Saudi Arabia Packaging Industry Market

Saudi Arabia packaging market, valued at USD 4.1 Bn, is driven by sustainability trends, e-commerce growth, and food sector expansion, with key opportunities in biodegradable and pharmaceutical packaging.

Region:Middle East

Author(s):Dev

Product Code:KRAD0371

Pages:90

Published On:August 2025

About the Report

Base Year 2024

Saudi Arabia Packaging Industry Market Overview

  • The Saudi Arabia Packaging Industry Market is valued at USD 4.1 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for packaged goods in food and beverage, regulatory emphasis on material safety, and a rising focus on sustainability and eco-friendly packaging solutions. Evidence of sustained investment into sustainable formats is reflected in the standalone sustainable packaging segment, which itself is around the USD 2.0 billion level within the country, indicating mainstream penetration of greener materials and designs.
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the Saudi Arabia Packaging Industry Market due to their strategic locations, robust infrastructure, and concentration of manufacturing facilities. Riyadh serves as the capital and a major commercial hub, Jeddah is a key Red Sea port facilitating trade and containerized flows, and Dammam, adjacent to the Kingdom’s petrochemical and refining base, supports industrial packaging and plastics conversion, making these cities pivotal in driving market growth.
  • In 2023, the Saudi government implemented the National Industrial Development and Logistics Program (NIDLP), aimed at enhancing the local manufacturing capabilities, including the packaging sector. The program under Vision 2030 prioritizes industrial diversification, localization, logistics competitiveness, and investment attraction, which are directly relevant to scaling packaging materials, container manufacturing, and downstream conversion, thereby fostering innovation and competitiveness within the industry.
Saudi Arabia Packaging Industry Market Size

Saudi Arabia Packaging Industry Market Segmentation

By Type:The packaging market in Saudi Arabia is segmented into various types, including Flexible Packaging, Rigid Packaging, Paper & Paperboard Packaging, Glass Packaging, Metal Packaging, Sustainable/Green Packaging, and Smart/Active Packaging. Each of these segments caters to different consumer needs and preferences, with flexible packaging currently leading the market due to its versatility and cost-effectiveness.

Saudi Arabia Packaging Industry Market segmentation by Type.

By End-User:The end-user segmentation of the packaging market includes Food, Beverage, Healthcare & Pharmaceutical, Beauty & Personal Care, Household & Home Care, Retail & E-commerce, and Industrial & Chemical sectors. The food and beverage segments are the largest consumers of packaging solutions, supported by population growth, modern retail and HORECA expansion, and convenience foods; glass packaging remains relevant in beverages while plastics and paperboard dominate food, and healthcare packaging demand is rising with local pharma manufacturing scale-up.

Saudi Arabia Packaging Industry Market segmentation by End-User.

Saudi Arabia Packaging Industry Market Competitive Landscape

The Saudi Arabia Packaging Industry Market is characterized by a dynamic mix of regional and international players. Leading participants such as Obeikan Investment Group (OIG) – Obeikan Paper Industries, Obeikan Folding Carton, Obeikan Glass, Napco National, Saudi Paper Manufacturing Company (SPM), Savola Packaging (Tasdeer/Plastico) – legacy units, Al Watania for Industries (Watania Plastic, Watania Paper Products), United Carton Industries Company (UCIC), Middle East Paper Company (MEPCO), Saudi Arabian Packaging Industry W.L.L. (SAPI), National Industrialization Company – Tasnee Packaging (rigid/plastics affiliates), Arabian Packaging Company Ltd., International Printing and Packaging Co. Ltd. (IPPC), Zamil Plastic Industries Co., Takween Advanced Industries (including Savola Plastics Company legacy assets), ULMA Packaging Saudi Arabia, Al Bayader International – Saudi operations contribute to innovation, geographic expansion, and service delivery in this space.

Obeikan Investment Group

1982

Riyadh, Saudi Arabia

Napco National

1956

Dammam, Saudi Arabia

Saudi Paper Manufacturing Company

1989

Dammam, Saudi Arabia

Al Watania for Industries

1972

Riyadh, Saudi Arabia

Middle East Paper Company

2000

Jeddah, Saudi Arabia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, Small)

Saudi Arabia Packaging Revenue (USD, latest FY)

Revenue CAGR in KSA (3–5 year)

Market Share in KSA Packaging (%)

Capacity Installed in KSA (tons/year)

Capacity Utilization (%)

