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Canada Luxury Real Estate Market

Canada luxury real estate market, valued at CAD 15 billion, is driven by HNWI growth, urbanization, and foreign investments, with single-family homes dominating the segment.

Region:North America

Author(s):Geetanshi

Product Code:KRAA5544

Pages:84

Published On:September 2025

About the Report

Base Year 2024

Canada Luxury Real Estate Market Overview

  • The Canada Luxury Real Estate Market is valued at CAD 15 billion, based on a five-year historical analysis. This growth is primarily driven by increasing demand from affluent buyers, foreign investments, and a robust economy that supports high-value transactions. The luxury segment has seen a surge in interest, particularly in urban areas, as buyers seek exclusive properties that offer both comfort and status.
  • Key cities dominating the luxury real estate market include Toronto, Vancouver, and Montreal. Toronto stands out due to its diverse economy and cultural attractions, while Vancouver is favored for its stunning natural landscapes and lifestyle. Montreal, with its rich history and vibrant arts scene, also attracts high-net-worth individuals, making these cities prime locations for luxury property investments.
  • In 2023, the Canadian government implemented a foreign buyer ban aimed at cooling the housing market and making homes more accessible to local buyers. This regulation restricts non-residents from purchasing residential properties, which is expected to impact the luxury segment by limiting foreign investments and encouraging domestic ownership.
Canada Luxury Real Estate Market Size

Canada Luxury Real Estate Market Segmentation

By Type:The luxury real estate market in Canada can be segmented into various types, including Single-Family Homes, Condominiums, Townhouses, Luxury Estates, Waterfront Properties, Ski Resort Properties, and Others. Each of these subsegments caters to different consumer preferences and investment strategies, with unique features and amenities that appeal to affluent buyers.

Canada Luxury Real Estate Market segmentation by Type.

The Single-Family Homes subsegment dominates the luxury real estate market in Canada, driven by consumer preferences for privacy, space, and customization. These properties often feature expansive lots, high-end finishes, and desirable locations, making them highly sought after by affluent buyers. The trend towards remote work has also increased demand for larger homes that can accommodate home offices and leisure spaces, further solidifying the position of single-family homes as the leading choice in the luxury market.

By End-User:The luxury real estate market can also be segmented by end-user categories, including Primary Residences, Vacation Homes, Investment Properties, and Corporate Housing. Each category reflects different buyer motivations, from personal use to investment strategies, influencing the types of properties that are in demand.

Canada Luxury Real Estate Market segmentation by End-User.

Primary Residences represent the largest segment in the luxury real estate market, as affluent buyers prioritize purchasing homes that serve as their main living spaces. This trend is fueled by a desire for stability and investment in quality living environments. Additionally, the rise in remote work has led many high-net-worth individuals to seek larger homes that accommodate both personal and professional needs, further driving demand in this category.

Canada Luxury Real Estate Market Competitive Landscape

The Canada Luxury Real Estate Market is characterized by a dynamic mix of regional and international players. Leading participants such as Sotheby's International Realty Canada, Engel & Völkers, Royal LePage, RE/MAX, Coldwell Banker, The Agency, Bosley Real Estate Ltd., Oakwyn Realty Ltd., Century 21, Harvey Kalles Real Estate, Johnston & Daniel, Chestnut Park Real Estate Limited, Remax Hallmark Realty Ltd., Right at Home Realty Inc., Forest Hill Real Estate Inc. contribute to innovation, geographic expansion, and service delivery in this space.

