United States Ftl Freight Brokerage Market

United States FTL Freight Brokerage Market, valued at USD 16.9 Bn, grows via e-commerce demand, tech advancements, and supply chain expansion, facing regulatory and digital competition challenges.

Region:North America

Author(s):Shubham

Product Code:KRAC0672

Pages:87

Published On:August 2025

About the Report

Base Year 2024

United States Ftl Freight Brokerage Market Overview

  • The United States FTL Freight Brokerage Market is valued at USD 16.9 billion, based on a five-year historical analysis. Growth is driven by expanding e-commerce shipping needs, shippers’ adoption of digital brokerage platforms for faster load matching, and ongoing shipper focus on cycle-time and on-time performance.
  • Key freight brokerage activity is concentrated around major logistics hubs such as Los Angeles, Chicago, and Dallas due to their role as national freight gateways with extensive interstate and intermodal connectivity and proximity to major distribution and manufacturing centers.
  • The Infrastructure Investment and Jobs Act authorized about USD 1 trillion in total funding, including roughly USD 550 billion in new spending for surface transportation, freight corridors, bridges, ports, and rail—supporting congestion relief and freight efficiency that benefits brokerage-enabled truckload movements.
United States Ftl Freight Brokerage Market Size

United States Ftl Freight Brokerage Market Segmentation

By Shipment Type:The shipment type segmentation includes various methods of transporting goods, each catering to specific needs and industries. The subsegments are Dry Van FTL, Refrigerated/Temp-Controlled FTL, Flatbed/Step-Deck FTL, Heavy Haul/Oversize FTL, Dedicated/Contracted FTL, and Cross-Border FTL (USMCA). Among these,Dry Van FTLis the most dominant given its versatility for consumer goods, retail replenishment, and general merchandise and its broad trailer availability across carrier networks. Rising food, pharma, and healthcare demand continues to supportRefrigerated FTL, while construction and industrial activity underpinFlatbed/Step-Deckneeds.

United States Ftl Freight Brokerage Market segmentation by Shipment Type.

By End-User:The end-user segmentation encompasses various industries that utilize freight brokerage services, including Manufacturing & Automotive, Distributive Trade (Wholesale & Retail), Food & Beverage, Chemicals & Industrial Materials, Building & Construction, Agriculture & Forestry, Energy (Oil & Gas, Renewables), and Healthcare & Pharmaceuticals.Manufacturing & Automotiveremains a leading user due to just-in-time practices and steady parts and finished-goods flows, whileDistributive Trade(retail and wholesale) is a major brokerage user aligned with e-commerce and omnichannel distribution. Refrigerated demand inFood & Beverageand time- and condition-sensitive moves inHealthcare & Pharmaceuticalssustain brokerage reliance for service assurance and coverage.

United States Ftl Freight Brokerage Market segmentation by End-User.

United States Ftl Freight Brokerage Market Competitive Landscape

The United States Ftl Freight Brokerage Market is characterized by a dynamic mix of regional and international players. Leading participants such as C.H. Robinson Worldwide, Inc., XPO, Inc. (formerly XPO Logistics), Echo Global Logistics, LLC, Schneider National, Inc. (Schneider Logistics), J.B. Hunt Transport Services, Inc. (J.B. Hunt 360), Landstar System, Inc., Total Quality Logistics (TQL), Coyote Logistics, LLC (a UPS company), Hub Group, Inc., RXO, Inc., Transplace (now Uber Freight), Uber Freight LLC, Freightquote by C.H. Robinson, Nolan Transportation Group (NTG), Arrive Logistics, LLC contribute to innovation, geographic expansion, and service delivery in this space.

C.H. Robinson Worldwide, Inc.

1905

Eden Prairie, Minnesota

XPO, Inc.

2011

Greenwich, Connecticut

Echo Global Logistics, LLC

2005

Chicago, Illinois

Schneider National, Inc.

1935

Green Bay, Wisconsin

J.B. Hunt Transport Services, Inc.