Saudi Arabia Packaging Industry Market Industry Analysis

Growth Drivers

  • Increasing Demand for Sustainable Packaging:The Saudi Arabian packaging industry is witnessing a significant shift towards sustainable packaging solutions, driven by consumer preferences and environmental concerns. In future, the demand for eco-friendly packaging materials is projected to reach 1.5 million tons, reflecting a 20% increase from the previous year. This growth is supported by government initiatives promoting sustainability, which aim to reduce plastic waste and enhance recycling efforts, aligning with Vision 2030 goals for a greener economy.
  • Growth in E-commerce and Online Retail:The e-commerce sector in Saudi Arabia is expected to grow to $13 billion in future, up from $10 billion in the previous year. This surge is driving the demand for packaging solutions tailored for online retail, including protective and lightweight materials. As more consumers shift to online shopping, the need for efficient and secure packaging is becoming critical, prompting manufacturers to innovate and adapt their offerings to meet these evolving market demands.
  • Expansion of Food and Beverage Sector:The food and beverage sector in Saudi Arabia is projected to reach $30 billion in future, up from $25 billion in the previous year. This expansion is fueling the demand for packaging solutions that ensure product safety and extend shelf life. As consumer preferences shift towards convenience and quality, packaging innovations such as vacuum sealing and modified atmosphere packaging are becoming increasingly important, driving growth in the packaging industry.

Market Challenges

  • High Raw Material Costs:The packaging industry in Saudi Arabia faces significant challenges due to rising raw material costs, which have increased by approximately 15% in the past year. Factors such as global supply chain disruptions and fluctuating oil prices contribute to these rising costs. This situation pressures manufacturers to maintain profitability while balancing the need for high-quality packaging solutions, potentially leading to increased prices for consumers.
  • Stringent Environmental Regulations:The implementation of stringent environmental regulations in Saudi Arabia poses challenges for packaging manufacturers. In future, compliance costs are expected to rise by 10% as companies invest in sustainable practices and technologies. These regulations aim to reduce plastic waste and promote recycling, but they also require significant investment in new materials and processes, which can strain smaller manufacturers and limit their competitiveness in the market.

Saudi Arabia Packaging Industry Market Future Outlook

The future of the Saudi Arabian packaging industry appears promising, driven by increasing consumer awareness of sustainability and technological advancements. As the market adapts to evolving consumer preferences, innovations in biodegradable materials and smart packaging solutions are expected to gain traction. Additionally, the expansion into emerging markets presents significant growth potential, allowing local manufacturers to diversify their offerings and enhance their competitive edge in the global landscape.

Market Opportunities

  • Innovations in Biodegradable Materials:The demand for biodegradable packaging materials is set to rise, with an estimated market value of $500 million in future. This trend is driven by consumer preferences for environmentally friendly options, presenting a lucrative opportunity for manufacturers to invest in research and development of sustainable materials that meet regulatory standards and consumer expectations.
  • Growth in Pharmaceutical Packaging:The pharmaceutical packaging segment is projected to grow to $1 billion in future, driven by the increasing demand for safe and compliant packaging solutions. This growth presents opportunities for companies to develop innovative packaging that enhances product safety and meets stringent regulatory requirements, catering to the expanding healthcare sector in Saudi Arabia.

Scope of the Report

SegmentSub-Segments
By Type

Flexible Packaging

Rigid Packaging

Paper & Paperboard Packaging

Glass Packaging

Metal Packaging

Sustainable/Green Packaging

Smart/Active Packaging

By End-User

Food

Beverage

Healthcare & Pharmaceutical

Beauty & Personal Care

Household & Home Care

Retail & E-commerce

Industrial & Chemical

By Application

Primary Packaging

Secondary Packaging

Transit/Logistics Packaging

Aseptic & Sterile Packaging

Tamper-evident & Child-resistant Packaging

Others

By Distribution Channel

Direct/B2B Sales

Distributors

Wholesalers

Online B2B Platforms

Others

By Material

Plastic (PE, PP, PET, PVC, Others)

Paper & Paperboard

Metal (Aluminum, Steel)

Glass

Bioplastics & Compostables

By Price Range

Economy

Mid-Range

Premium

Value/Private Label

By Region

Central Region (Riyadh)

Eastern Region (Dammam/Al Khobar)

Western Region (Jeddah/Makkah/Madinah)

Southern Region (Asir/Jazan/Abha)

Northern Region (Tabuk/Al-Jouf/Hail)

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Food and Drug Authority, Saudi Standards, Metrology and Quality Organization)

Manufacturers and Producers

Distributors and Retailers

Packaging Material Suppliers

Logistics and Supply Chain Companies

Industry Associations (e.g., Saudi Packaging Association)

Financial Institutions

Players Mentioned in the Report:

Obeikan Investment Group (OIG) Obeikan Paper Industries, Obeikan Folding Carton, Obeikan Glass

Napco National

Saudi Paper Manufacturing Company (SPM)

Savola Packaging (Tasdeer/Plastico) legacy units

Al Watania for Industries (Watania Plastic, Watania Paper Products)

United Carton Industries Company (UCIC)

Middle East Paper Company (MEPCO)

Saudi Arabian Packaging Industry W.L.L. (SAPI)

National Industrialization Company Tasnee Packaging (rigid/plastics affiliates)

Arabian Packaging Company Ltd.

