Vietnam Commercial Real Estate Market

Vietnam commercial real estate market, valued at ~USD 45 Bn, is growing due to urbanization, FDI inflows, and e-commerce expansion, with opportunities in green buildings and logistics.

Region:Asia

Author(s):Rebecca

Product Code:KRAA1353

Pages:93

Published On:August 2025

About the Report

Base Year 2024

Vietnam Commercial Real Estate Market Overview

  • The Vietnam Commercial Real Estate Market is valued at approximately USD 45 billion, based on a five-year historical analysis. This growth is primarily driven by rapid urbanization, increased foreign direct investment, and a burgeoning middle class that demands modern commercial spaces. The market has seen significant activity in office spaces, retail properties, and logistics facilities, reflecting the country's economic expansion and infrastructure development. Other key drivers include the rising demand for Grade A office space, expansion of logistics and warehousing due to e-commerce, and a strong focus on environmental sustainability with increased adoption of green building certifications and smart building technologies .
  • Key cities dominating the market include Ho Chi Minh City and Hanoi, which serve as economic and cultural hubs. Their strategic locations, robust infrastructure, and favorable business environments attract both domestic and international investors. Additionally, cities like Da Nang and Hai Phong are emerging as significant players due to their growing industrial zones and tourism potential. Hai Phong, in particular, is forecast to post the fastest growth, supported by large-scale free-trade zones and port expansion .
  • In 2023, the Vietnamese government implemented new regulations aimed at enhancing transparency in real estate transactions. These regulations require all property transactions to be registered with local authorities, ensuring that buyers and sellers adhere to legal standards. The initiative is designed to protect consumer rights, promote fair practices, and support the healthy development of the commercial real estate sector .
Vietnam Commercial Real Estate Market Size

Vietnam Commercial Real Estate Market Segmentation

By Type:The commercial real estate market can be segmented into various types, including office spaces, retail properties, industrial and logistics warehouses, hospitality (hotels and resorts), mixed-use developments, data centers, land development, and others such as healthcare and education facilities. Each of these segments caters to different consumer needs and market demands. Office spaces remain the most prominent segment, driven by demand from corporates and multinationals, while retail properties are supported by robust consumer spending and the expansion of modern retail formats. Industrial and logistics warehouses are seeing rapid growth due to e-commerce and export manufacturing, and hospitality assets benefit from the resurgence of tourism. Mixed-use developments and data centers are increasingly relevant as urbanization and digital transformation accelerate .

Vietnam Commercial Real Estate Market segmentation by Type.

By End-User:The end-user segmentation of the commercial real estate market includes corporates and multinationals, government entities, retailers and franchise operators, institutional investors and REITs, SMEs and startups, logistics and e-commerce companies, and others. Corporates and multinationals dominate the market due to their need for office spaces and operational facilities. The rise of e-commerce has significantly increased demand for logistics and warehousing solutions. Institutional investors and REITs are expanding their portfolios, while SMEs and startups are increasingly seeking flexible office solutions. The government sector remains a stable contributor, and retailers continue to drive demand for prime retail locations .

Vietnam Commercial Real Estate Market segmentation by End-User.

Vietnam Commercial Real Estate Market Competitive Landscape

The Vietnam Commercial Real Estate Market is characterized by a dynamic mix of regional and international players. Leading participants such as Vingroup JSC, Novaland Investment Group Corporation, Phu My Hung Development Corporation, FLC Group Joint Stock Company, Becamex IDC Corporation, Kinh Bac City Development Holding Corporation (KBC), Saigon Newport Corporation, Him Lam Land, Dat Xanh Group Joint Stock Company, Nam Long Investment Corporation, An Phat Holdings, Tan Hoang Minh Group, Sun Group Corporation, Hai Phat Investment Joint Stock Company, C.T Group Vietnam contribute to innovation, geographic expansion, and service delivery in this space.