1961

Lowell, Arkansas

Company

Establishment Year

Headquarters

Brokerage Scale (Enterprise/Upper Mid/Mid/Small)

Gross Freight Under Management (GFUM)

Net Revenue (Brokerage)

Revenue Growth Rate (YoY)

Load Count (Annual FTL Loads)

Carrier Network Size (Active Carriers)

United States Ftl Freight Brokerage Market Industry Analysis

Growth Drivers

  • Increasing E-commerce Demand:The U.S. e-commerce market is projected to reach $1.1 trillion in future, driven by a 15% annual growth rate. This surge in online shopping necessitates efficient freight brokerage services to manage logistics and distribution. As consumers increasingly prefer home delivery, freight brokers are essential in coordinating shipments, ensuring timely deliveries, and optimizing routes, thereby enhancing overall supply chain efficiency. This trend significantly boosts demand for freight brokerage services across the nation.
  • Expansion of Supply Chain Networks:The U.S. supply chain network is expected to expand by 8% in future, reflecting increased investments in infrastructure and logistics capabilities. This growth is fueled by companies seeking to enhance their distribution efficiency and reduce lead times. As businesses expand their operations, the need for reliable freight brokerage services becomes critical to navigate complex logistics, manage inventory, and ensure timely deliveries, thus driving market growth in the freight brokerage sector.
  • Technological Advancements in Logistics:The logistics technology market is anticipated to grow to $100 billion in future, with innovations such as AI, IoT, and big data analytics transforming freight brokerage operations. These technologies enable brokers to optimize routes, improve load matching, and enhance visibility throughout the supply chain. As logistics technology becomes more integrated, freight brokers can offer more efficient and cost-effective solutions, driving demand and improving service quality in the industry.

Market Challenges

  • Regulatory Compliance Issues:The freight brokerage industry faces stringent regulatory requirements, including safety and environmental standards. In future, compliance costs are projected to rise by 10% due to new regulations, such as the Electronic Logging Device (ELD) mandate. These regulations can impose significant operational burdens on brokers, requiring investments in compliance systems and training, which may hinder profitability and operational efficiency in a highly competitive market.
  • Competition from Digital Freight Platforms:The rise of digital freight platforms has intensified competition in the brokerage market. In future, it is estimated that these platforms will capture 30% of the market share, offering lower costs and faster services. Traditional freight brokers face challenges in adapting to this digital transformation, as they must invest in technology and innovative solutions to remain competitive, risking market share and profitability if they fail to evolve.

United States Ftl Freight Brokerage Market Future Outlook

The future of the U.S. freight brokerage market appears promising, driven by ongoing technological advancements and the increasing demand for efficient logistics solutions. As e-commerce continues to grow, brokers will need to adapt to changing consumer expectations, focusing on real-time tracking and enhanced service offerings. Additionally, the integration of AI and automation will streamline operations, allowing brokers to optimize their services and improve customer satisfaction, positioning them favorably in a competitive landscape.

Market Opportunities

  • Adoption of AI and Automation:The integration of AI and automation in freight brokerage can enhance operational efficiency and reduce costs. In future, companies that adopt these technologies could see a 20% increase in productivity, allowing them to handle more shipments with fewer resources, thus creating a significant competitive advantage in the market.
  • Growth in Cross-Border Trade:With cross-border trade projected to increase by 12% in future, freight brokers have a unique opportunity to expand their services internationally. This growth will require brokers to navigate complex regulations and logistics, positioning them as essential partners for businesses looking to enter new markets and optimize their supply chains.

Scope of the Report

SegmentSub-Segments
By Shipment Type (FTL focus)

Dry Van FTL

Refrigerated/Temp-Controlled FTL

Flatbed/Step-Deck FTL

Heavy Haul/Oversize FTL

Dedicated/Contracted FTL

Cross-Border FTL (USMCA)

By End-User

Manufacturing & Automotive

Distributive Trade (Wholesale & Retail)

Food & Beverage

Chemicals & Industrial Materials

Building & Construction

Agriculture & Forestry

Energy (Oil & Gas, Renewables)

Healthcare & Pharmaceuticals

By Service Scope (Brokerage Offering)

Spot Brokerage

Contract Brokerage

Managed Transportation (3PL)

Digital Freight Matching

Value-Added Services (Tracking, Claims, Insurance)

By Pricing Model

Commission/Markup

Cost-Plus

Contracted Rate Indexation

Dynamic/Algorithmic Pricing

By Geographic Coverage

National

Regional/Multi-State

Intra-State/Local

Cross-Border (US–Canada/Mexico)

By Service Level

Standard FTL

Expedited/Time-Definite FTL

Drop Trailer/Power-Only

High-Value/Secured FTL

By Customer Type

Enterprise (Large Shippers)

Mid-Market

SMB

Government & Public Sector

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Federal Motor Carrier Safety Administration, Department of Transportation)

Shippers and Freight Owners

Third-Party Logistics Providers

Freight Carriers and Trucking Companies

Supply Chain Management Professionals

Industry Associations (e.g., American Trucking Associations)

Financial Institutions and Banks

Players Mentioned in the Report:

C.H. Robinson Worldwide, Inc.

