Mobile in Retail - Thematic Research

Mobile in Retail - Thematic Research


  • Products Id :- GDRT-TR-S005
  • |
  • Pages: 37
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

Mobile in Retail - Thematic Research

 

Summary

 

As consumer retail spend continues to shift online and shoppers shop less in physical stores, the mobile channel is becoming increasingly important. The online market is set to be the fastest growing area of retail within the next five years and spend via smartphone is rising rapidly as consumers continue to turn to their convenient handheld devices to complete everyday tasks.

 

Despite cost pressures and restricted funds available to invest across numerous areas that require development, the mobile channel is one of the most important areas that retailers must invest in in order to achieve future growth.

 

Retailers are responding to the growth in mobile spend in various ways. Many have introduced functional apps and mobile optimised websites to ensure the mobile shopping experience is user friendly and seamless in order to drive conversion despite the screen size being much smaller than most desktops or laptops. Online pureplays such as Amazon and ASOS have implemented useful functions within their apps such as the ability to pay via Google Pay on ASOS' android app and push notifications to inform customers of updates to their orders on Amazon's app.

 

Scope

 

- This report focuses on the growing importance of the mobile channel in retail.

- It discusses how retailers are responding to the growth in mobile spend in various ways.

- It identifies the retail leaders and laggards in relation to the mobile proposition.

 

Reasons to buy

 

- The report identifies retailers who lead in responding to the eight key mobile themes identified and the laggards within each category.

- It highlights the main trends in the retail industry over the next 12 to 24 months.

- It gives an industry analysis, discussing the need for retailers to shift their focus to make mobile a priority.

- It provides an overview of the retail industry value chain.

- It identifies eight key areas within mobile in the retail sector.

- The report provides a technology briefing and the history of mobile.



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

1 Table of Contents

PLAYERS 3

TRENDS 4

Technology trends 4

Macroeconomic trends 7

Retail trends 9

INDUSTRY ANALYSIS 10

Market size and growth forecasts 10

Competitive analysis 11

Retail case studies 17

Mergers and acquisitions 19

Timeline 21

VALUE CHAIN 22

EIGHT MOBILE THEMES 23

Mobile as a priority 23

Mobile apps 24

Personalisation 25

Mobile payments and wallets 25

Voice assisted shopping 26

Use of QR codes 27

Enhanced instore experience 27

Use of beacon technology 28

COMPANIES SECTION 30

TECHNOLOGY BRIEFING 34

Definitions 34

History of Mobile 35

APPENDIX: OUR THEMATIC RESEARCH METHODOLOGY 36

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@] kenresearch.com
 

AmazonAlibaba groupJD.comASOSShop DirectBest BuyOtto groupSuning ElectronicsMacysAppleTescoHome DepotSainsburys

select a license
Single User License
USD 1950 INR 142155
Site License
USD 3900 INR 284310
Corporate User License
USD 5850 INR 426465

NEWSLETTER BY CATEGORY




Testimonials

An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ...

Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process....

Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...



Ken Research Private Limited, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

sales [@] kenresearch.com