International Printing and Packaging Co. Ltd. (IPPC)

Zamil Plastic Industries Co.

Takween Advanced Industries (including Savola Plastics Company legacy assets)

ULMA Packaging Saudi Arabia

Al Bayader International Saudi operations

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Packaging Industry Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Packaging Industry Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Packaging Industry Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Sustainable Packaging
3.1.2 Growth in E-commerce and Online Retail
3.1.3 Expansion of Food and Beverage Sector
3.1.4 Government Initiatives for Local Manufacturing

3.2 Market Challenges

3.2.1 High Raw Material Costs
3.2.2 Stringent Environmental Regulations
3.2.3 Competition from Imported Products
3.2.4 Limited Recycling Infrastructure

3.3 Market Opportunities

3.3.1 Innovations in Biodegradable Materials
3.3.2 Growth in Pharmaceutical Packaging
3.3.3 Increasing Focus on Smart Packaging Solutions
3.3.4 Expansion into Emerging Markets

3.4 Market Trends

3.4.1 Shift Towards Eco-Friendly Packaging
3.4.2 Rise of Custom Packaging Solutions
3.4.3 Adoption of Automation in Packaging Processes
3.4.4 Integration of Technology in Supply Chain Management

3.5 Government Regulation

3.5.1 Packaging Waste Management Regulations
3.5.2 Standards for Food Safety Packaging
3.5.3 Import Tariffs on Packaging Materials
3.5.4 Incentives for Sustainable Packaging Initiatives

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Packaging Industry Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Packaging Industry Market Segmentation

8.1 By Type

8.1.1 Flexible Packaging
8.1.2 Rigid Packaging
8.1.3 Paper & Paperboard Packaging
8.1.4 Glass Packaging
8.1.5 Metal Packaging
8.1.6 Sustainable/Green Packaging
8.1.7 Smart/Active Packaging

8.2 By End-User

8.2.1 Food
8.2.2 Beverage
8.2.3 Healthcare & Pharmaceutical
8.2.4 Beauty & Personal Care
8.2.5 Household & Home Care
8.2.6 Retail & E-commerce
8.2.7 Industrial & Chemical

8.3 By Application

8.3.1 Primary Packaging
8.3.2 Secondary Packaging
8.3.3 Transit/Logistics Packaging
8.3.4 Aseptic & Sterile Packaging
8.3.5 Tamper-evident & Child-resistant Packaging
8.3.6 Others

8.4 By Distribution Channel

8.4.1 Direct/B2B Sales
8.4.2 Distributors
8.4.3 Wholesalers
8.4.4 Online B2B Platforms
8.4.5 Others

8.5 By Material

8.5.1 Plastic (PE, PP, PET, PVC, Others)
8.5.2 Paper & Paperboard
8.5.3 Metal (Aluminum, Steel)
8.5.4 Glass
8.5.5 Bioplastics & Compostables

8.6 By Price Range

8.6.1 Economy
8.6.2 Mid-Range
8.6.3 Premium
8.6.4 Value/Private Label

8.7 By Region

8.7.1 Central Region (Riyadh)
8.7.2 Eastern Region (Dammam/Al Khobar)
8.7.3 Western Region (Jeddah/Makkah/Madinah)
8.7.4 Southern Region (Asir/Jazan/Abha)
8.7.5 Northern Region (Tabuk/Al-Jouf/Hail)