XPO, Inc. (formerly XPO Logistics)

Echo Global Logistics, LLC

Schneider National, Inc. (Schneider Logistics)

J.B. Hunt Transport Services, Inc. (J.B. Hunt 360)

Landstar System, Inc.

Total Quality Logistics (TQL)

Coyote Logistics, LLC (a UPS company)

Hub Group, Inc.

RXO, Inc.

Transplace (now Uber Freight)

Uber Freight LLC

Freightquote by C.H. Robinson

Nolan Transportation Group (NTG)

Arrive Logistics, LLC

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. United States Ftl Freight Brokerage Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 United States Ftl Freight Brokerage Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. United States Ftl Freight Brokerage Market Analysis

3.1 Growth Drivers

3.1.1 Increasing E-commerce Demand
3.1.2 Expansion of Supply Chain Networks
3.1.3 Technological Advancements in Logistics
3.1.4 Rising Fuel Prices

3.2 Market Challenges

3.2.1 Regulatory Compliance Issues
3.2.2 Competition from Digital Freight Platforms
3.2.3 Fluctuating Fuel Costs
3.2.4 Capacity Constraints

3.3 Market Opportunities

3.3.1 Adoption of AI and Automation
3.3.2 Growth in Cross-Border Trade
3.3.3 Demand for Sustainable Practices
3.3.4 Expansion into Untapped Markets

3.4 Market Trends

3.4.1 Shift Towards Digital Freight Matching
3.4.2 Increased Focus on Last-Mile Delivery
3.4.3 Integration of Blockchain Technology
3.4.4 Emphasis on Real-Time Tracking Solutions

3.5 Government Regulation

3.5.1 Hours of Service Regulations
3.5.2 Electronic Logging Device Mandates
3.5.3 Environmental Regulations
3.5.4 Safety Standards Compliance

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. United States Ftl Freight Brokerage Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. United States Ftl Freight Brokerage Market Segmentation

8.1 By Shipment Type (FTL focus)

8.1.1 Dry Van FTL
8.1.2 Refrigerated/Temp-Controlled FTL
8.1.3 Flatbed/Step-Deck FTL
8.1.4 Heavy Haul/Oversize FTL
8.1.5 Dedicated/Contracted FTL
8.1.6 Cross-Border FTL (USMCA)

8.2 By End-User

8.2.1 Manufacturing & Automotive
8.2.2 Distributive Trade (Wholesale & Retail)
8.2.3 Food & Beverage
8.2.4 Chemicals & Industrial Materials
8.2.5 Building & Construction
8.2.6 Agriculture & Forestry
8.2.7 Energy (Oil & Gas, Renewables)
8.2.8 Healthcare & Pharmaceuticals

8.3 By Service Scope (Brokerage Offering)

8.3.1 Spot Brokerage
8.3.2 Contract Brokerage
8.3.3 Managed Transportation (3PL)
8.3.4 Digital Freight Matching
8.3.5 Value-Added Services (Tracking, Claims, Insurance)

