TrendSights Analysis: Cocooning-Bringing out-of-home experiences into the comfort of the home

TrendSights Analysis: Cocooning-Bringing out-of-home experiences into the comfort of the home


  • Products Id :- CS1717TS
  • |
  • Pages: 34
  • |
  • |
  • |
  Request for Sample Report
  Request A Quote

Executive Summary

TrendSights Analysis: Cocooning-Bringing out-of-home experiences into the comfort of the home

Summary

Cocooning reflects consumers' need to stay at home and revert to more conventional methods of performing tasks, such as cooking from scratch. This sentiment is highly aspirational, particularly among consumers leading busy lifestyles who do not have the time to retire to the comfort of their own homes as much as they would like.

Consumers are now finding it much easier to recreate traditional out-of-home experiences in the comfort of their own homes amid the proliferation of products offering "professional quality" and "consumer experiences" more commonly associated with out-of-home channels. Many of these running themes provide social currency in the form of "status skills" gained from using professional-grade products.

Scope

Millennials are most likely to adopt new technologies that can support and enhance product consumption at home.

Millennials and female consumers have greater financial worries than average, and are thus opting to stay home to save money.

Reasons to buy

Identify the reasons underpinning consumers' choice to spend more time at home and how this need affects their purchasing choices.

Gain insight into the key consumer segments that are most likely to be a driver for innovation.

Put innovative products into context by connecting them to specific consumer trends and preferences.



Read More



Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications

+91-9015378249

Table of Contents

Trend snapshot

What is Cocooning?

Why is Cocooning?

Who is driving Cocooning?

How can Cocooning be capitalized on?

What Next in Cocooning?

Appendix

Single User License:
Report can be used by individual purchaser only

Site License:
Report can be shared by unlimited users within one corporate location, e.g. a regional office

Corporate User License:
Report can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

To know more information on Purchase by Section, please send a mail to sales [@] kenresearch.com
 

Cocooning, stay home, save money, cooking from scratch, inesperiences, bar-quality cocktails at home, value-for-money, singletons, millennials

select a license

Single User License
USD 3450 INR 250194
Site License
USD 6900 INR 500388
Corporate User License
USD 10350 INR 750582

NEWSLETTER BY CATEGORY




Testimonials

An excellent provider. Thorough, precise and outstanding insight. They drill down to what we need and their reports are effective at integrating text with supporting graphics and charts. Their reports are a great resource to go back too. ...

Coherent, high-quality, thoroughly-researched reports. We received a very quick response to all our queries which eventually expedited the entire process....

Well structured, the insights they shared with us were very helpful and reliable. Their timely assistance make their services invaluable to us. I would highly recommend them and would definitely use them again in the future if needed...

The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements....

This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ...



Ken Research, Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49
     Gurgaon, Haryana - 122001, India

download

Company Brochure

Engage with Us

sales [@] kenresearch.com