Vingroup JSC

1993

Hanoi, Vietnam

Novaland Investment Group Corporation

1992

Ho Chi Minh City, Vietnam

Phu My Hung Development Corporation

1993

Ho Chi Minh City, Vietnam

FLC Group Joint Stock Company

2001

Hanoi, Vietnam

Becamex IDC Corporation

1976

Binh Duong, Vietnam

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Total Revenue (USD Million)

Revenue Growth Rate (%)

Market Share (%)

Gross Leasable Area (GLA, sqm)

Number of Projects/Properties

Vietnam Commercial Real Estate Market Industry Analysis

Growth Drivers

  • Urbanization and Population Growth:Vietnam's urban population is projected to reach approximately 44% in future, up from about 37% in the recent past, translating to roughly 44 million urban residents. This rapid urbanization drives demand for commercial real estate, particularly in cities like Ho Chi Minh City and Hanoi. The World Bank notes that urbanization is a key contributor to GDP growth, though a specific 1.5% annual contribution figure could not be confirmed.
  • Foreign Direct Investment (FDI) Inflows:In future, Vietnam attracted approximately $25 billion in FDI, with the real estate sector receiving a significant share, a 15% increase from the previous period. The government’s commitment to improving the investment climate, including streamlined processes and incentives, is expected to sustain this growth. FDI is crucial for financing large-scale commercial projects, enhancing infrastructure, and boosting overall market confidence.
  • Infrastructure Development Initiatives:The Vietnamese government plans to invest $30 billion in infrastructure projects in future, focusing on transportation and utilities. Key projects include the expansion of highways and the construction of new metro lines in major cities. Improved infrastructure is essential for enhancing accessibility to commercial properties, thereby increasing their attractiveness to investors and businesses, ultimately driving demand in the real estate market.

Market Challenges

  • Regulatory Hurdles:The commercial real estate sector in Vietnam faces significant regulatory challenges, including complex land use laws and lengthy approval processes. It is widely reported that a substantial proportion of real estate projects experience delays due to regulatory issues, though the specific figure of 40% could not be independently verified. These hurdles can deter foreign investment and slow down project timelines, impacting overall market growth and investor confidence.
  • Market Saturation in Major Cities:Major cities like Ho Chi Minh City and Hanoi are experiencing market saturation, with vacancy rates in commercial properties reported to be elevated. However, the specific vacancy rate of 15% could not be confirmed from authoritative sources. This saturation is driven by an influx of new developments outpacing demand. As a result, property owners may face challenges in maintaining rental income and attracting tenants, leading to increased competition and potential price reductions in the market.

Vietnam Commercial Real Estate Market Future Outlook

The Vietnam commercial real estate market is poised for continued growth, driven by urbanization, FDI, and infrastructure development. As the economy expands, the demand for diverse commercial spaces, including logistics and retail, will rise. Additionally, the government's focus on sustainable development and smart city initiatives will shape future investments. The integration of technology in real estate operations will enhance efficiency and attract a new generation of investors, ensuring a dynamic market landscape in the coming years.

Market Opportunities

  • Growth in E-commerce and Logistics:The e-commerce sector in Vietnam is experiencing rapid growth, driving demand for logistics and warehousing spaces. However, the specific figure of $35 billion for e-commerce market value could not be confirmed from authoritative sources. This growth presents opportunities for developers to create modern logistics hubs that cater to the needs of e-commerce businesses, enhancing supply chain efficiency and attracting investment in commercial real estate.
  • Demand for Green Buildings:With increasing awareness of environmental sustainability, the demand for green buildings is on the rise. The estimate that 25% of new commercial developments will incorporate green building standards in future could not be independently verified. This trend not only meets regulatory requirements but also attracts environmentally conscious tenants, providing a competitive edge in the market.

Scope of the Report

SegmentSub-Segments
By Type

Office Spaces

Retail Properties

Industrial & Logistics Warehouses

Hospitality (Hotels & Resorts)

Mixed-Use Developments

Data Centers

Land Development

Others (e.g., Healthcare, Education Facilities)

By End-User

Corporates & Multinationals

Government Entities

Retailers & Franchise Operators

Institutional Investors & REITs

SMEs & Startups

Logistics & E-commerce Companies

Others

By Investment Source

Domestic Investors

Foreign Direct Investment (FDI)

Public-Private Partnerships (PPP)

Government Funding

Real Estate Investment Trusts (REITs)

Others

By Property Class

Grade A (Premium)

Grade B (Mid-tier)

Grade C (Economy)

Others

By Location

Tier 1 Cities (e.g., Ho Chi Minh City, Hanoi)

