Thailand Online Classified Market Outlook to 2023 - By Horizontal and Vertical Classified, , By Source of Revenue ( Listings and Media Advertising) , By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)

Thailand Online Classified Market Outlook to 2023 - By Horizontal and Vertical Classified, , By Source of Revenue ( Listings and Media Advertising) , By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)


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Executive Summary

The report titled "Thailand Online Classified Market Outlook to 2023 - By Horizontal and Vertical Classified, , By Source of Revenue ( Listings and Media Advertising) , By Verticals (Automobile, Properties, Jobs and Others), By Channel (B2B and B2C & C2C)" covers market overview, business models , vendor selection process, trends and developments, issues and challenges, SWOT analysis and Competitive Landscape. The report concludes with future market projection and analyst recommendations highlighting the major opportunities and cautions.

Market Overview and Size
Thailand Online Classifieds market is at the nascent stage. Thailand Online Classified Market in terms of domestic revenue has increased at a positive CAGR during the period 2013-2018. Thailand has witnessed a shift within digital economy as brands have become more innovative in exploring digital and mobile advertising technologies. Even the government is taking initiatives such as Thailand 4.0 and Thaitrade.com in order to encourage its population to use digital technologies.
There has been a gradual shift from print media to online media in recent years owing to the increase in the number of internet users and less cost involved in the online medium. Online media offers easy and quick services to the customers. Rising number of online classified portals and the free services offered by them has supported the growth of the market.

Thailand Online Classified Market Segmentation
By Type of Scope of Listings
Vertical classifieds have majorly dominated the classified space in Thailand. In order to stay in competition, the horizontal companies have transformed themselves into a house of vertical websites; the first horizontal website in Thailand to implement this was Kaidee.
By Source of Revenue
Premium Listings are the most common form of revenue generation in the listing segment. The seller is offered value added services such as premium at the top of search listing, more space, no word limit, top placement on the list
By Category
The Automobile online classifieds generate the maximum revenue mainly from used car listings followed by property classifieds which are dominated by condominium styled residential listings, followed by job classifieds having jobs pertaining to technologies such as AI, IoT and others which take up majority of the listings. Others segment includes categories like electronics, jewelry and others.
By Type of channel
The B2C and C2C channeled classified websites dominate the Thailand classified industry but as over 95% of the enterprises in Thailand are SME’s, the B2B channel type classifieds will grow significantly as it will become a primary channel of expansion for these companies.
By Region
Bangkok has the highest number of working population and is home to 25% of the SME’s in Thailand which makes it the major revenue yielding city in Thailand. Eastern provinces namely Chachoengsao, Chonburi and Rayong have seen a significant increase in listings due to industrial developments in the EEC program.

Competitive Landscape
Thailand Online Classified market is concentrated. It consists of various global and local sites. But the local websites overpower the global websites. It is difficult for new players to enter into the market and gain market share as major domestic companies have gained a strong brand engagement with the locals. Entry of social platforms such as Facebook marketplace and whats app private groups will exasperate the competition with the classified companies.

Thailand Online classifieds Market Future Outlook
In future, it is anticipated that Thailand Classified revenue will increase at a positive CAGR during the period 2018-2023E. The online classified market in Thailand is anticipated to grow at a robust rate owing to rapid proliferation of mobile phone internet users, rising internet penetration, increasing demand of used products and others. The country is expected to see more spikes in employment activities, real estate sector and automobile sectors.

Key Segments Covered
By Type of Scope of Listings
Horizontal
Vertical
By Type of Classifieds
Specialized Classifieds
News Classifieds
By Source of Revenue
Listings
Media Advertising
By Vertical Category
Automobile
Property
Jobs
Others (includes agriculture, gems, jewelry, community and services)
By Channel
B2B
B2C and C2C
By Region
Bangkok
Others (Chiang Rai, Lam Phun, Nan, Phayao )

Key Target Audience
Automobile Companies
Construction Companies
Real Estate Companies
HR Consultancies
E-commerce Companies
Classified Companies
Investors
Advertising Agencies
Corporate Clients
B2B Businesses

Time Period Captured in the Report:
Historical Period: 2013-2018
Forecast Period: 2019-2023E

Companies Covered:
DD Properties
Dot Properties
Thailand Property
Kaidee
Real Estatehub
Real estate Thailand
Bangkok Citismart
Chobrod.com
One2car
Carmana,
Motors.co.th
Kaidee
Job Thai
Career Jet
Job bkk
Job Thai Web
Job Top Gun
Job.th
ejobesay.com
Jobdb
eworld trade
Thai trade
Trade world Asia
Kaidee
Locanto
Checkraka
Key Topics Covered in the Report
Executive Summary
Research Methodology
Vendor Selection Process
Business Model For Classifieds Market
Market Overview And Genesis
Market Size, 2013-2018
Market Segmentation, 2018
Competitive Scenario
Horizontal Classifieds Market In Thailand
B2B Online Classifieds Market
Automobile Online Classifieds Market
Property Online Classifieds Market
Job Online Classifieds Market
Growth Drivers
Issues And Challenges
SWOT Analysis
Future Market Outlook And Projections, 2018-2023E
Future Market Segmentation 2018-2023E
Analyst Recommendations



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1. Executive Summary

2. Research Methodology

2.1 Market Definitions
2.2 Abbreviations
2.3 Market Size and Modelling
2.4 Market Assumptions
2.5 Variables (Dependent and Independent)
2.6 Correlation Matrix
2.7 Regression Matrix
2.8 Limitations and Conclusion

