The growing health and wellness trends in the country have driven the energy and sports drink market in Thailand over the past five years. The increasing consumer expenditure on food and beverage products and changing consumer preferences have been the major factors responsible for the growth of energy and sports drinks in the country.

“Thailand has one of the most dynamic food and beverages markets in Asia. Hypermarkets and convenience stores play a major role in the distribution of non-alcoholic beverages such as fruit juices, ready to drink teas, flavored milk drinks, soy beverages, carbonated drinks, sports drinks and energy drinks.” According to the research report ‘Thailand Energy and Sports Drink Market Outlook to 2017’ by Ken Research.

 The rising healthcare awareness has encouraged more people to join fitness centers and has resulted in increased consumption of functional drinks such as sports drinks in the country. The key brands that dominate the sports and energy drinks market of Thailand include Sponsor, M-Sport, M-150, Lipovitan, Red Bull and Carabao Dang.

The fast moving lifestyles along with long working hours have led to an increase in the consumption of energy and sports drinks by working professionals in the country. Also, energy and sports drinks are consumed by students, who consume energy drinks in order to remain energetic and alert in the hectic and demanding academic life. Rising awareness about functional beverages among the young population has contributed to the growth of the energy and sports drinks market in Thailand.

The demand for energy and sports drinks in Thailand will continue to grow in the coming years on account of increasing trend to lead a healthy lifestyle amongst the young working population.  

The report provides detailed overview on the energy and sports drink market in Thailand and help reader to identify the ongoing trends in the key segments of the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report will aid industry consultants, food and beverage service companies and marketing companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in future.