India Online Fashion Market to 2021 - Elevating Sales in Tier II and Tier III Cities is expected to Fuel the Market in Future

India Online Fashion Market to 2021 - Elevating Sales in Tier II and Tier III Cities is expected to Fuel the Market in Future


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Executive Summary

Ken Research announced its latest publication on "India Online Fashion Market to 2021 – Elevating Sales in Tier II and Tier III Cities is expected to Fuel the Market in Future" provides a comprehensive analysis of the online fashion retail market in India. The report includes the cumulative GMV generated by the market players from the sales of online fashion products, including apparel, footwear and accessories. Further, the market in the study is differentiated on the basis of tier cities into tier I, tier II, and tier III cities and by four price segments – economy, mass, premium, and elite. The study also highlights the detailed information about logistics procedure, new trends, challenges in online fashion market and government regulations pertaining to the market, which will guide new entrants to plan their strategies accordingly. Various marketing analysis factors such as Porter's five forces analysis are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of overall India online fashion market has also been discussed along with recommendations from analyst view.

A phenomenal increase in the number of internet users over the years along with the rise in smartphone users in the country acted as a driver for the online fashion market, making online players record a GMV of INR ~ crores in FY'2016 from INR ~ crores in FY'2015. Convenience to purchase online, rising disposable income of people in India, easy availability of branded products and rising demand for ecommerce products in Tier II and Tier III cities are other major factors which have augmented the growth of online fashion market in India.

India Online Fashion Market Segmentation

By Product Categories: Apparels witnessed the maximum share contributing ~% to the total GMV of the fashion products sold on ecommerce platforms in FY'2016, followed by the sales of footwear and accessories respectively. Availability of international brands and different style on one platform and varied offers and discounts provided by the ecommerce players on their website is the major factor responsible for increased sales of apparels on ecommerce portals. New players entering the ecommerce markets with wide offering range of apparels in their portfolio has further added to the increase in the share of online apparels. Moreover, it has been observed that various offline fashion apparel giants in India such as Lifestyle, Shopper Stop, and Pantaloons have started their online websites, which clearly advocates the growing demand for online apparel shopping across the country.

By Tier Cities: Demand of fashion products in Tier I cities from online markets have been recorded as the highest and the segment is observed to contributing maximum share of ~% in total online fashion market GMV in FY'2016. However, the demand from Tier II and Tier III sales is observed to increase in FY'2016 with more than ~% of the total GMV contribution from such cities. Growth in these economies with improving living standards of the people and rising awareness about domestic and international brands is the major factor responsible for growing revenue contribution from the segment.

By Price: India, being a price sensitive economy witnessed maximum sales arising out of economically priced fashion products available on online fashion markets. Economy segment including fashion products at less than INR 1,000 constitute for ~% of the total GMV in the online fashion product market for FY'2016. However, with the increase in income level, people are shifting their demand to better quality products owing to which GMV share of mass segment and premium segment is observed to increase from FY'2015 to FY'2016. GMV of mass segment exhibited the growth at a rate of ~% from FY'2015 to FY'2016.

Competitive Scenario
Myntra dominated the online fashion market of India with a market share of ~% in FY'2016. Strategic collaboration with more than ~ leading fashion and lifestyle brands in the country to offer wide range of apparels, footwear, accessories and cosmetics catering to the needs of men, women and kids, thereby having an edge over competitors that operate on the same scale. Flipkart, with its strategic acquisitions, followed Myntra in terms of GMV of fashion products. Other players like Amazon India, Snapdeal, Limeroad, Jabong, Craftsvilla and various new entrants witnessed an increase in customer base and revenue due to increased demand for online fashion products by Indian population. Amazon India, a new entrant in India online fashion market gave tough competition to online fashion giants through extensive marketing campaigns and one-day delivery option, resulting which the company generated high GMV share in the total market in FY'2016 calculated at ~%.

Future Analysis and Projections
India online fashion retail market is expected to grow at a rapid pace at a CAGR of ~% from 2017 to 2021 owing to rising number of smartphone users, increasing awareness about online shopping among customers, and growing efforts of government to shift customers to digital platforms. New entrants are expected to grow in terms of GMV in future adding to the competition in online fashion markets. Strategic expansions by the existing market players via inorganic growth and innovative ease provided by tools such as 3D try-and-buy tools would further assist in growth of the online fashion market. E-commerce markets will witness an increase in customer base, of which Tier II and Tier III cities are expected to contribute a large share. 

