Canada Used Vehicle and Auto Finance Market

Canada used vehicle and auto finance market, valued at USD 18 Bn, grows with demand for affordable transport, online sales, and eco-friendly options like hybrids.

Region:North America

Author(s):Rebecca

Product Code:KRAA3327

Pages:87

Published On:September 2025

About the Report

Base Year 2024

Canada Used Vehicle and Auto Finance Market Overview

  • The Canada Used Vehicle and Auto Finance Market is valued at approximatelyUSD 18 billion, based on a five-year historical analysis. This growth is primarily driven by increasing consumer demand for affordable transportation options, a significant shift toward online used-vehicle marketplaces, and the expansion of certified pre-owned (CPO) programs. The market has also seen a notable uptick in financing options, with digital platforms and contactless delivery models making it easier for consumers to purchase used vehicles and access competitive financing solutions. Inventory constraints, resulting from pandemic-era production shortages, have further supported higher prices and sustained demand for used vehicles .
  • Key cities such as Toronto, Vancouver, and Montreal dominate the market due to their large populations and economic activity. These urban centers have a higher concentration of dealerships and financing institutions, catering to diverse consumer needs. The prevalence of digital classified portals and e-retailers in these cities has further accelerated the shift to online channels, with more than half of all used car transactions now occurring digitally. Additionally, robust public transportation systems in these cities encourage residents to consider used vehicles as a flexible alternative for personal mobility .
  • In 2023, the Canadian government introduced theConsumer Protection in Auto Leasing and Financing Disclosure Regulations, 2023issued by Innovation, Science and Economic Development Canada. This regulation mandates comprehensive disclosure of interest rates, total loan costs, and all ancillary fees in auto finance contracts. The regulation covers all federally regulated financial institutions and aims to ensure that consumers are fully informed before making financing decisions, thereby promoting transparency and fairness in the auto finance market .
Canada Used Vehicle and Auto Finance Market Size

Canada Used Vehicle and Auto Finance Market Segmentation

By Type:The market is segmented into various types of vehicles, including sedans, SUVs, trucks, vans, coupes, convertibles, and others.SUVshave gained significant popularity, now accounting for the majority of used vehicle transactions, driven by their versatility and spaciousness, which appeal to families and individuals alike. Sedans remain a staple choice for urban commuters, while trucks are favored for their utility and performance, particularly in regions with harsher climates or rural needs. The diversity in vehicle types allows consumers to select options that best fit their lifestyle and budget .

Canada Used Vehicle and Auto Finance Market segmentation by Type.

By Fuel Type:This segmentation includes petrol, diesel, hybrid, electric, and others.Petrolremains the dominant fuel type due to its widespread availability and established infrastructure, accounting for the majority of used vehicle sales. Diesel vehicles are favored for their fuel efficiency, especially in the truck segment. The share ofhybrid and electric vehiclesis steadily increasing, supported by provincial incentives and growing consumer awareness of sustainability. Hybrid vehicles, in particular, are gaining market share and higher average prices, reflecting a gradual shift toward alternative fuel options in the used market .

Canada Used Vehicle and Auto Finance Market segmentation by Fuel Type.

Canada Used Vehicle and Auto Finance Market Competitive Landscape

The Canada Used Vehicle and Auto Finance Market is characterized by a dynamic mix of regional and international players. Leading participants such as AutoTrader.ca, CarGurus Canada, Kijiji Autos, Canadian Black Book, TD Auto Finance, Scotiabank, RBC Royal Bank, Bank of Montreal (BMO), Honda Financial Services Canada, Ford Credit Canada Company, Toyota Financial Services Canada, Nissan Canada Finance, Volkswagen Finance Canada, Mercedes-Benz Financial Services Canada, Hyundai Motor Finance Canada, Carpages.ca, Clutch Canada, Canada Drives, AutoCapital Canada, Axis Auto Finance contribute to innovation, geographic expansion, and service delivery in this space.