9. Saudi Arabia Packaging Industry Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, Small)
9.2.3 Saudi Arabia Packaging Revenue (USD, latest FY)
9.2.4 Revenue CAGR in KSA (3–5 year)
9.2.5 Market Share in KSA Packaging (%)
9.2.6 Capacity Installed in KSA (tons/year)
9.2.7 Capacity Utilization (%)
9.2.8 SKU/Portfolio Breadth (No. of SKUs or product lines)
9.2.9 End-market Mix (% Food, Beverage, Pharma, Personal Care, Industrial)
9.2.10 Contract Wins/Tenders in Past 12 Months (count/value)
9.2.11 Average Realization/ton (USD/ton) and ASP trend
9.2.12 EBITDA Margin (%) – KSA operations
9.2.13 Working Capital Days (Receivable + Inventory – Payable)
9.2.14 On-time Delivery Rate (%) and OTIF
9.2.15 Defect Rate/PPM and Quality Certifications (ISO 9001, FSSC 22000, GMP)
9.2.16 Sustainability KPIs (Recycled content %, recyclability %, energy intensity)
9.2.17 Capex Intensity (Capex/Revenue) in KSA
9.2.18 R&D/Innovation Metrics (Patents, new product launches/year)
9.2.19 Export Share (% of KSA production exported)
9.2.20 Distribution Reach (No. of distributors/regions covered)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Obeikan Investment Group (OIG) – Obeikan Paper Industries, Obeikan Folding Carton, Obeikan Glass
9.5.2 Napco National
9.5.3 Saudi Paper Manufacturing Company (SPM)
9.5.4 Savola Packaging (Tasdeer/Plastico) – legacy units
9.5.5 Al Watania for Industries (Watania Plastic, Watania Paper Products)
9.5.6 United Carton Industries Company (UCIC)
9.5.7 Middle East Paper Company (MEPCO)
9.5.8 Saudi Arabian Packaging Industry W.L.L. (SAPI)
9.5.9 National Industrialization Company – Tasnee Packaging (rigid/plastics affiliates)
9.5.10 Arabian Packaging Company Ltd.
9.5.11 International Printing and Packaging Co. Ltd. (IPPC)
9.5.12 Zamil Plastic Industries Co.
9.5.13 Takween Advanced Industries (including Savola Plastics Company legacy assets)
9.5.14 ULMA Packaging Saudi Arabia
9.5.15 Al Bayader International – Saudi operations

10. Saudi Arabia Packaging Industry Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Health
10.1.2 Ministry of Commerce
10.1.3 Ministry of Environment
10.1.4 Ministry of Industry and Mineral Resources

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Sustainable Packaging
10.2.2 Budget Allocation for Packaging Innovations
10.2.3 Expenditure on Compliance and Regulations

10.3 Pain Point Analysis by End-User Category

10.3.1 Food and Beverage Sector
10.3.2 Pharmaceutical Sector
10.3.3 Consumer Goods Sector

10.4 User Readiness for Adoption

10.4.1 Awareness of Sustainable Practices
10.4.2 Readiness for Technological Integration

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Cost Savings
10.5.2 Evaluation of Customer Satisfaction
10.5.3 Analysis of Market Reach Expansion

11. Saudi Arabia Packaging Industry Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Key Partnerships Exploration

1.5 Customer Segmentation

1.6 Cost Structure Assessment

1.7 Competitive Advantage Analysis


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategy

2.5 Digital Marketing Approach


3. Distribution Plan

3.1 Urban Retail Strategy

3.2 Rural NGO Tie-Ups

3.3 E-commerce Distribution

3.4 Direct Sales Channels

3.5 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Willingness to Pay


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration


6. Customer Relationship

6.1 Loyalty Programs Development

6.2 After-sales Service Strategies

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Innovation in Product Offerings


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors Identification

14.2 Joint Ventures Opportunities

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from the Saudi Arabian General Authority for Statistics
  • Market analysis publications from local packaging associations
  • Government publications on trade regulations and import/export statistics

Primary Research

  • Interviews with key stakeholders in the packaging supply chain, including manufacturers and distributors
  • Surveys targeting packaging designers and brand managers in various sectors
  • Field interviews with operational managers at packaging facilities

Validation & Triangulation

  • Cross-validation of data through multiple industry reports and expert opinions
  • Triangulation of findings from primary interviews with secondary data sources
  • Sanity checks through feedback from industry experts and consultants

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of national packaging consumption trends and GDP correlation
  • Segmentation of the market by packaging type (flexible, rigid, etc.) and end-user industries
  • Incorporation of government initiatives promoting sustainable packaging solutions

Bottom-up Modeling

  • Volume estimates based on production capacities of leading packaging firms in Saudi Arabia
  • Cost analysis derived from pricing models of various packaging materials
  • Estimation of market size through product-specific sales data and growth rates

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic indicators and consumer behavior trends
  • Scenario modeling based on potential regulatory changes and sustainability trends
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Food and Beverage Packaging120Packaging Managers, Quality Assurance Officers
Pharmaceutical Packaging Solutions90Regulatory Affairs Managers, Production Supervisors
Consumer Goods Packaging110Brand Managers, Supply Chain Coordinators
Industrial Packaging Applications80Operations Managers, Procurement Specialists
Sustainable Packaging Innovations70R&D Managers, Sustainability Officers

Frequently Asked Questions

What is the current value of the Saudi Arabia Packaging Industry Market?

The Saudi Arabia Packaging Industry Market is valued at approximately USD 4.1 billion, reflecting a significant growth trend driven by increasing demand for packaged goods, regulatory focus on material safety, and a shift towards sustainable packaging solutions.

Which cities are key players in the Saudi Arabia Packaging Industry?

What are the main drivers of growth in the Saudi Arabia Packaging Industry?

What challenges does the Saudi Arabia Packaging Industry face?

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