Key Topics Covered in the Report:

  • The market size of India Online Fashion Market
  • Market segmentation of India Online Fashion Market on the basis of apparel, footwear, and accessories, by Tier cities, and by Price
  • Porter's Five Forces Analysis for India Online Fashion Market
  • Trends and Developments in India Online Fashion Market
  • Comparative Analysis of Online Fashion Market in India With Offline Market
  • Logistics Handling in India Online Fashion Market
  • Consumer Profile for India Online Fashion Market - By Age Group, By Weekday and Weekend Orders, and By CoD and Online Payments
  • Regulatory Landscape on India Online Fashion Market
  • Competitive Landscape and Detailed Company Profiles of the Major Market Players
  • Future Outlook and Projections for India Online Fashion Market
  • Analyst Recommendations
  • Macro-economic Factors Impacting the India Online Fashion Market


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1. Executive Summary
Market Potential
Market Segmentation
Trends and Developments
Competitive Landscape
Future Analysis and Projections
2. Research Methodology
2.1. Market Definitions
2.2. Market Size and Modeling
Approach – Market Sizing
Market Sizing- India Online Fashion Market
Limitations
3. India Online Fashion Market Introduction
4. Comparative Analysis of Online Fashion Market in India With offline Market
Offline and Online Fashion Market
Proportion of Fashion in India Retail E-Commerce Market
Investment Layout
Margins
5. Business Models in Online Fashion Market
Marketplace Model
Inventory Led Model
6. Logistics Handling in India Online Fashion Market
Major Challenges in Logistics Handling for Online Fashion
Key Facts about Logistics for Major Online Fashion Companies
Selection Criteria for Logistics Partners
7. India Online Fashion Market Size by GMV, FY'2015-FY'2016
7.1. By GMV, FY'2015-FY'2016
8. India Online Fashion Market Segmentation
8.1. By Apparel, Footwear and Fashion Accessories, FY'2015-FY'2016
8.1.1. By Apparel Market
By Women, Men and Kids, FY'2016
8.1.2. By Footwear Market
By Women, Men and Kids, FY'2016
By Shoes, Sandals, Flip-Flops and Others, FY'2016
8.1.3. By Fashion Accessories Market
By Women, Men and Kids, FY'2016
By Sunglasses, Handbags & Wallets, Jewelry, Belts & Ties and Others, FY'2016
8.2. By Demand from Tier Cities, FY'2015- FY'2016
8.3. By Price Range, FY'2015- FY'2016
9. Consumer Profile for India Online Fashion Market
10. Regulatory Landscape on India Online Fashion Market
10.1. Sole Proprietorship
10.2. Limited Liability Partnership (LLP)
10.3. Private Limited Company
Foreign Direct Investment in India Ecommerce Market
11. Trends and Developments in India Online Fashion Market
Launch of Premium Services by Online Retailers
Entry of New Players in Online Fashion Segment
Offering of Personalization Services by Online Portals
Rising Demand for Ready to Wear Apparel
Launch of Private Label Products by Fashion Portals
Social Media Emerging as a Marketplace
Influx of Foreign Brands
Online Fashion Markets Gaining Momentum in Tier II and Tier III Cities
12. Porter's Five Forces Analysis for India Online Fashion Market
13. Competitive Landscape of Major Players in Online Fashion Market
13.1. Market Share of Players in India Online Fashion Market, FY'2016
14. Company Profiles for Major Players in Online Fashion Market
14.1.1. Flipkart Online Services Private Limited
14.1.2. Amazon India
14.1.3. Snapdeal
14.1.4. Jabong
14.1.5. Myntra
14.1.6. Limeroad
14.1.7. Craftsvilla
14.1.8. Zivame
14.1.9. Voonik
14.1.10. Yepme
14.1.11. Koovs
14.1.12. Abof
14.1.13 Shopclues
15. India Online Fashion Market Future Outlook and Projections, FY'2017-FY'2021
India Online Fashion Market Segmentation Future Outlook and Projections by Apparel, Footwear, and Accessories, FY'2017-FY'2021
India Online Fashion Market Segmentation Future Outlook and Projections Tier Cities (Tier I, Tier II, and Tier III Cities), FY'2017-FY'2021
Future Strategies by Key Market Players Expected to Drive Market during Forecast Period
16. Analyst Recommendations
17. Macroeconomic Indicators in India Online Fashion Market
17.1. Urban Population in India, 2010-2020
17.2. Internet Users in India, 2010-2020
17.3. Private Final Consumption Expenditure of India, FY'2011-FY'2021
17.4. India Retail E-Commerce Market Size, 2010-2020
17.5. Smartphone users in India, 2010-2020
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Figure 3-1: Average Retail E-Commerce Revenue per User in India in INR, CY2015-CY2016
Figure 3-2: Number of Online Retail Shoppers in India in Million, 2015-2016
Figure 3-3: Conversion Rates for Online Shopping in Different Tier Cities on the Basis of Percentage (%), 2016
Figure 4-1: Comparison of India Overall Fashion Market and India Online Fashion Market on the Basis of GMV in INR Billion, FY'2016
