KSA hair care products market report size, share, growth drivers, trends, opportunities & forecast 2025–2030

Saudi Arabia Hair Care Products Market Overview

• The Saudi Arabia Hair Care Products Market is valued at USD 870 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer awareness regarding personal grooming, the influence of social media and beauty influencers, and a rising demand for premium, natural, and halal-certified hair care solutions. The market has seen a significant shift towards products tailored for specific hair types and concerns, including anti-hair fall, scalp health, and damage repair, reflecting evolving consumer preferences and a strong youth demographic.
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large urban populations and higher disposable incomes. These cities are also home to a concentration of beauty salons, retail outlets, and e-commerce hubs, making them pivotal in the distribution and consumption of hair care products. The urban lifestyle and increasing penetration of online shopping further drive the demand for innovative and high-quality hair care solutions in these regions.
• In 2023, the Saudi Food and Drug Authority (SFDA) implemented the “Cosmetic Products Safety Regulation, 2023,” which mandates that all cosmetic products, including hair care items, must undergo comprehensive safety and efficacy testing before market approval. The regulation requires manufacturers and importers to comply with international standards for ingredient safety, product labeling, and quality assurance. This initiative aims to protect consumers and ensure that products meet stringent safety benchmarks, thereby strengthening trust in the local beauty industry.

Saudi Arabia Hair Care Products Market Segmentation

By Type:The hair care products market can be segmented into shampoos, conditioners, hair oils & serums, hair treatments (such as masks and leave-in treatments), hair styling products, hair colorants, and others. Among these, shampoos are the most popular, accounting for the largest segment due to their frequent use and essential role in daily hair care routines. Conditioners, hair oils, and treatments are also gaining traction as consumers increasingly seek specialized solutions for scalp health, damage repair, and hydration. The trend toward natural and organic formulations, including herbal and halal-certified products, is accelerating, with brands innovating to meet demand for clean ingredients and targeted benefits.

By End-User:The end-user segmentation includes individual consumers, salons and spas, retailers, e-commerce platforms, and others. Individual consumers represent the largest segment, driven by the growing trend of personal grooming, self-care, and the influence of digital channels. Salons and spas play a significant role as they use professional-grade products and drive consumer adoption of premium and specialized treatments. Retailers and e-commerce platforms are expanding rapidly, reflecting the shift toward online shopping and omnichannel distribution.

Saudi Arabia Hair Care Products Market Competitive Landscape

The Saudi Arabia Hair Care Products Market is characterized by a dynamic mix of regional and international players. Leading participants such as L'Oréal Middle East, Procter & Gamble (P&G), Unilever, Henkel AG & Co. KGaA, Coty Inc., Shiseido Company, Limited, The Estée Lauder Companies Inc., Amway Corporation, Beiersdorf AG, Revlon, Inc., Avon Products, Inc., Mary Kay Inc., Oriflame Holding AG, Kérastase (L'Oréal Group), TRESemmé (Unilever), Dabur International Ltd., Himalaya Wellness Company, Almarai Company (Herbal Essences distributor), Al-Dawaa Pharmacies (Major Retailer), Nahdi Medical Company (Major Retailer) contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Hair Care Products Market Industry Analysis

Growth Drivers

• Increasing Consumer Awareness about Hair Health:The Saudi Arabian population is becoming increasingly aware of the importance of hair health, with a reported 60% of consumers actively seeking products that promote hair vitality. This trend is supported by a rise in health and wellness campaigns, which have led to a 15% increase in sales of hair care products over the past year. The growing emphasis on personal grooming is driving demand for specialized hair care solutions.
• Rising Disposable Income and Spending on Personal Care:With Saudi Arabia's GDP per capita currently estimated at approximately USD 27,000, disposable income is on the rise. This economic growth has resulted in a 25% increase in consumer spending on personal care products, including hair care. As consumers have more financial freedom, they are more willing to invest in premium hair care products, contributing to market expansion and diversification.
• Growth of E-commerce Platforms for Hair Care Products:The e-commerce sector in Saudi Arabia is expected to grow by 30% in future, driven by increased internet penetration and smartphone usage. This growth has facilitated easier access to a wide range of hair care products, with online sales accounting for 20% of total hair care sales. The convenience of online shopping is attracting a younger demographic, further boosting market growth.

Market Challenges

• Intense Competition among Local and International Brands:The Saudi hair care market is characterized by fierce competition, with over 150 brands vying for market share. This saturation has led to aggressive pricing strategies, resulting in a 10% decline in profit margins for many companies. Brands must continuously innovate and differentiate their offerings to maintain a competitive edge in this challenging environment.
• Fluctuating Raw Material Prices:The hair care industry is heavily reliant on raw materials such as oils and chemicals, which have seen price volatility due to global supply chain disruptions. For instance, the cost of key ingredients has risen by 20% in the past year, impacting production costs and pricing strategies. Companies must navigate these fluctuations to sustain profitability while meeting consumer demand.

Saudi Arabia Hair Care Products Market Future Outlook

The future of the Saudi Arabia hair care products market appears promising, driven by evolving consumer preferences and technological advancements. As sustainability becomes a priority, brands are expected to innovate with eco-friendly formulations and packaging. Additionally, the integration of technology in product development, such as personalized hair care solutions, will likely enhance consumer engagement. The market is poised for growth as companies adapt to these trends and capitalize on emerging opportunities.

Market Opportunities

• Expansion of Organic and Natural Hair Care Products:The demand for organic hair care products is surging, with a projected growth rate of 40% in this segment by future. Consumers are increasingly seeking products free from harmful chemicals, presenting a significant opportunity for brands to develop and market natural alternatives that cater to health-conscious consumers.
• Growth in Male Grooming Products:The male grooming segment is experiencing rapid growth, with sales expected to increase by 35% in future. As societal norms shift, more men are investing in hair care products, creating a lucrative opportunity for brands to target this demographic with tailored marketing strategies and product offerings.