Ksa Maternity Wear Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia Maternity Wear Market Overview

• The Saudi Arabia Maternity Wear Market is valued at USD 1.8 billion, based on a five-year historical analysis. This growth is primarily driven by increasing birth rates, rising disposable incomes, urbanization, and a growing awareness of maternity fashion among expectant mothers. The market has seen a shift towards stylish, comfortable, and functional clothing options that cater to the evolving needs of pregnant women, reflecting broader trends in consumer preferences and lifestyle modernization .
• Key cities such as Riyadh, Jeddah, and Dammam dominate the Saudi Arabia Maternity Wear Market due to their large populations and advanced urban infrastructure. These cities serve as cultural and economic hubs, leading to higher demand for maternity wear as more women participate in the workforce and seek fashionable, practical clothing during pregnancy. The presence of major retail outlets, international brands, and expanding e-commerce platforms further enhances market accessibility and product variety in these regions .
• The Saudi Food and Drug Authority (SFDA) and the Ministry of Commerce have issued operational guidelines for the retail sector, including the “Retail Sector Regulation, 2021” by the Ministry of Commerce, which mandates that apparel retailers—including maternity wear providers—comply with product safety, labeling, and quality standards. These requirements ensure that maternity clothing meets health and safety criteria, including the use of non-toxic materials and proper labeling, thereby enhancing the shopping experience and safety for expectant mothers .

Saudi Arabia Maternity Wear Market Segmentation

By Type:The maternity wear market can be segmented into various types, including dresses, tops & tunics, bottoms (pants, leggings, skirts), outerwear (abayas, jackets, cardigans), activewear & athleisure, nursing wear, loungewear & sleepwear, maternity swimwear, undergarments & support wear, and others. Each of these segments caters to different consumer needs and preferences, reflecting the diverse lifestyle choices of pregnant women. Demand for versatile and adaptive designs, such as nursing-friendly tops and stretchable bottoms, is rising as consumers prioritize comfort and multi-functionality .

By Fabric:The market can also be segmented by fabric types, including cotton, polyester, spandex/elastane, bamboo, blends (cotton-poly, cotton-spandex, etc.), linen, and others. Each fabric type offers unique benefits, such as breathability, stretchability, and comfort, which are essential for maternity wear. There is a growing preference for soft, stretchable, and eco-friendly fabrics, with viscose lycra and bamboo blends gaining traction for their adaptability and comfort during pregnancy .

Saudi Arabia Maternity Wear Market Competitive Landscape

The Saudi Arabia Maternity Wear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Mothercare Saudi Arabia, H&M MAMA, ASOS Maternity, Seraphine, PinkBlush Maternity, Boohoo Maternity, Next Maternity, Zara Maternity, Gap Maternity, Mamas & Papas, Destination Maternity, Isabella Oliver, Envie de Fraise, Noon.com (Maternity Category), Namshi (Maternity Category) contribute to innovation, geographic expansion, and service delivery in this space. These brands focus on product diversification, online and offline retail expansion, and the introduction of adaptive, comfort-driven designs to address evolving consumer needs .

Saudi Arabia Maternity Wear Market Industry Analysis

Growth Drivers

• Increasing Birth Rates:Saudi Arabia's birth rate is projected to reach approximately 16.2 births per 1,000 people in future, down from 18.2 in the previous year. This increase translates to around 570,000 births annually, creating a growing demand for maternity wear. The rising number of expectant mothers directly correlates with the need for specialized clothing, driving market growth. Additionally, government initiatives to support families further bolster this trend, enhancing the overall maternity wear market landscape.
• Rising Disposable Income:The average disposable income in Saudi Arabia is expected to rise to SAR 80,000 (approximately USD 27,370) per capita in future, reflecting a 5% increase from the previous year. This growth in disposable income allows families to allocate more funds towards maternity wear, which is often perceived as a necessity rather than a luxury. As consumers become more willing to invest in quality maternity clothing, the market is likely to experience significant expansion, catering to diverse consumer preferences.
• Growing Awareness of Maternity Fashion:The awareness of maternity fashion is increasing, with over 60% of expectant mothers in urban areas expressing interest in stylish maternity wear. This shift is supported by social media influencers and fashion campaigns that promote modern maternity styles. As a result, local brands are adapting their offerings to meet this demand, leading to a more vibrant and competitive market. The combination of style and comfort is becoming essential for consumers, further driving market growth.

Market Challenges

• Limited Availability of Specialized Retailers:The number of specialized maternity wear retailers in Saudi Arabia is currently around 150, which is insufficient to meet the growing demand. Many regions lack access to dedicated stores, forcing consumers to rely on general clothing outlets. This limited availability can hinder market growth, as expectant mothers may struggle to find suitable options that cater to their specific needs, impacting overall sales and brand visibility.
• Cultural Preferences for Traditional Attire:Cultural norms in Saudi Arabia often favor traditional attire, which can limit the acceptance of modern maternity wear. Approximately 70% of women still prefer traditional clothing during pregnancy, posing a challenge for brands aiming to introduce contemporary styles. This cultural preference can restrict market penetration and necessitate a careful approach to marketing strategies that respect local customs while promoting modern maternity options.

Saudi Arabia Maternity Wear Market Future Outlook

The Saudi Arabia maternity wear market is poised for significant transformation, driven by evolving consumer preferences and increased digital engagement. As e-commerce continues to expand, brands are likely to enhance their online presence, making maternity wear more accessible. Additionally, the integration of sustainable practices and eco-friendly materials will resonate with environmentally conscious consumers. The focus on comfort and functionality will further shape product offerings, ensuring that the market remains responsive to the needs of expectant mothers in the region.

Market Opportunities

• Introduction of Eco-Friendly Materials:The demand for sustainable fashion is rising, with 40% of consumers willing to pay more for eco-friendly maternity wear. Brands that adopt organic and recycled materials can tap into this growing market segment, appealing to environmentally conscious consumers. This shift not only enhances brand reputation but also aligns with global sustainability trends, providing a competitive edge in the maternity wear sector.
• Customization and Personalization Trends:The trend towards personalized shopping experiences is gaining traction, with 30% of consumers expressing interest in customized maternity wear. Brands that offer tailored options, such as size adjustments and style preferences, can significantly enhance customer satisfaction. This approach not only fosters brand loyalty but also addresses the unique needs of expectant mothers, creating a more inclusive market environment.