Oman greeting cards market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

Oman Greeting Cards Market Overview

• The Oman Greeting Cards Market is valued at USD 38 million, based on a five-year historical analysis and regional benchmarks. Growth is primarily driven by strong cultural traditions, rising consumer spending on personalized gifts, and the expanding influence of e-commerce platforms that simplify card purchases. The market continues to see steady demand for various types of greeting cards, especially during festive seasons and special occasions, with innovation in card design and eco-friendly materials further supporting market momentum .
• Muscat remains the leading city in the Oman Greeting Cards Market, attributed to its high population density and concentration of retail outlets. Salalah and Sohar also contribute significantly, supported by local traditions and celebrations that drive greeting card purchases. The cultural importance of events such as Eid, weddings, and other family milestones continues to enhance demand in these regions .
• The Ministry of Commerce, Industry and Investment Promotion issued the “Oman Environmental Standards for Paper and Packaging Products, 2023,” mandating that manufacturers of greeting cards and related paper products must use a minimum of 30% recycled or sustainably sourced materials in production. This regulation aims to reduce environmental impact, requires annual compliance reporting, and aligns with Oman’s Vision 2040 sustainability goals .

Oman Greeting Cards Market Segmentation

By Type:The greeting cards market is segmented into Birthday Cards, Wedding Cards, Holiday Cards, Thank You Cards, Sympathy Cards, Custom Cards, and Others. Birthday Cards and Wedding Cards are particularly popular due to their frequent use in personal and family celebrations. Demand for Custom Cards is increasing as consumers seek personalized options reflecting unique sentiments and cultural motifs .

By Occasion:The market is also segmented by occasion, including Personal Celebrations, Corporate Events, Religious Festivals (Eid, Ramadan, National Day, etc.), National Holidays, and Others. Personal Celebrations dominate the market, reflecting the cultural importance of birthdays, weddings, and family milestones. Religious Festivals are a significant driver of sales, with cards exchanged among family and friends during these events .

Oman Greeting Cards Market Competitive Landscape

The Oman Greeting Cards Market is characterized by a dynamic mix of regional and international players. Leading participants such as Oman Greeting Cards Co., Al Noor Cards, Muscat Greetings, Creative Cards Oman, Omani Card Makers, Gulf Greetings LLC, Al Harthy Cards, Majan Cards, Oman Art Cards, Al Fawaz Cards, Dar Al Hekma Cards, Al Jazeera Cards, Al Muna Cards, Al Shams Cards, Oman Creative Designs, Hallmark Cards (Oman distributor), and American Greetings (Oman distributor) contribute to innovation, geographic expansion, and service delivery in this space .

Oman Greeting Cards Market Industry Analysis

Growth Drivers

• Increasing Consumer Spending on Personalized Gifts:In Oman, consumer spending on personalized gifts has surged, with an estimated increase of 15% in future, reaching approximately OMR 50 million. This trend is driven by a cultural inclination towards unique, customized items for special occasions. The rise in disposable income, projected to grow by 4.5% in future, further supports this demand, as consumers seek meaningful ways to express sentiments through personalized greeting cards.
• Rising Demand for Eco-Friendly Greeting Cards:The Omani market is witnessing a significant shift towards eco-friendly greeting cards, with sales expected to reach OMR 10 million in future. This growth is fueled by increasing environmental awareness among consumers, with 60% expressing a preference for sustainable products. The government's initiatives to promote sustainability, including a 20% reduction in plastic use in future, are also contributing to this trend, encouraging manufacturers to adopt greener practices.
• Growth of E-Commerce Platforms for Card Sales:E-commerce platforms in Oman are projected to account for 30% of greeting card sales in future, translating to approximately OMR 15 million. The rise of digital shopping, accelerated by a 25% increase in internet penetration, has made it easier for consumers to access a variety of greeting cards. This shift is supported by the convenience of online shopping and the growing trend of home delivery services, enhancing customer experience and accessibility.

Market Challenges

• Competition from Digital Greeting Card Platforms:The Oman greeting card market faces stiff competition from digital platforms, which have seen a 40% increase in usage among consumers in future. This shift poses a challenge for traditional card manufacturers, as digital cards offer instant delivery and often lower costs. The growing popularity of social media sharing further exacerbates this challenge, as consumers increasingly opt for digital solutions over physical cards.
• Fluctuating Raw Material Prices:The greeting card industry in Oman is grappling with fluctuating raw material prices, particularly paper and ink, which have risen by 10% in future. This volatility impacts production costs and profit margins for manufacturers. Additionally, the reliance on imported materials, subject to global market conditions, adds another layer of uncertainty, making it difficult for companies to maintain stable pricing and inventory levels.

Oman Greeting Cards Market Future Outlook

The Oman greeting cards market is poised for dynamic growth, driven by evolving consumer preferences and technological advancements. As personalization and sustainability become increasingly important, manufacturers are likely to innovate their offerings. The integration of augmented reality features in cards and the expansion of online sales channels will further enhance consumer engagement. Additionally, the cultural significance of greeting cards in Oman will continue to support market resilience, ensuring a steady demand for both traditional and modern card solutions.

Market Opportunities

• Expansion of Online Sales Channels:The growth of e-commerce presents a significant opportunity for greeting card businesses in Oman. By enhancing online presence and utilizing social media marketing, companies can tap into the increasing number of consumers shopping online, projected to reach 1.5 million users in future, thereby boosting sales and brand visibility.
• Collaborations with Local Artists for Unique Designs:Partnering with local artists can create distinctive greeting card designs that resonate with Omani culture. This strategy not only supports local talent but also attracts consumers seeking unique, culturally relevant products. Such collaborations could potentially increase sales by 20% as consumers show a preference for locally inspired designs.