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South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration

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The report titled 'South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration' presents a comprehensive analysis of the industry aspects including market size of mobile value added services such as messaging services, entertainment (music, games, TV/videos, Wallpapers, Themes and others), network services and other mobile services in South Africa. The report also entails the market share analysis and company profiles of major players operating in the mobile VAS market of South Africa. The future analysis, trends and developments, government regulations and segmentation by type of services have also been discussed in the industry research report.

 

The mobile-VAS market in South Africa has been dominated mainly by the messaging services and entertainment service with a contribution of ~% and ~% respectively in 2013. The demand for entertainment services, especially games and local music content has driven the entertainment services market during 2008-2013. Additionally, the introduction of advanced technology such as 3G and 4G which support applications such as video calls and conference and location-based services in the country have contributed significantly to the growth of mobile-VAS services in South Africa. The number of 3G subscribers in Sub Saharan Africa has grown at a substantial CAGR of 58.5% during 2008-2013.

 

In the past few years, this industry has witnessed a number of new services and products that have emerged significantly in the market such as the m-banking and utility M-VAS products which includes m-agriculture, m-health and m-education. Such services have provided a resourceful access to essential information to the end users. The m-commerce market in the country has evolved significantly in South Africa by providing banking facilities to the consumers and to the unbanked people residing in the rural areas. Services such as balance inquiries, online transactions, payments and bill payments are offered by the m-commerce services to the mobile users of South Africa.

 

The rising mobile phone and network penetration is one of the key drivers affecting the growth of M-VAS market in the country. The total mobile penetration reached 132.0% in 2013 and the number of internet users in South Africa reached ~ million in 2013, growing from 4.6 million in 2008. The increasing mobile penetration and the rising demand for entertainment and information services by the consumers have contributed considerably to the growing market of M-VAS services in South Africa.

The mobile-VAS market in South Africa is poised to expand in the next several years on account of increasing mobile internet users in the country. The mobile-VAS market is expected to register a CAGR of 11.2% during 2013-2018, growing from USD ~ million in 2013 to USD ~ million in 2018. The messaging services market will continue to dominate the mobile-VAS market in South Africa during 2013-2017, growing at a CAGR of 7.7%. The launch of 3G and Long term evolution (LTE) technology has offered high speed mobile broadband access to the users which have led to an increased use of services such as mobile TV and videos and mobile gaming. The increasing penetration of 3G and LTE services in the country is anticipated to affect the growth of the mobile entertainment services in the near future.

 

KEY TOPICS COVERED IN THE REPORT

 

- The market size of South Africa Mobile-VAS market in terms of value

- South Africa Mobile-VAS market segmentation by type of services (messaging services, entertainment services, network services and others)

- South Africa mobile messaging market segmentation by person to person (P2P), person to application (P2A) and application to person (A2P)

- Market size of South Africa mobile messaging services market

- Market size of South Africa mobile entertainment services market

- Market size of South Africa mobile network services market

- Market size of South Africa other mobile services market (m-commerce, m-health, m-education and m-agriculture)

- Trends and Developments and Government regulations in the mobile-VAS market of South Africa

- Market share of major players in South Africa M-VAS market

- Company profiles of the major players operating in the mobile-VAS market of South Africa

- Competitive landscape of South Africa mobile-VAS market

- Future projections and macro economic factors of South Africa M-VAS market

 

READ MORE

Table Of Content

Scope

 

