Vietnam baby stroller market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Vietnam Baby Stroller Market Overview

• The Vietnam Baby Stroller Market is valued at USD 45 million, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, rising disposable incomes, and a growing awareness of child safety and comfort among parents. The demand for baby strollers has surged as more families prioritize quality and convenience in their parenting choices. Urbanization, dual-income households, and exposure to global parenting trends have significantly influenced stroller purchases, with branded and specialty products gaining traction among young parents .
• Key cities such as Ho Chi Minh City, Hanoi, and Da Nang dominate the market due to their high population density and urban lifestyle. These cities have a significant number of young families, which drives the demand for baby products, including strollers. The concentration of retail outlets and e-commerce platforms in these urban areas further enhances market accessibility. E-commerce, specialty stores, and maternity outlets such as Con C?ng, BiboMart, and Kids Plaza are major distribution channels, offering both premium and value-oriented stroller options .
• The “National Technical Regulation on Safety of Toys for Children” (QCVN 3:2019/BKHCN), issued by the Ministry of Science and Technology, sets binding safety standards for baby products, including strollers. This regulation mandates that all strollers sold in Vietnam must comply with specific safety criteria, including mechanical and physical property tests, chemical safety, and labeling requirements. Compliance is required for both domestically produced and imported strollers, ensuring enhanced child safety and consumer confidence .

Vietnam Baby Stroller Market Segmentation

By Type:The market is segmented into various types of strollers, including Standard Strollers, Travel Systems, Umbrella Strollers, Jogging Strollers, Convertible Strollers, Luxury Strollers, and Others. Each type caters to different consumer needs and preferences, influencing purchasing decisions. Lightweight and full-size strollers are especially popular due to their versatility and suitability for urban environments .

TheStandard Strollerssegment dominates the market due to their versatility and affordability, appealing to a broad range of consumers. These strollers are designed for everyday use, offering essential features that meet the needs of most parents.Travel Systemsare also gaining traction as they provide convenience for parents who require a seamless transition from car to stroller. The growing trend of outdoor activities has led to an increase in demand forJogging Strollers, whileLuxury Strollerscater to affluent consumers seeking premium features and aesthetics. Compact, foldable travel strollers and eco-friendly models are emerging trends in urban areas .

By Age Group:The market is segmented by age group, including Newborns (0-6 months), Infants (6-12 months), Toddlers (1-3 years), Preschoolers (3-5 years), and Others. Each age group has specific stroller requirements based on developmental needs and safety considerations. Multi-stage and adaptable strollers are increasingly favored by parents seeking long-term value .

TheNewbornssegment leads the market, driven by the necessity for safe and comfortable strollers for infants. Parents are increasingly investing in strollers that offer additional safety features and comfort for their newborns. TheInfantssegment follows closely, as parents transition to strollers that accommodate growing children. TheToddlerssegment is also significant, with parents seeking durable and versatile options that can adapt to their child's changing needs. Demand for strollers with multi-stage adaptability is rising as parents seek products that can be used from infancy through toddlerhood .

Vietnam Baby Stroller Market Competitive Landscape

The Vietnam Baby Stroller Market is characterized by a dynamic mix of regional and international players. Leading participants such as Chicco, Graco, Joie, Combi, Babyzen, Aprica, UPPAbaby, Cybex, Maclaren, Con C?ng, BiboMart, Kids Plaza, Hauck, Britax Römer, Mamas & Papas contribute to innovation, geographic expansion, and service delivery in this space. International brands dominate the premium segment, while local brands are increasingly competitive in the mid-range and budget categories .

Vietnam Baby Stroller Market Industry Analysis

Growth Drivers

• Increasing Urbanization:Vietnam's urban population is projected to reach approximately 41% in future, up from about 37% in the recent past, according to the World Bank. This ongoing urbanization leads to a higher demand for baby strollers as families in cities seek convenient transportation options for their children. Urban areas typically have better access to retail and e-commerce platforms, facilitating stroller purchases. Additionally, urban lifestyles often require parents to navigate public transport, making lightweight and portable strollers increasingly popular among urban dwellers.
• Rising Disposable Income:The average disposable income in Vietnam is estimated to be approximately USD 3,200 per capita in future, according to the IMF and World Bank. This rise in income allows families to allocate more funds towards child-related products, including baby strollers. As parents prioritize quality and safety, they are more likely to invest in premium stroller brands that offer advanced features. This trend is particularly evident in urban centers where higher income levels correlate with increased spending on child safety and comfort.
• Growing Awareness of Child Safety:With a reported 70% of parents in Vietnam expressing concerns about child safety, the demand for high-quality strollers is on the rise. The Ministry of Health has emphasized the importance of child safety, leading to increased consumer education on the benefits of using certified strollers. As a result, parents are more inclined to purchase strollers that meet safety standards, driving growth in the market. This heightened awareness is also influencing manufacturers to innovate and enhance safety features in their products.

Market Challenges

• Intense Competition:The Vietnamese baby stroller market is characterized by intense competition, with over 50 brands vying for market share. Local and international players are continuously launching new products, making it challenging for companies to differentiate themselves. This saturation leads to price wars, which can erode profit margins. According to industry reports, the top five brands account for only 30% of the market, indicating a fragmented landscape where smaller brands can disrupt established players.
• Regulatory Compliance Issues:Manufacturers in Vietnam face regulatory compliance requirements, particularly concerning safety standards. The Ministry of Industry and Trade has implemented regulations that require thorough testing and certification of stroller products. Non-compliance can result in fines and product recalls, which can significantly impact a company's reputation and financial stability. Companies must navigate these regulations carefully to avoid disruptions in their supply chains and market access.

Vietnam Baby Stroller Market Future Outlook

The Vietnam baby stroller market is poised for significant growth, driven by urbanization and rising disposable incomes. As parents increasingly prioritize child safety, manufacturers are expected to innovate with advanced features and eco-friendly materials. The expansion of e-commerce platforms will further facilitate access to a wider range of products. Additionally, the integration of technology in stroller design, such as smart features, will likely attract tech-savvy consumers, enhancing market dynamics and creating new opportunities for growth in the coming years.

Market Opportunities

• Introduction of Smart Strollers:The emergence of smart strollers equipped with GPS tracking and health monitoring features presents a lucrative opportunity. As technology adoption increases among Vietnamese parents, these innovative products can enhance convenience and safety, appealing to tech-oriented consumers. This trend is expected to drive sales and foster brand loyalty in a competitive market.
• Expansion into Rural Markets:Approximately 62% of Vietnam's population resides in rural areas, indicating significant potential for market expansion. Targeting rural consumers with affordable and durable stroller options can tap into an underserved segment. As infrastructure improves, access to these markets will become easier, allowing brands to establish a foothold and cater to the growing demand for child transportation solutions.