North America Industrial Motors Market

North America industrial motors market, valued at USD 7.5 Bn, grows due to demand for energy-efficient solutions, IoT-enabled motors, and manufacturing automation.

Region:North America

Author(s):Rebecca

Product Code:KRAD0200

Pages:80

Published On:August 2025

About the Report

Base Year 2024

North America Industrial Motors Market Overview

  • The North America Industrial Motors Market is valued at USD 7.5 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for automation in manufacturing, oil & gas, and utilities, as well as the rising need for energy-efficient solutions. The market is also supported by advancements in motor technology, such as IoT-enabled and high-efficiency motors, which enhance performance and reduce operational costs.
  • The United States, Canada, and Mexico are the dominant countries in the North America Industrial Motors Market. The U.S. leads due to its robust manufacturing sector, high adoption of industrial automation, and technological advancements. Canada benefits from strong investments in manufacturing automation and its resource-driven industries, while Mexico's expanding automotive and manufacturing sectors contribute significantly to regional growth.
  • In recent years, the U.S. government has implemented regulations aimed at improving energy efficiency standards for industrial motors. The Department of Energy mandates that new electric motors meet specific efficiency criteria, promoting the adoption of high-efficiency motors and reducing energy consumption across multiple sectors.
North America Industrial Motors Market Size

North America Industrial Motors Market Segmentation

By Type:The market is segmented into various types of motors, including AC Motors, DC Motors, Servo Motors, Stepper Motors, Gear Motors, Linear Motors, Electronically Commutated Motors (ECMs), and Others. Among these, AC Motors, particularly induction motors, dominate the market due to their widespread application in industrial settings. The preference for AC Motors is driven by their reliability, energy efficiency, and lower maintenance costs, making them ideal for manufacturing, processing, and utility applications.

North America Industrial Motors Market segmentation by Type.

By End-User:The end-user segmentation includes Manufacturing (Discrete, Process), Oil & Gas, Automotive, Food & Beverage, Mining, Power Generation & Utilities, Chemicals & Pharmaceuticals, Agriculture, and Others. The manufacturing sector is the largest end-user of industrial motors, driven by the increasing automation and demand for efficient production processes. The oil & gas sector is also a significant contributor, supported by ongoing investments in shale oil, natural gas, and electrification of upstream operations. The automotive industry continues to adopt advanced motor technologies for assembly lines and robotics.

North America Industrial Motors Market segmentation by End-User.

North America Industrial Motors Market Competitive Landscape

The North America Industrial Motors Market is characterized by a dynamic mix of regional and international players. Leading participants such as Siemens AG, General Electric Company, ABB Ltd., Rockwell Automation, Inc., Schneider Electric SE, Nidec Corporation, Emerson Electric Co., Mitsubishi Electric Corporation, Baldor Electric Company (A Member of ABB Group), Regal Rexnord Corporation, Parker Hannifin Corporation, Danfoss A/S, Yaskawa Electric Corporation, Toshiba Corporation, WEG S.A., TECO-Westinghouse Motor Company, Franklin Electric Co., Inc., Marathon Electric (A Division of Regal Rexnord), Brook Crompton, Leeson Electric (A Brand of Regal Rexnord) contribute to innovation, geographic expansion, and service delivery in this space.

Siemens AG

1847

Munich, Germany

General Electric Company

1892

Boston, Massachusetts, USA

ABB Ltd.

1988

Zurich, Switzerland

Rockwell Automation, Inc.

