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The Baby Food Sector in Saudi Arabia, 2018

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Details

The Baby Food Sector in Saudi Arabia, 2018

Summary

"The Baby Food Sector in Saudi Arabia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Saudi Arabia market.

Saudi Arabia has a youthful population: couples traditionally marry young and then have large families. As a result, the population has risen steadily, although the birth rate has fallen in recent years. Living standards are high. Saudi Arabia has a rapidly developing retail sector and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles, the underlying strength of the economy. This will be encouraged by retail developments, positive consumer attitudes towards baby food and growing participation of women in the workforce.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- In 2014, price controls were introduced for all stage one to three milks, although specialist milks continue to enjoy free pricing. Since the introduction of price controls, retail growth has slowed.

- Following the introduction of price controls in mid 2014, the majority of brands are now retailing at the equivalent of between SR70 and SR72.5 per kg, depending on the size of the container.

- The vast majority of cereals are targeted at babies aged from six months old, although a growing number are marketed as suitable for babies from four or five months old, and a few products for older babies (from eight or 12 months old) are also available.

- Drinks (teas and juices) form the bulk of the other baby food category, representing around 60% of the total in both volume and value.

- Teas were traditionally the larger segment, but since 2011, juices have been rising more rapidly than teas in terms of value. Teas are packaged in cans and tubs.

- Finger foods are also sold in Saudi Arabia, with a 41.4% share of value in 2017. Finger foods are mainly packed in boxes, although stand-up pouches are increasingly popular.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

READ MORE

Table Of Content

Scope

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals

Meals

Others

Production and trade

Production

Imports

Company profiles

Nestle Saudi Arabia LLC

Abbott SA Nutritionals & Pharmaceuticals

Danone Baby Nutrition Middle East & Africa

Hero

Heinz

Other Manufacturers

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData


List Of Figure

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals : Category Trends, 2011-2017

Figure 12: Baby Cereals : Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals : Category Trends, 2011-2017

Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Other Baby Food: Category Trends, 2011-2017

Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017

Figure 17: Baby Food: Sector Size, 2017-2023

Figure 18: Baby Food: Per Capita, 2017-2023

Figure 19: Baby Food: Sector Segmentation, 2023


List Of Table

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Deliveries in Ministry of Health & Private Hospitals, by Region, 2016

Table 3: Monthly Household Expenditure, 2013

Table 4: Age of Saudi Mothers at Birth of Baby, 2000 & 2007

Table 5: Number of Women of Childbearing Age by Age Group, 2017

Table 6: Women in the Workforce, 2012-2016

Table 7: Breastfeeding Patterns by Socio-Demographic Characteristics, 2002/2003

Table 8: Breastfeeding Rates by Type & Age of Baby, 2008/2009

Table 9: Breastfeeding Rates by Age of Baby & Socio-Demographic Characteristics of Mother, 2008/2009

Table 10: Breastfeeding Rates up to Six Months, by Region, 2016

Table 11: Average Duration of Breastfeeding, 1987-2011

Table 12: Introduction of Solid Food by Age of Baby, 2002-2003

Table 13: Sector Size, 2017, & Growth Rates, 2011-2017

Table 14: Baby Food: Manufacturer Market Shares, Value & Volume Trends, 2011-2017

Table 15: Baby Food: Manufacturer Shares by Sector, Value & Volume, %, 2017

Table 16: Baby Milks: Category Size, 2017

Table 17: Baby Milks: Category Growth, % 2011-2017

Table 18: Baby Milks: Facings by Pack Size, 2017

Table 19: Retail Price Trends of Nestle's Nido and Abbott's Similac, 2011-2017

Table 20: Baby Milk Powder: Brand Price Positioning Analysis, 2017

Table 21: Baby Milks: Manufacturer Shares, Value %, 2011-2017

Table 22: Baby Cereals: Category Size, 2017

Table 23: Baby Cereals: Category Growth, % 2011-2017

Table 24: Baby Cereals: Facings by Pack Size, 2017

Table 25: Baby Cereals: Price Positioning, 2017

Table 26: Baby Cereals: Manufacturer Shares, Value and Volume, %, 2011-2017

Table 27: Baby Meals: Category Size, 2017

Table 28: Baby Meals: Category Growth, % 2011-2017

Table 29: Baby Meals: Brand Price Positioning Analysis, 2017

Table 30: Baby Meals: Facings by Pack Type, 2017

Table 31: Baby Meals: Facings by Pack Type, 2017

Table 32: Baby Meals: Manufacturer Shares, Value and Volume, %, 2011-2017

Table 33: Manufacturers offering Pouches

Table 34: Other Baby Food: Category Size, 2017

Table 35: Other Baby Food: Category Growth, % 2011-2017

Table 36: Other Baby Food: Sector Segmentation, Value & Volume, 2011-2017

Table 37: Baby Drinks: Price Positioning, 2017

Table 38: Finger Foods: Price Positioning, 2017

Table 39: Baby Drinks: Facings by Pack Type, 2017

Table 40: Baby Drinks: Facings by Pack Size, 2017

Table 41: Finger Foods: Facings by Pack Type, 2017

Table 42: Finger Foods : Facings by Pack Size, 2017

Table 43: Other Baby Food: Manufacturer Shares, Value and Volume, %, 2011-2017

Table 44: Baby Teas: Manufacturer Market Shares, Value and Volume, %, 2011-2017

Table 45: Baby Juices: Manufacturer Market Shares, Value and Volume, %, 2011-2017

