Region:Asia
Author(s):Dev
Product Code:KRAC0446
Pages:91
Published On:August 2025
By Type:The market is segmented into three main types: Inbound Tourism, Domestic Tourism, and Outbound Tourism. Inbound tourism refers to international visitors traveling to China, while domestic tourism encompasses travel within the country. Outbound tourism includes Chinese travelers visiting other countries. Domestic tourism is currently the most dominant segment, driven by a growing middle class and increased interest in local travel experiences. Industry analyses consistently identify domestic tourism as the primary demand driver, supported by rising disposable incomes and government promotion of local travel .
By Purpose of Travel:The purpose of travel is categorized into Leisure, Adventure & Eco-Tourism, Business Travel, MICE (Meetings, Incentives, Conferences, Exhibitions), and Visiting Friends & Relatives (VFR) and Education. Leisure travel is the most significant segment, reflecting a shift in consumer behavior towards experiential travel and eco-friendly tourism options. Market commentary emphasizes leisure-led recovery, experiential travel, and sustained MICE and business travel demand in major urban centers .
The China Tourism And Hotel Industry Market is characterized by a dynamic mix of regional and international players. Leading participants such as Jin Jiang International Holdings Co., Ltd., H World Group Limited (formerly Huazhu Group), BTG Homeinns Hotels Group (Beijing Tourism Group), Dongcheng International (GreenTree Hospitality Group), Atour Lifestyle Holdings Ltd., Marriott International, Inc., Hilton Worldwide Holdings Inc., InterContinental Hotels Group PLC (IHG), Accor S.A., Hyatt Hotels Corporation, Wyndham Hotels & Resorts, Inc., Shangri-La Group, Mandarin Oriental Hotel Group, The Ritz-Carlton Hotel Company, L.L.C. (a Marriott brand), Langham Hospitality Group contribute to innovation, geographic expansion, and service delivery in this space. Industry reporting also points to an extensive hotel construction pipeline across China, led by upper midscale and upscale segments, reflecting active expansion by both domestic and international brands .
The future of the China tourism and hotel industry appears promising, driven by a combination of increasing domestic travel and government support. As the middle class continues to expand, demand for diverse travel experiences is expected to rise. Additionally, technological advancements will play a crucial role in enhancing customer experiences, particularly through personalized services and seamless booking processes. The focus on sustainable tourism practices will also shape the industry's evolution, aligning with global trends toward eco-friendliness and responsible travel.
| Segment | Sub-Segments |
|---|---|
| By Type | Inbound Tourism Domestic Tourism Outbound Tourism |
| By Purpose of Travel | Leisure, Adventure & Eco-Tourism Business Travel MICE (Meetings, Incentives, Conferences, Exhibitions) Visiting Friends & Relatives (VFR) and Education |
| By Hotel Category | Economy / Budget Hotels Mid-scale Hotels Upscale Hotels Luxury Hotels Serviced Apartments & Long-Stay |
| By Ownership / Branding | Independent Hotels Domestic Chain–Affiliated Hotels International Chain–Affiliated Hotels |
| By Booking Channel | Online Travel Agencies (OTAs) Direct Hotel Websites & Apps Offline Travel Agencies Corporate & TMC Bookings |
| By Traveler Age | Generation Z (18–24) Millennials (25–40) Generation X (41–56) Baby Boomers (57+) |
| By Region | East China North China Northeast China South China Southwest China Central China Northwest China |
| Scope Item/Segment | Sample Size | Target Respondent Profiles |
|---|---|---|
| Luxury Hotel Sector | 100 | General Managers, Marketing Directors |
| Mid-range Hotel Sector | 80 | Operations Managers, Front Office Supervisors |
| Budget Accommodation Providers | 70 | Owners, Revenue Managers |
| Travel Agency Insights | 90 | Travel Consultants, Sales Managers |
| Tourist Preferences | 120 | Domestic and International Tourists |
The China Tourism and Hotel Industry Market is valued at approximately USD 400 billion, reflecting a strong recovery post-pandemic, driven by domestic demand, infrastructure investment, and supportive government policies.
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