ken-survey
cndp survey
usage and attitude survey (u&a) survey
Usage and Attitude Survey (U&A) Survey
Measure product usage patterns and consumer attitudes toward brands in your category.
Build Your Panel
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
Survey Distribution Cost Estimate
Terms & Conditions
- Minimum Order Value: INR 2,50,000 (applies regardless of calculated quote).
- Deliverables: Excel (.xlsx) dataset + Interactive Dashboard. Additional formats/deliverables → extra charges.
- Pricing Scope: Covers survey distribution & respondent acquisition as per project parameters (sample size, geography, mode, LOI).
- Exclusions: Questionnaire design/scripting, validation/coding, translation, cleaning, tabulation, analysis, and advanced dashboards.
Customer Stories
Attitude insights helped us strengthen loyalty strategies.
General Manager
Global Personal Care Brand
We identified new customer segments based on usage patterns.
Insights Director
Leading Beverage Company
Case Studies
How a Leading Indian Sports Brand Strengthened Its Market Position with Data-Driven Insights
Read Full Case Study
How a Leading Real Estate Developer Strengthened Buyer Alignment Through Data-Driven Consumer Insights
Read Full Case Study
How a Leading Indian Automotive & Power Solutions Conglomerate Strengthened Customer Loyalty Through Experience Optimization
Read Full Case StudyUsage and Attitude Dashboard
Analyze consumer product usage frequency, loyalty, and attitudes.
- Usage frequency and context
- Brand attitudes and perceptions
- Category penetration and loyalty
- Drivers of choice and switching behavior
Usage and Attitude Survey (U&A) Template
FAQ's
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What is the main purpose of the Usage and Attitude Survey?
The main purpose of the Usage and Attitude Survey is to measure product usage patterns and consumer attitudes toward brands within a specific category, providing valuable insights for businesses.
How can this survey help identify growth opportunities?
By analyzing usage insights, businesses can uncover growth opportunities that align with consumer preferences and behaviors, enabling targeted strategies for expansion.
What types of consumer attitudes can be measured through this survey?
The survey measures various consumer attitudes, including brand perception, purchase motivations, and loyalty factors that influence consumer choices.
In what ways can usage patterns inform product innovation?
Usage patterns provide critical data that can guide product innovation by highlighting consumer needs, preferences, and areas for improvement in existing offerings.
How does the survey help in understanding consumer behavior?
The survey helps businesses understand consumer behavior by revealing how and why consumers use products, which can inform marketing and sales strategies.