1. South Africa Mobile-VAS Market Introduction

1.1. Government Regulations in the Telecommunications Industry in South Africa

1.2. Value Chain of Mobile-VAS market

1.3. South Africa Mobile VAS Market Key Drivers

Demand Side Drivers

Supply Side drivers

2. South Africa Mobile-VAS Market Size, 2008-2013

3. South Africa M-VAS Market Segmentation by Type of Services, 2008-2013

3.1. South Africa Mobile Messaging Services Market Introduction and Size, 2008-2013

3.1.1. South Africa Mobile Messaging Services Market Segmentation by P2P and P2A and A2P Services, 2013

3.2. South Africa Mobile Entertainment Services Market Introduction and Size, 2008-2013

3.3. South Africa Mobile Network Services Market Introduction and Size, 2008-2013

3.4. South Africa Other Mobile Services Market Introduction and Size, 2008-2013

M-Commerce

M-Health

Value Chain for M-Health Services Market

M-Education

MoMath Project in South Africa

M-Agriculture

4. South Africa M-VAS Market Trends and Developments

Shift from Voice to Data Services by the Mobile Users in South Africa

Growing Popularity of Mobile IM Services Hindering the Growth of P2P Messaging Services

Surging Mobile Internet Subscribers

Emerging Location Based Services (LBS) in M-VAS Market

Mobile Video Services to Gain Popularity

5. Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013

6. Company Profiles of Major Players in South Africa M-VAS Market

6.1. Vodacom

6.1.1. Company Overview

6.1.2. Financial Performance, 2008-2013

Key Operating Indicators

6.1.3. Business Strategies

Delivery of New Services

Focus in Driving Data Services

6.2. MTN

6.2.1. Company Overview

6.2.2. Financial Performance, 2008-2012

Key Operating Indicators

6.2.3. Business Strategies

Focus on Maintaining a Strong Brand Presence

Focus on Developing Innovative Products and Services

6.3. Cell C

6.3.1. Company Overview

6.3.2. Financial Performance, 2010

6.3.3. Business Strategies

Focus on the Growth of MNVOs

Focus on Offering Innovative Products and Services

6.4. Telkom (8ta)

6.4.1. Company Overview

6.4.2. Financial Performance, 2008-2012

Key Operating Indicators

6.4.3. Business Strategies

Focus on Strengthening the Mobile Segment

Focus on Expansion of Mobile Retail Footprint

6.5. Virgin Mobile

6.5.1. Company Overview

6.5.2. Business Strategies

Focus on Improving Customer Experience

7. Competitive Landscape of South Africa M-VAS Industry

8. South Africa M-VAS Market Future Outlook and Projections, 2014-2018

8.1. Cause and Effect Relationship between the Industry Factors and Mobile-VAS Market of South Africa

8.2. South Africa Mobile-VAS Market Future Outlook and Projections, 2014-2018

Industry Challenges

9. Macro Economic Factors

9.1. Population, 2008-2018

9.2. Gross Domestic Product, 2008-2018

9.3. Mobile Subscribers in South Africa, 2008-2018

9.4. Number of Mobile Connections in South Africa, 2008-2018

9.5. Number of Internet Users in South Africa, 2008-2018

9.6. Telecommunications Industry in South Africa, 2008-2018

9.7. Number of Smartphone Users in South Africa, 2008-2018

9.8. Mobile Internet Access Revenues in South Africa, 2008-2018

9.9. Technology Mix in Sub Saharan Africa, 2008-2013

9.10. Number of Pay TV Households in South Africa, 2008-2018

10. Appendix

10.1. Market Definitions

10.2. Market Abbreviations

10.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4. Disclaimer

 


List Of Figure

Figure 1: Mobile-VAS Market Value Chain

Figure 2: South Africa Mobile-VAS Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 3: South Africa Mobile-VAS Market Segmentation by Services on the Basis of Revenue in Percentage, 2008-2013

Figure 4: South Africa Mobile Messaging Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 5: South Africa Mobile Messaging Services Market Segmentation by A2P and P2A and P2P Services on the Basis of Revenue in Percentage, 2013

Figure 6: South Africa Mobile Entertainment Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 7: South Africa Mobile Entertainment Services Market Segmentation by Services on the Basis of Revenue in Percentage, 2013

Figure 8: South Africa Mobile Network Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 9: M-Health Market Value Chain in South Africa

