Online Microtransaction Global Market Report 2020-30: Covid 19 Implications and Growth
May 2020
200
About the Report
About the Report
Major players in the online microtransaction market are SmileGate (CrossFire), Riot Games, Inc., Nexon Co., Ltd., Wargaming.net, NCSoft, Activision Blizzard Inc., Electronic Arts Inc., Valve Corporation, Tencent Holdings Ltd., and NetEase Inc.
The global online microtransaction market is expected to grow from USD 33.05 billion in 2019 to USD 37.61 billion. The global Covid-19 pandemic turning more people towards gaming to spend their leisure time at home-quarantine and several free-to-play games involve purchasing of virtual goods through microtransactions, thereby increasing the marekt size. The market is expected to stabilize at a compound annual growth rate of 6.1% and reach USD 41.92 billion by 2023.
The online microtransaction market consists of sales of in-game virtual goods and its related services. Microtransactions are in-game purchases of virtual items for small amounts of money. These often appear in free-to-play games that do not have any cost for downloading the game and only includes the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game.
The global online microtransaction market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the online microtransaction market in 2019.
In May 2018, Electronics Arts Inc., a company engaged in digital interactive entertainment, announced the acquisition of Israel-based cloud gaming technology personnel and assets of a wholly-owned subsidiary of GameFly, Inc. for an undisclosed amount. The acquisition is expected to deepen EA's expertise and capabilities in cloud gaming and also enable the company to continue new ways for players to experience and access games from any device. GameFly, Inc. is an online video game rental subscription service company based in California, USA.
The online microtransaction market covered in this report is segmented by type into in-game currencies, random chance purchases, in-game items, expiration and by device into mobile, console, PC.
Stringent regulations imposed on the microtransactions are projected to limit the market growth during the period. According to NPR's news published in November 2019, China introduced restrictions on video games and online microtransactions for minors. Chinese officials limited the online microtransactions value at USD 28 or USD 57 depending on the age of the minor. These restrictions imposed is likely to reduce the number of transactions done by a minor, thus, reducing the revenues for microtransactions market from the minor group. Therefore, stringent regulations imposed by the government on setting the limit of transactions is to have an adverse effect on the growth of online microtransactions market over the forecast period.
The companies adopting new loot box policies in order to adhere to the guidelines of the U.S. game industry trade group, the Entertainment Software Association is a major trend in the online microtransaction market. In August 2019, the organization announced that multiple game developers and publishers will adopt disclosure of information policies for the loot boxes. Companies such as Microsoft, Nintendo, and Sony are planning to have new policies by the end of 2020. Consequently, the players aiming to adopt new disclosure policies of a loot box is the latest trend shaping the growth of the online microtransactions market.
The expansion of the gaming industry is to act as a major driver for the development of the online microtransaction market. Online microtransaction uses real money to gain access to currency in-game or virtual items, which improves the gaming experience of the player. According to Ernst & Young Global Limited's report published in 2019, the global games market was valued at USD 139.0 billion in 2018 and is expected to reach USD 196.0 billion by the end of 2022, growing at a CAGR of 10.0% during the period. Moreover, according to ResearchGate's conference paper published in December 2019 on the analysis of the microtransaction in the game market, the value of the video gaming industry has increased substantially over the last two decades. The video gaming industry generated revenues of USD 152.1 billion in 2019 and is anticipated to grow over the forthcoming years. Therefore, the growth of the gaming and video gaming industry is expected to propel the revenues for online microtransaction market in the near future.
