Turkey Renewable Solar PV Manufacturing Market

Turkey Renewable Solar PV Manufacturing Market is valued at USD 1.5 Bn, fueled by renewable energy investments and government policies, with key segments in monocrystalline panels and residential use.

Region:Europe

Author(s):Dev

Product Code:KRAA4661

Pages:89

Published On:September 2025

About the Report

Base Year 2024

Turkey Renewable Solar PV Manufacturing Market Overview

  • The Turkey Renewable Solar PV Manufacturing Market is valued at USD 1.5 billion, based on a five-year historical analysis. This growth is primarily driven by increasing investments in renewable energy, government incentives, and a growing awareness of environmental sustainability among consumers and businesses alike. The market has seen a significant rise in solar installations, contributing to the overall expansion of the renewable energy sector in Turkey.
  • Key players in this market include Istanbul, Ankara, and Izmir, which dominate due to their strategic locations, access to infrastructure, and supportive government policies. These cities have become hubs for solar energy projects, attracting both domestic and foreign investments, thereby fostering a competitive environment that encourages innovation and growth in the solar PV manufacturing sector.
  • In 2023, the Turkish government implemented a new regulation aimed at promoting renewable energy sources, particularly solar power. This regulation includes a feed-in tariff system that guarantees fixed payments for solar energy producers for a specified period, encouraging investments in solar PV manufacturing and installations across the country.
Turkey Renewable Solar PV Manufacturing Market Size

Turkey Renewable Solar PV Manufacturing Market Segmentation

By Type:The market is segmented into various types of solar panels, including Monocrystalline Solar Panels, Polycrystalline Solar Panels, Thin-Film Solar Panels, Bifacial Solar Panels, and Others. Among these, Monocrystalline Solar Panels are leading due to their high efficiency and space-saving design, making them a preferred choice for both residential and commercial applications. Polycrystalline Solar Panels follow closely, offering a cost-effective alternative with slightly lower efficiency. The demand for Thin-Film Solar Panels is growing, particularly in large-scale installations, while Bifacial Solar Panels are gaining traction due to their ability to capture sunlight from both sides.

Turkey Renewable Solar PV Manufacturing Market segmentation by Type.

By End-User:The market is segmented by end-users into Residential, Commercial, Industrial, and Government & Utilities. The Residential segment is currently the largest, driven by increasing consumer interest in energy independence and sustainability. Commercial installations are also on the rise, as businesses seek to reduce energy costs and enhance their green credentials. The Industrial segment is growing steadily, while Government & Utilities are investing heavily in large-scale solar projects to meet renewable energy targets.

Turkey Renewable Solar PV Manufacturing Market segmentation by End-User.

Turkey Renewable Solar PV Manufacturing Market Competitive Landscape

The Turkey Renewable Solar PV Manufacturing Market is characterized by a dynamic mix of regional and international players. Leading participants such as Kalyon Energy, Zorlu Solar, GCL-Poly Energy Holdings Limited, Trina Solar Limited, Canadian Solar Inc., JinkoSolar Holding Co., Ltd., First Solar, Inc., Hanwha Q CELLS, LONGi Green Energy Technology Co., Ltd., REC Group, Solaria Energía y Medio Ambiente S.A., SunPower Corporation, Yingli Green Energy Holding Company Limited, Risen Energy Co., Ltd., JA Solar Technology Co., Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

Kalyon Energy

2010

Turkey

Zorlu Solar

2007

Turkey

GCL-Poly Energy Holdings Limited

2006

China

Trina Solar Limited

1997

China

Canadian Solar Inc.

2001

Canada

Company

Establishment Year

Headquarters

Group Size

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Production Capacity Utilization

Pricing Strategy

Turkey Renewable Solar PV Manufacturing Market Industry Analysis

Growth Drivers

  • Increasing Energy Demand:Turkey's energy consumption reached approximately 300 terawatt-hours (TWh) in future, reflecting a steady annual growth rate of 3.5%. This rising demand is driven by urbanization and industrial expansion, necessitating a shift towards renewable sources. The Turkish government aims to increase the share of renewables in the energy mix to 50% by future, which will significantly boost the solar PV manufacturing sector. This transition is crucial for meeting both domestic and international energy commitments.
  • Government Incentives for Renewable Energy:The Turkish government has implemented various incentives, including tax exemptions and grants, to promote renewable energy projects. In future, the government allocated approximately $1.5 billion for renewable energy investments, with a significant portion directed towards solar PV. These incentives are designed to attract both domestic and foreign investments, fostering a conducive environment for the growth of the solar manufacturing industry and enhancing energy security.
  • Technological Advancements in Solar PV:The Turkish solar PV sector has witnessed significant technological advancements, with efficiency rates of solar panels improving to over 22% in future. Innovations in manufacturing processes and materials have reduced production costs, making solar energy more competitive. The introduction of bifacial solar panels and improved inverter technologies has further enhanced energy output, positioning Turkey as a potential leader in solar technology within the region and attracting investment in R&D.