Sotheby's International Realty Canada

1976

Toronto, Canada

Engel & Völkers

1977

Hamburg, Germany

Royal LePage

1913

Toronto, Canada

RE/MAX

1973

Denver, USA

Coldwell Banker

1906

San Francisco, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Satisfaction Index

Pricing Strategy

Average Days on Market

Canada Luxury Real Estate Market Industry Analysis

Growth Drivers

  • High Net-Worth Individual Growth:The number of high net-worth individuals (HNWIs) in Canada has surged, with over 1.5 million individuals possessing assets exceeding CAD 1 million in the future. This growth is projected to continue, driven by a robust economy and favorable investment conditions. The wealth accumulation among HNWIs is expected to fuel demand for luxury properties, particularly in urban centers like Toronto and Vancouver, where the average luxury home price reached CAD 2.5 million in the future, reflecting a 10% increase from the previous year.
  • Urbanization Trends:Canada’s urban population is projected to reach 38 million in the future, with cities like Toronto and Vancouver experiencing significant growth. This urbanization trend is accompanied by a demand for luxury real estate, as individuals seek upscale living environments. The urban housing market has seen a 15% increase in luxury property transactions in the future, driven by the influx of professionals and families seeking proximity to amenities and employment opportunities, further enhancing the appeal of luxury real estate.
  • Foreign Investment Influx:Foreign investments in Canadian real estate reached CAD 13 billion in the future, with a significant portion directed towards luxury properties. This influx is primarily driven by investors from Asia and Europe, attracted by Canada’s stable economy and favorable immigration policies. The demand from foreign buyers has led to a 20% increase in luxury property sales in key markets, contributing to the overall growth of the luxury real estate sector and enhancing market dynamics in urban areas.

Market Challenges

  • Economic Uncertainty:The Canadian economy faces challenges, including inflation rates projected at 3.5% in the future, which may impact consumer confidence and spending. Economic uncertainty can lead to hesitancy among potential luxury homebuyers, affecting sales volumes. Additionally, fluctuations in interest rates, which are expected to rise to 5% in the future, could further deter investment in high-value properties, creating a challenging environment for luxury real estate transactions.
  • Regulatory Hurdles:The luxury real estate market in Canada is increasingly affected by regulatory challenges, including foreign buyer taxes that have been implemented in several provinces. For instance, British Columbia's foreign buyer tax stands at 20%, significantly impacting foreign investment. Additionally, zoning laws and property transfer taxes can complicate transactions, leading to delays and increased costs for buyers and developers, ultimately hindering market growth and investment potential.

Canada Luxury Real Estate Market Future Outlook

The future of the Canada luxury real estate market appears promising, driven by ongoing urbanization and a growing affluent population. As cities expand, the demand for luxury properties is expected to rise, particularly in emerging markets outside major urban centers. Additionally, technological advancements in real estate transactions and a shift towards sustainable living will likely shape the market landscape, creating new opportunities for developers and investors. The integration of smart home technologies will further enhance property appeal, attracting discerning buyers.

Market Opportunities

  • Emerging Markets in Secondary Cities:Secondary cities like Calgary and Ottawa are witnessing a surge in luxury real estate demand, with property values increasing by 12% in the future. These markets offer opportunities for developers to create upscale living spaces, catering to affluent buyers seeking more affordable options outside major urban centers, thus diversifying investment portfolios and reducing market saturation risks.
  • Eco-Friendly Luxury Developments:The demand for eco-friendly luxury properties is on the rise, with 30% of buyers prioritizing sustainability in their purchasing decisions. Developers can capitalize on this trend by incorporating green technologies and sustainable materials into new projects, appealing to environmentally conscious consumers and potentially commanding higher prices, thereby enhancing profitability and market competitiveness.

