Turkey Solar Rooftop EPC and Leasing Market

Turkey Solar Rooftop EPC and Leasing Market, valued at USD 1.7 Bn, is growing due to renewable targets, urban expansion, and tech advancements in PV efficiency.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAA4545

Pages:84

Published On:September 2025

About the Report

Base Year 2024

Turkey Solar Rooftop EPC and Leasing Market Overview

  • The Turkey Solar Rooftop EPC and Leasing Market is valued at USD 1.7 billion, based on a five-year historical analysis. This growth is primarily driven by surging electricity demand, declining photovoltaic system costs, the government’s robust renewable energy targets, and a strong policy push for distributed generation and net metering. The market is further supported by the rapid expansion of Turkey’s total solar installed capacity, which doubled from 9.7 GW to nearly 20 GW in recent years, and by the increasing adoption of rooftop systems among residential and commercial users .
  • Istanbul, Ankara, and Izmir remain the dominant cities in the market due to their high population density, significant commercial and industrial activities, and proactive municipal policies that encourage solar adoption. These cities have attracted substantial investments in distributed solar infrastructure, making them central to the country’s rooftop solar expansion .
  • The Regulation on Energy Performance in Buildings (Binalarda Enerji Performans? Yönetmeli?i), issued by the Ministry of Environment, Urbanization and Climate Change in 2023, requires all new residential buildings to incorporate renewable energy systems, including solar photovoltaic installations, to meet a portion of their energy needs. The regulation sets operational thresholds for energy efficiency, mandates compliance certification for new construction, and aims to accelerate the adoption of rooftop solar across Turkey’s housing sector .
Turkey Solar Rooftop EPC and Leasing Market Size

Turkey Solar Rooftop EPC and Leasing Market Segmentation

By Type:The market is segmented into Residential Solar Rooftop Systems, Commercial Solar Rooftop Systems, Industrial Solar Rooftop Systems, Hybrid Solar Systems, Off-Grid Solar Solutions, Solar Leasing Options, and Community Solar Projects. Among these, Residential Solar Rooftop Systems are currently leading the market, driven by simplified net metering, increased consumer awareness, and government incentives that make solar adoption more accessible for homeowners. The commercial segment is also expanding, as businesses seek to hedge against rising energy costs and comply with sustainability mandates. Hybrid and storage-integrated systems are gaining traction, particularly in regions with grid constraints or high self-consumption needs .

Turkey Solar Rooftop EPC and Leasing Market segmentation by Type.

By End-User:End-user segmentation includes Residential, Commercial, Industrial, and Government & Utilities. The Residential segment is the largest contributor, reflecting the rapid uptake of rooftop solar among homeowners seeking energy independence and cost savings. The commercial segment is expanding, driven by businesses aiming to reduce operational expenses and comply with environmental standards. Industrial users are increasingly investing in rooftop and hybrid systems to mitigate energy price volatility, while government and utility initiatives focus on integrating distributed solar into broader energy strategies .

Turkey Solar Rooftop EPC and Leasing Market segmentation by End-User.

Turkey Solar Rooftop EPC and Leasing Market Competitive Landscape

The Turkey Solar Rooftop EPC and Leasing Market is characterized by a dynamic mix of regional and international players. Leading participants such as Kalyon PV, Fortis Energy, Europower Solar (Europower Enerji A.?.), Çal?k Enerji, Asunim Group, Eko Renewable Energy Inc., GO Enerji, Halk Enerji Yat?r?mlar? Üretim ?n?aat Taahhüt Ticaret ve Sanayi A.?., HT Solar Energy J.S.C., CW Enerji, Ankara Solar A.?., Alfa Solar Enerji, Solar Power Solutions Pvt Ltd, Zorlu Enerji Elektrik Üretim A.?., and Aksa Energy contribute to innovation, geographic expansion, and service delivery in this space.