Market Challenges

  • Regulatory Uncertainty:The Turkish renewable energy sector faces regulatory challenges, with frequent changes in policies and tariffs creating uncertainty for investors. In future, the lack of a stable regulatory framework led to a decline in new project approvals by 15% compared to the previous year. This unpredictability hampers long-term planning and investment, making it difficult for manufacturers to commit resources to solar PV projects and affecting overall market growth.
  • Competition from Imported Products:The Turkish solar PV market is increasingly facing competition from imported products, particularly from countries like China, which dominate the global solar panel market. In future, imports accounted for over 60% of the solar PV components used in Turkey, leading to price pressures on local manufacturers. This competition poses a significant challenge for domestic producers, who must innovate and improve efficiency to maintain market share and profitability.

Turkey Renewable Solar PV Manufacturing Market Future Outlook

The future of Turkey's renewable solar PV manufacturing market appears promising, driven by a combination of increasing energy demands and supportive government policies. As the country aims for a 50% renewable energy share by future, investments in solar technology and infrastructure are expected to rise. Additionally, the growing emphasis on sustainability and energy independence will likely foster innovation and collaboration within the sector, positioning Turkey as a key player in the regional renewable energy landscape.

Market Opportunities

  • Expansion into Emerging Markets:Turkish solar PV manufacturers have the opportunity to expand into emerging markets in the Middle East and North Africa (MENA) region, where energy demand is surging. With a projected market growth of 20% in these regions by future, Turkish companies can leverage their expertise and competitive pricing to establish a strong foothold, enhancing their export potential and diversifying revenue streams.
  • Development of Energy Storage Solutions:The increasing integration of solar PV systems with energy storage solutions presents a significant opportunity for growth. The energy storage market in Turkey is expected to reach $500 million by future, driven by the need for grid stability and energy reliability. Manufacturers that invest in developing advanced storage technologies can capitalize on this trend, providing comprehensive energy solutions to consumers and businesses alike.

Scope of the Report

SegmentSub-Segments
By Type

Monocrystalline Solar Panels

Polycrystalline Solar Panels

Thin-Film Solar Panels

Bifacial Solar Panels

Others

By End-User

Residential

Commercial

Industrial

Government & Utilities

By Application

Grid-Connected

Off-Grid

Rooftop Installations

Utility-Scale Projects

By Investment Source

Domestic

Foreign Direct Investment (FDI)

Public-Private Partnerships (PPP)

Government Schemes

By Policy Support

Subsidies

Tax Exemptions

Renewable Energy Certificates (RECs)

Others

By Distribution Mode

Direct Sales

Online Sales

Distributors

Retail Outlets

By Price Range

Budget

Mid-Range

Premium

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Energy and Natural Resources, Energy Market Regulatory Authority)

Manufacturers and Producers

Solar Panel Installers and Service Providers

Energy Utilities and Power Companies

Industry Associations (e.g., Turkish Solar Energy Industry Association)

Financial Institutions and Banks

Renewable Energy Project Developers

Players Mentioned in the Report:

Kalyon Energy

Zorlu Solar

GCL-Poly Energy Holdings Limited

Trina Solar Limited

Canadian Solar Inc.

JinkoSolar Holding Co., Ltd.

First Solar, Inc.

Hanwha Q CELLS

LONGi Green Energy Technology Co., Ltd.

REC Group

Solaria Energia y Medio Ambiente S.A.

SunPower Corporation

Yingli Green Energy Holding Company Limited

Risen Energy Co., Ltd.

JA Solar Technology Co., Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Turkey Renewable Solar PV Manufacturing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Turkey Renewable Solar PV Manufacturing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Turkey Renewable Solar PV Manufacturing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Energy Demand
3.1.2 Government Incentives for Renewable Energy
3.1.3 Technological Advancements in Solar PV
3.1.4 Decreasing Costs of Solar PV Components

3.2 Market Challenges

3.2.1 Regulatory Uncertainty
3.2.2 Competition from Imported Products
3.2.3 Infrastructure Limitations
3.2.4 Fluctuating Raw Material Prices

3.3 Market Opportunities

3.3.1 Expansion into Emerging Markets
3.3.2 Development of Energy Storage Solutions
3.3.3 Partnerships with Local Governments
3.3.4 Innovations in Solar Technology

3.4 Market Trends

3.4.1 Shift Towards Sustainable Energy Solutions
3.4.2 Increasing Adoption of Smart Grid Technologies
3.4.3 Growth of Community Solar Projects
3.4.4 Rise in Consumer Awareness and Demand

3.5 Government Regulation

3.5.1 Renewable Energy Law Compliance
3.5.2 Feed-in Tariff Policies
3.5.3 Environmental Impact Assessments
3.5.4 Local Content Requirements

