KSA underfloor heating market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia Underfloor Heating Market Overview

• The Saudi Arabia Underfloor Heating Market is valued at USD 185 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for energy-efficient heating solutions, rising construction activities, and a growing awareness of the benefits of underfloor heating systems in residential and commercial buildings. The market is further supported by advancements in construction technologies, rising focus on sustainable development and green building practices, and the region's push towards diversification of its economy through Vision 2030 initiatives.
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their rapid urbanization, significant investment in infrastructure projects, and a high concentration of luxury residential and commercial developments. These cities are also witnessing a surge in demand for modern heating solutions, further solidifying their market leadership. The growing preference for energy-efficient and environmentally friendly heating solutions, coupled with increased adoption of smart heating systems integrated with home automation technologies, continues to strengthen market dynamics in these urban centers.
• The Saudi government has established a comprehensive regulatory framework promoting energy efficiency in building designs. The Saudi Vision 2030 initiative emphasizes the adoption of green building standards and the use of energy-efficient technologies, encouraging the integration of systems like underfloor heating in both residential and commercial buildings. Additionally, the Saudi Energy Efficiency Centre (SEEC) has introduced guidelines for energy-efficient construction practices, including the use of energy-saving technologies in HVAC and heating systems. These regulatory measures create favorable conditions for the adoption of underfloor heating systems, ensuring that both developers and homeowners consider energy-efficient solutions in their building plans.

Saudi Arabia Underfloor Heating Market Segmentation

By Type:The market is segmented into Electric Underfloor Heating Systems, Hydronic Underfloor Heating Systems, and Radiant Floor Heating. Electric Underfloor Heating Systems are gaining traction due to their ease of installation and efficiency, while Hydronic systems are preferred for larger spaces due to their cost-effectiveness in heating. Radiant Floor Heating is also popular for its comfort and energy efficiency, particularly in high-end residential applications. The rising demand for electric underfloor heating systems is particularly notable in residential and smaller commercial spaces, driven by easier installation and lower maintenance requirements compared to traditional hydronic systems.

By Installation Method:The market is divided into New Construction/Build-in Installation and Retrofit Installation. New Construction installations dominate the market due to the ongoing construction boom in Saudi Arabia, driven by Vision 2030 initiatives. Retrofit installations are also gaining popularity as existing buildings seek to upgrade their heating systems for improved energy efficiency and comfort. The shift toward sustainable building practices has positioned underfloor heating as a key feature in new homes, hotels, and commercial properties across the region.

Saudi Arabia Underfloor Heating Market Competitive Landscape

The Saudi Arabia Underfloor Heating Market is characterized by a dynamic mix of regional and international players. Leading participants such as Uponor Corporation, Warmup plc, REHAU SE & Co. KG, Danfoss A/S, Viega GmbH, nVent Electric plc, Nexans S.A., Schneider Electric SE, Honeywell International Inc., Polypipe Group plc, Bosch Thermotechnology, Siemens AG, Watts Water Technologies, Inc., Kermi GmbH, Fenix Group contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Underfloor Heating Market Industry Analysis

Growth Drivers

• Increasing Demand for Energy-Efficient Heating Solutions:The Saudi Arabian government aims to reduce energy consumption by 30% by 2030, driving demand for energy-efficient heating solutions. In future, the energy efficiency market is projected to reach SAR 1.5 billion, with underfloor heating systems playing a crucial role. This shift is supported by rising energy costs, which increased by 15% in the previous year, prompting consumers to seek more efficient alternatives to traditional heating methods.
• Government Initiatives Promoting Sustainable Building Practices:The Saudi Vision 2030 initiative emphasizes sustainable development, with the construction sector expected to grow by 6% annually. In future, the government plans to allocate SAR 10 billion for green building projects, which will include underfloor heating systems. These initiatives are designed to enhance energy efficiency and reduce carbon emissions, aligning with global sustainability trends and increasing the adoption of advanced heating technologies.
• Rising Construction Activities in Residential and Commercial Sectors:The construction sector in Saudi Arabia is projected to reach SAR 1 trillion in future, driven by a surge in residential and commercial projects. The demand for underfloor heating systems is expected to rise as developers seek to enhance property value and appeal. With over 200,000 new housing units planned, the integration of underfloor heating is becoming a standard feature in modern construction, further propelling market growth.

Market Challenges

• High Initial Installation Costs:The average installation cost for underfloor heating systems in Saudi Arabia ranges from SAR 150 to SAR 250 per square meter. This high upfront investment can deter potential customers, especially in a market where traditional heating methods are more affordable. As a result, many consumers opt for conventional systems, limiting the growth potential of underfloor heating solutions despite their long-term energy savings.
• Limited Awareness Among Consumers:Despite the benefits of underfloor heating, consumer awareness remains low, with only 30% of homeowners familiar with the technology. This lack of knowledge hampers market penetration, as many potential buyers are unaware of the energy efficiency and comfort advantages. Educational campaigns and marketing efforts are essential to increase awareness and drive adoption, but they require significant investment and time to yield results.

Saudi Arabia Underfloor Heating Market Future Outlook

The future of the underfloor heating market in Saudi Arabia appears promising, driven by increasing investments in sustainable construction and energy-efficient technologies. As the government continues to implement regulations favoring green building practices, the adoption of underfloor heating systems is expected to rise. Additionally, the integration of smart home technologies will enhance user experience, making these systems more appealing. Overall, the market is poised for growth as consumer awareness and acceptance improve, supported by favorable economic conditions.

Market Opportunities

• Expansion of Smart Home Technologies:The smart home market in Saudi Arabia is projected to reach SAR 5 billion in future. This growth presents an opportunity for underfloor heating systems to integrate with smart technologies, enhancing user control and energy management. As consumers increasingly seek automation and efficiency, the demand for smart heating solutions will likely rise, benefiting the underfloor heating sector.
• Increasing Investment in Green Building Projects:With the Saudi government investing SAR 10 billion in green building initiatives, there is a significant opportunity for underfloor heating systems. These projects prioritize energy efficiency and sustainability, creating a favorable environment for advanced heating solutions. As more developers adopt green practices, the demand for underfloor heating is expected to grow, aligning with national sustainability goals.