Scope of the Report

SegmentSub-Segments
By Type

Single-Family Homes

Condominiums

Townhouses

Luxury Estates

Waterfront Properties

Ski Resort Properties

Others

By End-User

Primary Residences

Vacation Homes

Investment Properties

Corporate Housing

By Price Range

Below CAD 1 Million

CAD 1 Million - CAD 3 Million

CAD 3 Million - CAD 5 Million

Above CAD 5 Million

By Location

Urban Centers

Suburban Areas

Rural Locations

By Property Features

Smart Home Features

Eco-Friendly Designs

Luxury Amenities

By Investment Type

Direct Ownership

Real Estate Investment Trusts (REITs)

Fractional Ownership

By Sales Channel

Real Estate Agents

Online Platforms

Auctions

Direct Sales

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Canada Mortgage and Housing Corporation, Financial Transactions and Reports Analysis Centre of Canada)

High-Net-Worth Individuals (HNWIs)

Luxury Real Estate Developers

Real Estate Investment Trusts (REITs)

Wealth Management Firms

Luxury Property Management Companies

International Buyers and Foreign Investors

Players Mentioned in the Report:

Sotheby's International Realty Canada

Engel & Volkers

Royal LePage

RE/MAX

Coldwell Banker

The Agency

Bosley Real Estate Ltd.

Oakwyn Realty Ltd.

Century 21

Harvey Kalles Real Estate

Johnston & Daniel

Chestnut Park Real Estate Limited

Remax Hallmark Realty Ltd.

Right at Home Realty Inc.

Forest Hill Real Estate Inc.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Canada Luxury Real Estate Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Canada Luxury Real Estate Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Canada Luxury Real Estate Market Analysis

3.1 Growth Drivers

3.1.1 High Net-Worth Individual Growth
3.1.2 Urbanization Trends
3.1.3 Foreign Investment Influx
3.1.4 Luxury Lifestyle Demand

3.2 Market Challenges

3.2.1 Economic Uncertainty
3.2.2 Regulatory Hurdles
3.2.3 Market Saturation in Key Areas
3.2.4 High Maintenance Costs

3.3 Market Opportunities

3.3.1 Emerging Markets in Secondary Cities
3.3.2 Eco-Friendly Luxury Developments
3.3.3 Technological Integration in Real Estate
3.3.4 Customization and Personalization Trends

3.4 Market Trends

3.4.1 Increased Demand for Smart Homes
3.4.2 Rise of Co-Living Spaces
3.4.3 Shift Towards Sustainable Properties
3.4.4 Growth of Virtual Real Estate Tours

3.5 Government Regulation

3.5.1 Foreign Buyer Tax Regulations
3.5.2 Zoning Laws and Restrictions
3.5.3 Property Transfer Tax Changes
3.5.4 Environmental Compliance Standards

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Canada Luxury Real Estate Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Canada Luxury Real Estate Market Segmentation

8.1 By Type

8.1.1 Single-Family Homes
8.1.2 Condominiums
8.1.3 Townhouses
8.1.4 Luxury Estates
8.1.5 Waterfront Properties
8.1.6 Ski Resort Properties
8.1.7 Others

8.2 By End-User

8.2.1 Primary Residences
8.2.2 Vacation Homes
8.2.3 Investment Properties
8.2.4 Corporate Housing

8.3 By Price Range

8.3.1 Below CAD 1 Million
8.3.2 CAD 1 Million - CAD 3 Million
8.3.3 CAD 3 Million - CAD 5 Million
8.3.4 Above CAD 5 Million

