After most of the global RTD coffee brands entered Croatia and explosive growth began, the indications pointed towards significant sales in the future. Unfortunately, the economic downturn ensued soon after that suppressing the demand. In the meantime, the concept of coffee-2-go appeared in forecourt retailers and other grocery retailers, leaving RTD coffee with little to […]
The strong performance of non-grocery specialists in the retail distribution of RTD coffee, especially Bulgaria’s biggest petrol station chains such as OMV, Gazprom and Lukoil, all of which are expanding their retail space, had a positive influence on the performance of the category in 2016. The increases being seen in on-the-go consumption as a result […]
RTD coffee is a relatively new category in Denmark and remains a small category in soft drinks with retail volume sales of less than one million litres in 2016. One of the major challenges for players in this category remains the limited awareness of RTD coffee amongst Danish consumers. However, as consumers are learning about […]
Royal Unibrew will continue to seek to boost its value share in soft drinks in Denmark. The company will work to strengthen its brand portfolio through the continued promotion of existing brands and further product innovation. The main focus of innovation will be the continued increase in consumer demand for healthy and functional beverages. The […]
Rivella will continue to pursue its business strategy of combining a strong presence at home in Switzerland with a search for new export markets abroad. The company will continue to launch new flavour varieties of its brands. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a […]
Three years of declines have ended for RTD coffee in 2016, as the category leader Nestlé introduced a new updated range, which captured consumers’ attention and boosted sales, especially through convenience positioned retail outlets like forecourt retailers. Euromonitor International’s RTD Coffee in Bosnia-Herzegovina report offers a comprehensive guide to the size and shape of the […]
RTD coffee grew by 4% in both off-trade current value and volume terms as sales reached EUR100,000 in 2016. RTD coffee is seen as emerging as sales are still rather low and a larger number of Estonians are discovering these products in supermarkets each year. This is fuelled by the growing consumer confidence as Estonians […]
RTD coffee does not really appeal to the typical taste of Egyptian consumers. Egyptians are more accustomed to drinking hot coffee and this is the preferred morning drink of many. Coffee is a popular way to start the day or to provide a midday boost to energy levels and help consumers to continue with their […]
As a broader base of younger consumers opt for cold RTD coffee alternatives instead of more traditional hot coffee beverages, leading players within this emerging category continue to orient their marketing efforts to this consumer segment by offering additional flavours and increasing product availability in impulse oriented grocery retailers, especially convenience stores and small independent […]
RTD coffee managed to maintain positive growth in 2016 as the famous love for coffee among the population of Finland supported sales. Off-trade value sales of RTD coffee increased by 2% in 2016, while off-trade value sales increased by 3%. The category also saw numerous new product launches during the review period. In 2016, for […]
