Global Media Monitoring Software Comprehensive Market - By Type(Broadcast Monitoring, Social Media Monitoring, Online Monitoring and Print Monitoring); By Application (IT & Telecommunications, Retail & Consumer Goods, Media & Entertainment, Travel & Hospitality and Banking, Financial Services & Insurance); By Offering (Integrated Platform and Standalone Software); By Deployment Mode (On-premises and Cloud-based); By End-users (Large-scale Enterprises and Small & Medium Enterprises); and Region – Analysis of Market Size, Shares & Trends for 2016

Product Overview

Media monitoring is a way of maintaining the record of the weekly content of media sources by watching, reading, or listing to media sources. It involves early discovery and examination of the content with particular keywords or titles. Media tracking software offers consumers with up-to-date news and reports from a variety of media outlets. PR teams utilize these resources to map media outlets that are specific to their sector, as well as that of customers and business associates. Consumers may also monitor certain client updates via a web source, including social networking, forums, and news outlets.

Market Highlights

Global media monitoring software comprehensive market is anticipated to exceed USD XXXX million by 2030 from USD XXXX million in 2019 at a CAGR of XX% throughout the forecast period i.e. 2020-2030. The market is anticipated to grow on the back of the rising use of social media and advanced social advertising.

The rapidly growing proliferation of various web channels, increasing use of media analytics software for advertisement, networking, and business pattern research, widening the number of social network posts, growing social media usage, raising the time spent on social media, massive investments in digital ads, raising the number of mobile users and increasing the use of new media is likely to be the key factors boosting the market for media monitoring software in the coming years.

Global Media Monitoring Software Comprehensive Market Opportunity Analysis

Source: Fatpos Global

Global Media Monitoring Software Comprehensive Market: Segments

The Social Media Monitoring segment to grow with the fastest CAGR of XX% during 2020-2030

Global media monitoring software comprehensive market is segmented by Type into Broadcast Monitoring, Social Media Monitoring, Online Monitoring, and Print Monitoring. Among these, the social media monitoring segment is estimated to hold the largest market share of XX% in 2019 owing to the rising number of people in social networking.

By Type(in %), Global Media Monitoring Software Comprehensive Market, 2019

Source: Fatpos Global

The IT & Telecommunications segment to boost at fastest CAGR of xx% during 2020-2030

Global media monitoring software comprehensive market is segmented by Application into IT & Telecommunications, Retail & Consumer Goods, Media & Entertainment, Travel & Hospitality, and Banking, Financial Services & Insurance (BFSI). Among these, the IT & telecommunications segment is witnessed to hold the largest market share of XX% in the year 2019. With the rise in the number of social media users, the cases of cybercrimes are also at a rise. This is driving the growth of this segment and will continue to grow in the coming years.

By Application (in %), Global Media Monitoring Software Comprehensive Market, 2019

Source: Fatpos Global

The Large-scale Enterprises segment to grow with the fastest CAGR of xx% during 2020-2030

Global market for media monitoring software market is divided based on end-users into Large-scale Enterprises and Small & Medium Enterprises. Among these, large-scale enterprises accounted for the largest market share of XX% in 2019. This is because with the rise in the number of working employees in the sector, the number of media users also rises, which in turn leads to the growth of the segment.

By End-users (in %), Global Media Monitoring Software Comprehensive Market,2019

Global Media Monitoring Software Comprehensive Market: Drivers and Restraints

Driver: Growth of Social Media and Social Advertising

Social networking is a primary target field for advertisers. Social networking has evolved as an easy way to communicate with a vast variety of consumers in a relatively limited amount of time. Social media advertising is a major platform and has been on the rise since the launch of social networking and professional tools, like Facebook Twitter, etc. Social media enables companies to build a strong brand image among different target groups of customers. In the case of any product or service issues, social networking systems provide the ability to support customers instantly, generating high client loyalty. Thus, this segment is expected to be the major driving factor for the market.

Restraint: Security and Privacy Concerns for Confidential Data

Security is a critical concern in the adoption of new enabling technologies. As IoT and cloud are more common, organizations will need more protection and privacy to deter breaches. The problem of protection affects the progress of the digitization process. With a rising amount of IoT-enabled digital devices, the amount of protection, as well as privacy problems, is also expected to rise. Any endpoint, portal, sensor, and smartphone will become a possible target for hackers. Data privacy and protection is a challenge that needs to be solved effectively.

Global Media Monitoring Software Comprehensive Market: Regions

North America to surge at the highest CAGR of xx% during 2020-2030

Region-wise, the market for media monitoring software comprehensive across the globe is segmented into North America, Latin America, Europe, Middle East & Africa, and the Asia Pacific. Among these, North America is witnessed to constitute XX% of the total market share in the year 2019 owing to the highest internet accessibility rate in this region, continuous advancements in social media monitoring, and the availability of the latest IT infrastructure.

By Region (in %), Global Media Monitoring Software Comprehensive Market, 2019

Source: Fatpos Global

Global media monitoring software comprehensive market is further segmented by region into:

• North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
• Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil and Rest of Latin America
• Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey and Rest of Europe
• MENA Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa and Rest of MENA
• APAC Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia and Rest of APAC

Global Media Monitoring Software Comprehensive Market: Key Players

• Bangkok Digital Services
  • Company Overview
  • Business Strategy
  • Key Product Offerings
  • Financial Performance
  • Key Performance Indicators
  • Risk Analysis
  • Recent Development
  • Regional Presence
  • SWOT Analysis
• Media Track
• Zoho Corporation
• Digimind
• Sonar Social Media Monitoring Platform
• Kantar Media
• Salesforce
• Brand 24 Global
• Galaseo
• Isentia

The market report on global media monitoring software comprehensive also contains the following in-depth analysis:

• Media Monitoring Software Comprehensive Market Segments:

• By Type

• Broadcast Monitoring
• Social Media Monitoring
• Online Monitoring
• Print Monitoring

• By Application

• IT & Telecommunications
• Retail & Consumer Goods
• Media & Entertainment
• Travel & Hospitality
• Banking, Financial Services & Insurance (BFSI)

• By Offering

• Integrated Platform
• Standalone Software

• By End-users

• Large-scale Enterprises
• Small & Medium Enterprises

• By Region

• North America
• Latin America
• Europe
• Middle East & Africa
• Asia Pacific

• Media Monitoring Software Comprehensive Market Dynamics
• Media Monitoring Software Comprehensive Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Value Chain of the Market
• Market Drivers and Restraints

FAQs on Global Media Monitoring Software Comprehensive Market

• Which segment is anticipated to hold the largest market share?
• At what CAGR is the market anticipated to grow between 2020 and 2030?
• Who are the key players in the worldwide media monitoring softwarecomprehensive market?
• What could be the challenging factors for the growth of the global media monitoring software comprehensive market?
• What are the growth drivers for the market for media monitoring software comprehensive across the globe?