8.4 By Pricing Model

8.4.1 Commission/Markup
8.4.2 Cost-Plus
8.4.3 Contracted Rate Indexation
8.4.4 Dynamic/Algorithmic Pricing

8.5 By Geographic Coverage

8.5.1 National
8.5.2 Regional/Multi-State
8.5.3 Intra-State/Local
8.5.4 Cross-Border (US–Canada/Mexico)

8.6 By Service Level

8.6.1 Standard FTL
8.6.2 Expedited/Time-Definite FTL
8.6.3 Drop Trailer/Power-Only
8.6.4 High-Value/Secured FTL

8.7 By Customer Type

8.7.1 Enterprise (Large Shippers)
8.7.2 Mid-Market
8.7.3 SMB
8.7.4 Government & Public Sector

9. United States Ftl Freight Brokerage Market Competitive Analysis

9.1 Market Share of Key Players(Micro, Small, Medium, Large Enterprises)

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Brokerage Scale (Enterprise/Upper Mid/Mid/Small)
9.2.3 Gross Freight Under Management (GFUM)
9.2.4 Net Revenue (Brokerage)
9.2.5 Revenue Growth Rate (YoY)
9.2.6 Load Count (Annual FTL Loads)
9.2.7 Carrier Network Size (Active Carriers)
9.2.8 On-Time Pickup/Delivery Rate
9.2.9 Tender Acceptance and Rejection Rate
9.2.10 Average Linehaul per Mile (FTL)
9.2.11 Gross Margin and Net Revenue Margin
9.2.12 Digital Execution Rate (e-booked/e-tracked loads)
9.2.13 Customer Retention/Wallet Share
9.2.14 Compliance & Safety (CSA/insurance claims rate)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis(By Class and Payload)

9.5 Detailed Profile of Major Companies

9.5.1 C.H. Robinson Worldwide, Inc.
9.5.2 XPO, Inc. (formerly XPO Logistics)
9.5.3 Echo Global Logistics, LLC
9.5.4 Schneider National, Inc. (Schneider Logistics)
9.5.5 J.B. Hunt Transport Services, Inc. (J.B. Hunt 360)
9.5.6 Landstar System, Inc.
9.5.7 Total Quality Logistics (TQL)
9.5.8 Coyote Logistics, LLC (a UPS company)
9.5.9 Hub Group, Inc.
9.5.10 RXO, Inc.
9.5.11 Transplace (now Uber Freight)
9.5.12 Uber Freight LLC
9.5.13 Freightquote by C.H. Robinson
9.5.14 Nolan Transportation Group (NTG)
9.5.15 Arrive Logistics, LLC

10. United States Ftl Freight Brokerage Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Contracting Processes
10.1.2 Budget Allocation Trends
10.1.3 Supplier Selection Criteria
10.1.4 Compliance and Reporting Requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Logistics Infrastructure
10.2.2 Spending on Technology Upgrades
10.2.3 Budget for Sustainability Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Delays in Delivery
10.3.2 High Transportation Costs
10.3.3 Lack of Visibility in Supply Chain

10.4 User Readiness for Adoption

10.4.1 Technology Adoption Rates
10.4.2 Training and Support Needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI Metrics
10.5.2 Opportunities for Service Expansion

11. United States Ftl Freight Brokerage Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Positioning

2.4 Communication Strategies

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 Logistics Partnerships

3.4 Distribution Channel Optimization


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Cost-Effectiveness


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Approaches

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from logistics and freight brokerage associations
  • Review of government publications on transportation and freight regulations
  • Examination of market trends through academic journals and white papers

Primary Research

  • Interviews with freight brokerage executives and industry analysts
  • Surveys targeting logistics coordinators and supply chain managers
  • Field visits to freight brokerage firms to observe operations and gather insights

Validation & Triangulation

  • Cross-validation of findings with multiple data sources including trade publications
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks through expert panels comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total freight brokerage market size based on national logistics expenditure
  • Segmentation by service type, including full truckload (FTL) and less-than-truckload (LTL) services
  • Incorporation of macroeconomic indicators such as GDP growth and trade volumes

Bottom-up Modeling

  • Collection of operational data from leading freight brokerage firms
  • Estimation of average transaction values and service frequency across segments
  • Volume and revenue projections based on historical growth rates and market dynamics

Forecasting & Scenario Analysis

  • Development of forecasting models using historical data and market trends
  • Scenario analysis based on potential regulatory changes and technological advancements
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Full Truckload Freight Brokerage120Freight Brokers, Operations Managers
Logistics Technology Adoption100IT Managers, Technology Officers
Regulatory Compliance in Freight80Compliance Officers, Legal Advisors
Market Trends in Freight Brokerage110Market Analysts, Business Development Managers
Customer Satisfaction in Freight Services90Customer Service Managers, Account Executives

Frequently Asked Questions

What is the current value of the United States FTL Freight Brokerage Market?

The United States FTL Freight Brokerage Market is valued at approximately USD 16.9 billion, reflecting a five-year historical analysis. This growth is primarily driven by increasing e-commerce shipping demands and the adoption of digital brokerage platforms.

What factors are driving growth in the FTL Freight Brokerage Market?

Which regions in the U.S. are most active in freight brokerage?

What are the main shipment types in the FTL Freight Brokerage Market?

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