Kalyon PV

2017

Ankara, Turkey

Fortis Energy

2006

Istanbul, Turkey

Europower Solar

1995

Istanbul, Turkey

Çal?k Enerji

1998

Istanbul, Turkey

Asunim Group

2005

Istanbul, Turkey

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Annual Installed Rooftop Capacity (MW)

Revenue Growth Rate (%)

Market Penetration Rate (%)

Average Project Completion Time (days)

Installation Efficiency (kW/worker/day)

Turkey Solar Rooftop EPC and Leasing Market Industry Analysis

Growth Drivers

  • Increasing Energy Demand:Turkey's energy consumption reached approximately330 terawatt-hours (TWh)in future, with projections indicating a rise to340 TWhin future. This growing demand is driven by urbanization and industrial expansion, necessitating alternative energy sources. The Turkish government aims to increase renewable energy's share toat least 30% of total energy consumption in future, further propelling the solar rooftop market as a viable solution to meet this escalating energy need.
  • Government Incentives for Renewable Energy:The Turkish government has allocated over2 billion Turkish Lira (approximately $70 million)in future for renewable energy projects, including solar rooftop installations. This financial support includes grants, subsidies, and favorable feed-in tariffs, which encourage both residential and commercial investments in solar energy. Such incentives are crucial in reducing the financial burden on consumers and fostering a conducive environment for solar energy adoption.
  • Technological Advancements in Solar Energy:The solar technology landscape in Turkey has seen significant advancements, with the efficiency of photovoltaic (PV) panels improving byabout 20% over the past five years. In future, the average efficiency of solar panels is expected to reach21%, enhancing energy output and reducing payback periods for installations. These technological improvements are vital in making solar energy more accessible and economically viable for consumers, driving market growth.

Market Challenges

  • High Initial Investment Costs:The average cost of installing a solar rooftop system in Turkey is approximately1,000 Turkish Lira (around $35) per watt. For a typical residential system of 5 kW, this translates to an upfront investment of about50,000 Turkish Lira (approximately $1,750). Such high initial costs can deter potential customers, particularly in a market where many consumers are still recovering from economic fluctuations and inflationary pressures.
  • Regulatory Uncertainties:The Turkish solar market faces regulatory challenges, with frequent changes in policies and incentives. For instance, amendments to the Renewable Energy Law in future created confusion regarding grid connection processes and licensing requirements. This uncertainty can hinder investment decisions, as stakeholders may be reluctant to commit resources without a stable regulatory framework, impacting the overall growth of the solar rooftop sector.

Turkey Solar Rooftop EPC and Leasing Market Future Outlook

The future of the Turkey solar rooftop EPC and leasing market appears promising, driven by increasing energy demands and supportive government policies. As urban areas expand, the need for sustainable energy solutions will intensify, encouraging further investments in solar technologies. Additionally, the integration of smart technologies and energy storage solutions will enhance system efficiency and reliability, making solar energy more attractive. The market is poised for growth as stakeholders adapt to evolving consumer preferences and technological advancements.

Market Opportunities

  • Expansion of Urban Areas:Turkey's urban population is projected to reachapproximately 78%in future, creating a significant opportunity for solar rooftop installations. As cities grow, the demand for sustainable energy solutions will increase, making solar rooftops an attractive option for new residential and commercial developments, thereby driving market growth.
  • Development of Smart Cities:The Turkish government has initiated several smart city projects, with investment exceeding1.5 billion Turkish Lira (approximately $53 million)in future. These projects aim to integrate renewable energy sources, including solar rooftops, into urban infrastructure, presenting a substantial opportunity for EPC and leasing companies to participate in the transition towards sustainable urban living.

