Phase 1: Provided the study on the buyers journey

• Ken collaborated with its client to understand the home search experience of the customers and clustered the customers looking for offline and online channels and within online, how are they driving their experience, decision making of taking the existing portal services.
• India level survey of 500+ respondents was sought to understand their decision making, paradigm, actions, COVID impact on their busying behavior.
• In-depth and detailed discussions were carried out with the top decision making authorities.
• These discussions gave the client possible indication to understand the housing finance market and customer behavior.

Phase 2: Key Analysis of Housing Finance, Customer journey and touchpoints

• The second phase of work focused on curation of CATI Survey for the survey with optimal parameters.
• The survey was focused on detailed assessment of home search experience of the customers and clustered the customers looking for offline and online channels.
• The study also covered multiple parameters like TV Packages, Brand Equity, Combo Plans, Product Plans and Customer Preference towards various services and brands.

• This helped the clients to evaluate major brands present in each countries and explored the potential brands that the customer prefer to take mobile plans

Phase 3: Quality Recommendations and advisory for the client

• After identifying and analyzing the various factors, Ken provided the comprehensive customer viewpoint of services vs price, relationship b/w property SKUs, budget client had to journey he has taken to seek the property information.
• These recommendations included various detailed advisory related to the customer touch points and current offering and service positioning possible,
• Ken has provided a clear road map after understanding the client better from all the cluster and creating a pitch to create repeat business from each cohort.