Oman connected gym equipment market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Oman Connected Gym Equipment Market Overview

• The Oman Connected Gym Equipment Market is valued at USD 15 million, based on a five-year historical analysis. This valuation reflects the segment's share within the broader Oman fitness equipment and services market, which is experiencing robust growth driven by rising health consciousness, increased disposable incomes, and a shift toward digital fitness solutions. The integration of smart sensors, IoT connectivity, and personalized workout interfaces in gym equipment is attracting consumers seeking tailored fitness experiences and advanced data tracking capabilities .
• Muscat remains the dominant city in the Oman Connected Gym Equipment Market, supported by rapid urbanization and a concentration of fitness centers, health clubs, and affluent consumers. The city's population is increasingly investing in home fitness solutions, while regions such as Salalah and Sohar are also witnessing expansion due to heightened health awareness and government-backed initiatives promoting active lifestyles and wellness .
• The Ministerial Decision No. 25/2023 issued by the Ministry of Commerce, Industry and Investment Promotion (MOCIIP) introduced targeted incentives for fitness equipment manufacturers and retailers in Oman. This regulation provides tax benefits and import duty reductions for certified connected gym equipment, contingent on compliance with national health standards and digital integration requirements. The initiative aims to increase accessibility, lower consumer costs, and support Oman’s national health strategy by fostering adoption of advanced fitness technologies .

Oman Connected Gym Equipment Market Segmentation

By Type:The market is segmented into Smart Treadmills, Connected Exercise Bikes, Interactive Strength Training Equipment, Smart Rowers, Wearable Fitness Technology, Resistance Bands, Smart Weight Benches, and Others. Smart Treadmills and Connected Exercise Bikes lead the market, driven by their popularity among residential and commercial users. The surge in home workouts, accelerated by digital fitness platforms and app integration, has significantly increased demand for equipment offering connectivity, real-time feedback, and personalized training features .

By End-User:The end-user segmentation includes Residential Users, Commercial Gyms, Corporate Fitness Centers, Health Clubs, Hospitality & Hotels, Rehabilitation Centers, and Others. Residential Users currently dominate the market, propelled by the increasing adoption of home fitness solutions and digital workout platforms. The COVID-19 pandemic has further accelerated this trend, with consumers preferring connected gym equipment that enables remote coaching, personalized routines, and integration with fitness apps for enhanced convenience and safety .

Oman Connected Gym Equipment Market Competitive Landscape

The Oman Connected Gym Equipment Market is characterized by a dynamic mix of regional and international players. Leading participants such as Technogym, Peloton, Life Fitness, NordicTrack (ICON Health & Fitness), Bowflex (Nautilus, Inc.), Echelon Fitness, ProForm (ICON Health & Fitness), Cybex International, Precor (Peloton Interactive, Inc.), Matrix Fitness (Johnson Health Tech), Octane Fitness (Nautilus, Inc.), Sole Fitness, Schwinn Fitness (Nautilus, Inc.), True Fitness, Star Trac (Core Health & Fitness) contribute to innovation, geographic expansion, and service delivery in this space.

Oman Connected Gym Equipment Market Industry Analysis

Growth Drivers

• Increasing Health Awareness:The health awareness in Oman has surged, with 62% of the population actively engaging in fitness activities as of the future. This trend is supported by the World Health Organization's report indicating that 32% of Omanis are now prioritizing physical health, leading to a significant increase in gym memberships and fitness equipment purchases. The government’s health campaigns have also contributed to this shift, promoting regular exercise as a vital component of a healthy lifestyle.
• Rise in Fitness Trends:The fitness industry in Oman has seen a remarkable growth, with a 27% increase in fitness-related social media content in the future. This rise in fitness trends is driven by the popularity of group classes and personal training, which have attracted a younger demographic. According to local surveys, 48% of Omanis aged 18-35 are now participating in fitness programs, reflecting a cultural shift towards active living and wellness, further boosting the demand for connected gym equipment.
• Technological Advancements in Equipment:The integration of advanced technology in gym equipment has revolutionized the fitness landscape in Oman. In the future, the market for smart fitness devices grew by 42%, driven by innovations such as AI-driven personal trainers and real-time performance tracking. This technological evolution not only enhances user experience but also attracts tech-savvy consumers, with 72% of gym-goers expressing interest in connected equipment that offers personalized workout solutions and data analytics.

Market Challenges

• High Initial Investment Costs:The initial investment for connected gym equipment can be prohibitive, with costs ranging from OMR 1,200 to OMR 5,500 per unit. This financial barrier limits access for smaller gyms and fitness centers, which may struggle to compete with larger establishments that can afford such investments. As a result, only 22% of local gyms have adopted connected equipment, hindering overall market growth and innovation in the sector.
• Limited Consumer Awareness:Despite the growing fitness culture, consumer awareness regarding connected gym equipment remains low, with only 32% of the population familiar with its benefits. This lack of knowledge poses a significant challenge for manufacturers and retailers, as they must invest in educational campaigns to inform potential customers. Without effective outreach, the adoption rate of advanced fitness technologies may stagnate, limiting market expansion and consumer engagement.

Oman Connected Gym Equipment Market Future Outlook

The future of the Oman connected gym equipment market appears promising, driven by increasing health consciousness and technological advancements. As the government continues to promote fitness initiatives, the market is likely to see a rise in consumer engagement. Additionally, the integration of AI and virtual fitness solutions will enhance user experiences, making workouts more personalized and effective. This evolving landscape suggests a robust growth trajectory, with opportunities for innovation and collaboration within the fitness industry.

Market Opportunities

• Expansion of Online Fitness Platforms:The surge in online fitness platforms presents a significant opportunity for connected gym equipment. With over 52% of Omanis engaging in online fitness classes, partnerships with these platforms can drive equipment sales and enhance user engagement, creating a mutually beneficial ecosystem for both equipment manufacturers and fitness providers.
• Collaborations with Fitness Influencers:Collaborating with fitness influencers can effectively boost brand visibility and consumer trust. As 42% of young Omanis follow fitness influencers on social media, leveraging these partnerships can enhance marketing efforts, driving demand for connected gym equipment and fostering a community around fitness and wellness.