1903

Milwaukee, Wisconsin, USA

Schneider Electric SE

1836

Rueil-Malmaison, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (YoY %)

Market Penetration Rate (Regional Share %)

Installed Base (Units or MW)

Product Portfolio Breadth (Number of Motor Types/Models)

Customer Retention Rate (%)

North America Industrial Motors Market Industry Analysis

Growth Drivers

  • Increasing Demand for Energy Efficiency:The North American industrial motors market is significantly driven by the rising demand for energy-efficient solutions. In future, energy costs are projected to reach approximately $1,500 billion across the region, prompting industries to adopt motors that reduce energy consumption. The U.S. Department of Energy estimates that energy-efficient motors can save up to 30% in energy costs, translating to substantial savings for manufacturers and a push towards sustainable practices.
  • Technological Advancements in Motor Design:Continuous innovations in motor technology are propelling market growth. In future, the investment in advanced motor technologies is expected to exceed $20 billion, driven by the integration of high-performance materials and design methodologies. These advancements enhance efficiency, reduce maintenance costs, and improve operational reliability, making modern industrial motors more appealing to manufacturers seeking competitive advantages in productivity and cost-effectiveness.
  • Expansion of Manufacturing Sector:The manufacturing sector in North America is projected to grow by 4% in future, reaching a value of $2.8 trillion. This expansion is a key driver for the industrial motors market, as increased production activities necessitate the use of efficient motors. The resurgence of domestic manufacturing, particularly in sectors like automotive and aerospace, is expected to further boost demand for industrial motors, creating a robust market environment.

Market Challenges

  • High Initial Investment Costs:One of the significant challenges facing the North American industrial motors market is the high initial investment required for advanced motor systems. In future, the average cost of high-efficiency motors is estimated to be around $1,800 per unit, which can deter small and medium-sized enterprises from upgrading their equipment. This financial barrier limits the adoption of newer technologies, hindering overall market growth and innovation.
  • Supply Chain Disruptions:The industrial motors market is currently grappling with supply chain disruptions, exacerbated by geopolitical tensions and the lingering effects of the COVID-19 pandemic. In future, it is estimated that supply chain issues could lead to a 25% increase in lead times for motor components. These delays can significantly impact production schedules and operational efficiency, posing a challenge for manufacturers reliant on timely motor deliveries.

North America Industrial Motors Market Future Outlook

The North American industrial motors market is poised for transformative growth driven by technological advancements and sustainability initiatives. As industries increasingly adopt smart manufacturing solutions, the integration of IoT technologies will enhance operational efficiency and predictive maintenance capabilities. Furthermore, the shift towards electrification and renewable energy sources will create new opportunities for innovation. In future, the market is expected to witness a significant increase in demand for energy-efficient and smart motor solutions, aligning with broader environmental goals.

Market Opportunities

  • Growth in Renewable Energy Sector:The renewable energy sector is projected to grow by 20% in future, creating substantial opportunities for industrial motors. As wind and solar energy installations increase, the demand for specialized motors that can operate efficiently in these environments will rise, providing manufacturers with a lucrative market segment to target.
  • Adoption of Smart Manufacturing Solutions:The shift towards smart manufacturing is expected to drive demand for advanced industrial motors. In future, investments in smart technologies are anticipated to reach $250 billion, creating opportunities for motors equipped with IoT capabilities. This trend will enable real-time monitoring and optimization, enhancing productivity and reducing operational costs for manufacturers.

Scope of the Report

SegmentSub-Segments
By Type

AC Motors (Induction, Synchronous)

DC Motors (Brushed, Brushless)

Servo Motors

Stepper Motors

Gear Motors

Linear Motors

Electronically Commutated Motors (ECMs)

Others

By End-User

Manufacturing (Discrete, Process)

Oil & Gas

Automotive

Food & Beverage

Mining

Power Generation & Utilities

Chemicals & Pharmaceuticals

Agriculture

Others

By Application

Pumping Systems

Conveyor Systems

HVAC Systems

Material Handling

Robotics & Automation

Fans & Compressors

Others

By Distribution Channel

Direct Sales

Distributors

Online Sales

Retail

Others

By Region

United States

Canada

Mexico

Others

By Price Range

Low-End Motors

Mid-Range Motors

High-End Motors

By Technology

Traditional Motors

Smart Motors (IoT-enabled, VFD-integrated)

Hybrid Motors

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., U.S. Department of Energy, Environmental Protection Agency)

Manufacturers and Producers

Distributors and Retailers

Original Equipment Manufacturers (OEMs)

Industry Associations (e.g., National Electrical Manufacturers Association)

Financial Institutions

Energy Management Companies

Players Mentioned in the Report:

Siemens AG

General Electric Company

ABB Ltd.