Figure 4-2: Comparison of India Offline Fashion Market and India Online Fashion Market on the Basis of GMV in Percentage, FY'2016
Figure 4-3: Comparison of India Online Retail Market and India Fashion E-Commerce Market on the Basis of GMV in INR Billion, FY'2016
Figure 4-4: Contribution of Online Fashion Market in Overall Online Retail Market on the Basis of GMV in Percentage, FY'2016
Figure 5-1: Marketplace Model for Online Fashion Market in India
Figure 5-2: Inventory Led Model for Online Fashion Market in India
Figure 6-1: Supply Chain Model for Online E-Commerce Companies in India
Figure 6-2: Component of Logistics Cost for E-Commerce Companies on the Basis of Total Logistics Cost in Percentage (%), 2016
Figure 7-1: India Online Fashion Market Size on the Basis of GMV in INR Crores, FY'2015-FY'2016
Figure 8-1: India Online Fashion Market Segmentation by Apparel, Footwear and Accessories on the Basis of GMV in Percentage (%), FY'2015-FY'2016
Figure 8-2: India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III) on the basis of GMV in Percentage (%), FY'2015-FY'2016
Figure 8-3: India Online Apparel and Footwear Market Segmentation by Price (Economy, Mass, Premium, Elite) on the basis of GMV in Percentage, FY'2015-FY'2016
Figure 9-1: Consumer Profiles for Online Shoppers on the Basis of Frequency to Purchase Fashion Products, 2016
Figure 9-2: Consumer Profiles for Online Shoppers on the Basis of Challenges in Buying Online Fashion Products, 2016
Figure 9-3: Consumer Profiles for Online Shoppers on the Basis of Reasons to Purchase Fashion Products, 2016
Figure 9-4: Consumer Profiles for Online Shoppers on the Basis of Criteria to Choose Online Retailer to Buy Fashion Products, 2016
Figure 9-5: Consumer Profiles for Online Shoppers on the Basis of Promotional Activities that Attract People to Buy Fashion Products Online, 2016
Figure 9-6: India Online Fashion Market Consumer Profile by Age Group (Below 18 years, 18 to 30 Years, 31 to 45 Years, More than 45 Years) on the Basis of Number of Orders Received, FY'2016
Figure 9-7: India Online Fashion Market Consumer Profile by Weekday and Weekend on the Basis of Number of Orders Received, FY'2016
Figure 9-8: India Online Fashion Market Consumer Profile by COD and Online Payments on the Basis of Number of Orders Received, FY'2016
Figure 11-1: Social Network Users in India in Million, 2011-2016
Figure 12-1: Porter's Five Forces Analysis for India Online Fashion Market
Figure 13-1: Market Share of Major Players in India Online Fashion Market on the Basis of GMV in Percentage (%), FY'2016
Figure 14-1: Flipkart Valuation Trajectory in USD Million, October 2009-August 2016
Figure 14-2: Flipkart Financial Performance on the Basis of Net Revenues in INR Crore, FY'2014–FY'2016
Figure 14-3: Amazon India Financial Performance on the Basis of Revenue in INR Crore, FY'2014–FY'2016
Figure 14-4: Snapdeal Valuation Trajectory in USD Million, January 2011-February 2016
Figure 14-5: Snapdeal Financial Performance on the Basis of Overall Net Revenues in INR Crore, FY'2014 – FY'2016
Figure 14-6: Jabong Financial Performance on the Basis of Revenues in INR Crore, 2013-2015
Figure 14-7: Jabong Financial Performance on the Basis of GMV in INR Crore, CY'2013-CY'2015
Figure 14-8: Myntra Financial Performance on the Basis of Revenues in INR Crore, FY'2014–FY'2016
Figure 14-9: Myntra Financial Performance on the Basis of Gross GMV in INR Crore, FY'2014 – FY'2016
Figure 14-10: Limeroad Financial Performance on the Basis of Net Revenues in INR Crore, FY'2014–FY'2016
Figure 14-11: Limeroad Financial Performance on the Basis of Gross GMV in INR Crore, FY'2014 – FY'2016
Figure 14-12: Craftsvilla Financial Performance on the Basis of Net Revenues in INR Crore, FY'2014–FY'2016
Figure 14-13: Craftsvilla Financial Performance on the Basis of Gross GMV in INR Crore, FY'2014 – FY'2016
Figure 15-1: Future Outlook and Projections for India Online Fashion Market on the basis of GMV in INR Crores, FY'2017-FY'2021
Figure 15-2: Future Projections for India Online Fashion Market Segmentation by Apparel, Footwear and Accessories on the Basis of GMV in Percentage (%), FY'2017-FY'2021
Figure 15-3: Future Projections for India Online Fashion Market Segmentation by Demand from Tier Cities ( Tier I, Tier II, Tier III) on the Basis of GMV in Percentage (%), FY'2017-FY'2021
Figure 17-1: Urban Population of India in Million, CY'2010-CY'2020
Figure 17-2: Internet Users in India in Millions, 2010-2020
Figure 17-3: Private Final Consumption Expenditure in India in INR Billion, FY2011- FY'2021
Figure 17-4: India Retail E-Commerce Market Size on the Basis of Revenues in INR Billion, 2010-2020
Figure 17-5: Smartphone Users in India in Million, 2010-2020

