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Data Monetization Market: Current Analysis and Forecast (2021-2027)

Region:Global

Author(s):

Product Code:UMTI21897

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Published on

June 2022

Total pages

321

Table of Content

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About the Report

About the Report

Data monetization refers to the process of using data to generate quantifiable economic benefits. Internal or indirect methods use data to improve business performance to a measurable level and make informed decisions. External or direct methods include sharing data, exchanging information, selling data directly, or providing information products and services to obtain favorable business terms from business partners.
The data monetization market is expected to witness influential CARG of 21% during the forecasted period. Factors that are positively accentuating its market size such as the increasing amount and type of business data, and the increasing adoption of data-based solutions by different industries. Moreover, increasing use of data processing and artificial intelligence, adoption of data-driven decision-making approaches, and advances in big data analytics are also driving the data monetization market demand.
 
Based on component, the data monetization market is bifurcated into software and service. The software segment held a prominent share of the market in 2020 and is expected to witness a substantial CAGR during the forecast period because the software provides full control over the process and output of any task or project.
Based on data type, the data monetization market is segmented into customer data, financial data, and others. The customer data segment catered to a significant share of the data monetization market. This is because important information about the customers helps enterprises develop business strategies. Hence, customer data is quite beneficial for enterprises.
Based on deployment, the data monetization market is divided into cloud and on-premises. The on-premises segment accounted for a prominent share of the data monetization market and is anticipated to witness a strong growth rate during the forecast period. The growth of this segment can be attributed to the privacy and security concerns related to confidential data. The on-premises deployment can reduce the security risks to the minimum level.
On the basis of organization size, the data monetization market is classified into large enterprises and SMEs. Among these two, the large enterprises captured a significant share of the market in 2020 owing to the constant adoption of new and emerging technologies by large enterprises and their interest to invest in latest technologies to effectively run their businesses.
On the basis of industry, the data monetization market is segmented into banking and financial services, information and communication technology, education, healthcare, retail and e-commerce, and others. The information and communication technology industry catered to a considerable share of the data monetization market and is expected to be the prominent shareholder in the market during the forecast period. One of the most prominent factors driving the growth of this segment is the advancements in communication technologies such as 4G and 5G
For a better understanding of the market adoption of data monetization the market is analyzed based on its worldwide presence in the countries such as North America (US, Canada, Rest of North America), Europe (Germany, France, Spain, UK, and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea Rest of APAC), Rest of the World. The APAC is expected to witness a robust CAGR during the forecast period. This is mainly due to the rising adoption of advanced technologies, such as IoT and cloud computing. Some other factors contributing to the growth of the APAC data monetization market are increasing customer data due to rapidly increasing internet penetration rate, rising number of small, medium, and large enterprises, and growing adoption of advanced analytics and visualization in businesses
Some of the major players operating in the data monetization market are SAP SE, Microsoft Corporation, QlikTech International AB, TIBCO Software Inc., Oracle Corporation, Sisense Inc., Salesforce Inc., Accenture PLC, Virtusa Corp., and Infosys Limited

Products


Companies

SAP SE, Microsoft Corporation, QlikTech International AB, TIBCO Software Inc., Oracle Corporation, Sisense Inc., Salesforce Inc., Accenture PLC, Virtusa Corp., and Infosys Limited

Table of Contents

Table of Contents

1 MARKET INTRODUCTION

1.1. Market Definitions

1.2. Limitation

1.3. Stakeholders

1.4. Currency used in Report

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Data Monetization Market

2.2. Research Methodology of the Data Monetization Market

2.3. Forecasting Method

2.4. Respondent Profile

2.5. Main Objective of the Data Monetization Market Study

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 DATA MONETIZATION MARKET COVID-19 IMPACT

6 DATA MONETIZATION MARKET REVENUE (USD BN), 2019-2027F

7 MARKET INSIGHTS BY COMPONENT

7.1. Software

7.2. Service

8 MARKET INSIGHTS BY DATA TYPE

8.1. Customer Data

8.2. Financial Data

8.3. Others

9 MARKET INSIGHTS BY DEPLOYMENT

9.1. Cloud

9.2. On-premises

10 MARKET INSIGHTS BY ORGANIZATION SIZE

10.1. Large Enterprises

10.2. SMEs

11 MARKET INSIGHTS BY INDUSTRY

11.1. Banking and Financial Services

11.2. Information and Communication Technology

11.3. Education

11.4. Healthcare

11.5. Retail and E-Commerce

11.6. Others

12 MARKET INSIGHTS BY REGION

12.1. North America

12.1.1. US

12.1.2. Canada

12.1.3. Rest of North America

12.2. Europe

12.2.1. Germany

12.2.2. France

12.2.3. Spain

12.2.4. United Kingdom

12.2.5. Rest of Europe

12.3. Asia-Pacific

12.3.1. China

12.3.2. Japan

12.3.3. India

12.3.4. South Korea

12.3.5. Rest of Asia-Pacific

12.4. Rest of the World

13 DATA MONETIZATION MARKET DYNAMICS

13.1. Market Drivers

13.2. Market Challenges

13.3. Impact Analysis

14 DATA MONETIZATION MARKET OPPORTUNITIES

15 DATA MONETIZATION MARKET TRENDS

16 LEGAL & REGULATORY FRAMEWORK

17 DEMAND AND SUPPLY SIDE ANALYSIS

17.1. Demand Side Analysis

17.2. Supply Side Analysis

18 VALUE CHAIN ANALYSIS

19 COMPETITIVE SCENARIO

19.1. Porters Fiver Forces Analysis

19.1.1. Bargaining Power of Buyer

19.1.2. Bargaining Power of Supplier

19.1.3. Intensity of Rivalry

19.1.4. Threats of New Entrant

19.1.5. Threat of Substitute

20 COMPANY PROFILED

20.1. SAP SE

20.2. Microsoft Corporation

20.3. QlikTech International AB

20.4. TIBCO Software Inc.

20.5. Oracle Corporation

20.6. Sisense Inc.

20.7. Salesforce Inc.

20.8. Accenture PLC

20.9. Virtusa Corp.

20.10. Infosys Limited

21 DISCLAIMER

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