Botswana: Competition to Stiffen in the Mobile Market as Operators Focus on Affordable Data Bundles and VAS to Drive Revenue
May 2017
31
About the Report
About the Report
Botswana: Competition to Stiffen in the Mobile Market as Operators Focus on Affordable Data Bundles and VAS to Drive Revenue
Summary
"Botswana: Competition to Stiffen in the Mobile Market as Operators Focus on Affordable Data Bundles and VAS to Drive Revenue", a new Country Intelligence Report by GlobalData, provides an executive-level overview of the telecommunications market in Botswana today, with detailed forecasts of key indicators up to 2021. Published annually, the report provides detailed analysis of the near-term opportunities, competitive dynamics and evolution of demand by service type and technology/platform across the fixed telephony, broadband and mobile sectors, as well as a review of key regulatory trends.
The telecom services revenue in Botswana will grow at a sluggish CAGR of 0.02% (3.3% in local currency terms) during 2016-2021, due to currency depreciation and the impact of mobile and fixed voice revenue decline. Planned expansion of 3G/4G services and the subsequent rise in consumption of high-bandwidth content over mobile devices will drive mobile data revenue in the coming years. Along with mobile data, fixed Internet services will be a key growth driver for the market, expanding at a CAGR of 7.5% over 2016-2021.
Over the next five years, operators should continue to focus on network investments and upgrades and tap into opportunities arising from growth in the mobile data segment. Expansion of 3G/4G networks and supporting the government's national broadband strategy will also present significant opportunities for both vendors and investors.
The Country Intelligence Report provides in-depth analysis of the following
Regional context: telecom market size and trends in Botswana compared with other countries in the region.
Economic, demographic and political context in Botswana.
The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.
A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony (including VoIP), broadband, mobile voice and mobile data markets.
Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2016 to 2021.
The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.
In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.
Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Botswana's telecommunications market.
Scope
The overall telecom services revenue in Botswana will grow at a sluggish CAGR of 0.02% (3.3% in local currency terms) during 2016-2021. The fixed/mobile revenue split will be dominated by the mobile segment through the 2016-2021 period and will account for 84.9% of overall service revenue by 2021.
Mobile data revenue will continue to grow at a CAGR of 6.8% during 2016-2021, driven by the rise in 3G/4G and smartphone adoption and the increase in mobile data usage.
2G continues to be the most used technology, accounting for 55.4% of total mobile subscriptions in 2016 but is losing share to 3G and 4G technologies, which will altogether represent 68.7% of the subscriptions by 2021. Being in its early stages of adoption, 4G is expected to record the fastest CAGR , at 71.5%, over the 2016-2021 period, to reach 433,000 subscriptions by 2021.
Mascom and BTC (the merged brand for BTCL and beMobile) accounted for 71.7% of total service revenue in 2016. Mascom will continue to maintain its leadership position in the telecom market through 2021. Both operators will seek to improve coverage and quality of their wireless networks in order to strengthen their position in the marketplace.
Reasons to buy
This Country Intelligence Report offers a thorough, forward-looking analysis of Botswana's telecommunications market, service providers and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
Accompanying GlobalData's Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Botswana's mobile communications, fixed telephony/VoIP and broadband markets, including the evolution of service provider market shares.
With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in Botswana's telecommunications market.
The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors and other telecom industry players succeed in the challenging telecommunications market in Botswana.
Products
Companies
Mascom, Orange Botswana, BTC, BTCL, BeMobile, Huawei, Allround, Telepin, BoFiNet, BOCRA Botswana, Botswana Communications regulatory Autority
Table of Contents
Table of Contents
Table of Contents
Table of contents 3
Executive summary 4
Market and competitor overview
Regional context 6
Economic, demographic and political context 7
Regulatory environment 8
Demand profile 13
Service evolution 15
Competitive landscape 16
Major market players 17
Segment analysis
Mobile services 21
Fixed services 25
Identifying opportunities
Opportunities in the market 28
About the authors 29
Country Intelligence Report coverage 30
List of Figure
List of Figures
Botswana telecom market size and growth prospects in a regional context, 2016E 6
Country indicators 7
Regulatory structure and policy 8
Major telecommunications policy issues 9
Botswana communications market revenue, 2014-2021, US$ 13
Segment revenue CAGRs, 2016-2021,US$ 13
Segment revenues 2014-2021 14
Service revenue mix: voice, data & video, 2016, 2021 15
Service revenue mix: fixed & mobile, 2016, 2021 15
Service revenue by operator, 2016 16
Key telecom market players 16
Major telecommunications market players 17
Mobile subscriptions and penetration, 2014-2021 21
Key mobile market indicators, 2016 21
Mobile services revenue mix, 2016, 2021 22
Total mobile ARPS; data percentage of total mobile ARPS, 2014-2021 22
Mobile market shares by subscriptions, 2014-2021 23
Mobile subscriptions by technology family, 2014-2021 24
Fixed-line penetration of population, 2014-2021 25
Key fixed market indicators, 2016 25
Fixed voice and Internet revenue, 2014-2021 26
Opportunities in the Botswana telecommunications market 27
List of Table
List of Tables
Botswana telecom market size and growth prospects in a regional context, 2016E 6
Country indicators 7
Regulatory structure and policy 8
Major telecommunications policy issues 9
Botswana communications market revenue, 2014-2021, US$ 13
Segment revenue CAGRs, 2016-2021,US$ 13
Segment revenues 2014-2021 14
Service revenue mix: voice, data & video, 2016, 2021 15
Service revenue mix: fixed & mobile, 2016, 2021 15
Service revenue by operator, 2016 16
Key telecom market players 16
Major telecommunications market players 17
Mobile subscriptions and penetration, 2014-2021 21
Key mobile market indicators, 2016 21
Mobile services revenue mix, 2016, 2021 22
Total mobile ARPS; data percentage of total mobile ARPS, 2014-2021 22
Mobile market shares by subscriptions, 2014-2021 23
Mobile subscriptions by technology family, 2014-2021 24
Fixed-line penetration of population, 2014-2021 25
Key fixed market indicators, 2016 25
Fixed voice and Internet revenue, 2014-2021 26
Opportunities in the Botswana telecommunications market 27
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.