Region:Asia
Author(s):Dev
Product Code:KRAB5447
Pages:81
Published On:October 2025
By Type:The market is segmented into various types of AI solutions that cater to different aspects of retail and customer analytics. The subsegments include Customer Insights Tools, Inventory Management Solutions, Sales Forecasting Software, Pricing Optimization Tools, Customer Engagement Platforms, Fraud Detection Systems, and Others. Each of these tools plays a crucial role in enhancing operational efficiency and customer satisfaction.
By End-User:The end-user segmentation includes various retail formats that utilize AI technologies for enhanced customer analytics. This includes Supermarkets and Hypermarkets, Specialty Stores, E-commerce Retailers, Department Stores, Convenience Stores, and Others. Each segment has unique requirements and benefits from tailored AI solutions to improve customer engagement and operational efficiency.
The Vietnam AI in Retail and Customer Analytics Market is characterized by a dynamic mix of regional and international players. Leading participants such as FPT Corporation, Viettel Group, CMC Corporation, MobiFone, VinGroup, TMA Solutions, VNG Corporation, VCCorp, Momo, ZaloPay, Sendo, Shopee, Lazada, Tiki, Tiki.vn contribute to innovation, geographic expansion, and service delivery in this space.
The future of the AI in retail and customer analytics market in Vietnam appears promising, driven by technological advancements and evolving consumer preferences. As retailers increasingly adopt AI solutions, the focus will shift towards enhancing customer experiences through personalized services and efficient operations. Furthermore, the integration of AI with emerging technologies, such as blockchain and augmented reality, is expected to reshape the retail landscape, fostering innovation and creating new business models that cater to the demands of a tech-savvy consumer base.
| Segment | Sub-Segments |
|---|---|
| By Type | Customer Insights Tools Inventory Management Solutions Sales Forecasting Software Pricing Optimization Tools Customer Engagement Platforms Fraud Detection Systems Others |
| By End-User | Supermarkets and Hypermarkets Specialty Stores E-commerce Retailers Department Stores Convenience Stores Others |
| By Application | Customer Segmentation Predictive Analytics Marketing Automation Sales Optimization Customer Experience Management Others |
| By Sales Channel | Online Sales Offline Sales Direct Sales Distributors Others |
| By Distribution Mode | Direct Distribution Indirect Distribution E-commerce Platforms Retail Partnerships Others |
| By Price Range | Budget Solutions Mid-Range Solutions Premium Solutions Others |
| By Customer Type | B2B Customers B2C Customers Government Entities Others |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| AI in Customer Analytics | 150 | Marketing Managers, Data Analysts |
| AI for Inventory Management | 100 | Supply Chain Managers, Operations Directors |
| Personalized Marketing Strategies | 80 | Brand Managers, Customer Experience Leaders |
| Consumer Perception of AI | 120 | General Consumers, Focus Group Participants |
| Retail Technology Adoption Trends | 90 | IT Managers, Retail Executives |
The Vietnam AI in Retail and Customer Analytics Market is valued at approximately USD 1.2 billion, reflecting significant growth driven by the adoption of AI technologies in retail operations and the increasing demand for personalized shopping experiences.
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