Table 46: Finger Foods: Manufacturer Market Shares, Volume and Value, 2011-2017

Table 47: Baby Food: Sales by Outlet Type, 2011-2017

Table 48: Saudi Arabia: Key Macro-Economic Indicators, 2011-2018

Table 49: Key Macroeconomic Forecasts, 2017-2023

Table 50: Birth & Population Projections, 2011-2023

Table 51: Baby Population, Number of Babies '000, 2007-2023

Table 52: Baby Food: Market Value, Current Prices, 2011-2017

Table 53: Baby Food: Market Value, Constant Prices, 2011-2017

Table 54: Baby Food: Market Value, USD Million, 2011-2017

Table 55: Baby Food: Market Volume, Tons, 2011-2017

Table 56: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 57: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 58: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 59: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 60: Baby Milks: Category Trends, 2011-2017

Table 61: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 62: Baby Milks: Brand Price Analysis, 2017

Table 63: Baby Cereals: Category Trends, 2011-2017

Table 64: Baby Meals: Category Trends, 2011-2017

Table 65: Baby Drinks: Category Trends, 2011-2017

Table 66: Imports of Baby Milks & Cereals, 2010-2016

Table 67: Imports of Baby Milks & Cereals by Country of Origin, %, 2014-2016

Table 68: Imports of Other Baby Food, Volume, 2011-2016

Table 69: Imports of Other Baby Food, Value, 2011-2016

Table 70: Exports of Baby Milks & Cereals, 2011-2016

Table 71: Exports of Other Baby Food, Volume, 2011-2016

Table 72: Exports of Other Baby Food, Value, 2011-2016

Table 73: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 75: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 76: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 77: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 78: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 79: Baby Food: Per Capita Expenditure, USD , 2017-2023

Table 80: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 81: Facings Allocation by Product Type

Licence Rights

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Section Purchase

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products and Companies

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Saudi Arabia


Companies

Nestle Saudi Arabia LLC

Abbott SA Nutritionals & Pharmaceuticals

Danone Baby Nutrition Middle East & Africa

Hero

Heinz

Almarai

Nutridar

Omani Euro Food Industries SAOG

The Baby Food Sector in Saudi Arabia, 2018

Summary

"The Baby Food Sector in Saudi Arabia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Saudi Arabia market.

Saudi Arabia has a youthful population: couples traditionally marry young and then have large families. As a result, the population has risen steadily, although the birth rate has fallen in recent years. Living standards are high. Saudi Arabia has a rapidly developing retail sector and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles, the underlying strength of the economy. This will be encouraged by retail developments, positive consumer attitudes towards baby food and growing participation of women in the workforce.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- In 2014, price controls were introduced for all stage one to three milks, although specialist milks continue to enjoy free pricing. Since the introduction of price controls, retail growth has slowed.

- Following the introduction of price controls in mid 2014, the majority of brands are now retailing at the equivalent of between SR70 and SR72.5 per kg, depending on the size of the container.

- The vast majority of cereals are targeted at babies aged from six months old, although a growing number are marketed as suitable for babies from four or five months old, and a few products for older babies (from eight or 12 months old) are also available.

- Drinks (teas and juices) form the bulk of the other baby food category, representing around 60% of the total in both volume and value.

- Teas were traditionally the larger segment, but since 2011, juices have been rising more rapidly than teas in terms of value. Teas are packaged in cans and tubs.

- Finger foods are also sold in Saudi Arabia, with a 41.4% share of value in 2017. Finger foods are mainly packed in boxes, although stand-up pouches are increasingly popular.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

READ MORE

Scope

Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals

Meals

Others

Production and trade

Production

Imports

Company profiles

Nestle Saudi Arabia LLC

Abbott SA Nutritionals & Pharmaceuticals

Danone Baby Nutrition Middle East & Africa

Hero

Heinz

Other Manufacturers

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About GlobalData


List Of Figure

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals : Category Trends, 2011-2017

Figure 12: Baby Cereals : Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals : Category Trends, 2011-2017

Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Other Baby Food: Category Trends, 2011-2017

Figure 16: Other Baby Food: Per Capita Expenditure & Consumption, 2011-2017

Figure 17: Baby Food: Sector Size, 2017-2023

Figure 18: Baby Food: Per Capita, 2017-2023

Figure 19: Baby Food: Sector Segmentation, 2023


List Of Table

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Deliveries in Ministry of Health & Private Hospitals, by Region, 2016

Table 3: Monthly Household Expenditure, 2013

Table 4: Age of Saudi Mothers at Birth of Baby, 2000 & 2007

Table 5: Number of Women of Childbearing Age by Age Group, 2017

Table 6: Women in the Workforce, 2012-2016

Table 7: Breastfeeding Patterns by Socio-Demographic Characteristics, 2002/2003

Table 8: Breastfeeding Rates by Type & Age of Baby, 2008/2009

Table 9: Breastfeeding Rates by Age of Baby & Socio-Demographic Characteristics of Mother, 2008/2009

