US Metaverse Market Outlook to 2028

Market Overview

The Metaverse Real Estate Service market is experiencing robust growth, driven by a convergence of factors. The increasing adoption of virtual real estate and digital property ownership within the metaverse creates demand for services such as virtual property management, leasing, and brokerage. Moreover, the growing population of users in the metaverse, particularly in virtual urban areas, stimulates the demand for virtual housing, commercial spaces, and virtual infrastructure, further fueling the need for metaverse real estate services.

The metaverse offers opportunities for virtual shopping experiences and interactive product demonstrations, enabling businesses to reach a broader audience and enhance customer engagement. The adoption of metaverse technologies for virtual meetings, conferences, and collaborative workspaces promotes remote work efficiency and fosters global connectivity among teams and professionals.

Metaverse platforms provide unique spaces for social interactions, fostering new ways for people to connect, communicate, and build communities, leading to increased user engagement. The metaverse offers immersive and interactive learning environments, enabling educational institutions and businesses to deliver innovative training programs and experiential learning.

US Real Estate Service industry is catered by the domestic and international players and Lilith Games, Roblox Corporation., Tencent Holdings, Byte Dance., Nvidia Corporation. are the top players of the US Metaverse industry.

US Metaverse Market Analysis

• The global metaverse market experienced growth during the COVID-19 pandemic as the demand for remote working tools and work-from-home solutions surged. This trend highlighted the relevance and potential of metaverse platforms in facilitating virtual workspaces and interactions.
• The growing popularity of cryptocurrencies and non-fungible tokens (NFTs) positively influences the metaverse market. These technologies play a significant role in enabling virtual asset ownership, transactions, and unique digital experiences within the metaverse, contributing to its expansion.
• Despite security challenges, the metaverse market benefits from the positive push toward decentralized network technology. This approach can offer lucrative opportunities for expansion by promoting data ownership and control, as well as fostering user engagement and participation in the virtual world.

Key Trends by Market Segment:

By Component: The software market is dominated by extended reality software. The high share is attributed to the high demand for AR and VR web app development tools, AR and VR mobile app development tools, AR and VR studios, Software Development Kits (SDK), and cloud-based tools. Further, the 3D mapping, modeling, & reconstruction tools, and volumetric video tools are key components for designing the virtual worlds and games in metaverse platforms. The software market for metaverse platforms is growing at a highest growth rate due to the emergence of centralized and decentralized gateways, avatar identity makers, play-to-earn games, virtual worlds, and metaverse-based social media.

By Region: North America accounted for a significant share of the global market in 2022. The use of AR technology in consumer electronics boosts the growth of the AR market in the region. The region has also adopted in industries such as aerospace and defense, healthcare, consumer, and commercial applications for education and training purposes.

Competitive Landscape:

The US metaverse market is fragmented. The report covers the major players operating in the United States virtual reality market. Some of the prominent players in the industry are Lilith Games, Roblox Corporation., Tencent Holdings, Byte Dance., Nvidia Corporation. Competition in the metaverse is intensifying as more companies enter the market, offering a variety of virtual reality, augmented reality, and extended reality experiences. Established tech giants, startups, and gaming companies are vying to capture a significant share of the growing metaverse industry, leading to innovative developments and unique offerings to attract users. 

Recent Developments:

• In December 2021, Meta launched a closed beta for a simplified AR creation tool called ‘Spark AR Go’. Meta announced the distribution of its ‘Spark Augmented Reality (AR) Go’ mobile application as a beta version for android and iOS smartphones.
• Meta built the mobile application to accompany its spark AR studio Software Development Kit (SDK), a powerful tool that enables web AR effects and 3D content found in its lineup of social media platforms such as Instagram and Facebook. ‘Spark AR Go’ enables AR content creators to develop, test, and publish immersive experiences for Meta’s social media platforms and track user performance metrics, and receive community feedback.

Future Outlook:

The future of the US Metaverse market holds several exciting possibilities driven by emerging trends and advancements in virtual reality and augmented reality technologies. Increased adoption of artificial intelligence, data analytics, and virtual experiences will enhance the efficiency of virtual property transactions, marketing, and customer interactions within the metaverse.

Virtual smart homes and sustainable virtual building practices will gain prominence, appealing to environmentally conscious users in the metaverse. As virtual urbanization continues, mixed-use virtual developments with integrated amenities will become more popular, fostering vibrant and interactive virtual communities. The demand for flexible and remote work options will influence virtual property preferences, leading to a shift in the types of virtual spaces users seek within the US metaverse.

Moreover, demographics will play a significant role in shaping the US metaverse market, with the millennial generation embracing virtual experiences and the baby boomers seeking immersive virtual downsizing options. While challenges like data privacy and security remain, the future of the US Metaverse market appears promising, adaptive, and poised for continued growth and innovation.