Table 3-1: Key Online Fashion Market Players Operating in India and their Total Investments and Key Investors
Table 4-1: Cost Analysis for Online and Offline Fashion Merchandisers
Table 4-2: Margin Scenario of Some Leading Fashion Brands in India
Table 5-1: Current Business Model of Online Retail Companies in India
Table 6-1: Parameters Involved in Logistics in Online Fashion Market in India including Process of Handling, Vendor Instructions and Reverse Logistics with Rationale
Table 6-2: Key Logistics Parameters for Major Online Fashion Portals in India, 2016
Table 6-3: Recent Developments by Major Online Fashion Portals in India, 2015
Table 6-4: Selection Criteria of Logistics Partners for Online Fashion Companies in India
Table 7-1: Rationale and Description for India Online Fashion Market Size by GMV, FY'2015-FY'2016
Table 8-1: Rationale and Description for India Online Fashion Market Segmentation by Apparel, Footwear and Fashion Accessories, FY'2015-FY'2016
Table 8-2: India Online Fashion Market Segmentation by Apparel, Footwear and Fashion Accessories on the Basis of GMV in INR Crores, FY'2015-FY'2016
Table 8-3: Rationale and Description for India Online Apparel Market Segmentation by Women, Men and Kids, FY'2016
Table 8-4: India Online Apparel Market Segmentation by Women, Men and Kids on the Basis of GMV in Percentage and INR Crores, FY'2016
Table 8-5: Rationale and Description for India Online Footwear Market Segmentation by Women, Men and Kids, FY'2016
Table 8-6: India Online Footwear Market Segmentation by Women, Men and Kids on the Basis of GMV in Percentage (%) and INR Crores, FY'2016
Table 8-7: Rationale for India Online Footwear Market Segmentation by Shoes, Sandals, Flip-Flops and Others, FY'2016
Table 8-8: India Online Footwear Market Segmentation by Shoes, Sandals, Flip-Flops and Others on the Basis of GMV in Percentage and INR Crores, FY'2016
Table 8-9: Rationale and Description for India Online Fashion Accessories Market Segmentation by Women, Men and Kids, FY'2016
Table 8-10: India Online Fashion Accessories Market Segmentation by Women, Men and Kids on the Basis of GMV in INR Crores, FY'2016
Table 8-11: Rationale For India Online Fashion Accessories Market Segmentation by Watches, Sunglasses, Handbags & Wallets, Jewelry, Belts & Ties and Others, FY'2016
Table 8-12: India Online Fashion Accessories Market Segmentation by Watches, Sunglasses, Handbags & Wallets, Jewellery, Belts & Ties and Others on the Basis of GMV in Percentage and INR Crores, FY'2016
Table 8-13: Rationale and Description for India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III), FY'2015 – FY'2016
Table 8-14: India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III) on the Basis of GMV in INR Crores, FY'2015-FY'2016
Table 8-15: Rationale and Description for India Online Apparel and Footwear Market Segmentation by Price Range (Economy, Mass, Premium, Elite), FY'2015–FY'2016
Table 8-16: India Online Apparel and Footwear Market Segmentation by Price (Economy, Mass, Premium and Elite) on the Basis of GMV in INR Crores, FY'2015-FY'2016
Table 9-1: Rationale and Description for Consumer Profile in India Online Fashion Market on the Basis of Age Group, Orders and Type of Payment, FY'2016
Table 10-1: Regulations for Sole-Proprietorship E-commerce Business