Scope of the Report

SegmentSub-Segments
By Type

Residential Solar Rooftop Systems

Commercial Solar Rooftop Systems

Industrial Solar Rooftop Systems

Hybrid Solar Systems

Off-Grid Solar Solutions

Solar Leasing Options

Community Solar Projects

By End-User

Residential

Commercial

Industrial

Government & Utilities

By Investment Source

Domestic Investments

Foreign Direct Investments (FDI)

Public-Private Partnerships (PPP)

Government Schemes

By Application

Grid-Connected Systems

Off-Grid Systems

Rooftop Installations

Utility-Scale Projects

By Policy Support

Subsidies

Tax Exemptions

Renewable Energy Certificates (RECs)

Other Incentives

By Distribution Mode

Direct Sales

Online Sales

Distributors

Retail Partnerships

By Price Range

Low Price Range

Mid Price Range

High Price Range

Custom Solutions

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Energy and Natural Resources, Energy Market Regulatory Authority)

Solar Equipment Manufacturers

Project Developers and EPC Contractors

Financial Institutions and Banks

Real Estate Developers and Property Management Firms

Energy Service Companies (ESCOs)

Local Municipalities and Urban Planning Authorities

Players Mentioned in the Report:

Kalyon PV

Fortis Energy

Europower Solar (Europower Enerji A.S.)

Calk Enerji

Asunim Group

Eko Renewable Energy Inc.

GO Enerji

Halk Enerji Yatrmlar Uretim Insaat Taahhut Ticaret ve Sanayi A.S.

HT Solar Energy J.S.C.

CW Enerji

Ankara Solar A.S.

Alfa Solar Enerji

Solar Power Solutions Pvt Ltd

Zorlu Enerji Elektrik Uretim A.S.

Aksa Energy

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Turkey Solar Rooftop EPC and Leasing Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Turkey Solar Rooftop EPC and Leasing Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Turkey Solar Rooftop EPC and Leasing Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Energy Demand
3.1.2 Government Incentives for Renewable Energy
3.1.3 Technological Advancements in Solar Energy
3.1.4 Rising Environmental Awareness

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Regulatory Uncertainties
3.2.3 Limited Consumer Awareness
3.2.4 Competition from Traditional Energy Sources

3.3 Market Opportunities

3.3.1 Expansion of Urban Areas
3.3.2 Development of Smart Cities
3.3.3 International Partnerships and Collaborations
3.3.4 Growth in Energy Storage Solutions

3.4 Market Trends

3.4.1 Increasing Adoption of Energy-as-a-Service Models
3.4.2 Integration of IoT in Solar Systems
3.4.3 Focus on Sustainability and Green Certifications
3.4.4 Rise of Community Solar Projects

3.5 Government Regulation

3.5.1 Feed-in Tariff Policies
3.5.2 Renewable Energy Law Amendments
3.5.3 Tax Incentives for Solar Installations
3.5.4 Grid Connection Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Turkey Solar Rooftop EPC and Leasing Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Turkey Solar Rooftop EPC and Leasing Market Segmentation

8.1 By Type

8.1.1 Residential Solar Rooftop Systems
8.1.2 Commercial Solar Rooftop Systems
8.1.3 Industrial Solar Rooftop Systems
8.1.4 Hybrid Solar Systems
8.1.5 Off-Grid Solar Solutions
8.1.6 Solar Leasing Options
8.1.7 Community Solar Projects

8.2 By End-User

8.2.1 Residential
8.2.2 Commercial
8.2.3 Industrial
8.2.4 Government & Utilities

8.3 By Investment Source

8.3.1 Domestic Investments
8.3.2 Foreign Direct Investments (FDI)
8.3.3 Public-Private Partnerships (PPP)
8.3.4 Government Schemes