AutoTrader.ca

2000

Toronto, Canada

CarGurus Canada

2015

Toronto, Canada

Kijiji Autos

2018

Toronto, Canada

Canadian Black Book

1960

Toronto, Canada

TD Auto Finance

2001

Toronto, Canada

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Used Vehicle Sales Volume

Auto Finance Portfolio Size

Revenue Growth Rate

Average Loan Amount

Loan Approval Rate

Canada Used Vehicle and Auto Finance Market Industry Analysis

Growth Drivers

  • Increasing Consumer Demand for Affordable Vehicles:The demand for used vehicles in Canada is driven by a significant increase in consumer preference for affordability. In future, the average price of a new vehicle reached CAD 66,000, while used vehicles averaged CAD 39,000. This price gap has led to a robust increase in used vehicle sales, with over 2.8 million transactions recorded annually, according to the Canadian Automobile Dealers Association (CADA).
  • Expansion of Online Vehicle Marketplaces:The rise of digital platforms has transformed the used vehicle market, with online sales increasing by 25% in future. Websites like AutoTrader and Kijiji Autos reported over 5 million listings, facilitating easier access for consumers. This shift is supported by a 40% increase in internet penetration in Canada, reaching over 94%, enabling more consumers to explore options online, thus driving sales.
  • Rising Availability of Flexible Financing Options:The availability of diverse financing solutions has significantly boosted the used vehicle market. In future, approximately 60% of used vehicle purchases were financed, with average loan amounts reaching CAD 25,000. Financial institutions have introduced more flexible terms, including lower down payments and extended loan durations, which have contributed to a 20% increase in financing approvals, according to the Canadian Bankers Association.

Market Challenges

  • Economic Fluctuations Affecting Consumer Spending:Economic instability poses a significant challenge to the used vehicle market. In future, Canada experienced a GDP growth rate of only 1.5%, down from 3.0%. This slowdown has led to reduced consumer confidence, with a 10% decline in discretionary spending reported. Consequently, many potential buyers are postponing vehicle purchases, impacting overall sales in the used vehicle sector.
  • Regulatory Changes Impacting Financing Terms:Recent regulatory changes have introduced stricter guidelines for auto financing, affecting lenders' ability to offer competitive rates. In future, the Office of the Superintendent of Financial Institutions (OSFI) implemented new capital requirements, leading to a 15% increase in interest rates for auto loans. This has made financing less accessible for consumers, potentially stalling growth in the used vehicle market.

Canada Used Vehicle and Auto Finance Market Future Outlook

The future of the Canada used vehicle and auto finance market appears promising, driven by technological advancements and evolving consumer preferences. The increasing adoption of digital financing solutions is expected to streamline the purchasing process, enhancing customer experience. Additionally, the growth of eco-friendly used vehicles aligns with consumer trends towards sustainability, potentially expanding market reach. As dealerships adapt to these changes, they will likely capture a larger share of the market, fostering innovation and competition.

Market Opportunities

  • Increasing Adoption of Digital Financing Solutions:The shift towards digital financing presents a significant opportunity for growth. With over 70% of consumers preferring online applications, financial institutions can streamline processes, reducing approval times. This efficiency can lead to higher conversion rates, potentially increasing financing volumes by 30% in future, according to industry forecasts.
  • Growth in Eco-Friendly Used Vehicles:The rising demand for eco-friendly vehicles is creating new market opportunities. In future, sales of used electric and hybrid vehicles increased by 40%, reflecting consumer interest in sustainability. This trend is expected to continue, with projections indicating that eco-friendly used vehicles could represent 25% of total used vehicle sales in future, according to the Canadian Electric Vehicle Association.

Scope of the Report

SegmentSub-Segments
By Type

Sedans

SUVs

Trucks

Vans

Coupes

Convertibles

Others

By Fuel Type

Petrol

Diesel

Hybrid

Electric

Others

By Financing Type

Traditional Loans

Lease Financing

Buy Here Pay Here Financing

Peer-to-Peer Lending

Others

By Customer Segment

Individual Buyers

Small Businesses

Fleet Operators

Government Agencies

Others

By Age of Vehicle

3 Years

6 Years

10 Years

+ Years

By Sales Channel

Dealerships

Online Platforms

Auctions

Private Sales

Others

By Geographic Distribution

Ontario

Quebec

Alberta

British Columbia

Atlantic Canada

Prairie Provinces

Northern Canada

By Price Range

Under $10,000

$10,000 - $15,000

$15,000 - $20,000

$20,000 - $30,000

Over $30,000

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Transport Canada, Financial Consumer Agency of Canada)

Automobile Manufacturers and Producers

Automotive Dealerships and Retailers

Automotive Finance Companies

Insurance Providers

Industry Associations (e.g., Canadian Automobile Dealers Association)