Figure 10: South Africa Other Mobile Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 11: Population in South Africa in Million, 2008-2018

Figure 12: South Africa GDP in USD Million, 2008-2018

Figure 13: Mobile Subscribers in South Africa in Million, 2008-2018

Figure 14: Number of Mobile Connections (Prepaid and Postpaid) in South Africa in Million, 2008-2018

Figure 15: Number of Internet Users in South Africa in Million, 2008-2018

Figure 16: South Africa Telecommunication Industry Revenues in USD Million, 2008-2018

Figure 17: Number of Smartphone Users in South Africa in Million, 2008-2018

Figure 18: Mobile Internet Access Revenues in South Africa in USD Million, 2008-2018

Figure 19: Number of Pay TV Households in South Africa in Million, 2008-2018

 


List Of Table

Table 1: Licensing under the ECA Act of 2005

Table 2: Domestic SMS Charges by Various Mobile Network Operators in South Africa in Rand

Table 3: Top 10 Singles/ Ringtone Sales in South Africa, 2012

Table 4: LBS Services Offered by Mobile Network Operators in South Africa

Table 5: Bank Penetration in South Africa, 2010

Table 6: Key M-Banking Services in South Africa Mobile-VAS Market

Table 7: Healthcare Sector in South Africa, 2013

Table 8: M-Health Services Categories

Table 9: Distribution of M-Health Services across South Africa, 2013

Table 10: Mobile Internet Subscriptions in South Africa in Million, 2008-2013

Table 11: Number of Tablet Users in South Africa, 2010-2013

Table 12: Estimated Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013

Table 13: Estimated Revenues from Data Services of Major Players in South Africa Mobile-VAS Market in USD Million, 2010-2013

Table 14: Vodacom's Revenue, Operating Profit and EBIDTA in South Africa in USD Million, 2008-2013

Table 15: Key Operating Indicators of Vodacom in South Africa, 2008-2013

Table 16: Key M-VAS Services Offered by MTN in South Africa

Table 17: MTN Revenue and EBIDTA from its Operation in South Africa in USD Million, 2008-2012

Table 18: MTN Key Operating Indicators in South Africa, 2008-2012

Table 19: Telekom Group Revenue and EBIDTA in USD Million, 2008-2012

Table 20: Telkom Key Operating Indicators in South Africa, 2011-2012

Table 21: Competitive Landscape of Key M-VAS Players Operating in M-Health Segment

Table 22: Competitive Landscape of Key M-VAS Players Operating in Various Domains

Table 23: Cause and Effect Relationship between Industry Factors and South Africa Mobile-VAS Industry Prospects

Table 24: South Africa Mobile-VAS Market Future Projections on the Basis of Revenue in USD Million, 2014-2018

Table 25: Key Challenges faced by the M-VAS Market in South Africa

Table 26: Technology Mix in Sub Saharan Africa (Number of Connections) in Million, 2008-2013

Table 27: Correlation Matrix for South Africa Mobile-VAS Market

Table 28: Regression Coefficients Output

 

Licence Rights

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.

Section Purchase

South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Introduction Pages: 7 | USD 100

1. South Africa Mobile-VAS Market Introduction

1.1. Government Regulations in the Telecommunications Industry in South Africa

1.2. Value Chain of Mobile-VAS market

1.3. South Africa Mobile VAS Market Key Drivers

Demand Side Drivers

Supply Side drivers


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Market Size Pages: 12 | USD 300

2. South Africa Mobile-VAS Market Size, 2008-2013

3. South Africa M-VAS Market Segmentation by Type of Services, 2008-2013

3.1. South Africa Mobile Messaging Services Market Introduction and Size, 2008-2013

3.1.1. South Africa Mobile Messaging Services Market Segmentation by P2P and P2A and A2P Services, 2013

3.2. South Africa Mobile Entertainment Services Market Introduction and Size, 2008-2013

3.3. South Africa Mobile Network Services Market Introduction and Size, 2008-2013


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Other Mobile Services Market Pages: 11 | USD 200