Tier 2 Cities (e.g., Da Nang, Hai Phong, Can Tho)

Industrial Zones & Economic Corridors

Suburban & Peri-urban Areas

Rural Areas

Others

By Financing Type

Equity Financing

Debt Financing

Crowdfunding

Real Estate Investment Trusts (REITs)

Others

By Development Stage

Pre-Development

Under Construction

Completed/Operational

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Construction, Ministry of Planning and Investment)

Real Estate Developers

Property Management Companies

Construction Firms

Financial Institutions (e.g., Banks, Investment Funds)

Real Estate Investment Trusts (REITs)

Local and International Real Estate Brokers

Players Mentioned in the Report:

Vingroup JSC

Novaland Investment Group Corporation

Phu My Hung Development Corporation

FLC Group Joint Stock Company

Becamex IDC Corporation

Kinh Bac City Development Holding Corporation (KBC)

Saigon Newport Corporation

Him Lam Land

Dat Xanh Group Joint Stock Company

Nam Long Investment Corporation

An Phat Holdings

Tan Hoang Minh Group

Sun Group Corporation

Hai Phat Investment Joint Stock Company

C.T Group Vietnam

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Commercial Real Estate Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Commercial Real Estate Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Commercial Real Estate Market Analysis

3.1 Growth Drivers

3.1.1 Urbanization and Population Growth
3.1.2 Foreign Direct Investment (FDI) Inflows
3.1.3 Infrastructure Development Initiatives
3.1.4 Economic Growth and Rising Middle Class

3.2 Market Challenges

3.2.1 Regulatory Hurdles
3.2.2 Market Saturation in Major Cities
3.2.3 Fluctuating Property Prices
3.2.4 Limited Access to Financing

3.3 Market Opportunities

3.3.1 Growth in E-commerce and Logistics
3.3.2 Demand for Green Buildings
3.3.3 Development of Smart Cities
3.3.4 Expansion of Co-working Spaces

3.4 Market Trends

3.4.1 Increasing Adoption of Technology in Real Estate
3.4.2 Shift Towards Mixed-Use Developments
3.4.3 Rise of Sustainable and Eco-friendly Practices
3.4.4 Growth of Real Estate Investment Trusts (REITs)

3.5 Government Regulation

3.5.1 Land Use Rights and Ownership Laws
3.5.2 Tax Incentives for Real Estate Development
3.5.3 Building Code Regulations
3.5.4 Foreign Investment Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Commercial Real Estate Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Commercial Real Estate Market Segmentation

8.1 By Type

8.1.1 Office Spaces
8.1.2 Retail Properties
8.1.3 Industrial & Logistics Warehouses
8.1.4 Hospitality (Hotels & Resorts)
8.1.5 Mixed-Use Developments
8.1.6 Data Centers
8.1.7 Land Development
8.1.8 Others (e.g., Healthcare, Education Facilities)

8.2 By End-User

8.2.1 Corporates & Multinationals
8.2.2 Government Entities
8.2.3 Retailers & Franchise Operators
8.2.4 Institutional Investors & REITs
8.2.5 SMEs & Startups
8.2.6 Logistics & E-commerce Companies
8.2.7 Others

8.3 By Investment Source

8.3.1 Domestic Investors
8.3.2 Foreign Direct Investment (FDI)
8.3.3 Public-Private Partnerships (PPP)
8.3.4 Government Funding
8.3.5 Real Estate Investment Trusts (REITs)
8.3.6 Others

8.4 By Property Class

8.4.1 Grade A (Premium)
8.4.2 Grade B (Mid-tier)
8.4.3 Grade C (Economy)
8.4.4 Others

8.5 By Location

8.5.1 Tier 1 Cities (e.g., Ho Chi Minh City, Hanoi)
8.5.2 Tier 2 Cities (e.g., Da Nang, Hai Phong, Can Tho)
8.5.3 Industrial Zones & Economic Corridors
8.5.4 Suburban & Peri-urban Areas
8.5.5 Rural Areas
8.5.6 Others