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Turkey Renewable Solar PV Manufacturing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Turkey Renewable Solar PV Manufacturing Market Segmentation

8.1 By Type

8.1.1 Monocrystalline Solar Panels
8.1.2 Polycrystalline Solar Panels
8.1.3 Thin-Film Solar Panels
8.1.4 Bifacial Solar Panels
8.1.5 Others

8.2 By End-User

8.2.1 Residential
8.2.2 Commercial
8.2.3 Industrial
8.2.4 Government & Utilities

8.3 By Application

8.3.1 Grid-Connected
8.3.2 Off-Grid
8.3.3 Rooftop Installations
8.3.4 Utility-Scale Projects

8.4 By Investment Source

8.4.1 Domestic
8.4.2 Foreign Direct Investment (FDI)
8.4.3 Public-Private Partnerships (PPP)
8.4.4 Government Schemes

8.5 By Policy Support

8.5.1 Subsidies
8.5.2 Tax Exemptions
8.5.3 Renewable Energy Certificates (RECs)
8.5.4 Others

8.6 By Distribution Mode

8.6.1 Direct Sales
8.6.2 Online Sales
8.6.3 Distributors
8.6.4 Retail Outlets

8.7 By Price Range

8.7.1 Budget
8.7.2 Mid-Range
8.7.3 Premium
8.7.4 Others

9. Turkey Renewable Solar PV Manufacturing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Production Capacity Utilization
9.2.7 Pricing Strategy
9.2.8 R&D Investment
9.2.9 Supply Chain Efficiency
9.2.10 Brand Recognition

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Kalyon Energy
9.5.2 Zorlu Solar
9.5.3 GCL-Poly Energy Holdings Limited
9.5.4 Trina Solar Limited
9.5.5 Canadian Solar Inc.
9.5.6 JinkoSolar Holding Co., Ltd.
9.5.7 First Solar, Inc.
9.5.8 Hanwha Q CELLS
9.5.9 LONGi Green Energy Technology Co., Ltd.
9.5.10 REC Group
9.5.11 Solaria Energía y Medio Ambiente S.A.
9.5.12 SunPower Corporation
9.5.13 Yingli Green Energy Holding Company Limited
9.5.14 Risen Energy Co., Ltd.
9.5.15 JA Solar Technology Co., Ltd.

10. Turkey Renewable Solar PV Manufacturing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Energy and Natural Resources
10.1.2 Ministry of Environment and Urbanization
10.1.3 Ministry of Industry and Technology

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Renewable Energy
10.2.2 Budget Allocations for Solar Projects
10.2.3 Corporate Sustainability Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Residential Users
10.3.2 Commercial Users
10.3.3 Industrial Users

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Financial Readiness
10.4.3 Technical Knowledge

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Case Studies of Successful Implementations
10.5.3 Future Expansion Plans

11. Turkey Renewable Solar PV Manufacturing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports and publications on renewable energy policies in Turkey
  • Review of industry reports from organizations such as the Turkish Renewable Energy Association
  • Examination of market trends and forecasts from academic journals and energy research institutions

Primary Research

  • Interviews with executives from leading solar PV manufacturing companies in Turkey
  • Surveys conducted with industry experts and consultants specializing in renewable energy
  • Field visits to manufacturing facilities to gather insights on production processes and challenges

Validation & Triangulation

  • Cross-validation of data through multiple sources including trade publications and government statistics
  • Triangulation of findings from primary interviews with secondary data insights
  • Sanity checks performed through expert panel discussions to ensure data accuracy

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national energy consumption and solar energy targets
  • Segmentation of market size by application areas such as residential, commercial, and utility-scale solar PV
  • Incorporation of government incentives and subsidies impacting solar PV adoption rates

Bottom-up Modeling

  • Collection of production capacity data from major solar PV manufacturers in Turkey
  • Analysis of sales data from distributors and retailers in the solar energy sector
  • Cost analysis based on material inputs, labor, and operational expenses for solar PV production

Forecasting & Scenario Analysis

  • Development of growth projections based on historical data and market trends
  • Scenario modeling considering factors such as technological advancements and regulatory changes
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Solar PV Installations100Homeowners, Solar Installation Managers
Commercial Solar PV Projects80Facility Managers, Energy Procurement Officers
Utility-Scale Solar Farms60Project Developers, Operations Directors
Solar Component Suppliers50Supply Chain Managers, Product Development Engineers
Government and Regulatory Bodies40Policy Makers, Energy Analysts

Frequently Asked Questions

What is the current value of the Turkey Renewable Solar PV Manufacturing Market?

The Turkey Renewable Solar PV Manufacturing Market is valued at approximately USD 1.5 billion, reflecting significant growth driven by increased investments in renewable energy, government incentives, and heightened consumer awareness regarding environmental sustainability.

Which cities are key players in Turkey's solar PV manufacturing market?

What government regulations support solar energy in Turkey?

What types of solar panels are manufactured in Turkey?

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