8.4 By Application

8.4.1 Grid-Connected Systems
8.4.2 Off-Grid Systems
8.4.3 Rooftop Installations
8.4.4 Utility-Scale Projects

8.5 By Policy Support

8.5.1 Subsidies
8.5.2 Tax Exemptions
8.5.3 Renewable Energy Certificates (RECs)
8.5.4 Other Incentives

8.6 By Distribution Mode

8.6.1 Direct Sales
8.6.2 Online Sales
8.6.3 Distributors
8.6.4 Retail Partnerships

8.7 By Price Range

8.7.1 Low Price Range
8.7.2 Mid Price Range
8.7.3 High Price Range
8.7.4 Custom Solutions

9. Turkey Solar Rooftop EPC and Leasing Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Annual Installed Rooftop Capacity (MW)
9.2.4 Revenue Growth Rate (%)
9.2.5 Market Penetration Rate (%)
9.2.6 Average Project Completion Time (days)
9.2.7 Installation Efficiency (kW/worker/day)
9.2.8 Customer Acquisition Cost (USD/kW)
9.2.9 Customer Retention Rate (%)
9.2.10 Pricing Strategy (Leasing vs EPC)
9.2.11 O&M Service Coverage (%)
9.2.12 Customer Satisfaction Score (NPS or equivalent)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Kalyon PV
9.5.2 Fortis Energy
9.5.3 Europower Solar (Europower Enerji A.?.)
9.5.4 Çal?k Enerji
9.5.5 Asunim Group
9.5.6 Eko Renewable Energy Inc.
9.5.7 GO Enerji
9.5.8 Halk Enerji Yat?r?mlar? Üretim ?n?aat Taahhüt Ticaret ve Sanayi A.?.
9.5.9 HT Solar Energy J.S.C.
9.5.10 CW Enerji
9.5.11 Ankara Solar A.?.
9.5.12 Alfa Solar Enerji
9.5.13 Solar Power Solutions Pvt Ltd
9.5.14 Zorlu Enerji Elektrik Üretim A.?.
9.5.15 Aksa Energy

10. Turkey Solar Rooftop EPC and Leasing Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Energy and Natural Resources
10.1.2 Ministry of Environment and Urbanization
10.1.3 Ministry of Industry and Technology

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Investment Trends
10.2.2 Budget Allocations for Renewable Energy
10.2.3 Long-term Energy Contracts

10.3 Pain Point Analysis by End-User Category

10.3.1 Residential User Concerns
10.3.2 Commercial User Challenges
10.3.3 Industrial User Requirements

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Financial Readiness
10.4.3 Technical Readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 ROI Measurement Techniques
10.5.2 Use Case Scenarios
10.5.3 Long-term Benefits Analysis

11. Turkey Solar Rooftop EPC and Leasing Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging Strategies

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on renewable energy policies in Turkey
  • Review of industry publications and market reports on solar energy trends
  • Examination of financial statements and sustainability reports from leading EPC firms

Primary Research

  • Interviews with project managers at solar rooftop EPC companies
  • Surveys with financial analysts specializing in renewable energy leasing
  • Field interviews with end-users of solar rooftop systems, including commercial and residential clients

Validation & Triangulation

  • Cross-validation of data through multiple sources, including government and industry reports
  • Triangulation of findings from primary interviews with secondary data insights
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national energy consumption statistics
  • Segmentation of market size by residential, commercial, and industrial sectors
  • Incorporation of government incentives and subsidies for solar energy adoption

Bottom-up Modeling

  • Collection of installation data from leading EPC contractors in Turkey
  • Operational cost analysis based on project size and complexity
  • Revenue projections based on leasing models and financing options available

Forecasting & Scenario Analysis

  • Multi-variable forecasting using historical growth rates and market drivers
  • Scenario analysis based on regulatory changes and technological advancements
  • Development of baseline, optimistic, and pessimistic market growth projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Solar Rooftop Installations120Homeowners, Property Managers
Commercial Solar Leasing Models80Facility Managers, CFOs of SMEs
Industrial Solar EPC Projects60Operations Directors, Energy Managers
Government Policy Impact on Solar Adoption40Policy Makers, Energy Consultants
Consumer Attitudes Towards Solar Leasing70General Public, Environmental Advocates

Frequently Asked Questions

What is the current value of the Turkey Solar Rooftop EPC and Leasing Market?

The Turkey Solar Rooftop EPC and Leasing Market is valued at approximately USD 1.7 billion, reflecting significant growth driven by increasing electricity demand, declining photovoltaic system costs, and supportive government policies promoting renewable energy adoption.

Which cities in Turkey are leading in solar rooftop installations?

What government regulations support solar energy in Turkey?

What are the main types of solar rooftop systems available in Turkey?

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