3. Classifieds Website: Selection Parameters

4. Business Model for Classifieds Market

4.1 Future Revenue Streams

5. Market Overview and Genesis

6. Market Size, 2018

7. Market Segmentation, 2018

7.1 By Type of Scope of Listings (Horizontal and Vertical Listings), 2018
7.2 By Type of Classifieds (Specialized and Digital Newspaper classifieds), 2018
7.3 By Source of Revenue (Listings and Media Advertising), 2018
7.4 By Category (Automobile, Properties, Jobs and Others), 2018
7.5 By Source of Revenue, Region Wise (Bangkok and Others), 2018
7.6 By Source of Revenue, Channel Wise (B2B and B2C & C2C), 2018

8. Competition Parameters

9. Horizontal B2C Classifieds Market in Thailand

9.1 Horizontal Classified Market Overview
9.2 Horizontal Classifieds Industry Revenue, 2018-2023E
9.3 Market Segmentation by Categories of Listings (Electronics, Fashion and Accessories, Property, Home and Garden, Automobiles, Businesses and Others), 2018
(Others include Agriculture, Jobs, Community and Services)
9.4 Competitive Parameters (Number of Listings, Average Number of Page Views, Global and Domestic Rank), 2018
9.5 Company Profile: (Kaidee, Locanto, Checkraka)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)

10. B2B Online Classifieds Market

10.1 B2B Classifieds Market Overview
10.2 B2B Online Classifieds Industry Revenue, 2018-2023E
10.3 Market Segmentation by Type of Listings (Beauty and Personal Care Companies, Apparels Companies, Agriculture Companies, Chemical Companies, Electrical Equipment Companies and Others)
10.4 Competitive Parameters (Number of Listings, Average Page Visits, Global and Domestic Rank), 2018
10.5 Company Profiles (Thaitrade, Tradeworld Asia and EWorld Trade)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)

11. Automobile Online Classifieds Market

11.1 Automobile Classified Market Overview
11.2 Automobile Classified Industry Revenue, 2018-2023E
11.3 Market Segmentation by Type of Listings (Sedan, Trucks, SUV, Vans, Hatchback, Luxury and Hybrids), 2018
11.4 Market Segmentation by Used and New Car Listings, 2018
11.5 Market Segmentation by Price Range, 2018
11.6 Market Segmentation by Make/ Year, 2018
11.7 Competitive Parameters (Number of Listings, Average Page Visits, Global and Domestic Rank), 2018
11.8 Company Profile (iCar Asia - One2car, Chobrod.Com, Carmana.Com and Others)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)

12. Property Online Classifieds Market

12.1 Property Online Classifieds Market Overview
12.2 Property Online Classifieds Industry Revenue, 2018-2023E
12.3 Segmentation by Paid Listings and Media Advertising, 2018
12.4 Segmentation by Specialised and News Classifieds, 2018
12.5 Market Share by Buy and Rent Listings, 2018
12.6 Market Share by Commercial/Residential type Listings, 2018
12.7 Market Share by Condo, Detached House, Land, Townhouse and Apartments listings, 2018
12.8 Competitive Scenario (Market Share of Major Property Classified, 2018)
12.9 Company Profile: DDproperty, Dotproperty, Thailand-Property, Baan Kaidee, Realeststethailand, Bkkcitismart and Others)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)

13. Job Online Classifieds Market

13.1 Job Classified Market Overview
13.2 Job Online Classifieds Industry Revenue, 2018-2023E
13.3 Market share by Type of Job Listings, 2018
13.4 Market Share by Region, 2018
13.5 Competitive Parameters (Number of Listings, Average Page Visits, Global and Domestic Rank), 2018
13.6 Company Profile (Jobthai, Careerjet, Jobbkk, Jobth, Jobtopgun, Jobthaiweb, Ejobeasy, Jobsdb)
(Parameters: Company Overview, Strengths, Business Strategies, recent developments, Global Rank, Domestic Ranks, Total Number of Visits, Number of Listings, Bounce Rate, Average Page Views per day)

14. Growth Drivers

15. Issues and Challenges

16. SWOT Analysis

17. Future Market Outlook and Projections, 2018-2023E

18. Future Market Segmentation

18.1 By Type of Scope of Listings (Horizontal and Vertical Listings), 2023E
18.2 By Type of Classifieds (Specialized and News classifieds), 2023E
18.3 By Source of Revenue (Listings and Media Advertising), 2023E
18.4 By Category (Automobile, Properties, Jobs and Others), 2023E
18.5 By Source of Revenue, Region Wise (Bangkok and Others), 2023E
18.6 By Source of Revenue, Channel Wise (B2B and B2C & C2C), 2023E

19. Analyst Recommendations

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DD Properties, Dot Properties, Thailand Property, Kaidee, Real Estatehub, Real estate Thailand, Bangkok Citismart, Chobrod.com, One2car, Carmana, Motors.co.th, Kaidee , Job Thai, Career Jet, Job bkk, Job Thai Web, Job Top Gun, Job.th, ejobesay.com, Jobdb , eworld trade, Thai trade, Trade world Asia, Kaidee Locanto, Checkraka

By Type of Scope of Listings (Horizontal, Vertical), By Type of Classifieds (Specialized Classifieds, News Classifieds), By Source of Revenue (Listings, Media Advertising), By Vertical Category (Automobile, Property, Jobs, Others (includes agriculture, gems, jewelry, community and services)), By Channel (B2B, B2C and C2C), By Region (Bangkok, Others (Chiang Rai, Lam Phun, Nan, Phayao ))

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