“The Indian economy has displayed tremendous growth over the past decade resulting in the increased consumption levels of functional and healthy beverages and changing lifestyles of the people. Moreover, liberalization and globalization have given much required stimulus and led to an exponential growth in the sports and energy drink sector.” – According to the research report ‘India Energy and Sports Drink Market Outlook to 2017’ by Ken Research.
 

The energy and sports drinks in India are mostly sold through supermarkets and hypermarkets, new channel development such as pubs and lounges, health and sports clubs and independent retailers. Significant infrastructure improvement in the country and rise in the number of supermarkets in India has resulted to an increase in the accessibility of products such as energy and sports drinks to the customers in India. Some of the key supermarket and hypermarket chains in India include Big Bazaar, Easyday, Food Bazaar, Reliance Fresh, More, D-mart and Spencer’s.
 

The growing awareness about healthy lifestyle is expected to lead to an increased involvement in sports and fitness activities, thereby leading to an escalated demand for sports and energy drinks in the near future. The booming fitness industry driven by the increasing number of gyms in the country is also likely to contribute to the growth of India sports drinks market in the coming years.
 

The report provides detailed overview on the energy and sports drinks market in India and help reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, food and beverage service companies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.