8.4 By Location

8.4.1 Urban Centers
8.4.2 Suburban Areas
8.4.3 Rural Locations

8.5 By Property Features

8.5.1 Smart Home Features
8.5.2 Eco-Friendly Designs
8.5.3 Luxury Amenities

8.6 By Investment Type

8.6.1 Direct Ownership
8.6.2 Real Estate Investment Trusts (REITs)
8.6.3 Fractional Ownership

8.7 By Sales Channel

8.7.1 Real Estate Agents
8.7.2 Online Platforms
8.7.3 Auctions
8.7.4 Direct Sales

9. Canada Luxury Real Estate Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Satisfaction Index
9.2.6 Pricing Strategy
9.2.7 Average Days on Market
9.2.8 Lead Conversion Rate
9.2.9 Return on Investment (ROI)
9.2.10 Brand Recognition Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Sotheby's International Realty Canada
9.5.2 Engel & Völkers
9.5.3 Royal LePage
9.5.4 RE/MAX
9.5.5 Coldwell Banker
9.5.6 The Agency
9.5.7 Bosley Real Estate Ltd.
9.5.8 Oakwyn Realty Ltd.
9.5.9 Century 21
9.5.10 Harvey Kalles Real Estate
9.5.11 Johnston & Daniel
9.5.12 Chestnut Park Real Estate Limited
9.5.13 Remax Hallmark Realty Ltd.
9.5.14 Right at Home Realty Inc.
9.5.15 Forest Hill Real Estate Inc.

10. Canada Luxury Real Estate Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Housing Initiatives
10.1.2 Budget Allocations for Luxury Developments
10.1.3 Collaboration with Private Sector

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Sustainable Developments
10.2.2 Corporate Real Estate Portfolios
10.2.3 Partnerships with Luxury Developers

10.3 Pain Point Analysis by End-User Category

10.3.1 Affordability Concerns
10.3.2 Availability of Desired Locations
10.3.3 Quality of Construction

10.4 User Readiness for Adoption

10.4.1 Awareness of Luxury Market Trends
10.4.2 Financial Preparedness
10.4.3 Interest in Smart Home Technologies

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Long-Term Value Appreciation
10.5.2 Rental Income Potential
10.5.3 Market Resale Opportunities

11. Canada Luxury Real Estate Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Marketing Channels

2.5 Promotional Strategies


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups

3.2 Online vs Offline Sales Strategies

3.3 Partnerships with Real Estate Platforms

3.4 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands

4.3 Competitive Pricing Analysis

4.4 Customer Feedback on Pricing


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Emerging Trends

5.4 Future Demand Projections


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Engagement Strategies

6.4 Feedback Mechanisms


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains

7.3 Unique Selling Points

7.4 Customer-Centric Approaches


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup

8.4 Market Research


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of real estate market reports from Canadian Real Estate Association (CREA)
  • Review of luxury property listings and sales data from MLS and other real estate platforms
  • Examination of economic indicators and demographic trends affecting luxury real estate demand

Primary Research

  • Interviews with luxury real estate agents and brokers specializing in high-end properties
  • Surveys with affluent homebuyers to understand preferences and purchasing behavior
  • Focus groups with real estate developers to gather insights on market trends and challenges

Validation & Triangulation

  • Cross-validation of findings with multiple data sources, including government statistics and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from market analysis
  • Sanity checks through expert panel reviews consisting of real estate economists and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total luxury real estate market size based on national housing market data
  • Segmentation of market by province and major urban centers with high luxury property sales
  • Incorporation of macroeconomic factors such as GDP growth and foreign investment trends

Bottom-up Modeling

  • Analysis of sales data from top luxury real estate firms to establish average transaction values
  • Estimation of the number of luxury properties sold annually based on historical trends
  • Calculation of market size using volume of sales multiplied by average price per property

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating interest rates, consumer confidence, and foreign buyer activity
  • Scenario modeling based on potential changes in government policy affecting foreign ownership
  • Development of baseline, optimistic, and pessimistic market forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Luxury Home Buyers150Affluent Individuals, Real Estate Investors
Real Estate Agents100Luxury Property Specialists, Brokers
Developers of Luxury Properties80Real Estate Developers, Project Managers
Financial Advisors70Wealth Managers, Investment Consultants
Luxury Property Management Firms60Property Managers, Operations Directors

Frequently Asked Questions

What is the current value of the Canada luxury real estate market?

The Canada luxury real estate market is valued at approximately CAD 15 billion, driven by increasing demand from affluent buyers, foreign investments, and a strong economy that supports high-value transactions, particularly in urban areas.

Which cities are the main hubs for luxury real estate in Canada?

How has the foreign buyer ban affected the luxury real estate market in Canada?

What types of properties are included in the luxury real estate market in Canada?

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