders

8.4 By Region

8.4.1 United States
8.4.2 Canada
8.4.3 Mexico

8.5 By Application

8.5.1 Bridge to Transplant (BTT)
8.5.2 Destination Therapy (DT)
8.5.3 Bridge to Recovery (BTR) / Post-Cardiotomy Support
8.5.4 Bridge to Decision (BTD) / Cardiogenic Shock Management

8.6 By Patient Demographics

8.6.1 Pediatric Patients
8.6.2 Adult Patients
8.6.3 Geriatric Patients

8.7 By Price Range

8.7.1 Premium Devices
8.7.2 Mid-Range Devices
8.7.3 Budget/Value Devices

8.8 By Modality

8.8.1 Implantable
8.8.2 Transcutaneous/External

9. North America Cardiac Assist Devices Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large-cap, Mid-cap, or Small-cap)
9.2.3 Revenue from Cardiac Assist Devices (USD, latest FY)
9.2.4 YoY Revenue Growth in CAD Segment (%)
9.2.5 Installed Base/Procedural Volumes (e.g., LVAD implants, pVAD cases)
9.2.6 Market Penetration (Share in North America, %)
9.2.7 R&D Intensity (R&D as % of sales or # of active clinical trials)
9.2.8 Regulatory Footprint (FDA approvals/clearances, PMA/510(k) portfolio)
9.2.9 Product Portfolio Breadth (VAD, pVAD, IABP, TAH, ECMO)
9.2.10 Clinical Outcomes Benchmarks (e.g., 1-year survival, stroke/bleed rates from registries)
9.2.11 Service & Support Coverage (centers served, training programs)
9.2.12 Pricing/Contracting (ASP trends, GPO coverage, capital vs disposables mix)
9.2.13 Supply Chain Reliability (lead times, field inventory, manufacturing sites in NA)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Abbott Laboratories (incl. HeartMate LVAD portfolio)
9.5.2 Medtronic plc (IABP, ECMO cannulae/oxygenators, perfusion systems)
9.5.3 Abiomed, Inc. (a Johnson & Johnson MedTech company) — Impella pVAD
9.5.4 Edwards Lifesciences Corporation (oxygenation/perfusion components)
9.5.5 Terumo Corporation (Terumo Cardiovascular — ECMO/perfusion)
9.5.6 Getinge AB (Maquet — Cardiohelp ECMO, IABP)
9.5.7 LivaNova PLC (perfusion systems, ECMO solutions)
9.5.8 SynCardia Systems, LLC (Total Artificial Heart)
9.5.9 BiVACOR, Inc. (next?generation Total Artificial Heart)
9.5.10 Berlin Heart GmbH (EXCOR Pediatric VAD)
9.5.11 CardiacAssist, Inc. (now TandemLife; acquired by LivaNova) — pVAD/ECMO
9.5.12 ReliantHeart, Inc. (HeartAssist5/Maglev LVAD; legacy portfolio)
9.5.13 Jarvik Heart, Inc. (Jarvik 2000 LVAD)
9.5.14 Fresenius SE & Co. KGaA (Fresenius Medical Care — ECMO/oxygenators)
9.5.15 CARMAT S.A. (Aeson Total Artificial Heart)

10. North America Cardiac Assist Devices Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government healthcare spending trends
10.1.2 Procurement processes and timelines
10.1.3 Key decision-makers in procurement

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in cardiac care facilities
10.2.2 Budget allocation for cardiac assist devices

10.3 Pain Point Analysis by End-User Category

10.3.1 Challenges faced by hospitals
10.3.2 Issues in home care settings

10.4 User Readiness for Adoption

10.4.1 Awareness levels among healthcare providers
10.4.2 Training needs for device usage

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of device performance
10.5.2 Expansion into new patient demographics

11. North America Cardiac Assist Devices Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps and opportunities

1.2 Business model components


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from healthcare organizations and market research firms
  • Review of published articles and white papers on cardiac assist devices
  • Examination of regulatory guidelines and updates from the FDA and Health Canada

Primary Research

  • Interviews with cardiologists and cardiac surgeons specializing in assist devices
  • Surveys with hospital procurement managers and medical device distributors
  • Field interviews with patients using cardiac assist devices for firsthand insights

Validation & Triangulation

  • Cross-validation of data through multiple sources including clinical studies and market reports
  • Triangulation of findings from primary interviews and secondary data sources
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national healthcare expenditure and cardiac care budgets
  • Segmentation by device type, including ventricular assist devices and intra-aortic balloon pumps
  • Incorporation of demographic trends and prevalence rates of heart diseases

Bottom-up Modeling

  • Collection of sales data from leading manufacturers of cardiac assist devices
  • Estimation of market share based on unit sales and pricing strategies
  • Volume x price analysis for each device category to derive total market value

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating factors such as aging population and healthcare advancements
  • Scenario modeling based on potential regulatory changes and technological innovations
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Cardiologist Insights100Cardiologists, Electrophysiologists
Hospital Procurement Managers80Procurement Officers, Supply Chain Managers
Patient Experience Feedback60Patients using cardiac assist devices, Caregivers
Medical Device Distributors70Sales Representatives, Distribution Managers
Regulatory Insights50Regulatory Affairs Specialists, Compliance Officers

Frequently Asked Questions

What is the current value of the North America Cardiac Assist Devices Market?

The North America Cardiac Assist Devices Market is valued at approximately USD 2.02.4 billion, reflecting a significant share of the global market, which is estimated at around USD 2.3 billion. This growth is driven by increasing heart failure cases and technological advancements.

Which countries dominate the North America Cardiac Assist Devices Market?

What are the main types of cardiac assist devices available in the market?

What are the key growth drivers for the North America Cardiac Assist Devices Market?

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