Table 10-2: Regulations for Limited Liability Partnership Ecommerce Business
Table 10-3: Regulations for Private Limited Company Ecommerce Business
Table 11-1: Comparison of Amazon, Flipkart and Snapdeal Premium Plans
Table 11-2: List of New Players Entered into India Online Fashion Market, their Launch Year and Key Rationale, 2014-2016
Table 11-3: Financial Performance of Ready-to-Made Wear Indian Brands on the Basis of Gross Revenue in INR Crore, FY'2015-FY'2016
Table 11-4: Major Companies Using Social Media Platform for Online Fashion Products
Table 12-1: Porter's Five Forces Analysis for India Online Fashion Market
Table 13-1: Comparative Analysis of Major E-Commerce Portals in India Online Fashion Market, 2016
Table 13-2: Rationale for Market Share of Players in India Online Fashion Market on the Basis of GMV in INR Crores, FY'2016
Table 14-1: Company Profile of Flipkart Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-2: Funds Raised by Flipkart and Key Investors
Table 14-3: Company Profile of Amazon India Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-4: Fee Structure for Amazon India, 2016
Table 14-5: Company Profile of Snapdeal Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-6: Series of Funds Raise by Snapdeal and Key Investors
Table 14-7: Company Profile of Jabong Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-8: Company Profile of Myntra Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-9: Company Profile of Limeroad Including Company Overview, Business Strategies, USP and Other Parameters
Table 14-10: Company Profile of Craftsvilla Including Company Overview, Business Strategies, USP and Others
Table 14-11: Company Profile of Zivame Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-12: Company Profile of Voonik Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-13: Company Profile of Yepme Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-14: Company Profile of Koovs Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-15: Company Profile of Abof Including Company Overview, Business Strategies, USP, Average Order Size for Fashion, GMV, Order Splits, Number of Warehouse and Other
Table 14-16: Company Profile of Shopclues Including Company Overview, Business Strategies and Other Parameters
Table 15-1: Future Outlook for India Online fashion Market on the Basis of GMV, FY'2017-FY'2021
Table 15-2: Future Projections for India Online Fashion Market Segmentation by Apparel, Footwear and Accessories on the Basis of GMV in INR Crores, FY'2017-FY'2021
Table 15-3: Future Projections for India Online Fashion Market Segmentation by Demand from Tier Cities (Tier I, Tier II, Tier III) on the Basis of GMV in INR Crores, FY'2017-FY'2021
Table 15-4: Future Strategies Adopted by Key Market Players in India Online Fashion Market
Table 16-1: Analyst Recommendations for India Online Fashion Market
Table 17-1: Rationale for Urban Population in India, 2010 - 2020
Table 17-2: Rationale for Internet Users in India, 2010 - 2020
Table 17-3: Rationale for Private Final Consumption Expenditure of India, FY'2011-FY'2021
Table 17-4: Rationale for India Retail E-Commerce Market Size, 2010-2020
Table 17-5: Rationale for Smartphone Users in India, 2010-2020

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