3.4. South Africa Other Mobile Services Market Introduction and Size, 2008-2013

M-Commerce

M-Health

Value Chain for M-Health Services Market

M-Education

MoMath Project in South Africa

M-Agriculture


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Trends Pages: 2 | USD 100

4. South Africa M-VAS Market Trends and Developments

Shift from Voice to Data Services by the Mobile Users in South Africa

Growing Popularity of Mobile IM Services Hindering the Growth of P2P Messaging Services

Surging Mobile Internet Subscribers

Emerging Location Based Services (LBS) in M-VAS Market

Mobile Video Services to Gain Popularity


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Competition and Company Prof Pages: 17 | USD 300

5. Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013

6. Company Profiles of Major Players in South Africa M-VAS Market

6.1. Vodacom

6.1.1. Company Overview

6.1.2. Financial Performance, 2008-2013

Key Operating Indicators

6.1.3. Business Strategies

Delivery of New Services

Focus in Driving Data Services

6.2. MTN

6.2.1. Company Overview

6.2.2. Financial Performance, 2008-2012

Key Operating Indicators

6.2.3. Business Strategies

Focus on Maintaining a Strong Brand Presence

Focus on Developing Innovative Products and Services

6.3. Cell C

6.3.1. Company Overview

6.3.2. Financial Performance, 2010

6.3.3. Business Strategies

Focus on the Growth of MNVOs

Focus on Offering Innovative Products and Services

6.4. Telkom (8ta)

6.4.1. Company Overview

6.4.2. Financial Performance, 2008-2012

Key Operating Indicators

6.4.3. Business Strategies

Focus on Strengthening the Mobile Segment

Focus on Expansion of Mobile Retail Footprint

6.5. Virgin Mobile

6.5.1. Company Overview

6.5.2. Business Strategies

Focus on Improving Customer Experience

7. Competitive Landscape of South Africa M-VAS Industry


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Outlook and Macro Pages: 14 | USD 200

8. South Africa M-VAS Market Future Outlook and Projections, 2014-2018

8.1. Cause and Effect Relationship between the Industry Factors and Mobile-VAS Market of South Africa

8.2. South Africa Mobile-VAS Market Future Outlook and Projections, 2014-2018

Industry Challenges

9. Macro Economic Factors

9.1. Population, 2008-2018

9.2. Gross Domestic Product, 2008-2018

9.3. Mobile Subscribers in South Africa, 2008-2018

9.4. Number of Mobile Connections in South Africa, 2008-2018

9.5. Number of Internet Users in South Africa, 2008-2018

9.6. Telecommunications Industry in South Africa, 2008-2018

9.7. Number of Smartphone Users in South Africa, 2008-2018

9.8. Mobile Internet Access Revenues in South Africa, 2008-2018

9.9. Technology Mix in Sub Saharan Africa, 2008-2013

9.10. Number of Pay TV Households in South Africa, 2008-2018


Products and Companies

Products

Mobile Value Added Services, Mobile Messaging, Application to Person (A2P), Person to Person (P2P), mobile entertainment, mobile TV, music, games, vid


Companies

Vodacom, MTN, Cell C, Telkom (8ta), Mobile Alliance for Maternal Action, Hello Doctor, Mezzanine Ware (Pty) Ltd, Dimagi, Inc, Mobenzi, Cell-Life, Mxit Reach, Manobi, Comviva

 

The report titled 'South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018 - Driven by Rising Mobile Internet Penetration' presents a comprehensive analysis of the industry aspects including market size of mobile value added services such as messaging services, entertainment (music, games, TV/videos, Wallpapers, Themes and others), network services and other mobile services in South Africa. The report also entails the market share analysis and company profiles of major players operating in the mobile VAS market of South Africa. The future analysis, trends and developments, government regulations and segmentation by type of services have also been discussed in the industry research report.