Products
Products
1) By Type: In-Game Curriencies; Random Chance Puchases; In-Game Items; Expiration; 2) By Device: Mobile; Console; PC
Companies
SmileGate (CrossFire); Riot Games, Inc.; Nexon Co., Ltd.; Wargaming.net; NCSoft; Activision Blizzard Inc.; Electronic Arts Inc.; Valve Corporation; Tencent Holdings Ltd.; NetEase Inc.; Microsoft Corp.; GungHo Online Entertainment Inc.; CyberAgent Inc.; The Walt Disney Co.; Ubisoft Entertainment.; Niantic Inc.; Take-Two Interactive
Table of Contents
Table of Contents
1. Executive Summary
2. Online Microtransaction Market Characteristics
3. Online Microtransaction Market Size And Growth
3.1. Global Online Microtransaction Historic Market, 2015-2019, USD Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Online Microtransaction Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Online Microtransaction Market Segmentation
4.1. Global Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
In-Game Curriencies
Random Chance Puchases
In-Game Items
Expiration
4.2. Global Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Mobile
Console
PC
5. Online Microtransaction Market Regional And Country Analysis
5.1. Global Online Microtransaction Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
5.2. Global Online Microtransaction Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
6. Asia-Pacific Online Microtransaction Market
6.1. Asia-Pacific Online Microtransaction Market Overview
6.2. Asia-Pacific Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
7. China Online Microtransaction Market
7.1. China Online Microtransaction Market Overview
7.2. China Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion
8. India Online Microtransaction Market
8.1. India Online Microtransaction Market Overview
8.2. India Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
9. Japan Online Microtransaction Market
9.1. Japan Online Microtransaction Market Overview
9.2. Japan Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
10. Australia Online Microtransaction Market
10.1. Australia Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
11. Indonesia Online Microtransaction Market
11.1. Indonesia Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
12. South Korea Online Microtransaction Market
12.1. South Korea Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
13. Western Europe Online Microtransaction Market
13.1. Western Europe Online Microtransaction Market Overview
13.2. Western Europe Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
14. UK Online Microtransaction Market
14.1. UK Online Microtransaction Market Overview
14.2. UK Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
15. Germany Online Microtransaction Market
15.1. Germany Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
16. France Online Microtransaction Market
16.3. France Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
17. Eastern Europe Online Microtransaction Market
17.1. Eastern Europe Online Microtransaction Market Overview
17.2. Eastern Europe Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
18. Russia Online Microtransaction Market
18.1. Russia Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
19. North America Online Microtransaction Market
19.1. North America Online Microtransaction Market Overview
19.2. North America Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
20. USA Online Microtransaction Market
20.1. USA Online Microtransaction Market Overview
20.2. USA Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
21. South America Online Microtransaction Market
21.1. South America Online Microtransaction Market Overview
21.2. South America Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
22. Brazil Online Microtransaction Market
22.1. Brazil Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
23. Middle East Online Microtransaction Market
23.1. Middle East Online Microtransaction Market Overview
23.2. Middle East Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
24. Africa Online Microtransaction Market
24.1. Africa Online Microtransaction Market Overview
24.2. Africa Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
25. Online Microtransaction Market Competitive Landscape And Company Profiles
25.1. Online Microtransaction Market Competitive Landscape
25.2. Online Microtransaction Market Company Profiles
25.2.1. SmileGate (CrossFire)
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Riot Games, Inc.
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Nexon Co., Ltd.
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Wargaming.net
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. NCSoft
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Online Microtransaction Market
27. Online Microtransaction Market Trends And Strategies
28. Online Microtransaction Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. The Business Research Company
29.5. Copyright And Disclaimer
List of Figure
Figure 1: Global Historic Market Growth, 2015-2019, USD Billion
Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 3: Global Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 4: Global Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 5: Global Online Microtransaction Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 6: Global Online Microtransaction Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 7: Asia-Pacific, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 8: China, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 9: India, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 10: Japan, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 11: Australia, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 12: Indonesia, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 13: South Korea, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 14: Western Europe, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 15: UK, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 16: Germany, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 17: France, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 18: Eastern Europe, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 19: Russia, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 20: North America, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 21: USA, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 22: South America, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 23: Brazil, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 24: Middle East, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 25: Africa, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 26: SmileGate (CrossFire) Financial Performance
Figure 27: Riot Games, Inc. Financial Performance
Figure 28: Nexon Co., Ltd. Financial Performance
Figure 29: Wargaming.net Financial Performance
Figure 30: NCSoft Financial Performance
List of Table
Table 1: Global Historic Market Growth, 2015-2019, USD Billion
Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 3: Global Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 4: Global Online Microtransaction Market, Segmentation By Device, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 5: Global Online Microtransaction Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 6: Global Online Microtransaction Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 7: Asia-Pacific, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 8: China, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 9: India, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 10: Japan, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 11: Australia, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 12: Indonesia, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 13: South Korea, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 14: Western Europe, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 15: UK, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 16: Germany, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 17: France, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 18: Eastern Europe, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 19: Russia, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 20: North America, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 21: USA, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 22: South America, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 23: Brazil, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 24: Middle East, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 25: Africa, Online Microtransaction Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 26: SmileGate (CrossFire) Financial Performance
Table 27: Riot Games, Inc. Financial Performance
Table 28: Nexon Co., Ltd. Financial Performance
Table 29: Wargaming.net Financial Performance
Table 30: NCSoft Financial Performance
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