Credit Unions and Banks

Players Mentioned in the Report:

AutoTrader.ca

CarGurus Canada

Kijiji Autos

Canadian Black Book

TD Auto Finance

Scotiabank

RBC Royal Bank

Bank of Montreal (BMO)

Honda Financial Services Canada

Ford Credit Canada Company

Toyota Financial Services Canada

Nissan Canada Finance

Volkswagen Finance Canada

Mercedes-Benz Financial Services Canada

Hyundai Motor Finance Canada

Carpages.ca

Clutch Canada

Canada Drives

AutoCapital Canada

Axis Auto Finance

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Canada Used Vehicle and Auto Finance Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Canada Used Vehicle and Auto Finance Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Canada Used Vehicle and Auto Finance Market Analysis

3.1 Growth Drivers

3.1.1 Increasing consumer demand for affordable vehicles
3.1.2 Expansion of online vehicle marketplaces
3.1.3 Rising availability of flexible financing options
3.1.4 Growth in the number of used vehicle dealerships

3.2 Market Challenges

3.2.1 Economic fluctuations affecting consumer spending
3.2.2 Regulatory changes impacting financing terms
3.2.3 Competition from new vehicle sales
3.2.4 Limited consumer awareness of financing options

3.3 Market Opportunities

3.3.1 Increasing adoption of digital financing solutions
3.3.2 Growth in eco-friendly used vehicles
3.3.3 Expansion into underserved rural markets
3.3.4 Partnerships with fintech companies for innovative solutions

3.4 Market Trends

3.4.1 Shift towards online vehicle purchasing
3.4.2 Increasing importance of vehicle history reports
3.4.3 Rise of subscription-based vehicle financing
3.4.4 Enhanced focus on customer experience in financing

3.5 Government Regulation

3.5.1 Consumer protection laws in auto financing
3.5.2 Regulations on interest rates for auto loans
3.5.3 Emission standards affecting used vehicle sales
3.5.4 Tax incentives for electric and hybrid vehicles

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Canada Used Vehicle and Auto Finance Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Canada Used Vehicle and Auto Finance Market Segmentation

8.1 By Type

8.1.1 Sedans
8.1.2 SUVs
8.1.3 Trucks
8.1.4 Vans
8.1.5 Coupes
8.1.6 Convertibles
8.1.7 Others

8.2 By Fuel Type

8.2.1 Petrol
8.2.2 Diesel
8.2.3 Hybrid
8.2.4 Electric
8.2.5 Others

8.3 By Financing Type

8.3.1 Traditional Loans
8.3.2 Lease Financing
8.3.3 Buy Here Pay Here Financing
8.3.4 Peer-to-Peer Lending
8.3.5 Others

8.4 By Customer Segment

8.4.1 Individual Buyers
8.4.2 Small Businesses
8.4.3 Fleet Operators
8.4.4 Government Agencies
8.4.5 Others

8.5 By Age of Vehicle

8.5.1 1-3 Years
8.5.2 4-6 Years
8.5.3 7-10 Years
8.5.4 10+ Years

8.6 By Sales Channel

8.6.1 Dealerships
8.6.2 Online Platforms
8.6.3 Auctions
8.6.4 Private Sales
8.6.5 Others

8.7 By Geographic Distribution

8.7.1 Ontario
8.7.2 Quebec
8.7.3 Alberta
8.7.4 British Columbia
8.7.5 Atlantic Canada
8.7.6 Prairie Provinces
8.7.7 Northern Canada

8.8 By Price Range

8.8.1 Under $10,000
8.8.2 $10,000 - $15,000
8.8.3 $15,000 - $20,000
8.8.4 $20,000 - $30,000
8.8.5 Over $30,000
8.8.6 Others

9. Canada Used Vehicle and Auto Finance Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Used Vehicle Sales Volume
9.2.4 Auto Finance Portfolio Size
9.2.5 Revenue Growth Rate
9.2.6 Average Loan Amount
9.2.7 Loan Approval Rate
9.2.8 Default Rate
9.2.9 Customer Acquisition Cost
9.2.10 Customer Retention Rate
9.2.11 Market Penetration Rate
9.2.12 Digital Sales Share
9.2.13 Customer Satisfaction Score (NPS or equivalent)
9.2.14 Return on Assets (ROA)
9.2.15 Pricing Strategy