 

The mobile-VAS market in South Africa has been dominated mainly by the messaging services and entertainment service with a contribution of ~% and ~% respectively in 2013. The demand for entertainment services, especially games and local music content has driven the entertainment services market during 2008-2013. Additionally, the introduction of advanced technology such as 3G and 4G which support applications such as video calls and conference and location-based services in the country have contributed significantly to the growth of mobile-VAS services in South Africa. The number of 3G subscribers in Sub Saharan Africa has grown at a substantial CAGR of 58.5% during 2008-2013.

 

In the past few years, this industry has witnessed a number of new services and products that have emerged significantly in the market such as the m-banking and utility M-VAS products which includes m-agriculture, m-health and m-education. Such services have provided a resourceful access to essential information to the end users. The m-commerce market in the country has evolved significantly in South Africa by providing banking facilities to the consumers and to the unbanked people residing in the rural areas. Services such as balance inquiries, online transactions, payments and bill payments are offered by the m-commerce services to the mobile users of South Africa.

 

The rising mobile phone and network penetration is one of the key drivers affecting the growth of M-VAS market in the country. The total mobile penetration reached 132.0% in 2013 and the number of internet users in South Africa reached ~ million in 2013, growing from 4.6 million in 2008. The increasing mobile penetration and the rising demand for entertainment and information services by the consumers have contributed considerably to the growing market of M-VAS services in South Africa.

The mobile-VAS market in South Africa is poised to expand in the next several years on account of increasing mobile internet users in the country. The mobile-VAS market is expected to register a CAGR of 11.2% during 2013-2018, growing from USD ~ million in 2013 to USD ~ million in 2018. The messaging services market will continue to dominate the mobile-VAS market in South Africa during 2013-2017, growing at a CAGR of 7.7%. The launch of 3G and Long term evolution (LTE) technology has offered high speed mobile broadband access to the users which have led to an increased use of services such as mobile TV and videos and mobile gaming. The increasing penetration of 3G and LTE services in the country is anticipated to affect the growth of the mobile entertainment services in the near future.

 

KEY TOPICS COVERED IN THE REPORT

 

- The market size of South Africa Mobile-VAS market in terms of value

- South Africa Mobile-VAS market segmentation by type of services (messaging services, entertainment services, network services and others)

- South Africa mobile messaging market segmentation by person to person (P2P), person to application (P2A) and application to person (A2P)

- Market size of South Africa mobile messaging services market

- Market size of South Africa mobile entertainment services market

- Market size of South Africa mobile network services market

- Market size of South Africa other mobile services market (m-commerce, m-health, m-education and m-agriculture)

- Trends and Developments and Government regulations in the mobile-VAS market of South Africa

- Market share of major players in South Africa M-VAS market

- Company profiles of the major players operating in the mobile-VAS market of South Africa

- Competitive landscape of South Africa mobile-VAS market

- Future projections and macro economic factors of South Africa M-VAS market

 

READ MORE

Scope

 

1. South Africa Mobile-VAS Market Introduction

1.1. Government Regulations in the Telecommunications Industry in South Africa

1.2. Value Chain of Mobile-VAS market

1.3. South Africa Mobile VAS Market Key Drivers

Demand Side Drivers

Supply Side drivers

2. South Africa Mobile-VAS Market Size, 2008-2013

3. South Africa M-VAS Market Segmentation by Type of Services, 2008-2013

3.1. South Africa Mobile Messaging Services Market Introduction and Size, 2008-2013

3.1.1. South Africa Mobile Messaging Services Market Segmentation by P2P and P2A and A2P Services, 2013

3.2. South Africa Mobile Entertainment Services Market Introduction and Size, 2008-2013

3.3. South Africa Mobile Network Services Market Introduction and Size, 2008-2013

3.4. South Africa Other Mobile Services Market Introduction and Size, 2008-2013

M-Commerce

M-Health

Value Chain for M-Health Services Market

M-Education

MoMath Project in South Africa

M-Agriculture

4. South Africa M-VAS Market Trends and Developments

Shift from Voice to Data Services by the Mobile Users in South Africa

Growing Popularity of Mobile IM Services Hindering the Growth of P2P Messaging Services

