Egypt owing to its large 0-4 years-old population is a lucrative market for baby food products. The birth rate in Egypt was recorded as 24.2 per 1,000 people in 2012 as compared to 13.7 in the US in the same year. The burgeoning population base has provided a competitive advantage to the growing baby food industry in the country. Further the rising middle class denotes increasing disposable incomes to splurge on variant baby food offering. Additionally, the revolutionizing role of women at workplace has further propelled the parents in Egypt in to increase their reliance on baby food products available in the market.

“The growing awareness amongst parents regarding the nutritional requirements of children is encouraging them to focus towards products that suitably provide nourishment and support the development of their children. Furthermore, the growing involvement of women in the workforce has also resulted in an increasing number of mothers adopting baby food. The busier lifestyles of the mothers have posed time constraints for breastfeeding, which has further induced the buying behavior for baby food in Egypt.”- According to the research report ‘Egypt Baby Food Industry Outlook to 2017’ by Ken Research.

According to the report the 0-4 years-old population comprises the major consumer group of the baby food. Hence, any change in the size of this age-group has a significant effect on the baby food market in Egypt.

The report provides detailed overview of the baby food market of Egypt and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will help industry consultants, baby food companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.