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 AutoTrader.ca
9.5.2 CarGurus Canada
9.5.3 Kijiji Autos
9.5.4 Canadian Black Book
9.5.5 TD Auto Finance
9.5.6 Scotiabank
9.5.7 RBC Royal Bank
9.5.8 Bank of Montreal (BMO)
9.5.9 Honda Financial Services Canada
9.5.10 Ford Credit Canada Company
9.5.11 Toyota Financial Services Canada
9.5.12 Nissan Canada Finance
9.5.13 Volkswagen Finance Canada
9.5.14 Mercedes-Benz Financial Services Canada
9.5.15 Hyundai Motor Finance Canada
9.5.16 Carpages.ca
9.5.17 Clutch Canada
9.5.18 Canada Drives
9.5.19 AutoCapital Canada
9.5.20 Axis Auto Finance

10. Canada Used Vehicle and Auto Finance Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation Trends
10.1.2 Decision-Making Processes
10.1.3 Preferred Financing Options

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Priorities
10.2.2 Financing Preferences
10.2.3 Impact of Economic Conditions

10.3 Pain Point Analysis by End-User Category

10.3.1 Individual Buyers
10.3.2 Small Businesses
10.3.3 Fleet Operators

10.4 User Readiness for Adoption

10.4.1 Awareness of Financing Options
10.4.2 Comfort with Online Transactions
10.4.3 Trust in Financial Institutions

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Financial Benefits
10.5.2 Expansion into New Segments
10.5.3 Long-term Customer Relationships

11. Canada Used Vehicle and Auto Finance Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework

1.3 Value Proposition Development

1.4 Revenue Streams Analysis

1.5 Cost Structure Evaluation

1.6 Key Partnerships

1.7 Customer Segmentation


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Channels

2.5 Promotional Strategies

2.6 Customer Engagement Tactics


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Partnerships with Dealerships

3.5 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Price Sensitivity

4.5 Recommendations for Pricing Adjustments


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends and Preferences

5.4 Recommendations for Product Development


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service Enhancements

6.3 Customer Feedback Mechanisms

6.4 Relationship Management Strategies


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Customer-Centric Offerings

7.4 Competitive Differentiation


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Canadian automotive associations and government publications
  • Review of historical sales data and trends from Statistics Canada and automotive market research firms
  • Examination of consumer behavior studies and reports on used vehicle purchasing patterns

Primary Research

  • Interviews with dealership owners and managers to understand market dynamics and pricing strategies
  • Surveys with consumers who have recently purchased used vehicles to gather insights on preferences and financing options
  • Focus groups with auto finance professionals to discuss trends in financing and loan products

Validation & Triangulation

  • Cross-validation of findings through comparison with data from financial institutions and auto finance companies
  • Triangulation of insights from primary interviews with secondary data sources to ensure consistency
  • Sanity checks through expert panel reviews involving industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market based on national vehicle registration statistics and used vehicle sales data
  • Segmentation of the market by vehicle type, age, and financing method to identify key growth areas
  • Incorporation of macroeconomic indicators such as GDP growth and consumer confidence indices

Bottom-up Modeling

  • Collection of dealership-level sales data to establish benchmarks for used vehicle transactions
  • Analysis of financing volumes and terms from major auto finance providers to gauge market penetration
  • Calculation of average transaction values and financing rates to derive total market value

Forecasting & Scenario Analysis

  • Multi-variable forecasting model incorporating economic trends, interest rates, and consumer credit availability
  • Scenario analysis based on potential regulatory changes affecting vehicle emissions and financing practices
  • Development of baseline, optimistic, and pessimistic forecasts through 2028

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Used Vehicle Dealerships150Dealership Owners, Sales Managers
Auto Finance Institutions100Loan Officers, Risk Assessment Managers
Recent Used Vehicle Buyers120Consumers aged 25-55, First-time Buyers
Automotive Industry Experts50Market Analysts, Automotive Consultants
Consumer Finance Advisors75Financial Advisors, Credit Counselors

Frequently Asked Questions

What is the current value of the Canada Used Vehicle and Auto Finance Market?

The Canada Used Vehicle and Auto Finance Market is valued at approximately USD 18 billion, driven by increasing consumer demand for affordable transportation options and the growth of online used-vehicle marketplaces.

What factors are driving the growth of the used vehicle market in Canada?

Which cities are the largest markets for used vehicles in Canada?

How has the COVID-19 pandemic affected the used vehicle market?

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