Vietnam Sports Eyewear Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Vietnam Sports Eyewear Market Overview

• The Vietnam Sports Eyewear Market is valued at USD 50 million, based on a five-year historical analysis. This growth is primarily driven by the increasing participation in sports and outdoor activities, heightened awareness of eye protection among athletes and fitness enthusiasts, and a surge in demand for eyewear that combines advanced functionality with contemporary style. The market reflects a shift in consumer preferences toward premium and technologically sophisticated products, such as blue-light filtering lenses and impact-resistant frames, in response to changing lifestyles and increased digital device usage .
• Key cities such as Ho Chi Minh City and Hanoi dominate the market due to their large populations, vibrant sports culture, and higher disposable incomes. These urban centers are recognized as hubs for sporting events and fitness activities, which drive higher demand for sports eyewear. The presence of numerous retail outlets, optical stores, and rapidly expanding online platforms in these cities ensures broad access to a wide range of products, further fueling market growth .
• The Circular No. 05/2019/TT-BKHCN issued by the Ministry of Science and Technology of Vietnam, effective from 2019, mandates that eyewear products—including sports eyewear—must comply with national technical standards for safety and performance. This regulation requires all eyewear sold in Vietnam to meet specific criteria for impact resistance, UV protection, and labeling, ensuring consumer safety and promoting the use of high-quality eyewear in sports and recreational activities .

Vietnam Sports Eyewear Market Segmentation

By Type:The market is segmented into Sports Sunglasses, Sports Goggles, Prescription Sports Eyewear, Protective Eyewear (Impact-Resistant), Swimming Goggles, and Others. Sports Sunglasses remain the most popular segment due to their versatility, style, and suitability for both athletes and casual users. The demand for Prescription Sports Eyewear is also rising, driven by an increasing number of individuals seeking corrective lenses that accommodate active lifestyles and digital screen protection .

By End-User:End-user segmentation includes Individual Athletes, Professional Sports Teams, Fitness Enthusiasts, Schools and Universities, Outdoor Sports Clubs, and Others. Individual Athletes represent the largest segment, reflecting the growing number of people engaging in sports and fitness activities for health and wellness. Professional Sports Teams and Fitness Enthusiasts also contribute significantly, as they increasingly require specialized eyewear for performance and protection .

Vietnam Sports Eyewear Market Competitive Landscape

The Vietnam Sports Eyewear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Oakley, Ray-Ban, Nike Vision, Adidas Eyewear, Under Armour Eyewear, Bollé, Smith Optics, Tifosi Optics, Rudy Project, Serengeti Eyewear, Maui Jim, Rudy Project Vietnam, SEESON Eyewear, Concept Eyewear, Luxottica Group, and Rodenstock GmbH contribute to innovation, geographic expansion, and service delivery in this space.

Vietnam Sports Eyewear Market Industry Analysis

Growth Drivers

• Increasing Participation in Sports and Outdoor Activities:The Vietnamese population engaged in sports reached approximately 20 million in future, driven by a growing health consciousness. The government’s initiatives to promote sports, including the National Sports Development Program, aim to increase participation by 15% in future. This surge in active lifestyles directly correlates with a heightened demand for sports eyewear, as consumers seek protective gear to enhance their performance and safety during activities.
• Rising Awareness About Eye Protection During Sports:A significant increase in awareness regarding eye safety has been observed, with 60% of athletes acknowledging the importance of protective eyewear. This awareness is bolstered by campaigns from health organizations and sports federations, emphasizing the risks of eye injuries. As a result, the demand for specialized sports eyewear is projected to grow, with an estimated 30% increase in sales expected in future, reflecting a shift towards prioritizing eye health in sports.
• Growth of E-commerce Platforms for Sports Eyewear:The e-commerce sector in Vietnam is projected to reach USD 23 billion in future, with sports eyewear being a significant category. Online sales channels have expanded rapidly, with platforms like Tiki and Shopee reporting a 40% increase in sports eyewear sales in future. This growth is driven by convenience, wider product selection, and competitive pricing, making it easier for consumers to access quality sports eyewear, thus fueling market expansion.

Market Challenges

• High Competition from International Brands:The Vietnamese sports eyewear market faces intense competition, with international brands like Oakley and Nike dominating approximately 70% of the market share. Local brands struggle to compete due to limited brand recognition and marketing budgets. This competitive landscape pressures local manufacturers to innovate and differentiate their products, which can be a significant barrier to entry for new players in the market.
• Limited Consumer Awareness About Specialized Eyewear:Despite the growing market, consumer awareness regarding the benefits of specialized sports eyewear remains low, with only 25% of potential buyers understanding the differences between regular and sports-specific eyewear. This lack of knowledge hampers market growth, as many consumers opt for generic eyewear, limiting the potential for specialized products. Educational initiatives are crucial to bridge this gap and enhance market penetration.

Vietnam Sports Eyewear Market Future Outlook

The Vietnam sports eyewear market is poised for significant growth, driven by increasing health consciousness and a shift towards active lifestyles. As more consumers prioritize eye protection during sports, the demand for specialized eyewear is expected to rise. Additionally, the expansion of e-commerce platforms will facilitate easier access to a variety of products, enhancing consumer choice. Innovations in sustainable materials and smart eyewear technology will further shape the market, appealing to environmentally conscious consumers and tech-savvy athletes alike.

Market Opportunities

• Expansion of Retail Outlets in Urban Areas:Urbanization in Vietnam is projected to increase, with urban populations expected to reach 50% in future. This growth presents an opportunity for sports eyewear brands to establish retail outlets in urban centers, enhancing visibility and accessibility. Targeting urban consumers can significantly boost sales, as they are more likely to invest in specialized sports eyewear.
• Collaborations with Sports Organizations:Partnering with local sports organizations can enhance brand credibility and visibility. Collaborations can lead to sponsorships and promotional events, increasing consumer engagement. Such partnerships are expected to drive sales by approximately 20% as brands leverage the popularity of local sports events to promote their products and educate consumers about the benefits of specialized eyewear.