8.6 By Financing Type

8.6.1 Equity Financing
8.6.2 Debt Financing
8.6.3 Crowdfunding
8.6.4 Real Estate Investment Trusts (REITs)
8.6.5 Others

8.7 By Development Stage

8.7.1 Pre-Development
8.7.2 Under Construction
8.7.3 Completed/Operational
8.7.4 Others

9. Vietnam Commercial Real Estate Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Total Revenue (USD Million)
9.2.4 Revenue Growth Rate (%)
9.2.5 Market Share (%)
9.2.6 Gross Leasable Area (GLA, sqm)
9.2.7 Number of Projects/Properties
9.2.8 Occupancy Rate (%)
9.2.9 Average Lease Duration (Years)
9.2.10 Net Operating Income (NOI, USD Million)
9.2.11 Return on Investment (ROI, %)
9.2.12 ESG/Green Building Certifications (# of certified projects)
9.2.13 Customer Retention Rate (%)
9.2.14 Pricing Strategy (e.g., Premium, Value, Flexible)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Vingroup JSC
9.5.2 Novaland Investment Group Corporation
9.5.3 Phu My Hung Development Corporation
9.5.4 FLC Group Joint Stock Company
9.5.5 Becamex IDC Corporation
9.5.6 Kinh Bac City Development Holding Corporation (KBC)
9.5.7 Saigon Newport Corporation
9.5.8 Him Lam Land
9.5.9 Dat Xanh Group Joint Stock Company
9.5.10 Nam Long Investment Corporation
9.5.11 An Phat Holdings
9.5.12 Tan Hoang Minh Group
9.5.13 Sun Group Corporation
9.5.14 Hai Phat Investment Joint Stock Company
9.5.15 C.T Group Vietnam

10. Vietnam Commercial Real Estate Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Construction
10.1.2 Ministry of Planning and Investment
10.1.3 Ministry of Finance

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Real Estate Budgets
10.2.2 Investment in Sustainable Infrastructure
10.2.3 Trends in Corporate Leasing

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Leasing
10.3.2 Availability of Suitable Properties
10.3.3 Regulatory Compliance Issues

10.4 User Readiness for Adoption

10.4.1 Technology Adoption in Real Estate
10.4.2 Readiness for Sustainable Practices

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measuring ROI in Real Estate Investments
10.5.2 Expansion of Use Cases in Commercial Properties

11. Vietnam Commercial Real Estate Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework

1.3 Value Proposition Development

1.4 Competitive Landscape Analysis


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Segmentation


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups

3.2 Distribution Channel Optimization


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government publications and reports on the Vietnam real estate market
  • Review of market research reports from local and international real estate firms
  • Examination of economic indicators and demographic data from the General Statistics Office of Vietnam

Primary Research

  • Interviews with real estate developers and property managers in major cities
  • Surveys targeting real estate agents and brokers to gather market sentiment
  • Focus groups with investors and financial analysts specializing in Vietnamese real estate

Validation & Triangulation

  • Cross-validation of findings with multiple data sources, including government and private sector reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks through expert panel discussions with industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on GDP contribution from the real estate sector
  • Segmentation of the market by residential, commercial, and industrial real estate
  • Incorporation of foreign direct investment trends in the real estate sector

Bottom-up Modeling

  • Data collection from leading real estate transactions and property sales
  • Estimation of average property prices and rental yields across different regions
  • Analysis of construction activity and housing starts as indicators of market health

Forecasting & Scenario Analysis

  • Multi-variable forecasting using economic growth rates, urbanization trends, and interest rates
  • Scenario analysis based on potential regulatory changes and market disruptions
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Real Estate Market100Real Estate Agents, Home Buyers, Property Developers
Commercial Real Estate Sector60Commercial Property Managers, Business Owners, Investors
Industrial Real Estate Trends50Manufacturers, Logistics Managers, Industrial Property Developers
Real Estate Investment Insights40Investment Analysts, Financial Advisors, Institutional Investors
Urban Development Projects40Urban Planners, Government Officials, Community Leaders

Frequently Asked Questions

What is the current value of the Vietnam Commercial Real Estate Market?

The Vietnam Commercial Real Estate Market is valued at approximately USD 45 billion, driven by urbanization, foreign direct investment, and a growing middle class demanding modern commercial spaces.

Which cities are the main hubs for commercial real estate in Vietnam?

What are the key segments of the Vietnam Commercial Real Estate Market?

How is urbanization impacting the commercial real estate market in Vietnam?

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