Surging Mobile Internet Subscribers

Emerging Location Based Services (LBS) in M-VAS Market

Mobile Video Services to Gain Popularity

5. Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013

6. Company Profiles of Major Players in South Africa M-VAS Market

6.1. Vodacom

6.1.1. Company Overview

6.1.2. Financial Performance, 2008-2013

Key Operating Indicators

6.1.3. Business Strategies

Delivery of New Services

Focus in Driving Data Services

6.2. MTN

6.2.1. Company Overview

6.2.2. Financial Performance, 2008-2012

Key Operating Indicators

6.2.3. Business Strategies

Focus on Maintaining a Strong Brand Presence

Focus on Developing Innovative Products and Services

6.3. Cell C

6.3.1. Company Overview

6.3.2. Financial Performance, 2010

6.3.3. Business Strategies

Focus on the Growth of MNVOs

Focus on Offering Innovative Products and Services

6.4. Telkom (8ta)

6.4.1. Company Overview

6.4.2. Financial Performance, 2008-2012

Key Operating Indicators

6.4.3. Business Strategies

Focus on Strengthening the Mobile Segment

Focus on Expansion of Mobile Retail Footprint

6.5. Virgin Mobile

6.5.1. Company Overview

6.5.2. Business Strategies

Focus on Improving Customer Experience

7. Competitive Landscape of South Africa M-VAS Industry

8. South Africa M-VAS Market Future Outlook and Projections, 2014-2018

8.1. Cause and Effect Relationship between the Industry Factors and Mobile-VAS Market of South Africa

8.2. South Africa Mobile-VAS Market Future Outlook and Projections, 2014-2018

Industry Challenges

9. Macro Economic Factors

9.1. Population, 2008-2018

9.2. Gross Domestic Product, 2008-2018

9.3. Mobile Subscribers in South Africa, 2008-2018

9.4. Number of Mobile Connections in South Africa, 2008-2018

9.5. Number of Internet Users in South Africa, 2008-2018

9.6. Telecommunications Industry in South Africa, 2008-2018

9.7. Number of Smartphone Users in South Africa, 2008-2018

9.8. Mobile Internet Access Revenues in South Africa, 2008-2018

9.9. Technology Mix in Sub Saharan Africa, 2008-2013

9.10. Number of Pay TV Households in South Africa, 2008-2018

10. Appendix

10.1. Market Definitions

10.2. Market Abbreviations

10.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

10.4. Disclaimer

 


List Of Figure

Figure 1: Mobile-VAS Market Value Chain

Figure 2: South Africa Mobile-VAS Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 3: South Africa Mobile-VAS Market Segmentation by Services on the Basis of Revenue in Percentage, 2008-2013

Figure 4: South Africa Mobile Messaging Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 5: South Africa Mobile Messaging Services Market Segmentation by A2P and P2A and P2P Services on the Basis of Revenue in Percentage, 2013

Figure 6: South Africa Mobile Entertainment Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 7: South Africa Mobile Entertainment Services Market Segmentation by Services on the Basis of Revenue in Percentage, 2013

Figure 8: South Africa Mobile Network Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 9: M-Health Market Value Chain in South Africa

Figure 10: South Africa Other Mobile Services Market Size on the Basis of Revenue in USD Million, 2008-2013

Figure 11: Population in South Africa in Million, 2008-2018

Figure 12: South Africa GDP in USD Million, 2008-2018

Figure 13: Mobile Subscribers in South Africa in Million, 2008-2018

Figure 14: Number of Mobile Connections (Prepaid and Postpaid) in South Africa in Million, 2008-2018