Table 10: Breastfeeding Rates up to Six Months, by Region, 2016

Table 11: Average Duration of Breastfeeding, 1987-2011

Table 12: Introduction of Solid Food by Age of Baby, 2002-2003

Table 13: Sector Size, 2017, & Growth Rates, 2011-2017

Table 14: Baby Food: Manufacturer Market Shares, Value & Volume Trends, 2011-2017

Table 15: Baby Food: Manufacturer Shares by Sector, Value & Volume, %, 2017

Table 16: Baby Milks: Category Size, 2017

Table 17: Baby Milks: Category Growth, % 2011-2017

Table 18: Baby Milks: Facings by Pack Size, 2017

Table 19: Retail Price Trends of Nestle's Nido and Abbott's Similac, 2011-2017

Table 20: Baby Milk Powder: Brand Price Positioning Analysis, 2017

Table 21: Baby Milks: Manufacturer Shares, Value %, 2011-2017

Table 22: Baby Cereals: Category Size, 2017

Table 23: Baby Cereals: Category Growth, % 2011-2017

Table 24: Baby Cereals: Facings by Pack Size, 2017

Table 25: Baby Cereals: Price Positioning, 2017

Table 26: Baby Cereals: Manufacturer Shares, Value and Volume, %, 2011-2017

Table 27: Baby Meals: Category Size, 2017

Table 28: Baby Meals: Category Growth, % 2011-2017

Table 29: Baby Meals: Brand Price Positioning Analysis, 2017

Table 30: Baby Meals: Facings by Pack Type, 2017

Table 31: Baby Meals: Facings by Pack Type, 2017

Table 32: Baby Meals: Manufacturer Shares, Value and Volume, %, 2011-2017

Table 33: Manufacturers offering Pouches

Table 34: Other Baby Food: Category Size, 2017

Table 35: Other Baby Food: Category Growth, % 2011-2017

Table 36: Other Baby Food: Sector Segmentation, Value & Volume, 2011-2017

Table 37: Baby Drinks: Price Positioning, 2017

Table 38: Finger Foods: Price Positioning, 2017

Table 39: Baby Drinks: Facings by Pack Type, 2017

Table 40: Baby Drinks: Facings by Pack Size, 2017

Table 41: Finger Foods: Facings by Pack Type, 2017

Table 42: Finger Foods : Facings by Pack Size, 2017

Table 43: Other Baby Food: Manufacturer Shares, Value and Volume, %, 2011-2017

Table 44: Baby Teas: Manufacturer Market Shares, Value and Volume, %, 2011-2017

Table 45: Baby Juices: Manufacturer Market Shares, Value and Volume, %, 2011-2017

Table 46: Finger Foods: Manufacturer Market Shares, Volume and Value, 2011-2017

Table 47: Baby Food: Sales by Outlet Type, 2011-2017

Table 48: Saudi Arabia: Key Macro-Economic Indicators, 2011-2018

Table 49: Key Macroeconomic Forecasts, 2017-2023

Table 50: Birth & Population Projections, 2011-2023

Table 51: Baby Population, Number of Babies '000, 2007-2023

Table 52: Baby Food: Market Value, Current Prices, 2011-2017

Table 53: Baby Food: Market Value, Constant Prices, 2011-2017

Table 54: Baby Food: Market Value, USD Million, 2011-2017

Table 55: Baby Food: Market Volume, Tons, 2011-2017

Table 56: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 57: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 58: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017

Table 59: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 60: Baby Milks: Category Trends, 2011-2017

Table 61: Baby Milks: Category Segmentation, Value & Volume, 2011-2017

Table 62: Baby Milks: Brand Price Analysis, 2017

Table 63: Baby Cereals: Category Trends, 2011-2017

Table 64: Baby Meals: Category Trends, 2011-2017

Table 65: Baby Drinks: Category Trends, 2011-2017

Table 66: Imports of Baby Milks & Cereals, 2010-2016

Table 67: Imports of Baby Milks & Cereals by Country of Origin, %, 2014-2016

Table 68: Imports of Other Baby Food, Volume, 2011-2016

Table 69: Imports of Other Baby Food, Value, 2011-2016

Table 70: Exports of Baby Milks & Cereals, 2011-2016

Table 71: Exports of Other Baby Food, Volume, 2011-2016

Table 72: Exports of Other Baby Food, Value, 2011-2016

Table 73: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 74: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 75: Baby Food: Market Value Forecasts, USD Million, 2017-2023

Table 76: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 77: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 78: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 79: Baby Food: Per Capita Expenditure, USD , 2017-2023

Table 80: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 81: Facings Allocation by Product Type

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License: 
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to support@kenresearch.com

Products

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Saudi Arabia


Companies

Nestle Saudi Arabia LLC

Abbott SA Nutritionals & Pharmaceuticals

Danone Baby Nutrition Middle East & Africa

Hero

Heinz

Almarai

Nutridar

Omani Euro Food Industries SAOG