Rockwell Automation, Inc.

Schneider Electric SE

Nidec Corporation

Emerson Electric Co.

Mitsubishi Electric Corporation

Baldor Electric Company (A Member of ABB Group)

Regal Rexnord Corporation

Parker Hannifin Corporation

Danfoss A/S

Yaskawa Electric Corporation

Toshiba Corporation

WEG S.A.

TECO-Westinghouse Motor Company

Franklin Electric Co., Inc.

Marathon Electric (A Division of Regal Rexnord)

Brook Crompton

Leeson Electric (A Brand of Regal Rexnord)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. North America Industrial Motors Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 North America Industrial Motors Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. North America Industrial Motors Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Energy Efficiency
3.1.2 Technological Advancements in Motor Design
3.1.3 Expansion of Manufacturing Sector
3.1.4 Government Initiatives for Industrial Automation

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Supply Chain Disruptions
3.2.3 Competition from Alternative Technologies
3.2.4 Regulatory Compliance Issues

3.3 Market Opportunities

3.3.1 Growth in Renewable Energy Sector
3.3.2 Adoption of Smart Manufacturing Solutions
3.3.3 Increasing Focus on Sustainable Practices
3.3.4 Emerging Markets in North America

3.4 Market Trends

3.4.1 Shift Towards Electrification
3.4.2 Integration of IoT in Industrial Motors
3.4.3 Customization and Modular Designs
3.4.4 Rise of Predictive Maintenance Solutions

3.5 Government Regulation

3.5.1 Energy Efficiency Standards
3.5.2 Emission Control Regulations
3.5.3 Safety Compliance Requirements
3.5.4 Incentives for Renewable Energy Adoption

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. North America Industrial Motors Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. North America Industrial Motors Market Segmentation

8.1 By Type

8.1.1 AC Motors (Induction, Synchronous)
8.1.2 DC Motors (Brushed, Brushless)
8.1.3 Servo Motors
8.1.4 Stepper Motors
8.1.5 Gear Motors
8.1.6 Linear Motors
8.1.7 Electronically Commutated Motors (ECMs)
8.1.8 Others

8.2 By End-User

8.2.1 Manufacturing (Discrete, Process)
8.2.2 Oil & Gas
8.2.3 Automotive
8.2.4 Food & Beverage
8.2.5 Mining
8.2.6 Power Generation & Utilities
8.2.7 Chemicals & Pharmaceuticals
8.2.8 Agriculture
8.2.9 Others

8.3 By Application

8.3.1 Pumping Systems
8.3.2 Conveyor Systems
8.3.3 HVAC Systems
8.3.4 Material Handling
8.3.5 Robotics & Automation
8.3.6 Fans & Compressors
8.3.7 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Distributors
8.4.3 Online Sales
8.4.4 Retail
8.4.5 Others

