The growing number of international sporting events along with the increasing participation of people in sports activities in order to stay fit in China has driven the sports and energy drink market in the country. Mizone and Pocari Sweat have been dominating the sports drinks market in China while the energy drink market is dominated by famous brands such as Red Bull, Lipovitan-D and Qili.
“The Beijing Olympics in 2008 also led to an increase in the interest in sports among the people in China. The hosting of high profile sporting events in China such as East Asian games in Hong Kong, Asian games in Guangzhou and World University Games in 2011 has also encouraged mounting interest in sports among the people in the country. As a result of the surge in the sports events in the country, and rising health consciousness among the people, consumer spending has also been directed towards non-alcoholic beverages such as sports drinks.” – According to the research report ‘China Energy and Sports Drink Market Outlook to 2017’ by Ken Research.
The increasing awareness of the importance of well being and fitness among the affluent middle class population in China has augmented the growth of health clubs market in the country. The health club market in China is mainly concentrated in the tier-1 and tier-2 cities such as Beijing and Shanghai. The increasing health care awareness amongst the people has contributed significantly to the increase in the consumption of sports drinks in the country.
The report provides detailed overview on the energy and sports drink market in China and help reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, food and beverage service companies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.