Figure 15: Number of Internet Users in South Africa in Million, 2008-2018

Figure 16: South Africa Telecommunication Industry Revenues in USD Million, 2008-2018

Figure 17: Number of Smartphone Users in South Africa in Million, 2008-2018

Figure 18: Mobile Internet Access Revenues in South Africa in USD Million, 2008-2018

Figure 19: Number of Pay TV Households in South Africa in Million, 2008-2018

 


List Of Table

Table 1: Licensing under the ECA Act of 2005

Table 2: Domestic SMS Charges by Various Mobile Network Operators in South Africa in Rand

Table 3: Top 10 Singles/ Ringtone Sales in South Africa, 2012

Table 4: LBS Services Offered by Mobile Network Operators in South Africa

Table 5: Bank Penetration in South Africa, 2010

Table 6: Key M-Banking Services in South Africa Mobile-VAS Market

Table 7: Healthcare Sector in South Africa, 2013

Table 8: M-Health Services Categories

Table 9: Distribution of M-Health Services across South Africa, 2013

Table 10: Mobile Internet Subscriptions in South Africa in Million, 2008-2013

Table 11: Number of Tablet Users in South Africa, 2010-2013

Table 12: Estimated Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013

Table 13: Estimated Revenues from Data Services of Major Players in South Africa Mobile-VAS Market in USD Million, 2010-2013

Table 14: Vodacom's Revenue, Operating Profit and EBIDTA in South Africa in USD Million, 2008-2013

Table 15: Key Operating Indicators of Vodacom in South Africa, 2008-2013

Table 16: Key M-VAS Services Offered by MTN in South Africa

Table 17: MTN Revenue and EBIDTA from its Operation in South Africa in USD Million, 2008-2012

Table 18: MTN Key Operating Indicators in South Africa, 2008-2012

Table 19: Telekom Group Revenue and EBIDTA in USD Million, 2008-2012

Table 20: Telkom Key Operating Indicators in South Africa, 2011-2012

Table 21: Competitive Landscape of Key M-VAS Players Operating in M-Health Segment

Table 22: Competitive Landscape of Key M-VAS Players Operating in Various Domains

Table 23: Cause and Effect Relationship between Industry Factors and South Africa Mobile-VAS Industry Prospects

Table 24: South Africa Mobile-VAS Market Future Projections on the Basis of Revenue in USD Million, 2014-2018

Table 25: Key Challenges faced by the M-VAS Market in South Africa

Table 26: Technology Mix in Sub Saharan Africa (Number of Connections) in Million, 2008-2013

Table 27: Correlation Matrix for South Africa Mobile-VAS Market

Table 28: Regression Coefficients Output

 

License Type Excel Only Single User Single User + Excel Hard Copy Corporate User License
User Sharing Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Restricted to one authorized user; Open on 1 PC/ mobile / Tablet only. Access to Printed Report; No Soft Copy Multiple Users within the Company/ Enterprise
Print Option
Copy Option :Yes :No
Citation Yes (Not Publically; but to Private Parties within the company/ affiliate)
Deliverable Format :via Email :via Email ; :via Email Printed Publication/ Book by Post ; :via Email
Customization 20%
Analyst Time (Post Purchase Queries on Call/ Email)
Disclaimer : In no circumstance, the complete / part of the publication may be resold for monetary terms by the client or any other party related to the client or can be made available on third party website or on Google for general public view.
South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Introduction Pages: 7 | USD 100

1. South Africa Mobile-VAS Market Introduction

1.1. Government Regulations in the Telecommunications Industry in South Africa

1.2. Value Chain of Mobile-VAS market

1.3. South Africa Mobile VAS Market Key Drivers

Demand Side Drivers

Supply Side drivers


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Market Size Pages: 12 | USD 300