8.5 By Region

8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
8.5.4 Others

8.6 By Price Range

8.6.1 Low-End Motors
8.6.2 Mid-Range Motors
8.6.3 High-End Motors

8.7 By Technology

8.7.1 Traditional Motors
8.7.2 Smart Motors (IoT-enabled, VFD-integrated)
8.7.3 Hybrid Motors
8.7.4 Others

9. North America Industrial Motors Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (YoY %)
9.2.4 Market Penetration Rate (Regional Share %)
9.2.5 Installed Base (Units or MW)
9.2.6 Product Portfolio Breadth (Number of Motor Types/Models)
9.2.7 Customer Retention Rate (%)
9.2.8 Product Quality Index (Warranty Claims, Reliability Scores)
9.2.9 Pricing Strategy (Premium, Value, Volume)
9.2.10 Operational Efficiency Ratio (OPEX/Sales)
9.2.11 R&D Intensity (% of Revenue)
9.2.12 Innovation Rate (Patents Filed, New Product Launches)
9.2.13 Brand Equity Score (Market Surveys, Brand Recognition)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Siemens AG
9.5.2 General Electric Company
9.5.3 ABB Ltd.
9.5.4 Rockwell Automation, Inc.
9.5.5 Schneider Electric SE
9.5.6 Nidec Corporation
9.5.7 Emerson Electric Co.
9.5.8 Mitsubishi Electric Corporation
9.5.9 Baldor Electric Company (A Member of ABB Group)
9.5.10 Regal Rexnord Corporation
9.5.11 Parker Hannifin Corporation
9.5.12 Danfoss A/S
9.5.13 Yaskawa Electric Corporation
9.5.14 Toshiba Corporation
9.5.15 WEG S.A.
9.5.16 TECO-Westinghouse Motor Company
9.5.17 Franklin Electric Co., Inc.
9.5.18 Marathon Electric (A Division of Regal Rexnord)
9.5.19 Brook Crompton
9.5.20 Leeson Electric (A Brand of Regal Rexnord)

10. North America Industrial Motors Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Contracts and Tenders
10.1.2 Budget Allocation Trends
10.1.3 Decision-Making Processes

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Automation
10.2.2 Energy Efficiency Initiatives
10.2.3 Infrastructure Upgrades

10.3 Pain Point Analysis by End-User Category

10.3.1 Reliability Issues
10.3.2 Maintenance Costs
10.3.3 Performance Limitations

10.4 User Readiness for Adoption

10.4.1 Training and Skill Development
10.4.2 Technology Acceptance Levels
10.4.3 Investment Willingness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics Tracking
10.5.2 Case Studies of Successful Implementations
10.5.3 Future Expansion Plans

11. North America Industrial Motors Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategies

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 E-commerce Integration

3.4 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service Enhancements

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Competitive Advantages


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from associations such as the National Electrical Manufacturers Association (NEMA)
  • Market analysis publications from government agencies and trade organizations
  • Academic journals and white papers focusing on industrial motor technologies and applications

Primary Research

  • Interviews with engineers and product managers at leading industrial motor manufacturers
  • Surveys targeting end-users in sectors such as manufacturing, oil & gas, and renewable energy
  • Field visits to industrial facilities to gather insights on motor usage and performance

Validation & Triangulation

  • Cross-validation of data through multiple industry sources and expert opinions
  • Triangulation of market trends with historical sales data and future projections
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total industrial motor sales data segmented by application and region
  • Evaluation of macroeconomic indicators influencing industrial growth and motor demand
  • Incorporation of technological advancements and their impact on market dynamics

Bottom-up Modeling

  • Collection of sales volume data from key manufacturers and distributors
  • Estimation of average selling prices across different motor types and applications
  • Calculation of market size based on unit sales and revenue generation

Forecasting & Scenario Analysis

  • Utilization of time-series analysis to project future market trends based on historical data
  • Scenario modeling based on varying economic conditions and technological disruptions
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Manufacturing Sector Motors100Production Managers, Maintenance Supervisors
Oil & Gas Industry Applications60Operations Engineers, Procurement Specialists
Renewable Energy Solutions50Project Managers, Technical Directors
HVAC Systems Integration40Facility Managers, HVAC Technicians
Automated Manufacturing Processes45Automation Engineers, System Integrators

Frequently Asked Questions

What is the current value of the North America Industrial Motors Market?

The North America Industrial Motors Market is valued at approximately USD 7.5 billion, driven by increasing automation demands in manufacturing, oil & gas, and utilities, along with a growing need for energy-efficient solutions.

Which countries dominate the North America Industrial Motors Market?

What types of motors are included in the North America Industrial Motors Market?

What are the primary end-user segments for industrial motors in North America?

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