2. South Africa Mobile-VAS Market Size, 2008-2013

3. South Africa M-VAS Market Segmentation by Type of Services, 2008-2013

3.1. South Africa Mobile Messaging Services Market Introduction and Size, 2008-2013

3.1.1. South Africa Mobile Messaging Services Market Segmentation by P2P and P2A and A2P Services, 2013

3.2. South Africa Mobile Entertainment Services Market Introduction and Size, 2008-2013

3.3. South Africa Mobile Network Services Market Introduction and Size, 2008-2013


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Other Mobile Services Market Pages: 11 | USD 200

3.4. South Africa Other Mobile Services Market Introduction and Size, 2008-2013

M-Commerce

M-Health

Value Chain for M-Health Services Market

M-Education

MoMath Project in South Africa

M-Agriculture


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Trends Pages: 2 | USD 100

4. South Africa M-VAS Market Trends and Developments

Shift from Voice to Data Services by the Mobile Users in South Africa

Growing Popularity of Mobile IM Services Hindering the Growth of P2P Messaging Services

Surging Mobile Internet Subscribers

Emerging Location Based Services (LBS) in M-VAS Market

Mobile Video Services to Gain Popularity


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Competition and Company Prof Pages: 17 | USD 300

5. Market Share of Major Players in South Africa Mobile-VAS Market, 2010-2013

6. Company Profiles of Major Players in South Africa M-VAS Market

6.1. Vodacom

6.1.1. Company Overview

6.1.2. Financial Performance, 2008-2013

Key Operating Indicators

6.1.3. Business Strategies

Delivery of New Services

Focus in Driving Data Services

6.2. MTN

6.2.1. Company Overview

6.2.2. Financial Performance, 2008-2012

Key Operating Indicators

6.2.3. Business Strategies

Focus on Maintaining a Strong Brand Presence

Focus on Developing Innovative Products and Services

6.3. Cell C

6.3.1. Company Overview

6.3.2. Financial Performance, 2010

6.3.3. Business Strategies

Focus on the Growth of MNVOs

Focus on Offering Innovative Products and Services

6.4. Telkom (8ta)

6.4.1. Company Overview

6.4.2. Financial Performance, 2008-2012

Key Operating Indicators

6.4.3. Business Strategies

Focus on Strengthening the Mobile Segment

Focus on Expansion of Mobile Retail Footprint

6.5. Virgin Mobile

6.5.1. Company Overview

6.5.2. Business Strategies

Focus on Improving Customer Experience

7. Competitive Landscape of South Africa M-VAS Industry


South Africa Mobile Value Added Services (MVAS) Market Outlook to 2018- Outlook and Macro Pages: 14 | USD 200

8. South Africa M-VAS Market Future Outlook and Projections, 2014-2018

8.1. Cause and Effect Relationship between the Industry Factors and Mobile-VAS Market of South Africa

8.2. South Africa Mobile-VAS Market Future Outlook and Projections, 2014-2018

Industry Challenges

9. Macro Economic Factors

9.1. Population, 2008-2018

9.2. Gross Domestic Product, 2008-2018

9.3. Mobile Subscribers in South Africa, 2008-2018

9.4. Number of Mobile Connections in South Africa, 2008-2018

9.5. Number of Internet Users in South Africa, 2008-2018

9.6. Telecommunications Industry in South Africa, 2008-2018

9.7. Number of Smartphone Users in South Africa, 2008-2018

9.8. Mobile Internet Access Revenues in South Africa, 2008-2018

9.9. Technology Mix in Sub Saharan Africa, 2008-2013

9.10. Number of Pay TV Households in South Africa, 2008-2018


Products

Mobile Value Added Services, Mobile Messaging, Application to Person (A2P), Person to Person (P2P), mobile entertainment, mobile TV, music, games, vid


Companies

Vodacom, MTN, Cell C, Telkom (8ta), Mobile Alliance for Maternal Action, Hello Doctor, Mezzanine Ware (Pty) Ltd, Dimagi, Inc, Mobenzi, Cell-Life, Mxit Reach, Manobi, Comviva

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